The X Blog

  • Two Chances to Hear from X Social at MTMP Las Vegas (You Don’t Want To Miss This!) – X Social Media News

     

    Good Morning! Today is an exciting day – our very own Jacob Malherbe and

    Paul Liebman will be speaking at Mass Torts Made Perfect (MTMP) in Las Vegas.

    Mass Torts Made Perfect is a place for plaintiff attorneys and paralegals to connect, network, and learn more about the top mass tort and class action lawsuits in the country. See the details below to learn more about how you can watch!

    Marketing you can Trust, Non-Recourse Financing, and X Social Capital
    Jacob and Paul have prepared a one of a kind presentation just for attendees at MTMP 2022 Las Vegas on how to leverage firm marketing efforts to maximize conversion as well as manage financial risk in your firm.

    Sneak Peak!
    Founder, X Social Media / X Social Capital
    Jacob is a Facebook marketing expert helping law firms get the most from the social network. Recently, Jacob has joined the MTMP team to help with social media engagement and advertising to propel the MTMP seminars to the next level. Come join as Jacob shares on current strategy that is yielding tremendous results in an information saturated market.
    Email: jacob@xsocialmedia.com
    Phone: (678) 427-8490

    Paul Liebman – 

    CRO, X Social Media &
    Co-Founder, CEO at X Social Capital

    Paul will discuss X Social Capital, a consulting firm that offers law firms substantially lower rates, better terms, and non-recourse loans using insurance products from multiple types of financial institutions and lenders. You won’t want to miss out!

    Email: paul@xsocialmedia.com

    Phone: (631) 335-8575
     WHEN & WHERE
    Date: Wednesday – October 12
    Times: 11:15am-11:45am ET
    Location: Monet 3-4
    Our team has traveled from around the country to spend quality time with you all . It would be an honor to meet you in person. Please stop by our booth, say hello, and register for a free copy of
    A Lawyer’s Guide To Mass Torts: Establish Your Legacy
    written by our very own Jacob Malherbe.
     We are here to answer any questions that will help you more effectively position your firm in this fast pace ever changing market!
    A Lawyer’s Guide To Mass Torts: Establish Your Legacy
    written by Jacob Malherbe
    With Chapters from Mike Papantonio, Brent Coon, Darren Miller, Rich Newsome, Anne Andrews, Jay Jackson & Jarret Prussin
    Ask us for a FREE COPY and we will ship it to you, or purchase A Lawyer’s Guide to Mass Torts on Amazon or Kindle.
    Email: Jacob@xsocialmedia.com Call us: 888-670-0006
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2022
  • Asbestos Bankruptcy Makes a BIG Comeback – X Social News

     

     

    Asbestos Bankruptcy Makes a BIG Comeback
    View this email online if it doesn’t display correctly
    Dear Friends,

    The hottest bankruptcy right now is, ironically, the oldest. Yes, you read that right. Asbestos, the tort that basically started the mass tort industry, is preparing for another round of investments as firms across the nation are re-discovering solid revenue streams, and ultra-dependable returns, all from a tort that was supposedly over-and-done for decades. Go figure.

    So I revisited the world of Asbestos Bankruptcies. I talked to the experts and not-so-quietly ran the numbers. With billions in trust funds still playing out, 30 years of experience to lean on, and new, digitally enhanced methods to market and intake, I went after the best ways to offer these long-standing advantages of an asbestos docket to my clients.

    Today XSM and our project/partners OPUS and BCA Intake takes you through this journey – so you can evaluate this opportunity for yourself – and I believe you will reach the same conclusions I did. This is the XSM “bread and butter” opportunity you can’t afford not to do.

    Best,

    Jacob

    Asbestos? Says Who?

    The first thing we did was bring-in and sit down with the nationally recognized Mesothelioma lawyer Brent Coon for his always-insightful thoughts and insights.
    Take a look at the 9-minute “highlights” version here, and learn the facts like I did.
    Why Asbestos?

    $30 Billion is Available in Trust for Mesothelioma Patients

    – and Growing!

    That said, remember that these funds are usually set up to pay cases that are diagnosed many years into the future. Brent Coon sits on the advisory board of a number of these BK trusts, and we have investors and other financial experts who make sure we get good earnings off the trust principal balances so that they are earning enough money every year to stay solvent. So, while there is a total of about “30 Billion” for funding claims, that is the PRESENT balance, and because it is doled out over time the number that will be paid in BK proceedings over time is much larger than that….probably closer to 100 Billion

    The Reasons Lawyers Get Back into Asbestos are Multiple.

    1.-Better quantification of what to look for in a qualifying case and an assurance it will get paid (MUCH less uncertainty)

    First and foremost, there is still VERY GOOD VALUE in lung cancer cases in the dozens of bankruptcies that have been created over the years. With asbestos bankruptcies, we already know about how much each one usually pays each category of claims and what is required to obtain funding. Unlike a lot of the new bankruptcies – we know when they will get paid…and how much they will get paid. We know what is required from an evidentiary standpoint for payment, etc etc. Other mass torts in MDLs are uncertain to EVER fund, due to the fact the cases are subject to causation standards and other legal defenses that can cause the entire docket to fail. This does not happen with Asbestos Bankruptcies.

    2.- Timely funding of claims
    MDL torts these days take many years to potentially fund. Any of the “new” bankruptcies also take years to go through an approval process. These asbestos bankruptcies are all already fully funded and operating, and claims can be turned in on day one and often paid in months rather than many years. This at least gets the case acquisition costs back quickly.

    3. – Future claims are allowed
    Most of the cases involved these days with mass torts and bankruptcies have limited times to submit claims and cap future claims. With asbestos cases, due to the latency issues, most of the bankruptcies are designed to stay funded for decades into the future, so not only do present cases get paid, but you can set up a program to continue to get cases in the future with a likelihood if similar funding in value and time frame.

    4. – Some potential for tort claim value as well as bankruptcy payments
    There are literally hundreds of companies that made asbestos containing products. While many of the major manufacturers have sought bankruptcy protection over the years, some are still solvent and subject to tort liability. This requires an entirely different level of work and rarely settle without going through the individual single event workup, (with a lot of case development costs). Those cases historically have a 5, 6 and sometimes even a 7 figure settlement value, PLUS the bankruptcy recoveries.

    IMPORTANT NOTE
    It is critically IMPORTANT for everyone to understand that this is NOT simply a mesothelioma program. Mesothelioma is but ONE of MANY types of cancers caused from asbestos exposure. There are hundreds of times more lung cancers and they will always cover the campaign AND make a tidy profit – meanwhile, if you find a higher-end cancer ort Meso case, it is the icing on the cake.

    Why Brent Coon & Associates?

    Many of you remember when Brent won the Stephen A. Sharp award, AAJ’s Lawyer-of-the-Year in 2007 for his efforts against BP Oil. Brent and his wing-man Jay Jackson were the first to bring me in and show me the mass-tort ropes a few years later when we had thousands of cases together in the BP Oil Spill – which they were awarded “Litigation Department of the Year”. The facts are pretty simple, Brent Coon & Associates was founded in 2001 as an Asbestos law firm and has accomplished a lot in only 20 years, recently crossing the one billion dollars in verdicts and settlements for their clients. BCA’s awards, both local and national, are numerous, and their presence as an expert on the national news or in the courtroom is to be reckoned with. Considered the epitome of the 21st century Asbestos practice, BCA is both tenacious and highly successful for our clients AND their partners. They are the real deal!

    Asbestos Intake Strongly Influences Your ROI

    OPUS’s high-tech intake advancements and their low-cost, high-conversion results have been making a LOT of waves recently. One thing however that is NOT new is their 20-year track record of capturing the best Asbestos cases for Brent Coon & Associates. Asbestos can be very nuanced, and profitability can depend on your skills at screening and signing. OPUS knows just what to sign, what to filter, what to hold and what to ring the alarm on (you get a living Meso on the line, you buy airline tickets). OPUS also know both what to get to BCA for immediately review and how to do it. But knowing is good, being able to actually do it in practice and deliver results is what matter.

    Finally, What About Meso?

    Sure, Meso cases are the rainbow unicorns of Asbestos – and worth millions. But, what you want to market is for ALL lung cancers and get a nice return, all while looking for Mesos.

    Mesothelioma is a cancer of the outside lining of the lung. It is most often due to asbestos exposure but not always. It does have the highest value though because it is so strongly associated to asbestos. That said, it is very rare, with only a couple thousand a year diagnosed, and they are heavily pursued by the tort litigation firms. Traditional lung cancers of ALL types are associated to asbestos, but so too are tobacco products, genetics and other factors. Nonetheless there are many, many thousands of these cases diagnosed every year, so you want to market for ALL lung cancers, not just mesothelioma. Also some bankruptcy trusts pay something to other types of cancers, like throat cancer, that could literally pay from the campaign themselves.

    Moving Forward with An XSM/BCA Asbestos Campaign

    Besides negotiating a great Joint Venture deal with Brent Coon for all XSM partners, XSM has a tested program already in place to pursue the 200,000 lung cancer cases diagnosed each year – and with OPUS and BCA, to run stable, comprehensive, low-risk campaigns that will easily recoup marketing and intake costs and then to go searching for greater opportunities within them.

    Your own campaign can be started with as little as 25K and can be easily set-up to return your investment many times over and break even in less than a year.

    This means we can generate a consistent stream of lung cancer leads – and combined with OPUS’s 20 years of working asbestos with BCA, they can screen through the leads to find exactly the cases that optimize your campaign and maximize your ROI.

    Reach out directly to our executive team to get started or with your questions:
    For the quickest response, please schedule yourself on our sales calendar using the button below or reach out to our Sr. VP of Business Development, David Potter at David@xsocialmedia.com.
    You can also always reach out to the rest of our team, including Founder, CEO, & Author of “A Lawyer’s Guide to Mass Torts: Establish Your Legacy”
    Jacob Malherbe at Jacob@xsocialmedia.com,
    Chief Revenue Officer, Paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital (You won’t want to miss talk this at MTMP).
    HURRICANE IAN
    Over Half of X Social’s team is in the path of the Hurricane.
    We ask for your patience and prayers as we deal with Ian and the aftermath.
    David will also be in Vegas this week for the Legal Braintrust Summit. First come-first serve, and very limited availability.
    Email xadsteam@xsocialmedia.com for anything less urgent.
    Camp Lejeune UPDATE

    National TV Buy Providing the Best Injury Mix in the Market and Most Consistent Price Per Contract

    As you may or may not know if you have been keeping up with the latest news from X Social, we are now one of the largest TV Advertisers in the Industry!
    We run both National TV Buys, as well as Local PI (pay for performance) on top of the Digital marketing we have been known for since 2015.
    While looking at the trends and current numbers, we have seen the highest increase in pricing come out of the Pay per call space, with numbers tripling for calls over the last month and we expect this trend to continue through the end of the year, with Oct 15th Medicare/Medicaid adding to the inventory restraints that the networks are already under because of demand.
    This demand has inflated the cost of cases from a one-time $500 a case prior to the signing of the president, to now, averages over $3k a case for those just getting into the mix.
    What this means, is that you need a marketing team that is agile and can deploy your budget equally as effectively across multiple mediums without being so attached to one. Out of our total Camp Lejeune spend to date, less than 10% has been Digital Media!
    Meaning while we are known for Social Media, we have yet to even really tap this side of the market, focusing first on the survivors themselves, and now moving to the families.
    Cash Buy National TV is still showing over 50% of the injuries coming in as Tier 1/2 as defined on our site. Compare this to our recent trends in other channels like PI, where we are seeing closer to 75% Tier 3.

    What this means, is that when you ask, What are your costs for Camp Lejeune, what you really should be asking, is, “What is your injury mix?

    Have you seen our ads on TV?
    Check one out below>>>
    Our last email On Camp Lejeune in case you missed it!
    Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital

     

    After almost $27M spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
    The plan around Camp Lejeune Advertising
    It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
    TV Advertising
    We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became one of the inspirational stories for the motion picture “A Few Good Men.”. The Marines know his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC. Reach out to any XSM team member for more info.
    Total Spend: 25 Million +
    Cost per case signed: $1200-$1900 (Update as of 9/27, this is now closer to $1650 – $3350)
    Weekly Spend: $5-7M
    Digital Advertising
    X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
    Total Spend: 4.5 Million +
    Cost per case: $900-$1650
    Weekly Spend: $500,000 -$1M
    Injury profile of the victims.
    We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
    We are seeing the following distribution of injuries among the 3 tiers right now at scale:
    Tier 1: 25%
    Tier 2: 30%
    Tier 3: 45%
    55% Tier 1 and Tier 2 Injuries!
    THIS MAY BE THE BEST INJURY MIX IN THE MARKET
    The X Social Media Way
    When a client comes to us and are interested in Camp Lejeune we offer the following services.
    • Professional Intake services to sign client up that meet your exact criteria.
    • Co-Counsel introductions with a list of 6 different firms to choose from.
    • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
    • Local Counsel introduction when needed.
    • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
    Here is our last newsletter in case you missed it!
    X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
    Why are so many lawyers getting involved?
    First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
    The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
    All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
    We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
    The Value of Camp Lejeune Cases.
    When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
    Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
    Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
    X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
    DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.

     

     

    Camp Lejeune Here Is What You Should Know.
    New Law to Allow Camp Lejeune Lawsuit
    From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.Camp Lejeune Compensation Claims Originally RejectedA new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

    Toxic Chemicals in Water
    Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

    These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

    But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

    Chemicals in Camp Lejeune Water-Linked to Cancer
    The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

    • Leukemia
    • Bladder cancer
    • Breast cancer
    • Esophageal cancer
    • Kidney cancer
    • Liver Cancer
    • Lung Cancer
    • Multiple myeloma
    • Myelodysplastic syndrome
    • Non-Hodgkin’s Lymphoma

    Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

    Non-Cancer Camp Lejeune Injuries
    The science and medical evidence continues to build linking other injuries besides cancer. They include:

     

    • Infertility
    • Birth Defects
    • Birth Injuries
    • Brain Injuries
    • Cardiac Defect
    • Fatty Liver Disease
    • Miscarriage
    • Neurobehavioral Effects
    • Plastic anemia and other bone marrow conditions
    • Renal Toxicity
    • Scleroderma
    • Hepatic Steatosis
    • ALS (Lou Gerhig’s Disease)
    • Parkinson’s Disease

    Contaminated Water at Camp Lejeune Caused Birth Defects
    Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

    The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

    Why Should Your Firm Partner With X Social?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from
    Ben Crump, Anne Andrews and Mike Papantonio.
    Your success is our success, let us share our years of expertise with you!
    Introducing X Social Capital
    X Social Media LLC
     Copyright 2022
  • Free Webinar Sept 8th @1PM EST

    Free Camp Lejeune Webinar SEPT 8th
    Camp Lejeune Webinar Next Thursday, September 8th 1PM EST

    Join X Social and MRSB as we discuss all things Camp Lejeune from 1-130 with a Q&A hosted by Jacob Malherbe and the X Social executive team to follow.

    You’ve seen our commercials, now come meet the man himself, Don Marcari!
    Registration is required and we have limited total guests for this special webinar so please register for access.
    Have you seen our ad on TV?
    Check it out below>>>
    ***UPDATED***
    Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital

     

    After almost $27M spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
    The plan around Camp Lejeune Advertising
    It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
    TV Advertising
    We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became one of the inspirational stories for the motion picture “A Few Good Men.”. The Marines know his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC which will be covered in the webinar next week. SEE ABOVE.
    Total Spend: 25 Million +
    Cost per case signed: $1200-$1900
    Weekly Spend: $5-7M
    Digital Advertising
    X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
    Total Spend: 4.5 Million +
    Cost per case: $900-$1650
    Weekly Spend: $500,000 -$1M
    Injury profile of the victims.
    We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
    We are seeing the following distribution of injuries among the 3 tiers right now at scale:
    Tier 1: 25%
    Tier 2: 30%
    Tier 3: 45%
    55% Tier 1 and Tier 2 Injuries!
    THIS MAY BE THE BEST INJURY MIX IN THE MARKET
    The X Social Media Way
    When a client comes to us and are interested in Camp Lejeune we offer the following services.
    • Professional Intake services to sign client up that meet your exact criteria.
    • Co-Counsel introductions with a list of 6 different firms to choose from.
    • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
    • Local Counsel introduction when needed.
    • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
    Here is our last newsletter in case you missed it!
    X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
    Why are so many lawyers getting involved?
    First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
    The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
    All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
    We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
    The Value of Camp Lejeune Cases.
    When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
    Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
    Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
    X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
    DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
    Reach out directly to our executive team to get started or with your questions:
    Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
    Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
    And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
    Camp Lejeune Here Is What You Should Know.
    New Law to Allow Camp Lejeune Lawsuit
    From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

    Camp Lejeune Compensation Claims Originally Rejected

    A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

    Toxic Chemicals in Water
    Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

    These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

    But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

    Chemicals in Camp Lejeune Water-Linked to Cancer
    The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

    • Leukemia
    • Bladder cancer
    • Breast cancer
    • Esophageal cancer
    • Kidney cancer
    • Liver Cancer
    • Lung Cancer
    • Multiple myeloma
    • Myelodysplastic syndrome
    • Non-Hodgkin’s Lymphoma

    Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

    Non-Cancer Camp Lejeune Injuries
    The science and medical evidence continues to build linking other injuries besides cancer. They include:

     

    • Infertility
    • Birth Defects
    • Birth Injuries
    • Brain Injuries
    • Cardiac Defect
    • Fatty Liver Disease
    • Miscarriage
    • Neurobehavioral Effects
    • Plastic anemia and other bone marrow conditions
    • Renal Toxicity
    • Scleroderma
    • Hepatic Steatosis
    • ALS (Lou Gerhig’s Disease)
    • Parkinson’s Disease

    Contaminated Water at Camp Lejeune Caused Birth Defects
    Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

    The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

    X SOCIAL NEWS

    Your Source for Vetted News in Mass Torts and Legal
    THE TIME IS ALMOST HERE!

    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

    Take $300 OFF your ticket price by using code XSOCIAL at checkout.
    >>>>Watch the promo video below by clicking it and then again on the website.<<<<
    Here is Why You Need To Be A MTMP
    Why Should Your Firm Partner With X Social?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from
    Ben Crump, Anne Andrews and Mike Papantonio.
    Your success is our success, let us share our years of expertise with you!
    Introducing X Social Capital
    X Social Media LLC
     Copyright 2022
  • Camp Lejeune Marketing Update & Zoom Invite for TODAY

     

    Camp Lejeune Marketing Update & Zoom Invite for TODAY
    Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital

     

    After almost 20 million spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
    The plan around Camp Lejeune Advertising
    It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
    TV Advertising
    We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became the basis for the motion picture “A Few Good Men.”. The Marines knows his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC.
    Total Spend: 19 million to date
    Cost per case signed: $900-$1400 (trending up)
    Weekly Spend: 5-7 million, trending up
    Digital Advertising
    X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
    Total Spend: 1 Million to date
    Cost per case: $700-$1250 (trending down)
    Weekly Spend: $250,000 – 500,000
    Injury profile of the victims.
    We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
    We are seeing the following distribution of injuries among the 3 tiers right now at scale:
    Tier 1: 21%
    Tier 2: 25%
    Tier 3: 54%
    The X Social Media Way
    When a client comes to us and are interested in Camp Lejeune we offer the following services.
    • Professional Intake services to sign client up that meet your exact criteria.
    • Co-Counsel introductions with a list of 6 different firms to choose from.
    • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
    • Local Counsel introduction when needed.
    • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
    You want to know more about Camp Lejeune Advertising? We KNOW you have questions.
    Join X Social Founder and CEO, Jacob Malherbe and Managing Director, Lucas Gerler on Zoom today!
    Zoom room will be open from 10-12pm EST
    and again from 2-4 EST TODAY
    Pop in and get all your Camp Lejeune questions answered from the Xperts that have been running Camp Lejeune at scale.
    JOIN ZOOM MEETING BY CLICKING BELOW
    or Copying and pasting this link:
    Here is our last newsletter in case you missed it!
    X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
    Why are so many lawyers getting involved?
    First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
    The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
    All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
    We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
    The Value of Camp Lejeune Cases.
    When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
    Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
    Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
    X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
    DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
    Reach out directly to our executive team to get started or with your questions:
    Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
    Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
    And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
    Camp Lejeune Here Is What You Should Know.
    New Law to Allow Camp Lejeune Lawsuit
    From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.Camp Lejeune Compensation Claims Originally Rejected

    A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

    Toxic Chemicals in Water
    Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

    These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

    But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

    Chemicals in Camp Lejeune Water-Linked to Cancer
    The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

    • Leukemia
    • Bladder cancer
    • Breast cancer
    • Esophageal cancer
    • Kidney cancer
    • Liver Cancer
    • Lung Cancer
    • Multiple myeloma
    • Myelodysplastic syndrome
    • Non-Hodgkin’s Lymphoma

    Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

    Non-Cancer Camp Lejeune Injuries
    The science and medical evidence continues to build linking other injuries besides cancer. They include:

     

    • Infertility
    • Birth Defects
    • Birth Injuries
    • Brain Injuries
    • Cardiac Defect
    • Fatty Liver Disease
    • Miscarriage
    • Neurobehavioral Effects
    • Plastic anemia and other bone marrow conditions
    • Renal Toxicity
    • Scleroderma
    • Hepatic Steatosis
    • ALS (Lou Gerhig’s Disease)
    • Parkinson’s Disease

    Contaminated Water at Camp Lejeune Caused Birth Defects
    Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

    The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

    X SOCIAL NEWS

    Your Source for Vetted News in Mass Torts and Legal
    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

    Take $300 OFF your ticket price by using code XSOCIAL at checkout.
    >>>>Watch the promo video below by clicking it and then again on the website.<<<<
    Here is Why You Need To Be A MTMP
    Why Should Your Firm Partner With X Social?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
    Your success is our success, let us share our years of expertise with you!
    Introducing X Social Capital

    Please review average case prices on our website Xsocialmedia.com

    Call us: 888.670.0006
    X Social Media LLC
     Copyright 2022
  • Camp Lejeune Justice Act of 2022 Signed By President

    Camp Lejeune Justice Act of 2022 Signed By President
    NOT OUR ADS BELOW. 

    EXAMPLES OF ADS CURRENTLY IN THE MARKET.
    As expected, today, the President signed the Honoring Our PACT Act (which includes the Camp Lejeune Justice Act).

    Because a lot of you were saying you missed our last email, please add xsocialmedia.com to your safe senders list (have your IT do it!).
    Here is our last email below this short intro, with a few updates.
    The Long and short, if you are just now thinking of getting into representing victims of Camp Lejeune water contamination, there is still time, and you definitely want to get in based on what we see as the total opportunity.
    Your biggest barriers are going to be finding intake and getting that setup. But We can help with referrals.
    We are also now seeing costs fluctuate between channels, with social coming down the most compared to TV.
    Lastly, referring to above image of the cash in hand and checks. These are just a few examples of bad advertising. When you demand results from your marketing vendors, there are those out there that will get them for you. We choose to stay ethical in all of our advertising. And transparent in all that we do. With all advertising through X Social, we can tell you exactly what ad was shown, what website clicked, or what number was dialed by your PNC.
    To your success in Camp Lejeune. To helping all those that we can and leaving no man or women behind.
    If you have Any questions, just ask!
    -Lucas
    HERE IS OUR AN EXAMPLE OF OUR AD BELOW YOU HAVE PROBABLY SEEN ON NATIONAL TELEVISION BELOW. CLICK TO VIEW FULL CLIP.
    X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
     
    Why are so many lawyers getting involved?
     
    First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
     
    The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
     
    All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
     
    We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
     
    Landscape of victims and the cost to find them
     
    There will be 2 waves of claimants coming in as we see it. The first wave that we are handling now is the older group of veterans who have been fighting the US Government for decades to get this law approved. The demographic on this group is 65 years +  and require a lot of paper documents in the signup process and they do not work well with modern technology like texts, emails etc. 
     
    These people have to be engaged mostly via TV and these people want and sometimes have to talk to a human to get qualified and prefer paper retainers. The intake centers are almost too capacity and getting a space setup with an intake center should be high priority for attorneys wanting to get involved. We can make a few recommendations if you ask.
     
    Victims are living all over the country with some West Coast and East Coast concentration.
     
    We are seeing the following cost per case in wave 1 (not including any medical monitoring cases)
     
    Digital: (Facebook, Instagram, Google, Youtube)
    *Allows for better injury targeting than TV. We expect to see the price per contract over time to be better for Tier 1/2 cases generated via digital channels as more and more money is dumped into TV.
     
    Cost per case: $850-$1,450 (TRENDING DOWN)
     
    TV National Advertising Cash Buy and Cost Per Call TV
     
    Cost per case: $750-$1,100 (TRENDING UP)
     
    See our cash buy TV commercials here (or click the image above)
     
    These prices are week-to-week right now and we have seen prices going up about $100 a week since the start of July.  This might change now that the bill has finally passed the senate.
     
    These prices reflect over $10 million that has already been deployed by X Social Media.
     
    Wave 2- The Kids of Camp Lejeune
     
    The second wave we will start when Wave 1 gets to $2,000 a case. Wave 2 will be more digital as the kids are 35-60 years old so more focus on digital and more focus on direct contact via data sets to the next of kin. Wave 2 will be education-based to start out with. It’s hard for a child of Camp Lejeune to understand that they have a claim because their mom or dad past away between 1953-2022. So it could be a 60+ year old death case that we can file a claim on.
     
    The Value of Camp Lejeune Cases.
     
    When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
     
    Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
     
    Injury Mix coming in from claimants.
     
    We are seeing the following injury mix on the clients coming in from maily TV;
     
    Tier 1: 20%
    Tier 2: 25% 
    Tier 3: 55%
     
    Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500k, Tier1 cases: $600k-$2 million.
     
    X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget. 

    DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing. 

    Reach out directly to our executive team to get started or with your questions:
     
     
    Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
     
    Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
     
    And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com
    Camp Lejeune Here Is What You Should Know.
    New Law to Allow Camp Lejeune Lawsuit
    From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..

    Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

    Camp Lejeune Compensation Claims Originally Rejected

    A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

    Toxic Chemicals in Water
    Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

    These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

    But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

     
    Chemicals in Camp Lejeune Water-Linked to Cancer
    The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.

    The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

    • Leukemia
    • Bladder cancer
    • Breast cancer
    • Esophageal cancer
    • Kidney cancer
    • Liver Cancer
    • Lung Cancer
    • Multiple myeloma
    • Myelodysplastic syndrome
    • Non-Hodgkin’s Lymphoma

    Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

    Non-Cancer Camp Lejeune Injuries
    The science and medical evidence continues to build linking other injuries besides cancer. They include:

    • Infertility
    • Birth Defects
    • Birth Injuries
    • Brain Injuries
    • Cardiac Defect
    • Fatty Liver Disease
    • Miscarriage
    • Neurobehavioral Effects
    • Plastic anemia and other bone marrow conditions
    • Renal Toxicity
    • Scleroderma
    • Hepatic Steatosis
    • ALS (Lou Gerhig’s Disease)
    • Parkinson’s Disease

    Contaminated Water at Camp Lejeune Caused Birth Defects
    Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

    The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

    X SOCIAL NEWS

    Your Source for Vetted News in Mass Torts and Legal
    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

     
    Take $300 OFF your ticket price by using code XSOCIAL at checkout. 
     
    >>>>Watch the promo video below by clicking it and then again on the website.<<<<
    Here is Why You Need To Be A MTMP 
    Why Should Your Firm Partner With X Social?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
     
    Your success is our success, let us share our years of expertise with you!
    Introducing X Social Capital 
     
     

    Please review average case prices on our website Xsocialmedia.com

    Call us: 888.670.0006
    X Social Media LLC
     Copyright 2022
  • Camp Lejeune Justice Act Has Passed Senate. Here Is What You Should Know! X Social Media LLC

     

    Camp Lejeune Marketing
    X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
    Why are so many lawyers getting involved?
    First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
    The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
    All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
    We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
    Landscape of victims and the cost to find them
    There will be 2 waves of claimants coming in as we see it. The first wave that we are handling now is the older group of veterans who have been fighting the US Government for decades to get this law approved. The demographic on this group is 65 years +  and require a lot of paper documents in the signup process and they do not work well with modern technology like texts, emails etc.
    These people have to be engaged mostly via TV and these people want and sometimes have to talk to a human to get qualified and prefer paper retainers. The intake centers are almost too capacity and getting a space setup with an intake center should be high priority for attorneys wanting to get involved. We can make a few recommendations if you ask.
    Victims are living all over the country with some West Coast and East Coast concentration.
    We are seeing the following cost per case in wave 1 (not including any medical monitoring cases)
    Digital: (Facebook, Instagram, Google, Youtube)
    *Allows for better injury targeting than TV. We expect to see the price per contract over time to be better for Tier 1/2 cases generated via digital channels as more and more money is dumped into TV.
    Cost per case: $850-$1,450
    TV National Advertising Cash Buy and Cost Per Call TV
    Cost per case: $750-$1,100
    See our cash buy TV commercials here (or click the image above)
    These prices are week-to-week right now and we have seen prices going up about $100 a week since the start of July.  This might change now that the bill has finally passed the senate.
    These prices reflect over $10 million that has already been deployed by X Social Media.
    Wave 2- The Kids of Camp Lejeune
    The second wave we will start when Wave 1 gets to $2,000 a case. Wave 2 will be more digital as the kids are 35-60 years old so more focus on digital and more focus on direct contact via data sets to the next of kin. Wave 2 will be education-based to start out with. It’s hard for a child of Camp Lejeune to understand that they have a claim because their mom or dad past away between 1953-2022. So it could be a 60+ year old death case that we can file a claim on.
    The Value of Camp Lejeune Cases.
    When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
    Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
    Injury Mix coming in from claimants.
    We are seeing the following injury mix on the clients coming in from maily TV;
    Tier 1: 22%
    Tier 2: 19%
    Tier 3: 59%
    Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
    X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
    DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
    Reach out directly to our executive team to get started or with your questions:
    Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
    Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
    And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
    Camp Lejeune Here Is What You Should Know.
    New Law to Allow Camp Lejeune Lawsuit
    From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

    Camp Lejeune Compensation Claims Originally Rejected

    A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

    Toxic Chemicals in Water
    Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

    These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

    But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

    Chemicals in Camp Lejeune Water-Linked to Cancer
    The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

    • Leukemia
    • Bladder cancer
    • Breast cancer
    • Esophageal cancer
    • Kidney cancer
    • Liver Cancer
    • Lung Cancer
    • Multiple myeloma
    • Myelodysplastic syndrome
    • Non-Hodgkin’s Lymphoma

    Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

    Non-Cancer Camp Lejeune Injuries
    The science and medical evidence continues to build linking other injuries besides cancer. They include:

     

    • Infertility
    • Birth Defects
    • Birth Injuries
    • Brain Injuries
    • Cardiac Defect
    • Fatty Liver Disease
    • Miscarriage
    • Neurobehavioral Effects
    • Plastic anemia and other bone marrow conditions
    • Renal Toxicity
    • Scleroderma
    • Hepatic Steatosis
    • ALS (Lou Gerhig’s Disease)
    • Parkinson’s Disease

    Contaminated Water at Camp Lejeune Caused Birth Defects
    Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

    The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

    X SOCIAL NEWS

    Your Source for Vetted News in Mass Torts and Legal
    Shades of Mass, founded in 2022, is a first-of-its-kind organization – dedicated to advocating for and facilitating the involvement in mass tort litigations, along with appointment of Black and Brown attorneys to leadership roles in federal and state-based centralized civil actions.
    Through mentorship, advocacy, networking, and education, we will usher in a new era of broad and diverse representation for those impacted across our great nation.
    The first annual Shades of Mass Conference will bring together Black and Brown attorneys, and our allies, across the nation, to demonstrate that it is possible to lead critical litigations in the communities we serve.
    Communities of color are disproportionately hurt by corporate misconduct involving product defects, device malfunctions, and environmental hazards.
    Yet, very few Black and Brown lawyers are appointed to lead the key mass tort cases that directly affect millions of their own community members. It’s time to remedy this inequity.
    INAUGURAL SHADES OF MASS CONFERENCE
    August 5 – 7, 2022 | Atlanta Marriott Marquis | Atlanta, GA
    X Social Media is a proud Sponsor of Shade Of Mass and we will be in Atlanta for the first conference on August 5-7, 2022. Come visit us at Booth 8!
    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

    Take $300 OFF your ticket price by using code XSOCIAL at checkout.
    >>>>Watch the promo video below by clicking it and then again on the website.<<<<
    Here is Why You Need To Be A MTMP
    Why Should Your Firm Partner With X Social?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
    Your success is our success, let us share our years of expertise with you!
    Introducing X Social Capital

    Please review average case prices on our website Xsocialmedia.com

    Call us: 888.670.0006
    X Social Media LLC
     Copyright 2022
  • Live vebinar

    Free lunch on us for webinar attendees: May 19th 2pm, “Grow & Expand Your Practice” with X Social Media, SmartAdvocate & Intake Desk, with Mass Tort Specialists Tobi Millrood, James Onder & Anne Andrews -X Social Media

    Join Claude Simpson, Head of SmartAdvocate Training, as he welcomes guests from X Social Media and Intake Desk, along with Mass Tort experts Tobi Millrood, James Onder and Anne Andrews, for this informative and sure-to-be impressive webinar.

    The group will explore current trends and where the industry is headed in 2022. Claude will also talk about how X Social Media and Intake Desk have partnered with SmartAdvocate to increase your firm’s efficiency and profitability through their expertise in social media/digital marketing and simplifying your intake process.

    BONUS: 
    Lunch is on us for this event! 
    Register and receive a $20 Uber Eats voucher code to use the day of the webinar.
     
    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

    Take $300 OFF your ticket price by using code XSOCIAL at checkout.
    Watch the promo video below by clicking it and then again on the website.
    Why Should Your Firm Partner With The Leading Social Media Marketing Agency In Legal?
    Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
     
    Your success is our success, let us share our years of expertise with you!
     
     

    Please review average lead prices on our website Xsocialmedia.com

    Call us: 888.670.0006
    X Social Media LLC
     Copyright 2022
  • Vegas

    Two Invites you Won’t want to Miss

    Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

    Take $300 OFF your ticket price by using code XSOCIAL at checkout.
    Watch the promo video below by clicking it and then again on the website.
    Join Claude Simpson, Head of SmartAdvocate Training, as he welcomes guests from X Social Media and Intake Desk, along with Mass Tort experts, for this informative and sure-to-be impressive webinar.

    The group will explore current trends and where the industry is headed in 2022. Claude will also talk about how X Social Media and Intake Desk have partnered with SmartAdvocate to increase your firm’s efficiency and profitability through their expertise in social media/digital marketing and simplifying your intake process.

    BONUS: Lunch is on us for this event!
    Register and receive a $20 Uber Eats voucher code to use the day of the webinar.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!

    Please review average lead prices on our website Xsocialmedia.com

    Call us: 888.670.0006
    X Social Media LLC
     Copyright 2022
  • roundup

    Roundup Breaking News: Biden’s DOJ Urges Supreme Court to Reject Bayer Roundup Appeal

    Biden’s DOJ Urges Supreme Court to Reject Bayer Roundup Appeal
    Friends, As we predicted back in January when everyone got cold feet, earlier this week the Biden administration urged the U.S. Supreme Court to reject Bayer AG’s bid to stop potentially billions of dollars in claims that its top-selling Roundup weedkiller causes cancer. (Article Here) 

    Bayer is challenging a $25 million award to Edwin Hardeman, a California man who says decades of exposure to Roundup caused his non-Hodgkin’s lymphoma. Bayer argues that federal approval of Roundup’s label meant Hardeman’s suit — and others like it — couldn’t go forward.

    The administration sided with Hardeman in a brief filed with the court on Tuesday May 10th.

    The litigation is a test case for what ultimately could be tens of thousands of claims.

    In July, Bayer said a Supreme Court ruling in its favor would “effectively and largely end” Roundup litigation in the U.S., while setting aside $4.5 billion in case the court rejected the appeal. Under the court’s normal scheduling practices, the justices probably will say before their term ends in late June or early July whether they will hear the case.

    The Supreme Court in December sought input from U.S. Solicitor General Elizabeth Prelogar, the Biden administration’s top courtroom lawyer.

    Hardeman says he used Roundup from the 1980s to 2012 on his large plot of land in Sonoma County, about 60 miles (100 kilometers) north of San Francisco. He was diagnosed with lymphoma in 2015.

    He sued under California law, claiming that Monsanto’s failure to warn of Roundup’s carcinogenic risk caused his illness. Jurors awarded him more than $80 million, later cut by the trial judge to $25 million. A federal appeals court upheld the award.

    At the Supreme Court, Bayer argues that Federal Insecticide, Fungicide, and Rodenticide Act shields the company from liability. FIFRA, as the law is known, says states may not impose packaging or labeling requirements that are “in addition to or different from” those under the federal law.

    Bayer also argued that the trial judge improperly allowed expert testimony that Roundup causes cancer. The company said the testimony was speculative.

    Hardeman’s lawyers urged the Supreme Court not to hear the case. They say the award is consistent with a 2005 Supreme Court ruling that allowed state-law suits as long as the state warning requirements are “genuinely equivalent” to those under FIFRA.

     
    This development looks to disrupt the Five-Point plan laid out by Monsanto as both their first point and 3rd seem to now be somewhat mute from their “plan”. 
     
    Bayer’s Five-Point Plan to Close the Roundup Litigation includes this statements,
     
    We have already settled ~107,000 of the ~138,000 current cases. We will be very selective in settling the remaining ~31,000 cases as we await the outcome at the U.S. Supreme Court, and we will not entertain further settlement discussions if the Court grants review. We are fully prepared to defend at trial when the demands of hold-out plaintiff firms are unreasonable.
     
    So, let them have it, Let’s get you all thousands of new cases quickly. 
     
    All new orders submitted before May 18th will have your setup fee waived. Returning Roundup orders can go live as soon as Monday if you reach out to us TODAY! 
     
    Any questions or to start an order, please email Lucas Gerler, Managing Director at lucas@xsocialmedia.com 
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

     
    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen. And apply it to Facebook, Instagram, TV, OTT, Google, Youtube and other marketing channels

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • acquire clients scale

    Pay Attention To What Your Vendors Are Doing!- X Social Media

    Spam Emails Are On The Rise!

    Make Sure It’s Not Your Vendor
    The Problem Explained:
    Our Spam filters are increasingly catching spam emails sent out from Mass Tort Vendors that pretend to do advertising to find your law firm cases but are increasingly using Spam emails to do so to be more competitive in the marketplace. When sending spam emails to potential clients they break not only CAN-SPAM rules but they are also playing Russian Roulette with your bar card. These vendors are unethical and it has to stop to protect our industry.
    How Will You Know ?
    First in advertising both TV, Radio and Digital there is what we call a market price. This means if I run 100k on Social I will know the average price per case from that advertising. Many times TV, Radio has their own market price as well. You can also ask us about the market price or even seen the market price each month on our website where we publish these kind of numbers. If the market price is $1,000 on Social Media to get 3M leads and somebody tells you they are also doing social and they can get them at $500 pay attention. Not saying it’s not possible but I am saying pay attention to what else is going on. Same goes for Radio and TV find the market price and find a trusted vendor.
    Questions You Should Ask Your Vendor
    1. Where do you advertise for clients? Social Media, TV, Radio. RED FLAG If they use Affiliates to do marketing for them. As you then lose control over the market source, or the ad served to generate the traffic. A website is only a piece of the marketing mix, make sure you can follow the full trail of your marketing dollars.
    2. Can you show me a trail of where this client came from? In digital marketing we control we can show an exact trail of what ad the client saw, when they saw it and how the lead came in. In TV, Radio advertising they can show what station ad was shown on and what time the intake was done. If a vendor cannot show the journey on your new client this is a RED FLAG. Do not accept dark spots in your marketing as they show up in your costs of intake, costs of medical records and lost claims when filing.
    3. Are you using Affiliates to generate leads? This is the normal loophole that vendors will hide their Spam Email campaigns behind. This way they can blame it on their affiliates if they get busted. RED Flag If they are using Affiliates to generate leads.
    4. Can You Please Ask The Following Question to your intake? Where did you first see our advertising? Let the PNC tell you as part of intake.
    This will be the vetting process before you select a vendor to advertise for your firm. If you are already with a vendor have them sign a contract with your firm that outlines their responsibility on the case acquisition side to protect your law firm.
    The Solution
    Protect your law firm at every step of the way when using a vendor to run your ads for you. Make sure that you see and approve the Ad images, text and landing pages. Make sure that you ask the questions we have outlined above. Possibly make up a contract that you have each vendor sign that you are working with to hold them accountable for anything that is going on. Talk to the clients that came in from that vendor to find out how they saw your advertising. It’s your job to double-check as its your bar card that is on the line. It’s our job as vendors to keep the industry clean from any bad apples and try and advocate as much as possible for the correct way to do things.
    Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email jacob@xsocialmedia.com
    Mass Torts Puerto Rico
    May 4-6,  2022

    Mass Torts Puerto Rico is a first-of-its-kind event you won’t want to miss. This for attorneys by attorneys event promises to be two unforgettable days of substantive programming, all-inclusive seaside parties, and an environment cultivated for personal connections with some of the most outstanding and highly respected trial lawyers in the country. Come learn from world class experts in an intimate setting while earning CLE General and Ethics credits.

    Lucas and Paul will be representing X Social Media and X Social Capital at MTPR. Find out what all the buzz is about by scheduling some time to connect with them, email lucas@xsocialmedia.com to set something up.

    FEW TICKETS STILL AVAILABLE at https://www.masstortspuertorico.com/ 
    Get More Qualified Clients Using Facebook.
    Finding clients via Facebook advertising is what we do on a big scale.
     Call: 888.670.0006
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2022
  • adv

    MTMP April 2022 Preview What To Expect – X Social Media

    Preview MTMP 2022
    Friends,
    We hope to see many of you next week in Las Vegas for MTMP!
    As always, we expect a great turnout with over 1,200+ lawyers at the conference and we expect a lot of conversations with current clients and new clients.
    If you have not done it already setup your meetings now with X Social Media’s Managing Director Lucas Gerler, Chief Revenue Officer Paul Liebman, our VP of Marketing Joshua Jones and Founder, CEO Jacob Malherbe for the very busy conference.
    Click Here to get on our calendars or email lucas@xsocialmedia.com directly. While at MTMP, you can also text Lucas at 2176219675 to arrange a meeting.
    The State Of Facebook Advertising
    As most of you all have seen in the news there has been a lot of changes around Facebook advertising in the last 12 months and we are now ready to fully explain the changes and what it means to campaigns that you guys might want to run in the future.
    Facebook Then and Now
    Whereas in the past we could leverage targeting very deep on Facebook down to an interest group (Example; people that used a CPAP device or were interested in Hernia Mesh), now all these health care buckets are gone and we cannot target this way anymore.
    The new way of running Facebook advertising is all algorithm based. Think about it like this; I show 1,000 people an ad and I see their reaction to it.The more people I show the ad to the better the algorithm will understand what audience I am looking for. The better it understands my audience the better results will be.
    So what that means in dollars is the bigger your budget is on a campaign the more time we have to teach the algorithm what you are looking for.
    If you were to take a timeline for campaign performance, the worst results would come in the start of the campaign and as the algorithm learns results get better day after day.
    As we get leads in via your landing page, the Pixel starts learning and telling FB what we will accept and what we will decline, and the stronger the campaign gets. This results in cheaper leads over time as the pixel and the campaign “learn” in real-time.
    The lead quality and cost are even cheaper than we could get before when we went after the limited audiences that was in the interest buckets. The reason the leads are cheaper now vs before is because of the larger audience size we can now reach.
    Before we where limited to an interest audience of maybe 2million people per interest. Now, we go after all 280 million Facebook users and the FB algorithm will know in real-time what they are interested in and who should see what ad.
    I hope everybody followed me on that explanation. If not, or if you have more questions, I will have a panel discussion at MTMP 8am local time on April 4.
    Please join me there and questions are always welcomed!
    Where does the New Facebook Algorithm approach work the best?
    The more potential new clients that have the same problem, think CPAP, Roundup, Zantac, 3M, Talc, the better this approach will work.
    Areas we have seen less strong results with the changes to Facebook would be Church abuse where there is very very few clients. Sometimes however you can overcome the fewer potential client numbers by deploying other tactics like geo-targeting or lookalike audiences.
    An example would be Fire Foam or PFOS/PFAS where you know where the military bases are located which is then where water contamination is most likely to be occurring. Another example would be Paraquat where we know where paraquat was sprayed and where the largest quantities where sprayed.
    So in some cases you can find a way around the problem but in general Facebook advertising has become similar to TV advertising with a Digital overlay.
    Facebook Advertising vs TV Advertising
    TV is always just a numbers game it does not get smarter with every dollar you spend. You could argue that the TV buyer optimized his buy based on what stations perform the best by using different numbers for each channel but again that Channel does not become smart over time by the dollars you invest.
    On the other hand, for every dollar you invest in Facebook adverting the algorithm learns more and more about your perfect clients as it receives feedback from people seeing and reacting to the ads, and it gets feedback on the landing page level from what an attorney will except as a client and what they will disqualify.
    We feed back to Facebook all that information as leads start coming in and the intake talks to them and qualifies them or disqualifies them. So the bigger your investment, the better your results over time, as you teach Facebook about your business and ideal new client.
    When we do run into problems on Facebook with spending money fast enough, for scale we do move some budgets to TV for adverting on those channels but when we do it comes with what we call a digital overlay on what we have already learned about the perfect client from Facebook advertising.
    We can still see on Facebook what TV channels our perfect audience prefers to watch. So even though our TV advertising is similar to others, it does come with more targeting options than traditional TV buys are offering us today.

    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

     
    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen. And apply it to Facebook, Instagram, TV, OTT, Google, Youtube and other marketing channels

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • xsocial capital

    Introducing X Social Capital. A New Way To Get Funding

    The Problem Explained:
    Today in our industry many law firms rely on capital funding via what is normally known as a Hedge Fund loans. The law firm pledges attorney’s fees coming on their Docket in exchange for financing that traditional banks do not offer.
    The hedge fund loans are consistently over three times current bank rates and usually over 20% per year. The rates go from about 17% to 24% depending on how good the lawyers docket is. If a law firm loaned 10 million today in 3.6 years, he will owe more than 20 million.
    It takes time before the lawyers gets paid and as an example a tort like Roundup has now run for 7 years. While the lawyers get paid well a lot of that profit end up with the hedge funds because of the 17%-24% interest rate.
    Probably 50% or more of the law firms we deal with are getting loans like this.
    The Solution
    We set out to come up with a solution to fix this industry wide problem. We offer a unique product, the first of its kind to be offered commercially, that will insure a Mass Tort docket. The insurance premium to insure a minimum value of a mass tort docket is between 6-12%, depending on collateral, loan amount, etc.  Final premium amount is determined by the insurance carrier.
    Our process provides our loan applicant to be matched with the right lender coupled with an A Rated insurance company. The Insurance will guarantee the principal loan amount. A commercial lender that is interested in an insurance company which is A Rated backing these loans will be able to offer a rate that is below current market rates because of the insurance wrapper.
    The time it takes for the insurance to rap the mass tort docket is between 45-60 days from start to finish. This allows the insurance company time to do their due diligence on the docket they are insuring. Today we have 5-7 lenders that are willing to engage with us on this product at a very competitive rate.
    We see the market in its infancy right now but as more and more people take advantage of A Rated insurance on their Mass Tort Docket we believe we can drive the lending rates down to a healthy level for our industry.
    Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email jacob@xsocialmedia.com
    MTMP VEGAS
    April 5-7, 2022

    Mass Torts Made Perfect is more than just a conference – it’s a place for plaintiff attorneys to connect, network and learn more about the top mass tort and class action lawsuits in the country. To achieve our mission of keeping plaintiff attorneys connected, we host bi-annual conferences in the spring and fall of each year, along with webinars throughout the year that cover essential topics for individuals working in the area of plaintiff mass torts and class actions.

    Whether you are an experienced trial attorney looking for the inside scoop on the latest cases or a paralegal looking to learn the basics, MTMP can help you grow your skills and practice.

    Be sure to catch us in-person at MTMP, Jacob, Lucas, Paul, and Josh will all be attending. Let us know if you can schedule a sit-down while in town! Our schedules will fill up quickly.
    Mass Torts Puerto Rico
    May 4-6 2022

    Mass Torts Puerto Rico is a first-of-its-kind event you won’t want to miss. This for attorneys by attorneys event promises to be two unforgettable days of substantive programming, all-inclusive seaside parties, and an environment cultivated for personal connections with some of the most outstanding and highly respected trial lawyers in the country. Come learn from world class experts in an intimate setting while earning CLE General and Ethics credits.

    Get More Qualified Clients Using Facebook. Finding clients via Facebook advertising is what we do on a big scale.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2022
  • thrilla at MTMP

    MTMP Preview April 2022

    Friends,
    As we are counting down to MTMP April 2022 here are a few things to get ready for if you are going to Las Vegas as a new attendee or as a veteran in the industry.
    Here are the Top 3 Things to Focus on at MTMP.
    MTMP is for networking. Meet as many people as you can. Don’t forget Business Cards.
    There will be parties at the pool, in the Wynn Meeting Room and in the Exhibit Hall. Go meet new Lawyers and Vendors. It only takes one conversation to learn something new and make a new partner for life.
    MTMP is for learning about new torts and to understand how current torts are going. Lots of under the radar mass torts will be discussed in the hallways, bars, pool side and you want to get in on one of those that sounds promising. Find good friends that will be your co-counsel on your next project. Our business is all about networking and working towards a common goal- to help the victims. Be approachable and interact with both the lawyers and vendors to get the most out of it.
    MTMP is for finding new vendors. You might be a smart lawyer but vendors can help you. Vendors are the lifeblood of your case acquisition, your case workup and your case financing. Find out what is new, who came with the new best thing, who has an inside track on a new case, and what can I use from the different vendors in the Exhibit hall. Don’t miss the exhibit hall or you will be the guy that still thinks the Yellow pages will bring you all the business that you need. Don’t be that guy.
    Not signed up Yet for the biggest show in our industry? Well that is a mistake please visit www.mtmp.com and get signed up and get your tickets to Las Vegas now.
    A few more things that you might be interested in….
    -We are seeing new torts coming, a lot of them are “private torts” that lawyers keep under the radar as the amount of money in our industry is making the cases more and more expensive to acquire because of competition. Trust me, however, when i say, new torts are coming and it’s some big ones.
    -Speaking about money please visit X Social Media at MTMP and hear more about a new loan product now available. We are tired of the 20% hedge fund money and we got something much better to tell you about.
    We are seeing a big influx of money in both NEC and CPAP as those litigation matures and the criteria gets wider to find new clients. We are also seeing a resurgence of interest in Talc and Roundup. It’s time to get back in the game!
    -Jacob & The XSocial Team
    Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email Lucas@xsocialmedia.com.
    THRILLA AT MTMP

    LEAD GENERATION FROM THE LEADING EXPERTS

    MTMP VEGAS
    April 5-7, 2022

    Mass Torts Made Perfect is more than just a conference – it’s a place for plaintiff attorneys to connect, network and learn more about the top mass tort and class action lawsuits in the country. To achieve our mission of keeping plaintiff attorneys connected, we host bi-annual conferences in the spring and fall of each year, along with webinars throughout the year that cover essential topics for individuals working in the area of plaintiff mass torts and class actions.

    Whether you are an experienced trial attorney looking for the inside scoop on the latest cases or a paralegal looking to learn the basics, MTMP can help you grow your skills and practice.

    Be sure to catch us in-person at MTMP, Jacob, Lucas, Paul, and Josh will all be attending. Let us know if you can schedule a sit-down while in town! Our schedules will fill up quickly.
    Cracking The Code For PI Advertising On Facebook
    For some time, it seemed like no one had “cracked the code” on PI Facebook advertising. This past December, we revealed that one of our friends and close partners, Luke W Russell, the founder of Russell Media, has demonstrated exceptional results in an array of PI campaigns.

    For example, one attorney spent $132,000 between Facebook and Russell Media management fees and generated $4,224,783.58 in case results with $1,408,261.19 of that being attorney fees. That’s a 10.7 times return on investment!
    The folks at Russell Media have also been running a range of nursing home / elder abuse campaigns, generated substantial six-figure-fee cases there, too, across various markets.
    Next thing I know, I get an email from Luke saying that there’s yet another campaign they’ve been rocking and it’s a dog bite campaign. Luke’s case study shows how the law firm went from signing 1-2 cases per month to 4-7 cases per month. Wow!
    All of these PI campaigns, Russell Media charges $2,000 per month with most lawyers spending an additional $2,000 to $3,000 per month on ads. So, for five grand a month, you can have Russell Media tapping the power of social in a way that drives real cases to your firm.
    We’ll have a webinar ready in the upcoming weeks for those of you who would like an in-depth look at the work Luke and the Russell Media team are doing. However, for those of you who don’t want to wait or risk your DMA being snatched, you can reach out to Luke directly (luke@russellmedia.us).
    Here at X Social Media, we’ve done a lot of collaboration with Luke and the Russell Media team. They’re a top-notch group that we’ve referred many of our own clients to. If you’re at all interested in tapping Facebook for personal injury, you really do want to connect with Luke.
    Interested in running an Education-Based Marketing Facebook campaign for personal injury cases?
    Contact Luke W Russell | luke@russellmedia.us | 317-855-8597
    Get the New Book for FREE!
    A Lawyer’s Guide To Mass Torts: Establish Your Legacy
    written by Jacob Malherbe
    With Chapters from Mike Papantonio, Brent Coon, Darren Miller, Rich Newsome, Anne Andrews, Jay Jackson & Jarret Prussin
    Ask us for a FREE COPY and we will ship it to you, or purchase A Lawyer’s Guide to Mass Torts on Amazon or Kindle.
    Email Ricardo@xsocialmedia.com with your request for a free book and include your shipping address and how many copies you want.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2022
  • scales

    Trends in Mass Tort Marketing

    So here we are already in March 2022. Where did the time go? Did you get what you wanted done in January and February? We know we have been busy!

    For us, 2022 started kinda slow for mass tort marketing spend overall, yet it was really similar to most years prior, and as usual, has picked right back up again and new orders are coming in daily for some of the most popular torts like NEC, Baby Formula contamination, Roundup, Paraquat, CPAP, and a few less known secret ones we can’t tell you all via an email but are happy to discuss with you over a phone call.

    Trends we are seeing show that Facebook/Instagram campaigns are back to performing best over time in most cases. We do deploy budgets on radio, TV, digital TV, OTT, and through partners like Google and display networks, but consistently have found through the last couple months, strong trends suggesting that the majority of the eyeballs are still on Facebook. It is where people now go to get their news, not to the news channels.
    A NOTE ON TEST BUDGETS
    We are also finding that test Budgets just don’t cut it anymore. Clients who are trying to gauge marketing success with budgets only 2-5x what the average cost of a case is will find that they are shooting themselves in the foot by not giving the appropriate time for the test to deploy and optimize. Let our past history on the same projects for other clients be your test.
    With Facebook as an example, the algorithm wants 50 pixel fires a week per ad set to optimize your delivery, and anything less is asking Facebook to do more, with less data. So the formula for finding out your starting budget really needs to be = 4 x (Your average CPL x 50) which will give you a monthly budget that is more reasonable to start. As we scale, we can replace CPL with Cost Per Signed case, and the same formula applies.
    Moving forward, X Social will be offering 2 ways to get started:
    1. Standard business as usual way we have done business for years, where we setup everything from scratch for your business. Including a dedicated landing page built to your criteria, a dedicated url, tracking phone numbers, etc, and you set a total budget overall for the campaign and we deploy it on your behalf. This is how we already do things today.
    2. A new approach for XSM but more standard in the lead generation space (albeit we don’t believe others have the same level of dedication to ethics “down the lead chain”) where we setup generic campaigns using XSM owned brands, and then control all of the traffic going to the page for lead gen and then sell* on a cost per lead basis per day into our X Portal Marketplace the leads to our clients running those campaigns. Here, we still need a budget, but your budget will earn you a right to the auction each day for leads. Budgets under 50k for the most part, will be option 2 moving forward. Once successful, we can go move to option 1 with larger budgets.
    By doing things in these two different ways, it allows us the benefit of the history of success on each campaign instead of launching brand new campaigns for each client each and every time a new project is started. The caveat is then the criteria becomes the same for each campaign, so if you have criteria that doesn’t match what is standard, then you will need to go with option 1. Option 2 can also be used to supplement leads generated from Option 1 for clients who want to scale faster.
    Be sure to catch Jacob as a guest speaker on Practical Marketing Tips for Small Law Firms interviewed by host, Kara Prior, president of James Publishing. More info below on this down in the email!
    -The X Social Team
    Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email Lucas@xsocialmedia.com.
    THRILLA AT MTMP

    LEAD GENERATION FROM THE LEADING EXPERTS

    MTMP VEGAS
    April 5-7, 2022
    Mass Torts Made Perfect is more than just a conference – it’s a place for plaintiff attorneys to connect, network and learn more about the top mass tort and class action lawsuits in the country. To achieve our mission of keeping plaintiff attorneys connected, we host bi-annual conferences in the spring and fall of each year, along with webinars throughout the year that cover essential topics for individuals working in the area of plaintiff mass torts and class actions.Whether you are an experienced trial attorney looking for the inside scoop on the latest cases or a paralegal looking to learn the basics, MTMP can help you grow your skills and practice.
    Be sure to catch us in-person at MTMP, Jacob, Lucas, Paul, and Josh will all be attending. Let us know if you can schedule a sit-down while in town! Our schedules will fill up quickly.
    PRACTICAL MARKETING TIPS FOR SMALL LAW FIRMS
    Many attorneys know you need a solid social media strategy to grow your firm, but where do you start and what is the best approach? Today, we are diving head first into the world of Facebook advertising.In another installment of Practical Marketing Tips for Small Law Firms, Kara Prior, president of James Publishing, sits down with X Social Media founder Jacob Malherbe to break down specific Facebook advertising do’s and don’ts that will draw more prospects to your practice.In this episode, we will answer:

    • ​​How to get big results with a small budget
    • ​How to set up an effective evergreen campaign
    • ​How to make videos that send the right message
    • ​How to find your target demographic
    • ​How the Facebook algorithm can do the heavy lifting for you

    Don’t miss out on these invaluable, use-today tips! Click below to get immediate access to the free webinar episode.

    Get the New Book for FREE!
    A Lawyer’s Guide To Mass Torts: Establish Your Legacy
    written by Jacob Malherbe
    With Chapters from Mike Papantonio, Brent Coon, Darren Miller, Rich Newsome, Anne Andrews, Jay Jackson & Jarret Prussin
    Ask us for a FREE COPY and we will ship it to you, or purchase A Lawyer’s Guide to Mass Torts on Amazon or Kindle.
    Email Ricardo@xsocialmedia.com with your request for a free book and include your shipping address and how many copies you want.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2022
  • icons

    This PI Facebook Campaign Generated $4,224,783.58

    You’re not going to believe us when we tell you what is working in 2021.Advertising agencies have tried so many strategies over the years…Reliably getting cases from Facebook and other social media has been the “unicorn” of personal injury advertising. Social is exceptionally powerful for branding, but what about for directly getting PI cases?There’s a system that’s being used across various markets and practice areas that, when deployed over a long period of time, generates the all-desiring high-value cases.Justin Lovely of the Lovely Law Firm has used this system for the last 33 months and generated 12 cases. These cases totaled $4,224,783.58 in verdicts/settlements. That’s $1,408,261.19 to Justin.Clients in this program spend $2,000 per month for services and at least $2,000 per month on ads. At $4,000/mo, multiplied by 33 months, the investment is $132,000.That means Justin’s investment yielded a 10.7x return in motorcycle accident attorney fees. Additionally, Justin and his firm signed up multiple mass tort cases (including claims on 3M and PFAS) from the leads generated from this campaign.So what’s the system?It’s an age-old system used in so many different industries. It’s so “old school” that we almost feel like we’re telling you a joke that this is what’s currently working. Amidst all the different gimicky and tech-savvy marketing strategies lawyers are testing, we’re here to tell you that offering a free report (aka whitepaper or ebook) is what is driving massive results for lawyers around the country.Seriously? A free report paired with long-term email marketing and retargeting?Yes!This is not a “smash and grab” where you run the campaign for a few months and judge it. The lawyers who are seeing the biggest results have been running these campaigns for over a year. And they’re crushing it.1. These are time-tested materials.Both of these campaigns have been tested over years on Facebook for firms around the country, and they get results.2. We handle all of the technical setup.Once you review the materials, we will set up your 12-month system.This is a long-term play that builds trust in people who have already let you know they may need legal help.3. You’ll get to claim your DMA exclusively.You’ll know your direct competitors aren’t running the same types of ads. You’ll stand out in your market.Anyone serious about the health of their firm should pay attention to this.Here’s what Attorney Justin Lovely has to say about his Motorcycle funnel:“They’ve helped me build a list of motorcyclists in the area downloading a free book on motorcycle accidents while driving an increase in website inquiries. They never stop working on campaigns in order to maximize their success. It’d be easy for them to sit back and just send me stats. Instead, they’re always making improvements. I 100% recommend working with them if you’re looking at Facebook ads for your firm.”But here’s the deal, we’re running a MASSIVE end-of-year special with $28,964 in discounts if you sign up today.If you sign up now, you get ALL THIS FOR FREE:– We will WAIVE our $5,000 setup fee.– You’ll receive full access to the Russell Media Legal Marketing Vault ($497/month, $5,964/year value).– We’ll set you up with the full Spanish Motorcycle Funnel ($1,000/month, $12,000/year value).– We’ll test new ad platforms like TikTok in your market ($500/month, $6,000/year value).– You will be able to lock in your exclusive DMA before it’s claimed.Total discounts: $28,964Ready to secure your DMA?Please note that your most desired DMA may not be available. To lock out your competition, go to www.LawyerMarketing.systems/xsocialmedia now, fill out the form, and we’ll be in touch with you as soon as possible.

    Not sure if this is for you? Have questions?We have loads of details about how this campaign works along with samples at www.LawyerMarketing.systems/xsocialmedia.But don’t spend your time contemplating.This system has been deployed silently for recent years to great success. Now that we’re blowing open the doors and telling the world, you better believe your competition is going to be looking at this, too. Plus, the end-of-year special is incredible. You’re going to be at the forefront of personal injury advertising on social media.If you want to attempt to do this yourself, you can find the exact recipe at www.LawyerMarketing.systems/xsocialmedia.Just know…this takes a lot of work.If you want to get this started in your market so that you can start collecting those high-value cases through this long-term advertising strategy, give us a call today, hit reply, or better yet, go fill out the form at www.LawyerMarketing.systems/xsocialmedia.

    New Book Released!

     

    A Lawyer’s Guide To Mass Torts: Establish Your Legacy
    by Jacob Malherbe
    With Chapters from Mike Papantonio, Brent Coon, Darren Miller, Rich Newsome, Anne Andrews, Jay Jackson & Jarret Prussin
    How Easy It Is to Do Business With X Social Media?
    When you come to us with a new project, we set up the entire marketing funnel for you.
    You need results and need them ethically and at scale, so we use time-tested and proven social media ads that convert. We target and send PNCs to dedicated landing pages we build for you that further qualify your exclusive leads before we send them to your intake of choice.
    Have other questions about how it works or about marketing your law firm? Just ask!Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm and be your trusted partner.
    Our pricing is simple and not based on your budget. We charge a one-time setup fee per project to cover your dedicated assets and then a 15-20% management fee on your marketing budget to make all the magic happen. Our XPortal gives you real-time updates on your marketing investment including signed retainers and is what allows us to feed data back to Facebook and other marketing partners in real-time, helping us to maximize your investment and trim the fat. Contact us today to discover what we can do for your firm!
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2021
  • Mass torts book

    A Lawyer’s Guide to Mass Torts by Jacob Malherbe + John Morgan this week on Lawful Good

    A Lawyer’s Guide To Mass Torts: Establish Your Legacy

     

    This comprehensive collection of business advice, technological guidance, and practical instruction on how to find success in the world of mass torts is, quite simply, unlike any other mass tort book available today.It compiles―in one single, easily digestible volume―a comprehensive array of wisdom from the most successful lawyers in the field as well as targeted advice from bleeding-edge technologists, financiers, and industry thought leaders.The result is a one-of-a-kind road map for growth, which will help lawyers in other fields confidently migrate into mass torts while improving the business operations of those already working in the field.
    Its central aim is to help readers achieve three goals: Attain personal and financial success in mass torts. Establish one’s own enduring legacy in a rapidly changing field. And most importantly, help victims who have been wronged by corporate negligence find equitable justice under the law.Its development has been conceived, spearheaded, and overseen by Jacob Malherbe, the founder and CEO of X Social Media, an influential Inc. 500 company that has revolutionized how mass tort lawyers can use Facebook, social media, and digital TV services to find and sign clients. In recent years, his efforts and advertising platform have helped lawyers find potential new clients at an unprecedented clip while driving down the cost of conversion rates at levels unthinkable even a few years ago.This compendium of knowledge aims to do something equally monumental: create an open-source opportunity for some of the brightest and most ambitious minds in the industry to join the fight in helping everyday victims who need legal assistance the very most.Join us on a carefully curated journey into the history, practice, and future of mass torts.
    Join us this week on Lawful Good to hear from John Morgan!
    John Morgan is the founder of the largest injury law firm in the nation: Morgan & Morgan.
    John was born in Kentucky to parents who were often under the influence of alcohol, absent, or both. As the oldest of five children, John was essentially caretaker of his family and home at a young age. And though his academic performance was just average, he was a natural-born salesman.
    But that destiny was forever changed after a family member’s traumatic injury at a Disney resort.
    In recent years, John has leveraged his financial success to organize and bankroll a variety of compassion-centered causes in Florida, including bail reform, medical marijuana, and the $15 minimum wage.
    In this episode, Luke talks with John about his difficult youth, whether Cuban cigars are all they’re cracked up to be, and what he’s learned about the balance between mercy and justice.

    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should consider partnering with X Social Media.
    Your success is our success, let us share our years of expertise with you!
    Please review average lead prices on our website Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit Us: xsocialmedia.com
    X Social Media LLC, Copyright 2021
  • Mass tort plan 2022

    Not in Houston? Here’s a Zoom link for Tonight @530PM CST for Mass Tort Plan 2022 Presented by DMA Advocates & Darren Miller, with Jim Onder, and Jacob Malherbe

    Join Darren Miller, Andy Rubenstein, Jim Onder, Rochelle Guiton, Jacob Malherbe, and Greg Cade TODAY at 530 CST.

    What is the roadmap to success in mass torts? Come find out from some of today’s leaders and ask your questions directly.

    The Zoom link opens at 515 CST and the discussion will start at 530.

    ~Jacob
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should consider partnering with X Social Media.
     
    Your success is our success, let us share our years of expertise with you!
    Please review average lead prices on our website Xsocialmedia.com

     
    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit Us: xsocialmedia.com
    X Social Media LLC, Copyright 2021
  • Jason Hennessey

    Probably the best $25 that you will ever spend to take your firm to the next level + Lawful Good with LaRuby May

    Hey there, Friends!
    I’ve got some big news: my good friend Jason Hennessey has a new book out
    And if you don’t know him, you should: he’s the man directly responsible for the exponential growth of some amazing law firms like Ben CrumpJacoby & MeyersThe Cochran Firm, etc., and he’s been featured in The New York Times, Entrepreneur, The Wall Street Journal, Inc., Forbes, and Fast Company for his work on helping law firms grow their traffic, get more leads, sign (a lot) more cases, and do it with SEO (i.e., ranking on Google so clients actually find you).
    Reason I had to let you know: he recently just wrote the definitive playbook for lawyers on SEO (titled Law Firm SEO) and I wanted to share it with you because, if you’re looking to sign more leads (whether a solo practitioner or a 100-person law firm) and you’re looking to dominate your market, I can’t think of a single better person than Jason, or a better way to do that than to meet clients where they actually are: Google.
    And what I love about Jason’s approach here: he really makes it simple. You don’t need to be a computer engineer to get this stuff (and this book really isn’t for them). The book is designed for lawyers like you, and it’ll arm you with timeless fundamentals that’ll actually get clients seeing your site, get them ringing the phone, and have that process repeat itself, over and over and over again. Which, admittedly, can feel a bit like magic.
    Whether you’re more selective about your cases, or you’re a high-volume firm, Jason made the book to be a simple entry point to actually start getting your website positioned for the people who actually need you, step-by-step.
    Really, there should’ve been a book like this years ago—but good news is, it’s finally here, and I’m so glad it’s out.
    Get your copy today through Amazon.
    LaRuby May Lawful Good Image
    Join us this week on Lawful Good to hear from LaRuby May!
    LaRuby May was raised in the Florida panhandle by parents who had personal experiences with the legacy of American slavery and racism. Their stories, along with her upbringing in nearly all-white academic settings, shaped her perspective on race and privilege.
    Above all else, LaRuby May’s life has been one of service to the underserved.  From her nonprofit work with at-risk teens and young adults, to becoming a council woman in Ward 8 of Washington, DC, LaRuby was representing her community before she ever represented a single client in the courtroom.
    LaRuby carries on the steadfast Christian faith of her parents, unashamed to share those values with others in the service she believes God has called her to.
    In this episode, Luke and LaRuby discuss ways of thinking about poverty, why she dropped out of pre-med, and how getting kicked out of a basketball game led to starting her own firm.
    Subscribe to Lawful Good and leave us a review on Apple Podcasts, or send us your comments directly by visiting https://lawfulgoodpodcast.com/review/.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should consider partnering with X Social Media.
    Your success is our success, let us share our years of expertise with you!
    Please review average lead prices on our website Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Still reading? Well lucky you! You have stumbled on a Little secret (for now): We have been able to produce 2 meso cases for 2 clients for under 10k a piece. Let us show you how to market for lung cancer cases to find meso cases for less than other media.
    Visit Us: xsocialmedia.com
    X Social Media LLC, Copyright 2021
  • Ben Crump

    Ben Crump interviewed this week on Lawful Good Episode 10 + August 5th Live Event in Houston: DMA Advocates – Mass Tort Plan 202

    Lawful Good Episode #10: Ben Crump
    Dear X Social Friends,You probably already know that we’re a sponsor of the Lawful Good podcast. I was listening to an episode the other day and this story stood out to me…Luke W Russell (the interviewer): I imagine some of our listeners might be hearing you and thinking, wow, Anne, she is an extraordinary woman. I wish I could be like her, but I don’t have it in me. What would you say to that person?Anne Andrews (mass tort and bankruptcy attorney): I didn’t think I had it in me. I just did it. And to the people who have doubt, you put one foot in front of the other, you have good days, you have bad days. Listen, everybody talks about all the cases they won. You want to talk about the cases I lost? Picking myself up off the ground literally for two weeks feeling like I had a horse sitting on my chest and couldn’t get up. The pain of loss was so hard on me. The courtroom and the jury system is precious but it’s also extremely unpredictable and volatile. Overcoming doubt, it was hard for me. I look back at my career when I was just starting out, I didn’t know how I was going to pay the bills or keep the lights on, I just did it.Stories like the one I just shared are so important for lawyers to hear, and there just aren’t that many people telling them. Thankfully, Luke and his team are passionate about people’s stories and how they can use the power of story to help individuals who are facing tragedy get their feet back under them.Several years ago, Luke told me that his advertising agency, Russell Media, are the best in the industry at developing powerful creatives. He said that they tell stories that connect with prospects in ways that no one else does.That felt like a bold statement to me.And over the last two years, we’ve collaborated with Russell Media, sharing some of the same clients, and I can tell you: yes, Russell Media has incredible talent at developing powerful creatives when it comes to the legal industry.The podcast, Lawful Good, is just one demonstration of this.Luke’s shared with me the following:On social media, your biggest competition isn’t your competitors. It’s all the OTHER posts that people could be reading. It’s memes and rants and pictures from friends’ vacations. It’s the time that people can be spending watching a video of a cute cat, rather than clicking on your ad.That’s why we put so much into our messaging and creatives. If you say the typical lawyer things and tell people they can be compensated for their injury, you’ll most likely be ignored.We craft our ads to meaningfully engage with prospects so that they cut through the clutter of social media and give people a real reason to stop what they’re doing, read more, and contact the law firm.The secret behind our industry-leading creatives is three-fold: research, empathy, and variety.First, we research the living daylights out of topics, seeking to better understand prospects.Second, we build on this research to craft highly empathetic ads that speak to the problems and emotions of prospects.Third, we do so with a variety of different angles, since not every prospect will respond to the same type of message.If you’re like me, maybe your interest is piqued.If so, here are the types of campaigns Russell Media specializes in:– Mass Torts– Sexual Assault Claims– Nursing Home Abuse– Motorcycle AccidentsYou can contact my good friend, Luke, the following ways:– Cell: 317-855-8597– Email: luke@russellmedia.us– Website: russellmedia.usLike I said, I’ve sent some of my clients over to use Russell Media in tandem with our campaigns because together we go far. Last year, Russell Media started collaborating with us to harness our data prowess. Again, together we go far.If you’re looking to add another vendor to your lineup, I strongly recommend giving Luke a call.Sincerely,JacobP.S. Luke interviewed one of our well-known clients, Ben Crump, recently. That episode can be found here https://lawfulgoodpodcast.com/S1-E10-Ben-CrumpWhen you hear this interview, I think you’ll see how special the team over at Russell Media is. They don’t take the road well-traveled. Luke and his team look for ways to tell powerful stories to connect with their audiences. Luke has been nationally recognized in the legal industry for nearly ten years now as a producer of powerful and unique content. You won’t be disappointed by the care they give every single client and campaign.
    Join Darren Miller, Andy Rubenstein, Anne Andrews, Jim Onder, Rochelle Guiton, Jacob Malherbe, and Greg Cade in Houston August 5th

    If you know me, then you know that I am not one to venture out often. Here, I could not pass up the opportunity to be with so many of our good friends, together in one place.
    If you are in TX, the Houston area, or are willing to travel in for the event, please consider joining us in Houston August 5th for an in person meet and greet.
    Please RSVP via Email by EOB tomorrow and send any questions to Mari at mari@thedmaadvocates.com.
    The event will take place August 5th at 680 W Sam Houston Parkway S, Suite 200, Houston, TX 77042.
    See some of you there!
    ~Jacob
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should consider partnering with X Social Media.
    Your success is our success, let us share our years of expertise with you!
    Please review average lead prices on our website Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Still reading? Well lucky you! You have stumbled on a Little secret (for now): We have been able to produce 2 meso cases for 2 clients for under 10k a piece. Let us show you how to market for lung cancer cases to find meso cases for less than other media.
    Visit Us: xsocialmedia.com
    X Social Media LLC, Copyright 2021
  • Philips CPAP

    Phillips CPAP Recall – Cancer Causing Foam? + Connect with XSM In Vegas this Week!

    Philips CPAP Recall
    First we always remember that when a new tort comes along we are talking maximum risk as not much is known yet about the project and not many studies have been done yet on this PUR foam being used in the Phillips CPAP machine to damper the noise from the engine.
    So lets start with what we do know.
    Voluntary Recall: Philips CPAP/BiPAP/ASV Sleep Apnea Machines got recalled on June 14, 2021.
    What is nice about a voluntary recall is that you have time to make a 2nd product ready to replace the recalled product. However not so nice for the people that are breathing deathly cancer causing PUR foam. I am sure the evidence will show that Phillips knew long before they decided to recall the product that the PUR foam used was cancer causing. (Look into It).
    How Many Victims: There are between 1-2 million Phillips CPAP machines in United states. Worldwide recall of 3-4 million machines for our European Mass Tort friends.
    We know why the Phillips CPAP’s got recalled: Polyurethane (PUR) foam inside the CPAP machines puts users at risk for leukemia, breast cancer, liver cancer, lung cancer, pancreatic cancer, kidney cancer, and many more potentially deadly cancers. We know that PUR is a cancer causing agent, just like gasoline. In fact the foam is often referred to as “Solid Gasoline”.
    Problem: So here is the problem in a nut shell. The foam, made from polyester-based polyurethane (PUR), decomposes over time. As it does so, it emits toxic gases that can cause illness, including asthma, headache, nausea and vomiting, hypersensitivity, respiratory problems, cognitive difficulties, and a number of different cancers.
    What we are looking for:
    Exposure: More then 6 month use of a recalled Phillips CPAP machine
    Injuries: Several cancers are caused by inhaling gases emitted from polyurethane foam, including:• Leukemia• Breast cancer• Lymphatic cancer• Liver cancer• Nasal cancer• Lung cancer• Non-Hodgkin Lymphoma (NHL)• Brain cancer• Multiple Myeloma• Prostate cancer• Bladder cancer• Testicular cancer• Stomach cancer• Hematopoietic cancer• Papillary carcinoma and other thyroid cancers
    Handling Firms (For ref. Lawyers)
    Onder Law
    Parker waichman
    Napoli Shkolnik
    Acquisition Prices.

    This feels a lot like a Zantac but with more cancers and its easier to figure out if they used the product or not. Everyone with a CPAP machine knows exactly what mark and model they have. We think here is the beginning cancer cases are less then $500 and the price will increase as the market becomes aware of this new developing tort. I do want to Caution everybody that the earlier you get involved in a tort the more risk you are taking.

    What nobody is taking but should be considered.
    As we all know it takes time from exposure to a cancer diagnoses. Nobody are doing medical monitoring of the people that used the CPAP machines for future cancer diagnoses and the day the cancer does show up that person will have no SOL. A class of medical monitoring or taking all Phillip CPAP users for future claims is not being considered by anybody. I am sure there is a reason why ?
    The Other New Tort Paraquat.
    The cases have become easier to find as we have gotten more data on this tort. We are seeing case cost dropping in price from over $4,500 per case down towards as low as under $2-3k per case if you chose to take both diagnosed patients and patients with symptoms from indirect exposure.
    1M people live with Parkinson’s and 60k people are diagnosed each year.
    If you want to get involved early in this litigation – NOW is the time to join us. Contact jacob@xsocialmedia.com or Lucas@xsocialmedia.com for with any questions on how to get started.
    The first FIVE people that respond to this email to start a campaign will have their setup fee waived (a $1000 value).

    *Reminder, we simply charge a 20% management fee on your marketing budget to start generating exclusive leads to your exact criteria today. Reach out today!

    Amy Lawrence-Lovely and Justin Lovely on Lawful Good Podcast
    Hold on to your hats, folks, because you’re about to go on an emotional, hilarious, and wonderful ride with the Lovely’s during this week’s episode of Lawful Good.

    Amy Lawrence-Lovely and Justin Lovely were born in the south and met during law school. Amy’s primary focus is in criminal defense and Justin’s is with personal injury. Together, they bring incredible insights to each other’s cases.
    This conversation is not about what they’ve done as lawyers. Yes, the fact they overturned a murder charge for an innocent man is amazing and impressive. However, what you’re about to hear is even more than that. Justin and Amy are two people who are committed to doing good in the world and, above all, are each other’s biggest fans.
    In this episode, we’re going to explore their entrepreneurial beginnings along with moments of financial panic, like when giving birth to their first child resulted in a hospital bill greater than their savings. There’s a lot for us to learn from Amy and Justin in how to stay focused on goals when times are tough. And for anyone wondering if you can be married and run a successful practice as equals, this interview will provide a definitive answer.
    Subscribe to Lawful Good and leave us a review on Apple Podcasts, or send us your comments directly by visiting https://lawfulgoodpodcast.com/review/.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.
    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen. Contact us today to discover what we can do for your firm.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent! We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake. We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.
    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • LAWFUL good

    A New Way to Maximize Your Advertising Investment; by X Social Media

    Join us this week on Lawful Good to hear from Ken Hardison.

    Ken is a lawyer and entrepreneur who has built and sold multiple law firms.

    More than once, Ken has put everything on the line. He knows what it’s like to invest into your practice and feel like a failure. He also knows what it’s like to persevere and achieve financial success.

    These days, Ken spends his time helping lawyers grow their firms through his organization, PILMMA. He has a passion for helping lawyers build profitable and sustainable practices.

    In this episode, Ken and Luke explore the ups and downs of the entrepreneurial journey. We’ll hear stories like when Ken couldn’t get out of bed to go into the office to discovering a love of karaoke. Join us as Ken shares how he’s cultivated a perspective of gratitude in the face of heartache and loss.

    After you listen to Ken’s episode, leave a review and learn how you could choose our season’s last guest!

    The First FIVE Episodes of Lawful Good are Now LIVE
    Sponsored by X Social Media,
    Russell Media, and The SEO Police

    Would you like to double your number of cases—without lifting a finger? 

    Every lawyer would.  But too good to be true?

    Not at all.

    Pintas & Mullins Law Firm occupies a unique space in the legal world, and will work with your firm to guarantee this astonishing—and proven–outcome.

    We are one of the largest referring law firms in the country, and work with some 400 law firms across the country representing more than 30,000 clients.  We are also one of the largest advertising law firms in the U.S. Unlike a lead vendor or advertising agency, we spend our own money to acquire cases, carefully screen prospective clients, and co-counsel with top tier firms.  To make all this happen, we have a 15-person in-house marketing group made up of experienced professionals who run marketing campaigns as well as use top advertising vendors like XSM.  With our 50-person intake department, we screen and sign cases using customized criteria according to the exact needs of the top-tier trial firms we partner with.

    Handling firms, non-handling firms, or even individual attorneys come to us to co-invest in acquiring cases, where we both contribute to the advertising spend.

    We match their contribution dollar-for-dollar, guaranteeing them twice as many cases.  Because we already spend millions of dollars per month in advertising, we are extremely careful in choosing case types, criteria, and which handling firms to work with.

    Major cases we’re currently working on include:  Nursing Home Abuse, Sex Abuse, Hernia Mesh, Lung Cancer, Zantac, Elmiron, Talc, PFAs, and Truvada.

    In summary, we:

    • Invest and are invested in the outcome of every case, just like you, and are in it for the duration;
    • Guarantee the number of cases that will be signed up;
    • Maintain close client contact, stay on top of cases, and make sure the client receives an appropriate settlement;
    •  Keep our co-counsel firms and investors up-to-date on status and progress of every case;
    • Achieve typical returns of more than 300% on invested advertising dollars.

    Feel free to reach out to us if you are interested in participating as a handling firm, investing firm , or individual attorney—or simply receiving case referrals.

    Contact Stephane Kluver, our Director of Partnerships at Pintas & Mullins, by texting or calling (952) 239-9942 or at Stephanie.Kluver@Pintas.com.

    Why do the Nation’s Top Law Firms Advertise with X Social Media?

     Watch this short video below to hear from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    Your success is our success, let us share our years of expertise with you!

    Start a New Project now through July 4th and mention this email and 

    we will waive your setup costs! 

    Going to be at NTL in Vegas? So will we! Book some time now with X Social’s Managing Director, Lucas Gerler and CRO, Paul Liebman.

    60-Day Average Pricing on Facebook & Digital TV

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006


    Visit our site to signup for a free consultation!

    Email: Jacob@xsocialmedia.com Call us: 888.670.0006
    Website : xsocialmedia.com
    X Social Media LLC
    Copyright 2021

  • Why Your Law Firm Should Get Actively Involved in Sexual Abuse Cases.

    Why Your Law Firm Should Get Actively Involved in Sexual Abuse Cases.

    As more and more states open up a look-back window for minors who where sexually abused, law firms should see this trend as a way to help Survivors that will have a hard time navigating the new laws. For many Survivors, this will help them get closure in their life on something that happened to them many decades ago. Closure is important for Survivors of sexual abuse as it provides a bookend to what happened to them as children. Sexual abuse many times follows the Survivors throughout their lives and changes a lot of things for them as they grow into adults. It’s important to recognize this and realize again, we are here to help real people, a core mission of X Social Media.
    The Survivors are both men and women and below I will go though some of the closed and open cases that we know about to give some flavor to this tort for interested law firms.
    For all law firms I would recommend this website for tracking new Sexual Abuse Laws in different States.
    Human Trafficking:
    To get your office familiar with the laws in this area as they have recently changed, please read this NPR article.
    Unfortunately, there are many more human trafficking cases out there needing help and not enough law firms going after these cases to help..
    Nobody understands this better then Mike Papantonio and he has made Human Trafficking the opening statement in MTMP Virtual Vegas April 13-16. If you haven’t already, you can Get Tickets Here.
    Church Abuse Cases:
    The Survivors are mostly Men. On this Website you will find historical information on Church Abuse settlements that have been made up through 2011 and most have come from a Bankruptcy: Historical Data on Church Abuse Settlement Link. You can see the bankruptcies on the same site here.
    College Abuse Survivors:
    Michigan State: $500 Million to Survivors.
    Ohio State: $50 Million to Survivors.
    Penn State: $109 Million to Survivors.
    USC: $1.1 Billion to Survivors.
    Individual Sexual Abuse Settlement.
    All you have to do is look at these two great law firms that are out there doing the right thing. Great place to ref. cases to if you need a Co-Counsel.
    Some law firms are already all over this to help Survivors and your firm should consider getting into this area of the law as well as there are many many survivors out there that need your help.
    Who is paying for it ?
    Many times it is some form of Insurance that is paying the bill at the end so what are they thinking about all of this and how will they defend these cases in the future? I suggest you take a look at this PDF.
    I hope this spotlight on sexual abuse claims around our great nation has given some law firms a wake up call as to what is really going on and as more and more states open up their SOL statues on look-back windows, we will all be able to help more and more Survivors.
    -Your Partner in Helping Survivors, Jacob
    Human Trafficking: Wall Street’s Involvement
    “In 37 years of practice I have never seen cases that cry out as loudly for help from folks with law degrees. It will be an extremely strong business decision for any law firm that wants to do really well by doing good”
    -Mike Papantonio
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should partner with X Social Media.

    Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the marketing funnel for you from advertising ads,  to landing pages, to qualified leads and down to the signed retainer if you’d like (we suggest using professional intakes). We can also arrange co-counsel or bring other firms your opportunity on an exclusive deal.

    Have other questions about how it works or marketing your law firm? Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm and be your trusted partner.

    We charge a one-time setup fee and then a 20% management fee on your marketing budget to make all the magic happen. Our proprietary Portal gives you real-time updates on your marketing investment

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Allergan BIOCELL textured breast implants

    FDA Recalls 246,831 Allergan BIOCELL textured breast implants

    On July 24, 2019, Allergan announced a recall of all its BIOCELL Textured Breasts Implants and Tissue Expanders (“Recalled Implants”) due to the risk of Breast Implant Associated Anaplastic Large Cell Lymphoma.  Textured breast implants are supposed to reduce the risk of capsular contracture and have a better aesthetic appearance. The Recalled Implants have been on the market for over 25 years.  Symptoms of BIA-ALCL include seroma (build-up of fluid in the breast), pain, swelling, inflammation, itching, and capsular contracture. Per the FDA, there are 246,831 people that had the recalled Implants. 
    Allergan came up short Friday March 19, 2021 in its attempt to escape claims in the multidistrict litigation. The company hid the cancer risks of its textured breast implants, with a New Jersey federal judge saying, “certain claims are not preempted by federal law and class allegations are still in play”.
    In a 121-page opinion on the pharmaceutical giant’s dismissal motions, U.S. District Judge Brian R. Martinotti tossed on preemption grounds failure-to-warn claims over the BIOCELLl implant labels and other allegations but found that a manufacturing defect, negligence per se and other claims were not preempted.

    This now opens the doors for three (3) different claim types that we can go after. First   women who still have product in place, women that have had the recalled product removed, and women that had already been diagnosed with BIA-ALCL a very rare type of blood cancer similar to non-Hodgkin’s lymphoma.
    We are looking at a two-year SOL date of July 24 2021 so we still  have a few months to find these women and sign them up for possible compensation though the MDL.

    The most represented states are California, Florida, New York, and Texas which combined comprise of about 40% of the implants.
    We have good statistical data on where the implants are and who got them implanted.
    44% implant as part of reconstruction
    42% implants put in for cosmetic purposes.
    14% Other reasons.

    There are some common hospital systems and cancer treatment centers that we are aware of that have doctors that have used these implants with some frequency. These systems include Memorial Sloan-Kettering, the Cleveland Clinic and the Mayo Clinic.
    Through advertising, we are looking to find the rest of these women that are part of this recall. All responses will go to a professional call center with the Co-Counsel’s specific criteria for sign up.
    Please ask us for an introduction to these great Co-Counsel firms in leadership on this case.

    Co-Counsel:
    Berger Montague
    Shanon J. Carson
    215.875.4656
    Levin Papantonio Rafferty
    Kim Adams
    850.435.7056
    Please reach out if your firm is ready to do a campaign for the victims of Allergan textured breast implants we will setup the call center and introduce your firm to co-counsel so we can going. jacob@xsocialmedia.com
    EVOLVE Virtual Summit.Try Something Different !
    The EVOLVE Virtual Summit will bring together over 5,000 of the legal industry’s best and
    brightest for two days full of the latest in legal marketing, law firm growth, building a game
    changing team, and much more. The EVOLVE Summit is for law firms, their teams, and anyone
    in the legal industry who wants to develop their skills, grow as a leader, and add value to their

    organization to help build the law firm of the future.
     
    X Social Media is excited to share that we are partnering with an incredible group of legal industry leaders to bring together over 5,000 of the industry’s finest to the EVOLVE Virtual Summit on June 24-25, 2021. Bring everyone in your law firm to the virtual event of the year, and get ready to shape the future of the industry. Get your tickets today at www.EVOLVESUMMIT.com and get a 10%
    discount with discount code –XSOCIAL– Can’t wait to see you there!
    Another way to get tickets for MTMP and Evolve is by starting a new campaign with X Social Media and we will provide 2 tickets for each firm that starts a new campaign with us.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

     
    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!

    We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Texas power outage litigation

    MTMP Connect – Texas Power Outage Litigation starts at 2PM EST

    You can sign up here to stay informed of every MTMP Connect Webinar: https://mtmp.com/webinar_category/mtmp-connect/ 
    Texas Power Outage Co-Counsel Partners Include:
    Robins Cloud
    Brent Coon & Associates
    Parker Waichman
    Fears Nachawati Law Firm
    Watts Guerra LLP
    Seeger Weiss
    We will connect you to your preferred Co-Counsel or we will setup it up as your own campaign, whichever you prefer.
    Funnel/Sign Up Process
    Email Jay at jay@opusintake.com (Direct Signup for Social Media Advertising)
    Email Scott at scottb@legalconversioncenter.com (For Digital TV Ad Buys)
    Again we will make introductions and get you setup as XSM has a direct API connection setup already with OPUS intake and Legal Conversion Center. We can also work with other intakes of reputation as well if they are setup on our XSM Feedback Loop.
    Back Office for Case Work Up
    As we expects 100,000’s of claims and some offices may need to outsource some of their case development work Case Works is a great option whom we have worked with in the past and recommend.
    Again we will make ref. if need to Case Works.
    We welcome all questions and you contact me directly at jacob@xsocialmedia.com or Lucas@xsocialmedia.com and we will get your order in and setup your funnel to work in the most efficient way.
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Texas power outage

    Update on Texas Power Failures + Upcoming MTMP Webinar Discussing Developments in Texas Power Grid Failures on March 11th

    Keep your eyes out for the upcoming signup for next week’s Special MTMP CONNECT Webinar which will cover the unfolding situation in Texas in regards to the power outages and damages which now include a Chapter 11 Bankruptcy filing from one of the power companies involved.

    The expert panel will include Bill Robins from Robins Cloud, Brent Coon of Brent Coon & Associates, Anne Andrews of Andrews and Thornton & Josh Harris of Levin Papantonio.
    You can sign up here to stay informed of every MTMP Connect Webinar: https://mtmp.com/webinar_category/mtmp-connect/ and official signup for this webinar will take place later this week.
    Co-Counsel Partners:
    Robins Cloud
    Brent Coon & Associates
    Parker Waichman
    Fears Nachawati Law Firm
    Watts Guerra LLP
    Seeger Weiss
    We will connect you to your preferred Co-Counsel or we will setup it up as your own campaign, whichever you prefer.
    Funnel/Sign Up Process
    Email Jay at jay@opusintake.com (Direct Signup for Social Media Advertising)
    Email Scott at scottb@legalconversioncenter.com (For Digital TV Ad Buys)
    Again we will make introductions and get you setup as XSM has a direct API connection setup already with OPUS intake and Legal Conversion Center. We can also work with other intakes of reputation as well if they are setup on our XSM Feedback Loop.
    We do the standard advertising though Social Media and Apps on peoples phones where we get them to a landing page that asks them a few questions as normal and collects their personal information. Leads will then go straight to OPUS Intake where the client will receive an automatic text and will get a plaintiff fact sheet (With Disqualifiers) and if clients makes it though they will be presented with a Contract and HIPAA forms to sign up. After packet is done the fully signed package will go to Ref. law firm and to Co-Counsel. At this point Co-Counsel will start working up each individual case.
    To me this is one of those moments when the next really big thing has come along so please do your own research and contact me directly at jacob@xsocialmedia.com or Lucas@xsocialmedia.com and we will get your order in and setup your funnel to work in the most efficient way.
    LEGAL SUMMARY ON THE 2021 ENERGY FAILURES IN TEXAS DURING THE ARTIC FREEZE FROM BRENT COON & ASSOCIATES
    OK folks.  Today is UTILITY LAW 101.  Back when I was in law school I had actually been hired prematurely to go to work for the regional energy company, ENTERGY, when I graduated.  Accordingly I took some courses suited for that arena, including regulatory law and utility law.  Fortunately (I guess anyway), I was hired away to go work for the good guys with the Plaintiff bar and rest is history…lol.

    Anyway, much has passed since then with respect to how utilities work in Texas, and a number of other laws have passed in the interim, so I have had to go back to the books and see what the lay of the land is with respect to litigation associated to this major disaster.

    The first question we always ask, is who can be sued and what types of cases are viable.

    Unfortunately, right now it is a very fluid situation and there are very few definitive answers.  Already some lawyers have filed cases of one sort or the other, and in my opinion somewhat hoping for the best.

    Here are the two basic types of cases to look at and I will provide some more insight into both.

    First, we have a ton of businesses and residences shut down for a week or longer with freezing and subfreezing weather, many with no heat source due to loss of power.  As a result, pipes froze and water poured out everywhere when power was restored and/or the lines thawed out.    Do we have viable cases there.   YES.

    1. We have direct action or first party cases for property damage.  Most policies have some deductible but otherwise are good cases to have with a Public Adjuster and/or contractor who can do a workup on the case and maximize the value. Granted some can get amicably resolved with a carrier without a lawyer, but many times lawyers need to step in.   Likewise, businesses not only have those types of damages, but also business interruption.  Many of these policies have a certain period of time before they kick in but worth looking at due to the extended nature of the shutdown.  We have a team of forensic analysists who work up these numbers.  Surprisingly many business owners don’t even think to look for interruption coverage on their polices, they just want to get opened back up and make up for lost time.

    2. The energy sector may or may not be viable here as third party defendants.  Not only for the physical damages but consequential damages as well. All of this will be discussed further in more detail.   ERCOT is the statewide (for the most part) energy provider in charge of operating the power grid under the auspices of the Texas Public Utility Commission (PUC)  but is also  a 501.C.4 non-profit.   Texas has provided significant sovereign immunity to agencies and a restrictive tort claims cap on just about everything else.  In addition, there is a Texas Charitable Immunity and Liability Act which may well provide another layer of protection to ERCOT.  Adding yet another layer of problems is the fact that ERCOT only oversees the grid, not the process itself and cannot force providers to properly winterize their equipment.

    Second, we have tragic loss of life.   Those cases are going to face some difficulty under the present law, but there is certainly hope.  Some of the issues involving immunity of ERCOT and the utility system is in front of the Texas Supreme Court at this very minute.  See Electric Reliability Council of Texas, Inc. v. Panda Power Generation Infrastructure Fund, LLC D/B/A Panda Power Funds, et al.  Essentially, the case stems from ERCOT’s urging Panda Power to build three power plants after the 2011 ice storm in Texas strained Texas electricity-generating capacity.  Panda Power spent more than 2 billion dollars to build the power plants, however, the demand for increased electricity generation did not materialize. Panda sued ERCOT for $2.7 billion alleging fraud and breach of fiduciary duty. ERCOT claims that it has sovereign immunity. As such, the question before the Supreme Court is whether ERCOT, as a private nonprofit, is protected by sovereign immunity, which has yet to be determined.

    Third, we have a myriad of other losses of all sorts directly or indirectly attributable to the widespread power outages.  Each has to be looked at individually with the issues pointed out above and below to take into consideration.

    UTILITY COMPANY “PROVIDER” LIABILITY

    Assuming that ERCOT has immunity as a sovereign governmental agency, lack of liablity, Tort Claims damage cap or even charitable immunity 501c4 nonprofit status, that leaves us primarily with the energy providers to the grid.

    There are a number of tricky issues here.

    1.  There  are 600 energy providers in the grid. Which ones performed and which ones didn’t have to be segregated out.
    2. There is no REQUIREMENT in the ERCOT grid for any particular energy provider to perform at any particular level, so there is an argument right off the bat that since they had no duty to perform at a specific level, they had no duty to perform at ANY level.
    3. A major portion of the consumers out there have “choice” electric provider agreements.  Those agreements usually have a standard provider contract with the customer with significant legal problems to address.  One, they have arbitration clauses, which are generally enforced in Texas. Two, they almost all have a “force majeure” clause, which basically states the utility is NOT liable for damages associated to a wide variety of weather conditions or other “acts of God” (or Budha, Allah or any other omnipotent being).
    4. There are rumblings that some providers couldn’t get fuel (usually natural gas) to operate their plants because:
    a.  The pressure in the lines allegedly fell below production limitations due problems in the distribution system (frozen lines, etc).
    b.  The price point SPIKED to hundreds of times higher rates than normal, likely causing some buyers to hold off.  (not proven yet but likely).
    c.  The pressure in the lines may well have fell also from direct consumer demand for natural gas for direct heating of HVAC systems, fireplaces, etc

    PRICE GOUGING ALLEGATIONS

    Many consumers have already been tagged for huge gas bills they ran up heating their homes through natural gas heaters/fireplaces, etc.   This seems like it has the makings of some sort of consumer fraud and unfair price gouging claims attached to it.  Arguably this falls under the Texas Deceptive Trade Practices Act but the State has prosecuted wholesale price gouging issues in the past, typically associated to inflated prices for gas in shortages, water in emergencies, etc.

    The problem here is that most consumers entered into FLOATING contracts, in which there is no set price for the energy.  The PUC used to strictly regulate prices and the energy providers had to petition for increases every year and it was reviewed on a performance basis.  Some number of years ago, the State decided to “open up” the energy sector to free enterprise capitalism.  This invited in our very own GRID system, ERCOT, rather than attaching to a more predictable and stable national grid with the Feds that every other state pretty much adheres to.   As a consequence, most contracts with providers acknowledge that the price is whatever it is, and is passed on directly to the retail consumer. So when fuel got scarce, demand hit the roof, the price then went THROUGH the roof.  Hundreds of times OVER the typical prices seen in a monthly cycle.  Residents used to seeing a $100 monthly bill are getting $10,000 dollar bills, and that is just for the one week.  Right now the Governor has egg on his face, as do most other state officials, so they are all saying that the providers cant force those payments right now, can’t disconnect, and can’t charge interest.  How that all shakes out is anyone’s business.

    In the meantime, while there are legal hurdles to those claims, there may be a solution at the end of the day that includes some benefits to those who litigate.  It may be that the State steps in and makes some decision that impacts all that group and circumvents their ability to litigate. Again, a lot of political maneuvering will take place with this one.

    Until we hear from the Supreme Court later in the year on the blanket immunity issues, our present plan is to help put together an MDL that addresses all these issues in an organized format.  Our firm is working with several other leading firms in this arena to file pleadings that follow the legal analysis mentioned above and try to steer clear of the rocks.

    Due to the massive nature of these proceedings and the number of involved parties plaintiff and defendant, we see this one somewhat like the BP Oil Spill.  We were able to predict and maneuver over 99% of our 10,000 plus cases into a settlement on that one, probably much better than any other firm, by selectively analyzing with path was best for each type of case.  There should not be a cookie cutter analysis to cases with this much complexity. There will be a large number of cases from the private sector, consumers, businesses, and even other governmental units.  It is going to take some time to sort out, and a great deal of legal elbow grease.

    VENUE ISSUES
    As many of the providers are state of Texas entities, we are going to initially and primarily proceed on that format.  We have a class actions department, and will likely file one or more class actions in the near future. Note that the Federal Class Action Fairness Act may apply, and if it does, those will all likely either be filed in Federal Court or see them removed to Federal Court.   There are some arguments around it but again, time will tell.
    -Brent W. Coon
    Founder/CEO-Brent Coon & Associates National Law Firm
    409.222.2222(w)
    Brent@bcoonlaw.com;  www.bcoonlaw.com
    PARTNERING WITH BCA
    For additional information on partnering with Brent Coon & Associates, please contact Jay Jackson at Email: jay@bcoonlaw.com or By Phone: 312-656-3471
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Texas power outage

    Texas Power Grid Claims Update

    As the Texas Power Grid Failure Claims have now launched, we now have the data to tell everybody a bit more on what we are seeing.
    At this moment we have seen 689 leads at a price of $12.88 (incl. Management fees), we are seeing personal injury, Business Claims and Private Claims. We are seeing a lot of water damage to properties in Texas. As the funnel gets optimized we are seeing a 15% sign up rate right now on the leads. We should have this number above 20% as the funnel gets optimized and the leads mature in time to contact.
    We are getting Digital TV going as well that will start up end of week. If you want to jump in, now is the time to let us know.
    A Quick Update to the Strategy on the Claims
    Law firms will be filing claims against the Power Generators; think Big Oil, Big Gas, Big Renewable energy…etc, for their failures to winterize their plants to keep the power grid running. They where told in 2011 after a power outage that year to winterize their plants. Report here
    Attorneys can also help clients with their possible insurance claims coming down the line as most companies will likely try to initially deny claims and there you also have the chance to help out a lot of people.
    Co-Counsel Partners:
    Robins Cloud
    Brent Coon & Associates
    Parker Waichman
    Fears Nachawati Law Firm
    Watts Guerra LLP
    Seeger Weiss
    We will connect you to your preferred Co-Counsel or we will setup it up as your own campaign, whichever you prefer.
    Funnel/Sign Up Process
    Email Jay at jay@opusintake.com (Direct Signup for Social Media Advertising)
    Email Scott at scottb@legalconversioncenter.com (For Digital TV Ad Buys)
    Again we will make introductions and get you setup as XSM has a direct API connection setup already with OPUS intake and Legal Conversion Center. We can also work with other intakes of reputation as well if they are setup on our XSM Feedback Loop.
    We do the standard advertising though Social Media and Apps on peoples phones where we get them to a landing page that asks them a few questions as normal and collects their personal information. Leads will then go straight to OPUS Intake where the client will receive an automatic text and will get a plaintiff fact sheet (With Disqualifiers) and if clients makes it though they will be presented with a Contract and HIPAA forms to sign up. After packet is done the fully signed package will go to Ref. law firm and to Co-Counsel. At this point Co-Counsel will start working up each individual case.
    Back Office for Case Work Up
    As we expects 100,000’s of claims and some offices may need to outsource some of their case development work, Case Works is a great option whom we have worked with in the past and recommend.
    Again we will make ref. if need to Case Works.
    To me this is one of those moments when the next really big thing has come along so please do your own research and contact me directly at jacob@xsocialmedia.com or Lucas@xsocialmedia.com and we will get your order in and setup your funnel to work in the most efficient way.
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Texas Longhorn cow in ice storm on ranch, cold winter weather co

    Is the Texas Power Grid Failure Shaping Up to Be the Next BP Oil Spill?

    As most of you know that read my newsletter, I got my start in this business 10 years ago during the BP Oil Spill and I now see something similar happening in Texas. However, the more I look into it I would consider this a “California Wildfire Case” more-so than a “BP Oil Spill Case.” Let me explain..
    In this situation you have a 100 year winter storm that hits Texas and you have local power companies not able to deal with the demand and supply needs during this period resulting in 3-5 million people without power for 48 hours or longer in 15 degree weather. This will create a lot of commercial claims, property claims and personal injury claims.
    I think the local power companies are on the hook, I think Insurance companies not covering damages fully and denying initial claims are on the hook for this power failure.
    As Texas is still in a deep freeze the story has not been fully written yet on what happens next but this coming weekend is when temperatures start warming up again and the busted pipes will start flooding homes from Dallas to Saint Antonio.  The property damages will become really bad on both Private properties and Commercial Installations.
    Now in the BP Oil Spill and California wildfires the biggest claims where the commercial losses from the event. Similar here Commercial operations with things that need power to not go to waste or to grow will have the largest damages. Think about the chicken farmer who’s new chicks die because the heat that should have kept them alive fails or the grocery store where all the goods freeze because there is no heat. The damages here are substantial when you start thinking about what power/heat loss can do to businesses and private homes.
    The second part would be injury and death from the cold hitting elderly people that get hypothermia or worse. Think about the medical devices people use that need power like CPAP Machines, Breathing machines, home dialysis equipment and Oxygen equipment. Again no end to the problems and injuries that could arise from a situation like this.
    So here is the plan on what we are going to do to help as many people in Texas as possible with their economical damages or personal injury cases and it will be a lot of people.
    Defendants Include:
    Local Power Companies
    Insurance Companies
    Co-Counsel Partners:
    Hilliard Martinez Gonzales LLP
    Brent Coon & Associates
    We will connect you to your preferred Co-Counsel or we will setup as your own campaign, whichever you prefer.
    Funnel/Sign Up
    OPUS Intake  jay@opusintake.com
    Again we will make introductions and get you setup as XSM has a direct API connection setup already with OPUS intake.
    We do the standard advertising though Social Media and Apps on peoples phones we get them to a landing page that ask them a few questions as normal and collects their personal information. Lead will then go straight to OPUS Intake where the client will receive an automatic text and will get a plaintiff fact sheet (With Disqualifiers) and if clients makes it though will be presented with a Contract and HIPAA forms to sign up. After packet is done the fully signed package will go to Ref. law firm and to Co-Counsel. At this point Co-Counsel will start working up each individual case.
    Back Office for Case Work Up
    As we expects 100,000’s of claims and some offices may need to outsource some of their case development work Case Works is a great option whom we have worked with in the past and recommend.
    Again we will make ref. if need to Case Works.
    To me this is one of those moments when the next really big thing has come along so please do your own research and contact me directly at jacob@xsocialmedia.com or Lucas@xsocialmedia.com and we will get your order in and setup your funnel to work in the most efficient way.
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

     
    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!

    We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • mtmp-connect

    MTMP CONNECT Webinar Today @ 2PM

    TUESDAY, FEBRUARY 16 | 2:00 PM EST
    All MTMP Connect Webinars are FREE!
    Webinar Description:
    CAMG
    • Three big innovations CAMG introduced during COVID to help law firms acquire cases: CAMG Motion Metrics, CAMG 360, CAMG Center Stage
    • COVID changes from the CAMG perspective
    • Expanding into practice areas outside of traditional mass torts
    • Outsourcing calls, contracting, med records have grown since COVID – how can CAMG help law firms adapt with appropriate staffing?
    • Audience numbers are higher than ever since COVID – how to leverage more eyeballs watching TV, radio, digital, etc.?
    • Ethics and transparency are more important than ever – do you have this with your marketing partners?
    • Lessons from Roundup, Talc, etc., on picking the right co-counsel partnership
    X Social Media
    • Marketing lessons learned after the first year of the pandemic – how is personal injury going vs. mass torts?
    • How has the market changed for getting cases in the pandemic?
    • How to set your law firm up for success in the 2nd year of the pandemic? What changes should you make?
    • Outsourcing for success to getting the right clients signed
    • What mass torts are hot right now? Which ones are not so hot?
    • How have we as vendors changed what we do to accommodate the law firms?
    Broughton Partners 
    • The shift in consumer’s behavior and growth of OTT (over-the-top) as a channel
    • One year of COVID: The effects on referral attorneys in mass torts
    • 2021 Outlook:
      • Emerging and new mass torts
      • Demand and cost increases with Roundup money back into marketing in Q3/Q4
      • Increased scrutiny on ads, lead generation, client communication, and ethics
      • Importance of using a qualified and accredited partner for case acquisitions
      • Effects that potential privacy and messaging changes in digital and social will have on mass tort campaigns targeting and content
    Speakers:
    Steve Nober, CAMG
    Jacob Malherbe, X Social Media
    Damon Barr, Broughton Partners
    Moderator: Seth Price, Price Benowitz
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!
    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • justice

    Xsocial Media Announcing Relationship with Russell Media

    Hello friends,
    What’s better than one great mass tort advertising agency? Two!
    I’d like to introduce you to my good friend and colleague, Luke Russell. Luke owns Russell Media and has been involved in the mass tort space for nearly a decade helping law firms generate cases just like us.
    There are a lot of things we like about Luke. Like us, he values his relationships and his team also works extremely hard on behalf of their clients. For a year now, we’ve encouraged some of our clients to harness Russell Media when looking to expand their vendor pool or when our exclusive agreements kept us from being able to help.
    Here’s what a couple of our mutual clients have said about working with Luke and his team:
    Darren Miller shared:
    “ROI is incredible. We were referred to Russell Media by Jacob and have been taken care of every step of the way. Their ability to scale a campaign up and down per our needs while maintaining results has been stellar. They have been responsive and helpful in ensuring we get the most out of our investments. Easy to work with and exceptionally talented with Facebook advertising.”
    Don Worley said:
    “When it comes to mass torts, Russell Media is efficient and effective. I was referred to them and I am thrilled with the results. If you’re looking to use Facebook to generate cases, you’ll want to add Russell Media to your arsenal.”
     
    We formed an even more powerful relationship last fall between our agencies and now Russell Media’s ads are powered by X Social Media’s marketing data. This collaboration between agencies allows us to help law firms more efficiently find and serve as many people as possible. After all, it is our mission to help people and this extends our mission with the help of our partner..
    If you find yourself looking to expand your advertising or try a new vendor, I cannot recommend Luke and his team at Russell Media enough. And now, if you decide to give them a test run, you get the power of X Social Media’s wealth of marketing data, too.
    You can reach Luke through email (luke@russellmedia.us) or his cell (317-855-8597).
    To helping more people every day,
    Jacob Malherbe
    P.S. Another thing I am excited about is a podcast that Luke is going to be launching this spring. Russell Media and X Social Media will be the co-sponsors. Keep your eye out for this as it’ll be unlike anything we currently have for podcasts in the legal space!
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
  • Mass torts made perfect

    How Can YOU Help to Stop Sex Abuse & Human Trafficking? Find out Today at 2pm EST

    Help Stop Sexual Abuse & Human Trafficking

    Tuesday, February 2 | Thursday, February 4
    2:00 PM EST – 5:00 PM EST
     
    **Please note: These two webinars are 3 hours in duration each day.
    Unfortunately, Sexual Abuse scandals and Human Trafficking cases are not going away any time soon. There is room for every attorney in the mass tort space to learn how to manage sexual abuse and human trafficking cases from referral to resolution, while remaining victim-centered in their approach. If taking a stand against horrendous abuse on a mass scale is what you got into mass tort and personal injury, then you will want to join us on the frontier of a growing area of law representing victims who have widely been ignored or overlooked.

    In jurisdictions all over the United States and world, we are witnessing the judiciary and legislator create spaces for victims and survivors to be heard. However, our laws alone will not change the status quo. They must be applied and tested to the fullest. Learn from attorneys at the forefront of charting this emerging and growing area of law, so that you too can take part in bringing these actions forward on behalf of previously shamed and silenced clients.
     
    Join us in developing a practice that impacts individual and collective lives, while establishing the norms and behaviors that guide generations to come. Life does not have to be one full of abuse and when you have the right lawyers working these cases it won’t be! Join the fight and find your practice taking on a renewed purpose.
    DAY 1: OVERVIEW OF SEXUAL ASSAULT AND HUMAN TRAFFICKING CASES
    Tuesday, February 2 | 2:00 PM – 5:00 PM EST
    • Institutional Child Sexual Abuse Cases
      • Religious Organizations (Catholic, Mormon, Protestant, Jewish)
      • Athletic Programs
      • Education: K-12 and Higher Ed (Private/Public)
      • Clubs and Community Based Associations
      • Cults
      • Other Industries: Film, Fashion, Music
    • Sex Trafficking of Minors: Who Is Liable?
      • Hotels
      • Technology
      • Child Sexual Abuse Images and Online Exploitation
    • Dealing with Bankrupt DefendantS
    DAY 2: THE LAW YOU NEED TO KNOW
    Thursday, February 4 | 2:00 PM – 5:00 PM EST
    • Legislative Update: Future “Windows” Legislation
    • Current SOL Status: What to Look for in Your State
    • Survivor Perspective: Preparing for the Unique Needs and Concerns of Your Newest Clients
    • Drafting the Complaint: The Do’s and Don’ts
    • Managing the Public Relations of a Child Sex Abuse Case
    • Common Issues in Motion Practice
    • Proving Damages: The State of the Science
    • Message Matters
    • Special Presentation:  Alternative Dispute Resolution Options with Ken Feinberg
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started today. No minimum budget. Most clients start with a 10k test campaign.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • tickets

    Upcoming Webinars & Free Tickets to MTMP

    Jan 26, 2021 2:00 PM EST
    DESCRIPTION
    • What wrongs can we make right for minority plaintiffs?
    • Case types: PI, Discriminations, Trafficking, Wage Claims, Whistleblower Cases and Police Brutality
    • How do we change the life of these plaintiffs and get them to an attorney they trust?
    • What are we seeing in the form of discrimination, exclusion and rights violations?
    • How do we target these minority plaintiff groups?
    • Who do they trust? Who can speak for them and who do they look up to?
    • Social issues require special advertising privileges on Facebook
    • Social issues get very polarized in these times on Facebook, remember comment moderation
    • How to setup your frontline people (intake) to connect with plaintiffs
    Like Mass Torts Made Perfect, these FREE webinars are designed exclusively for plaintiff lawyers. They are INTERACTIVE, so attendees can have important questions answered in real time. In addition, you will be able to earn CLE credit with each litigation webinar.
    How about 2 FREE TICKETS to MTMP LIVE Las Vegas?
    Start a New Campaign with X Social Media from now until the end of March and we will provide you with 2 tickets to MTMP LIVE Las Vegas.
    Ask your XSM rep for more info or email lucas@xsocialmedia.com to get started.
    Why do the nation’s top law firms use X Social Media?

     Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

    And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
    Free Webinar: 
    The Secrets to Law Firm Hiring and Team Success
    Jan 28, 2021 2:00 PM EST
    “I have invested over 20 years studying how people perform in business and sports. I help leaders get out of their own way to get greater performance — especially during difficult, high-pressure environments.”

    Jay Henderson is a performance & leadership expert, speaker, and the author of The Ultimate Guide to Hiring Super-Stars in Any Small Business. He is also the creator of “The 5 Shifts to Greater Profits” — a proven method that accelerates any business result you seek. Jay is one of the most sought-after leadership performance consultants and hiring experts in the country, regularly speaking at national conventions for business leaders.
    60-Day Average Pricing on Facebook & Digital TV
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen.

    Contact us today to discover what we can do for your firm.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Digital XSM TV

    Digital TV & The Effect On Personal Injury Advertising

    I hear it a lot when I talk to Personal Injury Lawyers, ” I can’t compete with “Insert Name” in my local market as he spends Millions on advertising and I just can’t compete with that.
    Well just like we changed the game for the mass tort lawyers by allowing the guy that wanted to spend $10,000 or $20,000 a month on Mass Tort compete “with the big guys” by using the Facebook platform, we are now doing the same for Personal Injury through Digital TV.
    The changes we are proposing below for a new form of Digital TV Advertising will do the same in the local marketplace for Personal Injury Advertising. The reason being you will know your cost before you even enter the market place for Personal Injury. You will know what a call costs you and if you want to spend $10,000 a month in your local market on Personal Injury then you will know that as an example 50-75 calls will come in (dependent on local market and budget). Once you have established your conversion rate in your local market on the calls you will get to your cost per signed case.
    So a small office could say, ‘”We just need 5-10 signed cases a month and we are golden.”
    To do so, first we figure out what your conversion rate is on the calls and then we give the local TV stations a “Cost Per Action” number for your local market that will get you to those 5-10 cases a month with an ROI you can live with. If we assume the conversation rate on the calls are 10% and you are ok with a $2,000 cost per case in your local market we can offer the TV stations $200 per Action (Call).
    Again we can put advertising in your local market for Personal Injury Cases knowing our Key Performance Indicators (KPIs) are as much in our favor as we can get it before we start advertising or taking risks.
    • Stability – You can get as much advertising as you want giving you a stable source of “Cost Per Action”
    • Predictability – After your first run you will know Conversion Rates and Cost per Case as “Cost Per Action” is stable, and even tends to go down as we dial things in.
    • Scalability – If you need more we can scale it faster by putting your offer out to more Local Stations.
    • Advertising risk – We let the media (TV Stations) take the risk, because that is how we roll!
    Now the next question I always get from personal Injury Lawyers is this one, you may be guilty of asking this; “Well I really only want “18 Wheeler Cases that involve a motorcycle and a commercial van, can you target just for those?” So with Digital TV we now can do that as well. The spot we give the local TV Stations could be a spot with a singular focus on Trucking Cases, Motorcycle Case or Wrongful Death Cases. Because we only pay when somebody takes Action. Of course they are harder to find then regular MVA cases so our dollars we offer for an action has to be higher for the TV stations to run it; but our targeting coming from our Facebook data helps us in narrowing down what TV stations we should send the offer to and should help us and the TV stations produce a good ROI from the Cost Per Action model.
    January will be filled with more Personal Injury Digital TV tests in different markets and as soon as we have numbers from different local markets we will post our findings on our website so the opportunity becomes transparent for all of our clients.
    That isn’t saying you need to wait to get started, but if you are more risk adverse and need more data before you make your decisions, we will have that for you shortly.
    Our fees are still just 15% of the your marketing budget for all we do and to leverage our 100M+ of historical data.  If your law firm wants to be part of this in your local market reach out to lucas@xsocialmedia.com.
    In case you missed the announcement last week,
    here is Digital TV Explained:
    Digital TV: Stability and Scalability

    Digital TV starts with a Look-A-Like Audience that we get from Facebook to find out what demographics, interests and behaviors our perfect clients have. With that in hand we can now pair that with their TV watching habits. While we all know that TV is typically a shotgun approach to advertising, by making a look-a-like audience for our TV buy it will narrow the audience down from being very large to being a little more targeted. It’s nothing like Facebook that looks at tens of thousands of data points, on Digital TV we look at maybe a thousand data points to narrow down our audience. While this is an improvement over traditional TV buys and offers the scalability of regular TV, it still is missing the predictability of Facebook and we also have not mitigated the risk of advertising where a spot can bomb and you’ve spent $25,000+ and get no sign-ups.
    So we knew we had more work to do. We needed to find a way to mitigate some of the risks.
    Digital TV: Mitigating The RISK
    The next step was to try and mitigate the risk of traditional TV buys and create some predictability in the results like what we are seeing from Social Media advertising. The results ended up coming from a digital KPI metric we know as “Cost Per Action”. What if we could tell the Local and National TV stations that we would pay them on “Cost Per Action” thereby mitigating our risk where if we got no actions from the spot, it would not cost us anything? Almost sounds to go to be true right ?

    Think about it in another way, what if we told the TV stations that by using our “Cost Per Action” model, we would actually be able to pay them more then they got from regular CPM or Spot advertising if the TV Spot ran to the Correct audience? So you show the TV Stations the upside and then of course you test and you test and then you test some more to get a WIN-WIN between our clients, the TV stations and the victims getting help. So now we have mitigated the risk by off-loading the risk onto the Media or the TV stations to make it work within our preset economics or they don’t get paid.

    You can imagine the TV stations selling a spot on a “Cost Per Action’ getting no actions on the offer. Well I am sure in most cases it will only run one time as they did not make their money on it. What about the Law Firms when they run TV Advertising? Do you honestly think they understand their attribution metrics so well where they can stop a spot after one insertion because they did not see any actions on the offer? I think the law firm becomes the sucker, and will just keep paying the TV advertising without any RISK mitigation and after the campaign is done say “Well you can’t win every time” and chock it up to (name your own excuse here)…In my book and in a digital world these risks are called inefficiencies that do not help the Law Firm, or the victims, so they have to be eliminated.

    Digital TV: Predictability

    So we are down to one metric we need to square away and that is predictability. If you ask 100 X Social Media Clients what they will say they like the best about advertising on Social Media platforms with digital advertising is it’s the predictability of the results coming out the other end. For long term success in any business you have to have predictability to succeed. You get predictability from knowing your metrics and having enough data so the AI algorithm and Machine Learning on top can do its job on the advertising platform. Now unfortunately we have none of that on TV that we can work with, but we do have metrics we control. Let me explain.

    We have two metrics we can control. One being the “Cost Per Action”. To understand Cost per action it goes something like this. We will report back to the TV stations the number of people taking action on our offer, taking action means they call the 800 number and they talk to our intake for 30sec maybe 1 min depending on what deal we can make with the stations. So we now take no risk when we advertise on Digital TV as we only pay when people call our intake and stay on the phone for a minimum of 30seconds. That of course leads to optimization on the intake side of things where you can ask 1-3 questions right up front to increase the probability of the caller qualifying.

    SO the Intake script all of a sudden becomes really important because we want to accomplish 2 things; First, we want to make sure that people are qualified and we want to be honest with the TV station on what we are seeing as the more money the traffic from the TV station makes the TV Station the more inclined they will be to run our offer. So we move our intake questions around a little bit so that the main qualifying questions are up front and within the first 30 seconds.

    Example Zantac Intake Script for Digital TV

    1. Did you take Zantac Over The Counter or via a prescription ? Yes/NO
    2. Have you been diagnosed with a Cancer ? What Cancer ?

    Getting this out of the way early you have put up the main qualifying criteria and you are now ready to pay the TV station for an “Action.” Lets say we pay $100 per Action.

    The second metric we can control is Conversion Rate. With big data we know that once you run a ton of traffic the conversion rate on that traffic stays pretty predictable over time. True you don’t know the conversion rate up front but after a couple $100,000 on each Mass Tort X Social Media will know it and share it on our website with our clients. So lets say that on our example above our conversion rate in 15%. That means for every 6.4 people I talk to I get one conversion (Signed Case). So our Cost Per Action offer for Zantac of $100 and with a conversion rate of 15%, gives us a final case cost for the advertising of $640.
    Mass Torts & Personal Injury On Digital TV

    Once we have defined the new metrics with the TV Stations – there are over 10,000 between Local and National and Cable, Direct TV and All the Cord Cutting Apps – we are now getting somewhere. And Now we start testing.

    The first project we used this on at scale was towards the end of the Boy Scouts of America campaign. We clearly defined the Digital TV audience from a Facebook Look-A-Like Audience we had created through our previous $15M Facebook advertising spend to date. We ended up being able to pushing $2M in additional ad spend through Digital TV in the last few weeks of the BSA campaigns, generating cases for us between $1,000-1400 on average.

    This “Cost Per Action” offer came in where our BSA started out on Facebook and after more then 10 million spend on Facebook, prices on FB started to go up where Digital TV started to go down. This amongst other reasons was because of the TV Bandwidth compared to the Facebook/Instagram bandwidth and saturation at the time. In our Digital TV offer we did go after the Open States as well so we segmented the campaigns to spend more in open states. (Open States are states that have legislation for a look back to when people were minors for any sexual abuse)

    Zantac, Talcum powder, and Roundup are other campaigns we have run based on Look-A-like audiences from Facebook based on Qualifying Cancers. These campaigns all worked well as digital TV Campaigns + Facebook.

    Now that we have laidout our Digital TV strategy we are ready to deploy it with our clients. In the new year we will start publishing Digital TV cost per Case and Facebook Cost per case on all torts we run. We hope our clients and new clients will try out our Digital TV strategy and enjoy the stability, predictability, scalability and most of all mitigating the risk of advertising on TV.
    Contact Lucas@xsocialmedia.com for your next Digital TV + Facebook campaign.
    Talcum Blended Digital TV + Facebook Example Currently Running
    Happy New Year! May 2021 Bring You and Your Firm and Family
    Happiness, Peace, and Profits!
    Average Costs on Facebook for Mass Torts
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intake centers). Your work doesn’t start until you have the signed retainer in your office in most cases, and we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners and leadership means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    Contact us today to discover what we can do for your firm and have done for many others.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Digital XSM TV

    Introducing Digital TV & A Message from Jacob Malherbe, Founder of X Social Media

    First, I want to wish everybody a Merry Christmas and a Happy New Year. I also want to offer my condolences to anybody that has gone though hardship in 2020 with family, friends or relatives being victims of the Covid Pandemic. I wish you all the best as we look forward to a better year in 2021.

    My wife and I started X Social Media 5 years ago and we have had a wonderful time establishing long-term friendships in the Mass Tort industry as we have worked tirelessly in perfecting Social Media advertising to help as many victims as possible of corporate neglect, sexual abuse and environmental disasters. We have found our calling in helping others for the greater good. We slowly became a leader in the Social Media advertising space for Mass Torts, by being transparent with our clients and offering up all our know-how to anybody that would come and ask for help or wanted to do what we do in helping victims. The 2018 book that we published “The Facebook Effect For Lawyers” was a blueprint to our way of advertising and was done so other law firms themselves would start their own Facebook advertising to again help as many victims as possible get resolution.

    Now the time has come for a few changes that I will briefly describe below;
    Digital TV By X Social Media

    As the pandemic raged on in 2020 we decided to go into Sandbox testing mode to find and test new ways to help victims. This took us across many different media channels that we tested for four mainstays; stability, predictability, scalability and advertising risk. What came out on top as the clear winner from over $3 Million dollars worth of testing is a new product that we will be able to offer in 2021 to all our current clients. This new product we call Digital TV.

    Digital TV: Stability and Scalability

    Digital TV starts with a Look-A-Like Audience that we get from Facebook to find out what demographics, interests and behaviors our perfect clients have. With that in hand we can now pair that with their TV watching habits. While we all know that TV is typically a shotgun approach to advertising, by making a look-a-like audience for our TV buy it will narrow the audience down from being very large to being a little more targeted. It’s nothing like Facebook that looks at tens of thousands of data points, on Digital TV we look at maybe a thousand data points to narrow down our audience. While this is an improvement over traditional TV buys and offers the scalability of regular TV, it still is missing the predictability of Facebook and we also have not mitigated the risk of advertising where a spot can bomb and you’ve spent $25,000+ and get no sign-ups.
    So we knew we had more work to do. We needed to find a way to mitigate some of the risks.
    Digital TV: Mitigating The RISK
    The next step was to try and mitigate the risk of traditional TV buys and create some predictability in the results like what we are seeing from Social Media advertising. The results ended up coming from a digital KPI metric we know as “Cost Per Action”. What if we could tell the Local and National TV stations that we would pay them on “Cost Per Action” thereby mitigating our risk where if we got no actions from the spot, it would not cost us anything? Almost sounds to go to be true right ?

    Think about it in another way, what if we told the TV stations that by using our “Cost Per Action” model, we would actually be able to pay them more then they got from regular CPM or Spot advertising if the TV Spot ran to the Correct audience? So you show the TV Stations the upside and then of course you test and you test and then you test some more to get a WIN-WIN between our clients, the TV stations and the victims getting help. So now we have mitigated the risk by off-loading the risk onto the Media or the TV stations to make it work within our preset economics or they don’t get paid.

    You can imagine the TV stations selling a spot on a “Cost Per Action’ getting no actions on the offer. Well I am sure in most cases it will only run one time as they did not make their money on it. What about the Law Firms when they run TV Advertising? Do you honestly think they understand their attribution metrics so well where they can stop a spot after one insertion because they did not see any actions on the offer? I think the law firm becomes the sucker, and will just keep paying the TV advertising without any RISK mitigation and after the campaign is done say “Well you can’t win every time” and chock it up to (name your own excuse here)…In my book and in a digital world these risks are called inefficiencies that do not help the Law Firm, or the victims, so they have to be eliminated.

    Digital TV: Predictability

    So we are down to one metric we need to square away and that is predictability. If you ask 100 X Social Media Clients what they will say they like the best about advertising on Social Media platforms with digital advertising is it’s the predictability of the results coming out the other end. For long term success in any business you have to have predictability to succeed. You get predictability from knowing your metrics and having enough data so the AI algorithm and Machine Learning on top can do its job on the advertising platform. Now unfortunately we have none of that on TV that we can work with, but we do have metrics we control. Let me explain.

    We have two metrics we can control. One being the “Cost Per Action”. To understand Cost per action it goes something like this. We will report back to the TV stations the number of people taking action on our offer, taking action means they call the 800 number and they talk to our intake for 30sec maybe 1 min depending on what deal we can make with the stations. So we now take no risk when we advertise on Digital TV as we only pay when people call our intake and stay on the phone for a minimum of 30seconds. That of course leads to optimization on the intake side of things where you can ask 1-3 questions right up front to increase the probability of the caller qualifying.

    SO the Intake script all of a sudden becomes really important because we want to accomplish 2 things; First, we want to make sure that people are qualified and we want to be honest with the TV station on what we are seeing as the more money the traffic from the TV station makes the TV Station the more inclined they will be to run our offer. So we move our intake questions around a little bit so that the main qualifying questions are up front and within the first 30 seconds.

    Example Zantac Intake Script for Digital TV

    1. Did you take Zantac Over The Counter or via a prescription ? Yes/NO
    2. Have you been diagnosed with a Cancer ? What Cancer ?

    Getting this out of the way early you have put up the main qualifying criteria and you are now ready to pay the TV station for an “Action.” Lets say we pay $100 per Action.

    The second metric we can control is Conversion Rate. With big data we know that once you run a ton of traffic the conversion rate on that traffic stays pretty predictable over time. True you don’t know the conversion rate up front but after a couple $100,000 on each Mass Tort X Social Media will know it and share it on our website with our clients. So lets say that on our example above our conversion rate in 15%. That means for every 6.4 people I talk to I get one conversion (Signed Case). So our Cost Per Action offer for Zantac of $100 and with a conversion rate of 15%, gives us a final case cost for the advertising of $640.
    Mass Torts & Personal Injury On Digital TV

    Once we have defined the new metrics with the TV Stations – there are over 10,000 between Local and National and Cable, Direct TV and All the Cord Cutting Apps – we are now getting somewhere. And Now we start testing.

    The first project we used this on at scale was towards the end of the Boy Scouts of America campaign. We clearly defined the Digital TV audience from a Facebook Look-A-Like Audience we had created through our previous $15M Facebook advertising spend to date. We ended up being able to pushing $2M in additional ad spend through Digital TV in the last few weeks of the BSA campaigns, generating cases for us between $1,000-1400 on average.

    This “Cost Per Action” offer came in where our BSA started out on Facebook and after more then 10 million spend on Facebook, prices on FB started to go up where Digital TV started to go down. This amongst other reasons was because of the TV Bandwidth compared to the Facebook/Instagram bandwidth and saturation at the time. In our Digital TV offer we did go after the Open States as well so we segmented the campaigns to spend more in open states. (Open States are states that have legislation for a look back to when people were minors for any sexual abuse)

    Zantac, Talcum powder, and Roundup are other campaigns we have run based on Look-A-like audiences from Facebook based on Qualifying Cancers. These campaigns all worked well as digital TV Campaigns + Facebook.

    We are currently testing Local PI as in City or Statewide and we are seeing promising results, again because we limit our Risk when we advertise as we only pay when we get people taking action by calling us.

    Now that we have laidout our Digital TV strategy we are ready to deploy it with our clients. In the new year we will start publishing Digital TV cost per Case and Facebook Cost per case on all torts we run. We hope our clients and new clients will try out our Digital TV strategy and enjoy the stability, predictability, scalability and most of all mitigating the risk of advertising on TV.
    Contact Lucas@xsocialmedia.com for your next Digital TV + Facebook campaign.
    Talcum Blended Digital TV + Facebook Example Currently Running

    Don’t miss out on this special that will save you up to $1,000 per project! Ends Thursday, December 31st, 2020!

    All Orders placed before the END OF THE YEAR may be deductible as 2020 expenses.

    We look forward to helping you make 2021 prosperous and we wish you and your family good health!

    November Average Costs on Facebook for Mass Torts
    Full Service From Lead To Retainer. X Social Media & Partners

    When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). Your work doesn’t start until you have the signed retainer in your office.

    In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

    Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

    Contact us today to discover what we can do for your firm and have done for many others.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started as a new client is easy. We will walk you through the process and you will have a dedicated team. We like to look at ourselves as an extension of your team!

    We start with a test budget, we don’t need your full budget to start getting you cases. Typically, the test budgets range from as low as $5k to 50k. Your money is your money until it is spent!We simply charge a +15% management fee on the project budget, and a one-time setup fee of $1,000 per project, which covers your dedicated Landing pages and all the integrations, including our feedback loop integration to your CRM or intake.

    We usually see three to five business days from order placed to campaign start, and your team will be responsible for approving all ads and images before ads are set live.

    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area. We can also advise your firm on co-counsels if needed.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • elmiron

    MDLs Approved in Elmiron and Paragard Litigations

    In a tale of two torts, Paragard and Elmiron are now approved MDLs. Paragard MDL is being placed in Georgia, and Elmiron in New Jersey.
    Paragard
    U.S. District Court for the Northern District of Georgia
    Hon. Leigh Martin May
    Elmiron
    US District Court for the District of New Jersey
    Hon. Brian Martinotti
    Here at X Social, we started running Elmiron in May and have seen cases continue to come in steadily since we started. Costs have seemed to remain consistent and we expect them to remain consistent. The science is solid, don’t miss out on this rock solid case.
    Paragard is something we have been running for longer and also has similarities to the Essure campaigns we ran, so our data is very strong here and the numbers should stay relatively low.
    Any 2021 orders placed now will be invoiced as a 2020 expense. Please consult with your accountant for potential tax benefits.

    Happy Holidays from our X Social Media family to yours! Don’t miss out on this unlimited special that EXPIRES this MONTH!

    Keep In Mind – All Orders and Deposits placed before the END OF THE YEAR may be deductible as 2020 expenses. Please consult your accountant for tax advice and email or call now to get your invoices.

    We look forward to helping you make 2021 prosperous and we wish you and your family good health!

    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media, we advise our clients on advertising legal cases on Facebook and using an intake/retention center suitable for your particular needs. This combination of services creates a nearly white glove service to grow your case and practice.

    When you come to us with a new project, we set up the whole funnel for you from advertising to the signed retainer, and your work doesn’t start until you have the signed retainer in your office.

    If you want to streamline things after the signed retainer with medical records and even lien resolution, we have that covered. In most cases, we can also arrange the financing needed for the workup of the patients. We even know what co-counsel might be a good fit for any given project.

    Our history of quality service and our vast alliance of industry partners means that you can trust X Social Media to grow your business with quality retainers from our menu of existing campaigns or your custom project. We will take care of everything to deliver signed retainers from qualified claimants to your office.

    Contact us today to discover what we can do for your firm and have done for many others.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started is easy and more affordable than you may think. Some folks even say it’s fun.

    All we need to know is what sort of campaign you want to start, and then we’ll take care of everything. You’ll get a custom 3-page web property, ads, and ongoing tuning to maximize your ROI.

    We’ll help you find a professional and compliance-minded team to take and make the calls to get the retainers signed. We’ll help you find a safe, HIPAA compliant company to procure and manage medical records. We’ll even help you find a co-council when the time is right to grow or ask for help. And after that, we’ll still be here to help you when you have a question about your account, new cases to get into, or the industry in general.

    All we charge are Facebook advertising costs +15% as our management fee, and a one-time fee per campaign of $750 to make a 3-page custom web property, set up your ads, and begin producing inquiries.

    We usually see three days from order to campaign start, and the best part is that all you’ll have to do is approve the language and design of the page and ads.

    Remember – we do custom advertising.

    The case list in this email is NOT our entire menu of options, just the most popular.
    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    If you are new to X Social Media, we’re glad you found us. We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area to check us out.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Innovative Ways

    Innovative Ways 12.15

    Innovative Ways To Find Mass Tort Clients

    Description:
    • The importance of establishing a trusted and recognizable brand for your law firm online
    • How should your firm be creating significant public awareness for the cases you represent
    • Why you must leverage the right digital channels to be able to reach the demographics most likely to be affected
    • How to innovate your case generation marketing strategy to differentiate your practice and sign more clients
    • What women want now, and what that matters to your case marketing
    • The new normal—COVID has upended some marketing rules, while others haven’t budged—know the difference
    • Using money wisely—when it’s leads vs cases
    • When saving money’s not a good thing—how to make sure your marketing spend pays off in the long term
    • Leveraging digital and offline media for efficient marketing
    • The ethics of lead generation and why it’s important
    • Attracting qualified leads
    • The infomercial edge for mass tort marketing
    • Applying data to optimize campaigns and increase your response rate
    • Adjusting your marketing during mobility changes and closures
    • The 2021 media landscape and what’s ahead
    • How to use data analytics to set your omnichannel marketing strategy
    • Why having a backend firm and in-house call center is important
    Don’t miss this upcoming webinar on obtaining clients for your mass tort, this Tuesday December 15th @2pm EST.
    Sign Up Here

    Happy Holidays from our X Social Media family to yours! Don’t miss out on this unlimited special!

    Keep In Mind – All Orders and Deposits placed before the END OF THE YEAR may be deductible as 2020 expenses. Please consult your accountant for tax advice.

    We look forward to helping you make 2021 prosperous and we wish you and your family good health!

    November Prices on Facebook
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media, we advise our clients on advertising legal cases on Facebook and using an intake/retention center suitable for your particular needs. This combination of services creates a nearly white glove service to grow your case and practice.

    When you come to us with a new project, we set up the whole funnel for you from advertising to the signed retainer, and your work doesn’t start until you have the signed retainer in your office.

    If you want to streamline things after the signed retainer with medical records and even lien resolution, we have that covered. In most cases, we can also arrange the financing needed for the workup of the patients. We even know what co-counsel might be a good fit for any given project.

    Our history of quality service and our vast alliance of industry partners means that you can trust X Social Media to grow your business with quality retainers from our menu of existing campaigns or your custom project. We will take care of everything to deliver signed retainers from qualified claimants to your office.

    Contact us today to discover what we can do for your firm and have done for many others.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started is easy and more affordable than you may think. Some folks even say it’s fun.

    All we need to know is what sort of campaign you want to start, and then we’ll take care of everything. You’ll get a custom 3-page web property, ads, and ongoing tuning to maximize your ROI.

    We’ll help you find a professional and compliance-minded team to take and make the calls to get the retainers signed. We’ll help you find a safe, HIPAA compliant company to procure and manage medical records. We’ll even help you find a co-council when the time is right to grow or ask for help. And after that, we’ll still be here to help you when you have a question about your account, new cases to get into, or the industry in general.

    All we charge are Facebook advertising costs +15% as our management fee, and a one-time fee per campaign of $750 to make a 3-page custom web property, set up your ads, and begin producing inquiries.

    We usually see three days from order to campaign start, and the best part is that all you’ll have to do is approve the language and design of the page and ads.

    Remember – we do custom advertising.

    The case list in this email is NOT our entire menu of options, just the most popular.
    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    If you are new to X Social Media, we’re glad you found us. We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area to check us out.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • BSA Updates Webinar Tuesday 12.9

    Colleagues, Clients, Subscribers, and Friends,
    Due to the erroneous date sent in the original email and erroneous time in the subject, we are sending this correction for your convenience. We apologize for the double email, especially on a weekend. The content of this email is identical to the prior except for the webinar date and time.

    Thank you,
    Jacob Malherbe

    Don’t miss this upcoming webinar on the BSA Bankruptcy.

    Join Anne Andrews, Adam Slater, Adam Krause, Joe Rice and David Molton

    this Wednesday December 9th @2pm EST.
    Happy Holidays from our X Social Media family to yours! Don’t miss out on this unlimited special! Good through the end of the year only!
    October Prices on Facebook (November Numbers Coming Soon)
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media we advise our clients not only on the advertising for cases on Facebook but also on what intake/retention center to use for each different tort and what co-counsel might be a good fit on any given project. When you come to us with a new project we setup the whole funnel for you from advertising to signed retainer and your work doesn’t start until you have the signed retainer in your office.
    If you want to streamline things after the signed retainer with medical records and even lien resolution we have that covered as well and in most cases also can arrange the financing needed for the work up of the cases.
    If you need a partner with boots on the ground that knows all the right trusted vendors you will need for your new project give us a call and we will setup the whole process for you.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    It’s easy to become a new client!
    First you give us a call or write us an email with what campaign you are interested in running.  We can help you with an outsourced call center, ref. attorneys…etc, if you need it. We will then setup the landing page up for your firm ($750) and setup the ads and campaigns to produce leads for your firm. We charge Facebook advertising costs +15% as our management fee and a one-time fee per campaign of $750 to make the 3-page landing page for you.
    When you get the landing page out for review check that everything is like you want it and we are ready to start your campaign. Normally we see 3 days from order to campaign start.
    Don’t see the campaign above you want to run? Don’t worry we are only showing 18 campaigns here in this newsletter we are running about 110 different campaigns right now.
    Don’t know us? Don’t worry, we are currently working with 350 plaintiff law firms and we are happy to provide ref. in your area to check us out.
    We look forward to hear from your firm and get a campaign going as soon as possible.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • BSA Updates Webinar Wednesday 12.9

    Don’t miss this upcoming webinar on the BSA Bankruptcy.

    Join Anne Andrews, Adam Slater, Adam Krause, Joe Rice and David Molton

    this Wednesday December 9th @2pm EST.
    Happy Holidays from our X Social Media family to yours! Don’t miss out on this unlimited special! Good through the end of the year only! 
    October Prices on Facebook (November Numbers Coming Soon)
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media, we advise our clients on advertising legal cases on Facebook and using an intake/retention center suitable for your particular needs. This combination of services creates a nearly white glove service to grow your case and practice.
    When you come to us with a new project, we set up the whole funnel for you from advertising to the signed retainer, and your work doesn’t start until you have the signed retainer in your office.

    If you want to streamline things after the signed retainer with medical records and even lien resolution, we have that covered. In most cases, we can also arrange the financing needed for the workup of the patients. We even know what co-counsel might be a good fit for any given project.

    Our history of quality service and our vast alliance of industry partners means that you can trust X Social Media to grow your business with quality retainers from our menu of existing campaigns or your custom project. We will take care of everything to deliver signed retainers from qualified claimants to your office.

    Contact us today to discover what we can do for your firm and have done for many others.

    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    Getting started is easy and more affordable than you may think. Some folks even say it’s fun.

    All we need to know is what sort of campaign you want to start, and then we’ll take care of everything. You’ll get a custom 3-page web property, ads, and ongoing tuning to maximize your ROI.

    We’ll help you find a professional and compliance-minded team to take and make the calls to get the retainers signed. We’ll help you find a safe, HIPAA compliant company to procure and manage medical records. We’ll even help you find a co-council when the time is right to grow or ask for help. And after that, we’ll still be here to help you when you have a question about your account, new cases to get into, or the industry in general.

    All we charge are Facebook advertising costs +15% as our management fee, and a one-time fee per campaign of $750 to make a 3-page custom web property, set up your ads, and begin producing inquiries.

    We usually see three days from order to campaign start, and the best part is that all you’ll have to do is approve the language and design of the page and ads.

    Remember – we do custom advertising.

    The case list in this email is NOT our entire menu of options, just the most popular.
    We look forward to hearing from your firm and assisting you with your client acquisition needs.
    If you are new to X Social Media, we’re glad you found us. We are currently working with 350 plaintiff law firms, and we are happy to provide references in your area to check us out.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • Learn from the SEO & Content Experts' Webinar 12/1/20

    Learn from the SEO & Content Experts’ Webinar 12/1/20

    There is a Gift for you hidden in this email. Find it to save on your next project. Happy Holidays from our X Social Media family to yours!

    Today! Learn from the SEO & Content Experts

    DO NOT MISS Part II of a this webinar with three of the leading minds in the legal marketing industry.
    Join our good friends Alex Valencia, Seth Price and Jason Hennessey and come ready with your questions on December 1st @12pm EST.
    There’s no better time than NOW to prepare your practice for 2021. It’s all about growth-hacking, beating out your competitors in search, and freeing up your time, so you can focus on running your business.
    Get Google Screened

    What is Google Screened for Lawyers?

    • Have your picture on the very top of Google
    • Brand your firm & practice areas in your locations
    • Only pay when prospects contact you about your practice areas and locations
    • Secure Google credibility
    *Law firm and business owner must pass a business background check.
    *Law firm must have a 3.0 review rating.
    We’ve Started Running PI on Facebook
    We are now accepting new and current clients for generating PI cases through Facebook. Minimum commitment is 3 months and minimum budget is $10,000 per month. Through the end of the year, we are waiving all setup fees for this. Don’t wait, spots will fill up fast.
    We charge our standard XSM management fee of 15% of your managed budget for the marketing behind the tests and we are not looking for those with extreme price sensitivity and instead looking for those who want to be a part of something new and have the funds to market for three months with a minimum budget of 10k per month.
    As part of this test, your firm would be allowed to run click-to-call ads directly in Facebook’s newsfeed.  If you are already running PPC, we can leverage pixels across your marketing channels.
    To get started on your own 3-month test, please email Managing Director, Lucas Gerler at lucas@xsocialmedia.com or setup a meeting on his calendar via this link.
    Talc, Zantac, Roundup, Sex Abuse, Hernia Mesh, Fire Foam, All Still Going Strong

    While most firms start to slow down this time of year, we have seen the smart ones start to hyper-focus on a short hit list of mass torts and use this time to double-down on the torts that are important to them.
    Zantac is still a great bet with cases still coming in daily, similarly with Roundup and we still haven’t seen a slowdown on Talc, although we have seen an uptick in interest this month in all the aforementioned torts.
    For a full breakdown on performance or to get your real questions answered, reach out to one of our team members and setup a time to speak.
    October Prices on Facebook (November Numbers Coming Soon)
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media we advise our clients not only on the advertising for cases on Facebook but also on what intake/retention center to use for each different tort and what co-counsel might be a good fit on any given project. When you come to us with a new project we setup the whole funnel for you from advertising to signed retainer and your work doesn’t start until you have the signed retainer in your office.
    If you want to streamline things after the signed retainer with medical records and even lien resolution we have that covered as well and in most cases also can arrange the financing needed for the work up of the cases.
    If you need a partner with boots on the ground that knows all the right trusted vendors you will need for your new project give us a call and we will setup the whole process for you.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    It’s easy to become a new client!
    First you give us a call or write us an email with what campaign you are interested in running.  We can help you with an outsourced call center, ref. attorneys…etc, if you need it. We will then setup the landing page up for your firm ($750) and setup the ads and campaigns to produce leads for your firm. We charge Facebook advertising costs +15% as our management fee and a one-time fee per campaign of $750 to make the 3-page landing page for you.
    When you get the landing page out for review check that everything is like you want it and we are ready to start your campaign. Normally we see 3 days from order to campaign start.
    Don’t see the campaign above you want to run? Don’t worry we are only showing 18 campaigns here in this newsletter we are running about 110 different campaigns right now.
    Don’t know us? Don’t worry, we are currently working with 350 plaintiff law firms and we are happy to provide ref. in your area to check us out.
    We look forward to hear from your firm and get a campaign going as soon as possible.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • get gogle screened

    Here’s A Heads Up on 3 Things You’ll Thank Us For – X Social

    3 Things You’ll Thank Us For Later
    #1-Get Google Screened
    What is Google Screened for Lawyers?

    • Have your picture on the very top of Google
    • Brand your firm & practice areas in your locations
    • Only pay when prospects contact you about your practice areas and locations
    • Secure Google credibility
    *Law firm and business owner must pass a business background check.
    *Law firm must have a 3.0 review rating.

    #2-Learn from the SEO & Content Experts

    DO NOT MISS Part II of a this webinar with THREE of the leading minds in the legal marketing industry.
     
    Join our good friends Alex Valencia, Seth Price and Jason Hennessey and come ready with your questions on December 1st @12pm EST, this will be sure to be a learning experience and we will be there as well.
    There’s no better time than NOW to prepare your practice for 2021. It’s all about growth-hacking, beating out your competitors in search, and freeing up your time, so you can focus on running your business.
    #3- Start Running PI on Facebook
    We are now opening up our beta test to both new and current clients for generating PI cases through Facebook. While it’s still too early to determine what your costs will be over time, we have early data that shows prices will be acceptable and in most cases come in lower than current industry expectations.
    We charge our standard XSM fees of 15% of your managed budget for the marketing behind the tests and we are not looking for those with extreme price sensitivity and instead looking for those who want to be a part of something new and have the funds to market for three months with a minimum budget of 10k per month.
    As part of this test, your firm would be allowed to run click-to-call ads directly in Facebook’s newsfeed.  If you are already running PPC, we can leverage pixels across your marketing channels.
    To get started on your own 3-month test, please email Managing Director, Lucas Gerler at lucas@xsocialmedia.com or setup a meeting on his calendar via this link.
    Zantac, Roundup, Sex Abuse, Fire Foam, Talc, All Still Going Strong

    While most firms start to slow down this time of year, we have seen the smart ones start to hyper-focus on a short hit list of mass torts and use this time to double-down on the torts that are important to them.
    Zantac is still a great bet with cases still coming in daily, similarly with Roundup and we still haven’t seen a slowdown on Talc, although we have seen an uptick in interest this month in all the aforementioned.
    For a full breakdown on performance or to get your real questions answered, reach out to one of our team members and setup a time to speak.
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media we advise our clients not only on the advertising for cases on Facebook but also on what intake/retention center to use for each different tort and what co-counsel might be a good fit on any given project. When you come to us with a new project we setup the whole funnel for you from advertising to signed retainer and your work doesn’t start until you have the signed retainer in your office.
    If you want to streamline things after the signed retainer with medical records and even lien resolution we have that covered as well and in most cases also can arrange the financing needed for the work up of the cases.
    If you need a partner with boots on the ground that knows all the right trusted vendors you will need for your new project give us a call and we will setup the whole process for you.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    It’s easy to become a new client!
    First you give us a call or write us an email with what campaign you are interested in running.  We can help you with an outsourced call center, ref. attorneys…etc, if you need it. We will then setup the landing page up for your firm ($750) and setup the ads and campaigns to produce leads for your firm. We charge Facebook advertising costs +15% as our management fee and a one-time fee per campaign of $750 to make the 3-page landing page for you.
    When you get the landing page out for review check that everything is like you want it and we are ready to start your campaign. Normally we see 3 days from order to campaign start.
    Don’t see the campaign above you want to run? Don’t worry we are only showing 18 campaigns here in this newsletter we are running about 110 different campaigns right now.
    Don’t know us? Don’t worry, we are currently working with 350 plaintiff law firms and we are happy to provide ref. in your area to check us out.
    We look forward to hear from your firm and get a campaign going as soon as possible.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • roundup

    Roundup Still A Good Bet – X Social Media LLC

    We have to make sure that Co-Counsel is set before starting any new Roundup campaigns, but other than that, now is a great time to grab Roundup Cases. We have Brent Coon & Associates still accepting Roundup cases. So please reach out for an introduction if you are interested.
    We are seeing pretty good results on Roundup with Case cost in the $1,500 -$2,500 range per sign up. Still plenty of victims out there to help!
    What do we know about the settlement numbers that are coming in is that we are hearing $150k, 80k and 40k as the numbers for Roundup Cases based on injury.
    To all the Co-Counsel that are still in Roundup please reach out to jacob@xsocialmedia.com so we can refer law firms to your firm for Ref. their Roundup cases.
    Please reach out if you are still looking for more Roundup cases and we will get your law firm setup.
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media we advise our clients not only on the advertising for cases on Facebook but also on what intake/retention center to use for each different tort and what co-counsel might be a good fit on any given project. When you come to us with a new project we setup the whole funnel for you from advertising to signed retainer and your work doesn’t start until you have the signed retainer in your office.
    If you want to streamline things after the signed retainer with medical records and even lien resolution we have that covered as well and in most cases also can arrange the financing needed for the work up of the cases.
    If you need a partner with boots on the ground that knows all the right trusted vendors you will need for your new project give us a call and we will setup the whole process for you.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006
    Visit our site to signup for a free consultation!
    Becoming A Client Of X Social Media LLC

    It’s easy to become a new client!
    First you give us a call or write us an email with what campaign you are interested in running.  We can help you with an outsourced call center, ref. attorneys…etc, if you need it. We will then setup the landing page up for your firm ($750) and setup the ads and campaigns to produce leads for your firm. We charge Facebook advertising costs +15% as our management fee and a one-time fee per campaign of $750 to make the 3-page landing page for you.
    When you get the landing page out for review check that everything is like you want it and we are ready to start your campaign. Normally we see 3 days from order to campaign start.
    Don’t see the campaign above you want to run? Don’t worry we are only showing 18 campaigns here in this newsletter we are running about 110 different campaigns right now.
    Don’t know us? Don’t worry, we are currently working with 350 plaintiff law firms and we are happy to provide ref. in your area to check us out.
    We look forward to hear from your firm and get a campaign going as soon as possible.
    Website : xsocialmedia.com
    X Social Media LLC
     Copyright 2020
  • XSM logo

    Facebook Campaigns October Mass Torts

    Hey X Friends!
    As a truly transparent company we always post our monthly and lifetime results on our website here, but to make things easy, we compiled the top 10 torts for you below. We ran a little over $7M in advertising on behalf of our clients last month across a wide variety of torts, so if you don’t see what you are looking for, just ask us!
    October saw the last big push for Boy Scouts of America bankruptcy leads and we surpassed the $15M mark in lifetime spend for BSA and have spent just under $50M YTD across all torts. We generated close to 30,000 leads to date for BSA clients over the last year and stopped all BSA advertising late last week to give our clients time to file by the November deadline. If you missed this one, make sure to connect with us today to discuss what’s next.
    Here were the the Top 10 Mass Torts on Facebook for October 2020:
    1) Boy Scout Abuse
    2) Roundup
    3) Talcum Powder
    4) Organizational Abuse
    5) Fire Foam
    6) Hernia Mesh
    7) Zantac
    8) Elmiron
    9) Business Interruption
    10) 3M Earplugs
    Full Service From Lead To Retainer. X Social Media & Partners

    At X Social Media we advise our clients not only on the advertising for cases on Facebook but also on what intake/retention center to use for each different tort and what co-counsel might be a good fit on any given project. When you come to us with a new project we setup the whole funnel for you from advertising to signed retainer and your work doesn’t start until you have the signed retainer in your office.
    If you want to streamline things after the signed retainer with medical records and even lien resolution we have that covered as well and in most cases also can arrange the financing needed for the work up of the cases.
    If you need a partner with boots on the ground that knows all the right trusted vendors you will need for your new project give us a call and we will setup the whole process for you.
    Please review average lead prices on our website. Xsocialmedia.com

    Email: jacob@xsocialmedia.com     Call us: 888.670.0006