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Why Are Facebook Reviews Important?

Posted on: June 25th, 2020 by hennessey_admin

Facebook reviews are important because of the power they have on influencing how other people conduct business. People who interacted with your business have the chance to convey their experience to others by leaving a review on this social media platform.

Positive or negative, Facebook reviews can make or break your commercial goals. With millions of Americans logging into Facebook every day, a Facebook review can be their first impression of your business and determine whether they will follow through with your services.

Facebook allows business owners to report written reviews that they believe do not accurately represent their services. However, in the event that a business’s overall star rating is low, there is not much they can do. For this reason, some businesses forgo having Facebook reviews altogether.

Why Facebook Reviews Matter

When it comes to researching a product or service, more people are turning to their smartphones than ever before. According to an article published by Forbes in which they surveyed Facebook users, 84% of participants reported that they trust online reviews just as much as personal recommendations.

Customer satisfaction with your firm is easily conveyed to others through the Facebook review process. Leaving feedback—whether positive or negative—is a voluntary action that consumers take to evaluate a business. With Facebook, consumers can leave a written review and/or apply up to five-stars rating their experience.

Facebook prominently displays the reviews, making it essential that your page is closely monitored for this important form of customer feedback. Positive reviews identify what you are doing right, and negative reviews alert you to potential issues with customer service. Addressing a negative review immediately is a proactive approach to protecting your firm’s reputation.

Facebook Community Standards

Understanding the rationale behind a negative review is not always easy, and some negative reviews can be either inaccurate or unfair. Recommendations and reviews for businesses must follow the Community Standards set by Facebook.

These include:

Violating Community Standards can result in the review or recommendation being removed from your page by Facebook.

X Social Media, LLC Specializes in Legal Marketing & Facebook

No matter where you are with your firm’s Facebook page, we can help. From establishing a page to enhancing what already exists, X Social Media can work to meet your business goals.

Our team works with clients throughout the United States. Our focus is on the creation of Facebook and Instagram advertising that reaches and resonates with clients searching for legal assistance in mass torts.

Some of the tasks our team can perform include:

At X Social Media LLC, our team develops authentic content designed to generate leads for your firm. With approximately 214 million Americans on Facebook, having your law firm present in the online market is of crucial importance. In the digital age, if you are not present on social media, you risk being inaccessible to thousands of potential clients.

Call X Social Media Today

Facebook reviews are important when it comes to attracting new clients. The increased reliance on social media reviews for finding products and services are transforming the way we view online marketing.

With more than 300 clients and over 33,000 leads generated, X Social Media, LLC takes great pride in the individual attention we give each client. Each account has an account manager to give your business the attention it deserves.

Account managers begin by listening to your goals and needs, then relay this information to a team dedicated to integrating your brand, creating landing pages, and implementing advertising strategies specific to Facebook audiences.

Facebook is one of the most widely used social media channels. Do not let your competition pass you by. Contact X Social Media, LLC now to start utilizing Facebook to attract new clients today.

To speak with one of our Xperts, call us at (888) 670-0006.

Is Facebook Advertising Effective for Lawyers?

Posted on: June 25th, 2020 by hennessey_admin

As a form of marketing, Facebook advertising is effective for lawyers as part of a greater strategic plan to reach potential clients. According to Facebook, there are 50 million active business pages that receive over 2.5 billion comments each month alone. Forbes reports that this number is only expected to increase as time goes on.

What this information tells us is that digital marketing is booming. To reach a wide number of prospective clients, many law firms are establishing themselves on various social media with promising results.

Benefits of Facebook Advertising

Facebook has features that make itself more conducive to online marketing than other social media platforms.

Some of these advantages include:

With 81% of the U.S. population being active on Facebook, this audience is too large to ignore. While you may have your own personal Facebook page for keeping in touch with friends and family, a business Facebook page has its own place in the social media world.

How to Advertise your Law Firm’s Services Online

You may have a law firm that seeks to help claimants participate in mass torts. While you may be ready to go to court and fight for justice, you may be facing one problem: your law firm is not getting the desired results from your current marketing strategy. To expand your client base, you should consider having a social media presence. In the digital age of smartphones and round-the-clock internet access, most users get their information from online sources.

The Pew Research Center reports that only 10% of adults do not use the internet, meaning that an overwhelming population relies on the web for a majority of their services and information. While you might see results by advertising on the radio, print media, and cable television, these traditional marketing trends are slowly on the way out.

When making the decision to work with a digital marketing agency, here are some elements you may want to consider:

When you partner with X Social Media, you can take the first steps towards connecting with the public and establishing your online presence.

Advertising on Facebook for Increased Reach and Engagement

At X Social Media, we help businesses by targeting—and retargeting—audiences seeking information about your services. By working with you, we identify key information relating to your desired demographic and then develop new ways to create advertisements that resonate with them.

Our team uses a variety of social media marketing techniques to promote your law firm’s online presence.

This includes:

Our goal is to turn your everyday Facebook user into a client for your firm. If you are looking to increase your clientele, you could benefit from working with X Social Media.

Using Facebook Advertisements to Target Potential Law Firm Clients

When Facebook first started in 2004, it was difficult to imagine the impact the platform would have on advertising and business visibility. Today, Facebook welcomes approximately 500,000 new users every day, with as many as six new profiles added every second.

These stats are often overwhelming to those who only use Facebook for personal use. At X Social Media, we know how to streamline Facebook advertising campaigns that target potential clients for mass tort litigation.

The complexity of reaching target audiences in a geo-specific area can be difficult to do without working knowledge of Facebook’s algorithms. Thankfully, our team provides Facebook advertising services designed for your local audience.

Facebook users in and around your specific area may not realize they could participate in a mass tort case for example––let alone know that it even exists. Using Facebook ads to educate users about class action lawsuits is just one of the many ways you can begin investing in your marketing plan.

Trust X Social Media for Your Facebook Advertising Needs

X Social Media has expert industry knowledge to utilize your advertising dollars to reach more people. Our goal is to generate content that results in quality leads for you.

As a lawyer, you have enough on your plate by serving your local community. You may not have the time to navigate the ever-changing social media world or develop an in-house marketing strategy. When you work with our team, you can leave that to us.

To learn more about how X Social Media can take your Facebook account from just a page to an important marketing tool, contact us today at (888) 670-0006.

What Role Does the FDA Play in Mass Torts?

Posted on: June 25th, 2020 by hennessey_admin No Comments

The Food and Drug Administration (FDA) is a federal government agency that plays an essential role in mass torts. Many of the items that become the subject of mass tort lawsuits fall under the regulation of the FDA.

The FDA’s job is to make sure that products that get sold in the United States are safe for consumers in the following categories:

  • Our nation’s food supply
  • Drugs intended for use by humans
  • Veterinary drugs
  • Tobacco products
  • Medical devices
  • Cosmetics
  • Biological products
  • Radioactive products

The FDA is supposed to regulate how companies make, market, and distribute products.

The FDA can request that a corporation issue a voluntary recall of an item if the company:

  • Produces a product in a shoddy manner to the extent that the item is dangerous when the consumer uses it as directed
  • Contains contaminated ingredients or substances that are inherently harmful
  • Makes deceptive claims in its marketing about how effective the product is
  • Fails to disclose known problems with the product
  • Does not provide accurate information for doctors and patients to make an informed decision about drugs and medical devices

If the corporation refuses to issue a voluntary recall and correct the problems with the product, the FDA can issue a formal recall.

Information the FDA Posts About Recalls, Market Withdrawals, and Safety Alerts

You can glean a wealth of information about a product from this FDA database: “Recalls, Market Withdrawals, & Safety Alerts.” Using the search bar, you can look up items that have been the subject of past recalls.

Upon finding that a product has been recalled, you can review the following information:

  • The date the FDA issued the recall or other action
  • The brand name of the product
  • A description of the product
  • The category, like “Drugs,” “Food & Beverages,” and “Medical Devices”
  • The reason the FDA issued the recall, like the presence of E. coli or an undeclared ingredient that could cause an allergic reaction
  • The name of the company that makes, markets, or distributes the product, depending on the specific problem

Here is an example of an FDA recall:

Date of Recall Publication: 1/10/20

Brand Name: LIFEPAK 15

Product Description: LIFEPAK 15 monitor/defibrillators

Product Type: Medical Devices

Recall Reason Description: Failure to deliver a defibrillation shock after the

“Shock” button on the keypad is pressed

Company Name: Stryker

By clicking on the link in the recall, a reader can get far more information about the situation. For example, in the LIFEPAK 15 recall, the company announced that it issued a “voluntary field action” on some of the units.

Stryker notified specific LIFEPAK 15 customers about the problem and explained a possible cause. Stryker is replacing the keypads. The company urged customers to perform routine daily testing of the device to ensure that it works correctly before and after the keypad replacement.

Stryker provided contact information for people who have questions for the company. The corporation also gave the details a person would need to report adverse reactions or events to the FDA.

This is a perfect example of the role the FDA plays in mass torts.

How a Mass Torts Lawyer Can Use the FDA Website Information

When a lawyer learns about a problem with a product, whether from clients, the news, or some other source, they can perform a search on the FDA website to gather more information relating to that item. This is why the FDA plays a vital role in mass torts. When a company continues to make and sell products with known problems, they put themselves at risk of financial liability for any ensuing damages.

A mass torts lawyer can also stay ahead of the curve by regularly checking the FDA website for reports of problems with products before the competition. It can be an advantage to be one of the first law firms to advocate for people who get hurt by a harmful product.

FDA Information Increases the Mass Tort Lawyer’s Credibility

The FDA requires that the information on its website is accurate and has a scientific basis. The reports also contain some background information on how the issues developed.

Such data is useful in a trial when establishing causation and liability. In addition, a savvy mass torts lawyer will include FDA information when informing the public about a harmful product and advertising for new plaintiffs. The mass torts lawyer who uses FDA data gets to speak with authority rather than relying on general assumptions. It’s clear that the FDA plays an important role in mass torts.

How We Can Help Mass Tort Lawyers

You have a business to run and a caseload to manage. Advertising and marketing for mass tort plaintiffs can take an outrageous amount of time if you try to do this on your own.

X Social Media is an advertising agency. We specialize in Facebook and Instagram marketing because your target demographic scrolls through those social media venues frequently. We can grab their attention and direct their interest to your law firm’s website through our customized landing pages.

Call us today at (888) 670-0006 to find out how we can help you grow your business.

How to Choose the Right Digital Marketing Agency

Posted on: June 25th, 2020 by hennessey_admin No Comments

The right digital marketing agency can help your law practice bring in more clients. The wrong agency will merely waste your money and possibly damage your professional online image.

When you want to grow your law firm business, you probably have little time to devote to online marketing tasks. You know that digital marketing can increase your client base, but you did not go to law school to do advertising or marketing work.

It can help if you know how to choose the right digital marketing agency that will be the right fit for you and your goals. Here are some suggestions of things to look for when trying to find the right digital marketing agency.

Know Your Online Marketing Needs

Just as you would not go car shopping without knowing what vehicle best suits your lifestyle, you would not begin working with a digital marketing agency without knowing what your end goals are.

Some law firms want an agency that can develop a digital marketing strategy, build them a website and Facebook page, manage their advertising, create graphic designs, and write ongoing original content. Another lawyer might already have an online presence but want help targeting a specific mass torts audience. Before reaching out to an online advertising company, think about what services you need first.

Set a Budget for Marketing and Advertising Your Business

You need to know how much you can spend before you talk with an advertising or marketing agency. By telling the organization upfront how much you are willing to invest, they can let you know what they can do for you based on your budget.

Make a List of Potential Digital Marketing Agencies

You can find a mountain of internet marketing agencies online. Rule number one is that if you cannot find the agency in a Google search, then no one would be able to find you online if you work with that company. A good digital marketing agency will always be visible.

Make a list of the marketing agencies that promote themselves well online, then be ruthless in striking contenders off of the list. Working with an efficient agency could mean the difference between having a handful of clients versus an extensive client base.

Trust Your Instincts When Speaking with Digital Marketers

Pay close attention to what you think and feel when you deal with each agency on your shortlist. If the agency’s contact person makes you feel as if you are a low priority, strike through that company’s name on the list.

Go to the agency’s website. Ask yourself what vibe the agency website creates. The online marketing website should pique your interest and provide the information you are looking for. The agency should present itself as highly knowledgeable, competent, and professional.

How to Know When Online Marketing Agencies are a Sham

A legitimate digital marketing agency will, justifiably, be proud of its work and track record. The agency will want the world to know about its team and accomplishments. You should be able to put a face to the name and understand each person’s role.

If there is little, if any, information on an agency’s website about who works there and the functions they perform, you may be looking at an inexperienced marketing team who may not fulfill your expectations. The right digital marketing agency will showcase their achievements to demonstrate their ability to get you the results your firm needs.

Your Law Practice Deserves the Best Digital Marketing

Anyone can set up a basic website and claim to be a marketing agency. Some people have multiple pages, all claiming to have expertise in many different fields. If you could peel back the veneer, you would find that some of these people are making it up as they go.

You went to school for a long time to become a lawyer, and you worked long hours to build a law practice. After all that sacrifice, you deserve a digital marketing agency with the skills and experience to promote your online presence.

Find Out More About How Our Xperts Can Help

At X Social Media, our mantra is that we consistently deliver exceptional service to our clients. Every client has a Dedicated Digital Marketing Manager whom the client can contact directly with questions or ideas.

We have a vibrant, growing team of smart, talented people who love to help law firms grow. We get excited about designing the tools that will help you succeed in today’s market. Our advertising agency specializes in Facebook and Instagram marketing to bring your message to your target audience.

Call our X Social Team at (888) 670-0006, to find out how we can help your law firm thrive.

Why All Personal Injury Lawyers Should Consider Becoming Mass Tort Lawyers

Posted on: June 25th, 2020 by hennessey_admin

Personal injury law and mass tort law include different processes and lead generation. However, moving from practicing personal injury to mass tort law really only requires you to broaden the scope of cases that you are willing and able to add to your roster. If you do choose to make the leap into mass torts, there are several low-cost, highly-effective routes by which you may be able to attract clients.

The Benefits of Mass Torts for You and Your Clients

Consolidating multiple client cases into a single mass tort has benefits for both you as a lawyer and any clients that join your mass tort lawsuits. From your perspective, a mass tort:

Your clients will also see several benefits from your status as a mass tort lawyer, which is why all personal injury lawyers should consider becoming mass tort lawyers. These benefits may include:

There are nearly countless reasons why a mass tort may be necessary. Should you choose to equip yourself to represent plaintiffs in mass tort lawsuits, it could open you to accepting cases that you previously did not.

Circumstances That May Warrant a Mass Tort

You will determine which mass tort lawsuits are relevant to your client base, as your firm begins representing mass tort plaintiffs. According to the individual characteristics of mass torts, the necessity for a mass tort may vary by your firm’s region, ideal clientele, and other factors, but the prevalence of tort lawsuits is why all personal injury lawyers should consider becoming mass tort lawyers. Some forms of mass tort include legal action over:

These are just a few of the possible case types you may find your firm trying as you begin your time as a mass tort lawyer.

Considerations that you will have to make as a mass tort lawyer include:

Considering that social media is a crucial element of any effective digital marketing campaign in this day and age, your practice will need to formulate a social media marketing plan. This will allow you:

Facebook and Instagram as Marketing Tools for Your Practice

Advertising your practice on Facebook and Instagram may produce substantial returns in terms of new clients interested in mass torts, which is why all personal injury lawyers should consider becoming mass tort lawyers. Benefits of these social media platforms include:

Marketing specific mass tort cases (and your law firm more generally) on platforms such as Facebook and Instagram is—simply put—the wave of the future in legal advertising. Do not miss the wave.

Allow the Team at X Social Media, LLC To Start Your Campaign Today

Our team of social media marketing aficionados will work within your budget to formulate and implement a digital marketing strategy that shines a bright light on your firm’s value proposal to prospective clients.

Some of our offerings include:

Do not allow your firm to fall behind because you are not taking advantage of the potential of social media marketing. Call our team at X Social Media today at (888) 670-0006 to learn more about our vision for your practice’s continued success. Wxrk with us today!

What Types of Ads Should Lawyers Use?

Posted on: June 25th, 2020 by hennessey_admin

Law firms may benefit from multiple advertising approaches, and social marketing—including advertising on Facebook and Instagram—is among the channels that may help your firm attract new clients and increase awareness of your firm. The types of ads lawyers should use, such as Facebook and Instagram ads:

Social platforms are one of the truest direct-to-potential-client channels for marketing specific torts, class action lawsuits, and your firm more generally.

Traditional Advertising Is Dying

As digital advertising spending rises, businesses of all sizes and functions are realizing that digital marketing is the way of the future—and the present. Even large corporations with far more money to spend on marketing than your firm are increasingly migrating away from traditional means of advertising.

There are several reasons why television, print (such as newspapers and magazines), radio, billboards and other means of advertising that once dominated marketing have become increasingly less appealing. Some limitations of these media include:

Digital media—and the advertising that you can place on digital outlets—take all of these limitations and turns them on their head.

Digital Advertising Is the Present and Future

With traditional advertising, you generally do not know exactly what returns for which you are paying. Digital advertising—especially ads deployed on sophisticated marketing platforms such as Facebook—provide you far greater insight into your advertisements’ performance.

Some of the general benefits of allotting your marketing dollars to campaigns focused on digital platforms include:

Listeners are abandoning AM and FM radio for a variety of reasons. Newspaper revenues and circulation are down across the industry, according to the Pew Research Center. Social media user bases continue to grow, however. The types of ads lawyers should use are all linked to social media. The path for your firm’s marketing efforts is clear: go digital.

Outsource Your Digital Marketing to the Pros

It is the rare law firm that can apply in-house advertising that is as effective as the services they could receive from digital marketing professionals. Facebook, Instagram, and other platforms for digital marketing are effective, but crowded. Without the help of those who are intimately familiar with the best advertising practices on these platforms, your firm’s ads could get lost in the weeds.

Advertising professionals can maximize the tools available (through the likes of Facebook and Instagram) to drive your customer conversions.

Facebook as a Marketing Tool for Your Firm

Facebook is among the digital platforms that should be an integral part of your firm’s digital marketing strategy. Tools that Facebook offers include:

Facebook represents one of the most densely populated, attention-holding platforms in all of the digital ecosystem. It is a platform that you must advertise on if you hope to remain at pace or ahead of your competition.

Let the X Social Media Team Craft Your Digital Strategy

Our team of Xperts will help you move social media users through your funnel into conversions by:

We are familiar with best practices for marketing law firms on social media, and the process of moving social users from platforms such as Facebook and Instagram to your website.

Call Our X Social Media Team Today

To find out more about the types of ads lawyers should use, call our X Social Media team at (888) 670-0006 today. Ask your Xpert about our Feedback Loop technology which enables us to advertise based on real-time conversions.

What Is a Dynamic Ad Target?

Posted on: June 25th, 2020 by hennessey_admin

A dynamic ad target allows a platform to direct your advertisements towards internet users based on various criteria. These criteria may include:

Ad targeting allows your advertisement to reach a narrower base of internet users that may be more likely to respond to the service that you offer. As a law firm seeking clients for a mass tort or your firm in general, targeted advertisements can be an invaluable resource.

Use Ad Targeting to Maximize Your Marketing Budget

Gone are the days when it was necessary to take out an advertisement in a newspaper or magazine—or on a radio or local television station—to reach an untapped audience of potential clients for your firm. Those advertising methods represented casting a vast net based solely on:

While factors such as one’s geographic location may still be relevant to your marketing efforts, means of targeting potential customers are far less crude than they once were. Digital advertising targeting through platforms such as Facebook take far more information about a user into account, such as:

Often, your law firm may want to target a specific demographic, whether for a mass tort or another purpose. For example, a mass tort based on a defective blood pressure medication may generally appeal to an older demographic, to which you would want to dedicate more of your marketing budget.

The ability to use dynamic ad targets is just one of the many reasons why marketing your law firm on social media could provide a significant boost in quality plaintiffs for your law firm.

The Benefits of Marketing Your Firm on Social Media

Social media offers your firm a number of benefits in addition to targeted advertisements. Some of the perks of social media marketing include:

It is in most law firms’ interest to adopt the ways of digital marketing—and social marketing in particular—as the popularity and functionality of social media platforms such as Facebook and Instagram continue to expand by the day.

Harness the Power of Social Marketing With Help From the Pros

As a lawyer, your professional responsibility is to know the law. Generally, it makes sense for a law firm to turn to digital marketing professionals to deploy the most effective, cutting-edge digital marketing practices in service of your firm.

In order to catch the attention of users on social platforms (such as Facebook) that are increasingly populated by advertisements, rely on those who can deploy your firm’s message with intelligence.

How the X Social Media Team Can Enhance Your Digital Marketing

Our team at X Social Media consists of:

We will aim to boost your client conversions by:

Call Our Team at X Social Media Today

Our team of Xperts will work with you and your team to move digital users through your funnel and convert them into clients. To find out more about how our Xperts can help your firm expand their reach, call our team at X Social Media today at (888) 670-0006.

Is it Legal to Advertise on Facebook?

Posted on: June 25th, 2020 by hennessey_admin

Yes, advertising on Facebook is legal. Not only is it legal to advertise on Facebook, but Facebook advertising is one of the most effective means of digital advertising today. Any business can benefit greatly from a strategic approach to Facebook advertising (and Fosocial media advertising more generally).

Harnessing the Facebook User Base for Your Business

The digital space is the modern advertising frontier, but as was the case with geographic frontiers of the past, the word has gotten out that there is gold to be mined. As a result, the digital advertising landscape is increasingly crowded and competitive.

The presence of an increasing number of players in the space is not a reason to avoid digital advertising (including Facebook advertising) completely. Such a decision would be a massive missed opportunity to gain client leads. Instead, you should focus on deploying a digital marketing strategy that is smart, efficient, and ultimately effective.

Why a Business May Want to Market Their Services Through Facebook

Marketing your business on Facebook provides several benefits when compared with digital advertising more broadly. Some of these include:

The Site’s Design Encourages It

Facebook users have already provided a plethora of information to the social platform about:

The platform stores this information for advertisers to benefit from choosing relevant demographics when advertising on the site or using their Business Manager function. Facebook offers advertising services that extend beyond your presence on Facebook alone, such as the ability to retarget an audience.

Easy Accessibility to Relevant Details

Many of the details provided by Facebook users are available to you in a completely legal manner— which minimizes the trouble that most marketers face: learning more about the potential customer who views their advertisements.

Detailed Information is Stored

Facebook’s analytics-focused tools provide valuable information about who has interacted with your ads, how long those interactions lasted, whether the interactions led them to your business page or company website, and more.

It is critical that you partner with those who know Facebook’s best advertising practices in order to harness the above benefits. There are simply too many potential customers on Facebook not to tap into the social network with every resource you have at your disposal.

The Facebook User Base is Massive and Ever-Growing

According to Facebook’s in-house metrics from the third quarter of 2019 earnings presentation, there were 189 million daily users in the United States and Canada alone, while 247 million logged on each month. Depending on the reach and nature of your company, you may be interested in the fact that nearly 2.5 billion global users logged on each month.

Your business may be missing out on revenue if you do not have a well-planned, consistently-executed approach to marketing your business on Facebook. Even a local business may have a better chance of reaching a potential customer across town through Facebook than through traditional marketing means. Some of the reasons for this are that:

To reiterate, it is completely legal to advertise on Facebook. Facebook is set to remain among the most popular and densely-populated social platforms well into the foreseeable future. Start creating or revamping your Facebook marketing strategy now to maximize your customer base and business revenue.

Facebook Marketing Xperts Can Help Virtually Any Business

The population of Facebook is much more than a mere subset of America. You can focus your advertising on a large demographic that will share the unique circumstances for which you are looking. Some of the business types that may see significant returns from Facebook advertising include:

Regardless of what you do, Facebook advertising holds a lot of promise for lead generation and growth.

X Social Media Specializes in Facebook Marketing

We serve all businesses, but take special pride in serving the legal industry, which provides essential services to all Americans in their times of need. We provide several benefits to our clients, including but not limited to:

We will work with you to formulate and implement digital marketing strategies that reflect and benefit your company. Call us today.

Call Our Team at X Social Media Today

Your company may not be doing all that it can to identify, target, and convert online users of Facebook, Instagram, and the internet more broadly into clients. Call X Social Media today at (888) 670-0006 to speak about our digital marketing vision for your company.

How Much Should My Law Firm Spend on Marketing?

Posted on: June 25th, 2020 by hennessey_admin

There is no correct, blanket answer for how much your firm should be spending on your marketing efforts.

Deciding on a proper marketing budget for your law firm will require you to consider:

It is important to identify the forms of marketing that will provide you the greatest returns on investment. In today’s digital marketing world, you may want to consider investing in Facebook and Instagram, since their combined active users total over 300 million nationwide.

Reaching Potential Clients Through Facebook

Facebook is more than just a marketing tool; it has evolved into a verifiable marketing ecosystem, with a built-in, billion-plus-member customer base ripe to receive your law firm’s messaging.

Per their own in-house metrics, Facebook has:

These numbers alone suggest that your law firm could benefit from marketing through these social media platforms. Beyond the substantial user base, Facebook is, for many businesses, a successful method of reaching potential clients.

Some of the features of Facebook that make it conducive to advertising include:

Facebook could be a promising marketing ecosystem for your law firm. If you have yet to utilize Facebook as an advertising platform for your business or are interested in doing so, consider moving forward today.

Instagram is an Emerging Giant in Digital Advertising

Another strong and still-emerging marketing asset for your law firm is Instagram. The app-based platform, Instagram, is undoubtedly dominated by a relatively younger demographic, specifically 18 to 34-year-olds. For many law firms, this demographic can be elusive for several reasons.

They may be difficult to market to effectively because:

This audience could be a valuable source of clients for your law firm. By coming up with an advertising campaign that takes user demographics and preferences into account, Instagram marketing has the ability to give you an advantage over your competitors.

Take Measures to Elevate Your Social Marketing Efforts

Some businesses make the mistake of coming up with their own marketing campaigns in-house, compromising quality and effectiveness in the name of saving money.

Our digital, social media-minded marketing team can:

Do not sell your firm short. Reach out to those who can promote your firm’s online presence.

Call X Social Media Today

Our team is ready to get started on your marketing campaign today. When you work with us, we have the tools you need to make your law firm visible to thousands of social media users each day.

To get started, call our team at X Social Media today at (888) 670-0006.

How Many Facebook Pixels Do I Need?

Posted on: June 25th, 2020 by hennessey_admin

The Facebook Business Manager tool allows your website to have up to 100 pixels, though your need for pixels will depend on your firm’s client acquisition needs.

Speaking with those who specialize in Facebook Business Manager tools, as well as other facets of social media marketing, will allow you to better determine precisely how many Facebook pixels your business could benefit from.

Explaining Facebook Pixels

The Facebook pixel is a tool offered by the popular social media site.

The details of these pixels can quickly become complex, but the basics include:

Facebook pixels are among the suite of tools available to you when you advertise on the platform. The goal of this tool is to measure how users are responding to your digital marketing campaigns and allow you to make adjustments as needed.

Additional Benefits of Facebook Advertising

Facebook pixels are just one puzzle piece of the benefits provided to those who market their business on the social platform.

Those who choose to market their business using Facebook advertisements enjoy:

Digital advertising grows more sophisticated by the day. You could argue that with the evolution of artificial intelligence and advanced algorithms, it grows more intelligent by the minute. Your business may want to consider taking advantage of high-powered advertising tools and metrics that have the ability to market to millions of users at any given time.

Instagram as Another Outlet for Your Digital Marketing Needs

Facebook is not the only social media site that allows businesses to target potential clients. One of these examples is Instagram, which provides business owners with an array of metrics designed to promote their bottom line.

Your firm could benefit from the various forms of Instagram advertising if:

Some law firms allow a lack of familiarity with social media to hold them back from engaging in current marketing trends. In the digital age, many consumers are shying away from traditional marketing methods and are turning to the web for products and services. To promote your law firm’s success, you likely want to be ahead of the marketing curve and be visible where the most amount of people are.

This is where X Social Media can step in and take care of your digital advertising needs.

Digital Marketing Xperts Can Assist Your Firm

Facebook, Instagram, and the internet at large are well-established as a means of marketing law firms and other businesses. Attempting to handle your digital marketing in-house could put you behind your competitors. You want a marketing team that understands Facebook Business Manager and other relevant tools to make the most of your advertising budget.

Our team of Xperts at X Social Media can help spread the word about your firm by:

Our team can provide additional services to the ones we have listed here.

Call Our Team at X Social Media Today

At X Social Media, our ultimate goal is to attract more clients to your law firm who are interested in participating in mass torts. When you work with us, each account gets a dedicated manager who seeks to continuously improve your bottom line and cost per lead. We can review your marketing goals and, from there, determine how many Facebook pixels you need to promote your law firm’s success.

If you want to find out more about how we could help you increase your digital presence and client conversions, call our team of Xperts today at (888) 670-0006.

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