The X Blog

  • Roundup Still Going Strong

    After our August 1 Newsletter showing you guys what happens when we spend 7 figures on Roundup in 30 days, things went really crazy in August and our total Roundup spend for August was 4.8 million with 17,254 leads coming in.

    September until today we have spend 2.1 million on Roundup with almost 6,000 leads so far this month with great conversion rates.

    For the law firms out there still doing Roundup here’s a deal for you all. We will supply the advertising on Facebook, a great intake center that can handle the volume, and we should be able to handle another 5 million in September in spend. Let us know if your firm is still doing Roundup, let us tell you what our price per conversion average is, and I think we can do business.

    Stats for August is located here

    Run A Round Up Campaign on Facebook?

    Facebook and Instagram are the perfect place to find Round Up Claims.
    To setup a new campaign with X Social Media, we will first build a landing page for your law firm at a cost of  $750. We then charge your firm a spend fee of Facebook cost +15%. We recommend a minimum budget of $50,000 per 30 days of advertising.

    Out Sourcing Your Intake And Sign Up

    Meet the people at Legal Conversion Center and especially Scott B that will be on top of your campaign from the start. We are fully setup with this new intake and they are doing a great job for our clients – signing up Roundup Cases right now.

    If you are looking for new outsourced intake, try these guys out and you will not be disappointed. The price is also very good.
    Check out their website:
    Scott B for Personal Service:

    X Social Media A Facebook Ad Agency

    X Social Media started in 2015, and we are now working with 250 law firms doing direct advertising to consumers via Facebook and Instagram. All advertising we do is by direct response, and for every dollar we spend, we generate value by helping people get representation and compensation for whatever has happened to them.

    In 2018, we wrote a book on how to use Facebook and Instagram to help generate cases for law firms. The Facebook Effect For Lawyers is now available on Amazon.

    We are a full-service advertising agency that will spend $25 million this year in Facebook advertising. We have in-house Developers, Designers and Ad specialists to run your campaign as efficiently as possible and generate as many leads as possible.

    We have a big network of friends in the Mass Torts Industry and can help you with introductions to tier 1 attorneys for case referral. We also have information about a lot of new projects that are running with very few firms involved.

    We can be your Facebook ad agency, so take the first step and reach out to us via phone 888-670-0006 or email at:

    Email: Call us: 888.670.0006
    Website :
    X Social Media copyright 2019
  • New Organic Social Media Posting

    Are you looking to launch or update your Facebook and Instagram pages? Well, if so, we have launched something new for you, X Social Organic page posting and management. Organic page posting is NOT paid advertisement. In other words, organic actions occur on non-ads. This is the engagement from your page postings, the interaction of likes, follows, shares and comments from your clients, employees, friends, families, and potential new clients. This is why organic is important…POTENTIAL NEW CLIENTS. Its also very important if you want to see Personal Injury leads coming from Facebook. Organic page posting is something that is used to help build your firm’s awareness and remain relevant in the eyes of the public. Some situations are easier to predict and this is why organic posting is important. Another way to look at organic page posting, a potential client has an accident or issue, since this client has interacted with your posts, liked your page, they are more likely to choose to pick up the phone and connect with your firm for help.

    Facebook Algorithms Change


    The algorithms in Facebook are constantly changing. Your posts go out to the people who are interacting with them, the most. If this post is engaging, then Facebook will show your post to more and more people. When people engage with the posts, the likelihood of them convert into clients is higher. Did you know, the average Facebook user is subjected to over 1,500 stories per day? You news feed only displays about 300 of those, which are relevant to the user. Gone are the days, when you post something and it gets seen. It’s not so easy anymore.

    This is where X Social Media focuses on posting high-quality, relevant content. Not only will we increase your page likes and follows, but also the daily engagements from likes, shares, and comments can make your page relevant to potential clients. Here at X Social Media we are creating trust between you, your current clients/audience, and new potential clients. Organic page posting and management helps build a great reputation for your firm that will spread to new clients, just like word of mouth but on social media.

    Remember that your firm is unique. We learn who your audience is, what time and day is the best to post, what kind of content works best, and use special targeting to better focus on the correct audience and the most interaction. We monitor this interaction for you, so you can do what is important taking care of your clients. Our Facebook trained staff has knowledge of the platforms, and stays on top of any platform changes or updates.

    I have paid ads. Why do I need both Paid and Organic advertisement?

    As we discussed, the algorithms are constantly changing meaning posts are shown to the user based on their past behavior and preferences. It is important to have an active, consistent presence on social media. If you see low organic reach, you should focus more on paid effort, while maintaining your organic presence. Paid ads contain links back to your business page and to those organic posts. Plus, paid campaigns reinforces the core messages that are being shared organically about your firm. These people want to learn more about your business, so this is where organic posting is important. If your page is empty or outdated, the potential new clients curiosity will end. However, if we post organic material for you several times a week, we keep engagement up and the potential to reach new clients increases in your favor.

    Here at X Social Media Organic, we want to help share your story of your firm. These organic posts are created around your business culture and organization. This includes employee culture, employee highlights, birthdays, promotions, events, wins, losses, current work, briefs, cases, articles, messages to clients, well wishes, or just about anything you would like the public to see about your business.

    We have packages set up to handle your firm’s needs.

    Learn To Advertise Like Us
    X Social Academy


    Do you ever wish you were AWESOME at Facebook Ads? Well, X Social Academy can help your firm have a solid Facebook Marketing and Ads Strategy. Learn why Facebook Ads are important to your firm and how to avoid common mistakes. This course is for anyone who wants to master Facebook Ads from beginners to advanced levels. The things you will learn about Facebook are truly amazing and will instantly help advance your firm’s presence online!

    X Social Academy Learning System are 12 Interactive Lessons with our Facebook Advertising Experts and Marketing Partners. The newly designed courses from X Social Academy is set up not only to teach you all about Facebook’s Lead Generation Campaigns, but also give you the most up to date ad format creative options including new policies and procedures. You will learn how to set up your Facebook Page, Landing Pages, Pixel, Ad Manager, Business Manager, Testing, Analysis, Pricing, Bidding, Optimization, and much more. Ultimately, you will learn everything needed to effectively advertise on Facebook Placements.

    Once you complete all Live lessons and the course work, you will have the opportunity to complete a campaign of your own. Your final assignment will include a Personal Live 1 on 1 Session with our Facebook Advertising Expert and Marketing Partner. You will not feel alone, we have a way for you to collaborate with others. Once enrolled in the courses, you will be asked to join the X Social Academy Group, which is a support group available to our members. The group is a place where you can share comments, get answers to questions, or get feedback from others-who are current and past students on X Social Academy.

    Learn the Social Media Marketing strategies, we implement for our clients daily. You will be able to optimize your Facebook ads for increased conversions (leads) and decreased costs ($$$). You will be able to grow your Facebook page likes and post engagement. Join this course starting September 2019 to learn how to take your firm to the next level with the power of Facebook Marketing!

    Learn more or sign up at

    X Social Media A Facebook Ad Agency


    X Social Media started in 2015, and we are now working with 250 law firms doing direct advertising to consumers via Facebook and Instagram. All advertising we do is by direct response and for every dollar we spend, we generate value by helping people get representation and compensation for whatever has happened to them.

    In 2018 we wrote a book on how to use Facebook and Instagram to help generate cases for law firms. The Facebook Effect For Lawyers is now available on Amazon.

    We are a full-service advertising agency that will spend $25 million this year in Facebook advertising. We have in-house Developers, Designers and Ad specialists to run your campaign as efficiently as possible and generate as many leads as possible.

    We have a big network of friends in the Mass Torts Industry and can help you with introductions to tier 1 attorneys for case referral. We also have information about a lot of new projects that are running with very few firms involved.

    We can be your Facebook ad agency so, take the first step and reach out to us via phone 888-670-0006 or email at:
    Email: Call us: 888.670.0006
    Website :
    X Social Media copyright 2019
  • Truvada How To Find Clients

    Truvada a drug taken by people that tested positive for HIV and by people that are at risk for contracting HIV as a prevention medication. A 2017 Gallup poll concluded that 4.5% of adult Americans identified as LGBT so the market for this medication is pretty big.
    The injuries we are seeing are Kidney Problems and Bone problems. We have made a small Injury profile from the first 1256 leads we have seen on this campaign. We are just showing the Truvada Injury profile below but we get similar finding from other similar drugs.
    Antiretroviral drugs containing tenofovir can worsen or accelerate these problem. Bone mineral density (BMD) declines by 2-6% in the first two years of Truvada treatment. A study conducted at the University of California -San Francisco in 2012 found that among 10,000 HIV positive patients, the risk of chronic kidney disease rose 33% each year from taking Truvada.
    As always we are running Truvada campaigns on Facebook and Instagram for many law firms already so if you want to get involved send me an email jacob

    CAMG Truvada Webinar July 9, 2 PM EST 2019

    As always we can count on CAMG to put on a great Webinar with Attorney Jim Onder. explaining everything we know about this drug and the injuries associates with it. We will also learn the back story about a much safer drug that was keep off the market. Don’t forget to sign up to this Webinar now as they do fill up fast.

    Onder Law A Great referral partner

    The Onder Law Firm is a great resource for law firms that want a top tier referral attorney on their side.We have been working with thsee nice people at Onder Law for a few years and its a great team they have assembled. Let me know if anybody needs an introduction to Onder Law and I will make it happen.

    MTMP Early Bird Special $200 OFF

    I think at this point we all know we are going to MTMP in Las Vegas October 22-24 so why not get an extra $200 off the registration by doing it now at the early bird rate ? Come learn about all the torts going on right now and come Network with all the attorneys that are heading up the mass torts going on across country. My favorite don’t forget the breakouts where the under the radar torts that plaintiff law firms are doing comes out for you to discover. I hope to see as many people as possible at MTMP this year. Register Now

  • Round Up Cancer Victims Found On Facebook

    Getting a few facts out of the way: Round Up is a broad-spectrum glyphosate-based herbicide originally produced by Monsanto and later sold to Bayer in 2018. The marketing for round up started in 1973. In recent years multiple countries have banned the use of Glyphosate, the active ingredient in Round Up. To date, 13 countries have banned or are fading out Glyphosate. The biggest countries being Germany, France and the Netherlands. Also, California has Glyphosate listed as a “probable carcinogen”. The EPA started a study of Glyphosate in 2009, and in April of this year concluded that Glyphosate does not cause any risk to humans.

    So, on one side we are seeing big countries banning the product and on the other we are seeing the EPA saying, “No Risk to Humans”.

    On the verdict side, we have seen a great deal of very favorable verdicts for plaintiffs against Bayer for their Round Up product. In each of these cases, the attorneys have been able to convince a jury that Monsanto and Bayer knew about the cancer connection. As a result, very high punitive damages have been awarded.

    For the claimants it’s probably a good thing that Bayer purchased Monsanto since Bayer is a European company and carries insurance to cover their losses in these trials and in future settlements.

    In May 2019, Ken Feinberg got appointed by the judge to mediate talks between Bayer and plaintiff attorneys in order to mediate a settlement for the victims of Round Up Cancer.

    [caption id="attachment_1173" align="alignnone" width="686"]
    Round UP Cancer Victims Help

    Injuries From Round Up.

    The signature injury is Non-Hodgkin’s lymphoma but lots of other Lymphomas are being taken by most intakes. As you can see from the landing page for Round Up, we ask people to give us which Lymphoma Cancer they were diagnosed with. Round Up Landing Page.

    We are running a lot of Round Up campaigns at X Social Media, so we have a lot of data available to look at the different injuries and see what converts best. You can find our spend and cost per lead on this link for Round Up. Click Here

    Run A Round Up Campaign on Facebook

    Facebook and Instagram are the perfect place to find Round Up Claims. We are using the Facebook “look-a-like” audience to find similar people with similar injuries. This works really well, and we are seeing 300-400 new leads every day. This should be expected as there are 200,000 new cases of Lymphoma diagnosed every year. We try our best to find work related cases, but they are much harder to find. From the last 5,000 leads we have received; we are seeing 72% home use and 28% work use.

    To setup a new campaign with X Social Media, we will first build a landing page for your law firm at a cost of  $750. We then charge your firm a spend fee of Facebook cost +15%. We recommend a minimum budget of $50,000 per 30 days of advertising. We are spending close to $1.5 million in July on Round Up Claims so there are lot of cases out there to be signed.

    Out Sourcing For Qualified Cases

    If your firm wants to outsource the whole process and get signed cases that fits your criteria, just let us know and we will personally recommend you to the best in the business. Just send me an email. Same goes for outsourcing quality intake services. We can again recommend the best players in the industry that we are already integrated with, so startup and retention will be easy.

    Just let me know and I will set you up with intake and case acquisition. You can email me at jacob

    X Social Media A Facebook Ad Agency

    X Social Media started in 2015, and we are now working with 250 law firms doing direct advertising to consumers via Facebook and Instagram. All advertising we do is by direct response and for every dollar we spend, we generate value by helping people get representation and compensation for whatever has happened to them.

    In 2018 we wrote a book on how to use Facebook and Instagram to help generate cases for law firms. The Facebook Effect For Lawyers is now available on Amazon.

    We are a full-service advertising agency that will spend $25 million this year in Facebook advertising. We have in-house Developers, Designers and Ad specialists to run your campaign as efficiently as possible and generate as many leads as possible.

    We have a big network of friends in the Mass Torts Industry and can help you with introductions to tier 1 attorneys for case referral. We also have information about a lot of new projects that are running with very few firms involved.

    We can be your Facebook ad agency so, take the first step and reach out to us via phone 888-670-0006 or email at: jacob

  • June 2019 Average Lead Prices On Facebook

    In June 2019 its was all about Round Up, IVC Filter, Hernia Mesh and Sexual Abuse cases. We are seeing very heavy spend in Round Up right now as a possible settlement gets closer with Mr. Feinberg getting involved. Cost per lead on Round Up is around $130 for the last 4,000 leads this month. All the news about Round Up is helping us finding great NHL and other Lymphoma Cancer cases.

    IVC and Hernia has not changed much this month still pretty easy to find cases. Sexual Abuse keeps moving forward with new different cases each week. Lots of people doing Church abuse and College Abuse cases with us.

    Contact us for case prices on each drug/device.

    Our new website now shows current and future clients all stats on each drug/device. Please review average prices on our website.

    June 2019 Average Lead Prices From Facebook Advertising

    Becoming A Client Of X Social Media LLC

    First you give us a call or write us an email with what campaign you are interested in running. We can help you with out sourced call center, ref. attorneys etc if you need it. We will setup the landing page for your firm ($750) and setup the ads and campaign to produce leads for your firm. We charge Facebook cost +15% as our fee and $750 to make the 3 page landing page for you.

    When you get the landing page out for review check that everything is like you want it and we are ready to start your campaign. Normally we see 3 days from order to campaign start.

    Don’t see the campaign above you want to run? Don’t worry we are only showing 18 campaigns here in this newsletter we are running about 110 different campaigns right now.

    Don’t know us don’t worry we are currently working with 250 law firms and we are happy to provide ref. in your area to check us out.

    We look forward to hear from your firm and get a campaign going as soon as possible.

    Email: Call us: 888.670.0006
    Website :
    X Social Media copyright 2019
  • 2018 Legal Service Innovation Award X Social Media

    After only 4 years in business we were honored at this years MTMP with the 2018 Legal Services Innovation award! This award was given to us for our work on making Facebook a medium where Law firms can find new cases for their practice. Our 2018 book, “The Facebook Effect For Lawyers” was also highlighted for being a great tool for law firms to understand the inner workings of Facebook and how they can use Facebook for their own marketing purposes.
    We are very humbled and thankful for your support. We will continue our efforts to innovate the industry making our product better than ever!

    New Innovations At MTMP

    We want to highlight a few innovations that we presented for the first time at this MTMP for those that were not able to see us so they can understand the magnitude of the changes coming to the industry.

    Disqualifying Potential Clients On The Landing Page.

    After testing our landing page design and setup for months, we believe we have the best converting landing pages in the industry. Potential future clients are able to discover if they qualify, based on the criteria for a given Mass Tort, before they are asked to provide any personal information. This method build trust between the potential client and the law firm.
    The landing pages are designed to qualify or disqualify potential new clients based on their answers to a few simple questions about their case. Any question can have multiple disqualifying answers. This allows the law firm to narrow the leads down help ensure the leads are very qualified before they come to your intake.

    The Feedback Loop by X Social Media

    We introduced the Feedback Loop for the first time at this MTMP. We have been working on this system for the last year, both with intake software vendors and internally with our client portal. The Feedback loop is a way to follow the leads as they come into your intake to see if that lead turns into a case after your intake has screened the lead over the phone. By us knowing what leads turn into cases we are able to know what ad, image, text, and audience the lead came from. This allows us to optimize our advertising for cost per case instead of cost per lead as is typical with most advertising agencies. Our portal will show the top 10 best performing ads based on how many leads it takes to produce a case. The Feedback Loop can also be performed manually. When your intake team logs in to our Portal they can send us what leads qualified for a retainer and which retainers were signed and returned to the office. Our Portal can then keep up with all the important metrics for you allowing you to see the percentage of leads to cases and the actual cost per case. The Feedback Loop will change the way we advertise! Our tests show that we will see a reduction of about 20-25% in price per case.
    Our Feedback Loop has been developed with Captorra, ICE, and DMAA and automatic reporting will be setup.

    The X Social Academy

    The X Social Academy was setup to train Law Firm teams to do exactly what X Social Media does. It helps the Law Firm setup and do their own Facebook and Instagram advertising. Our first class of 25 students graduated in August 2018. Our next 12 week course starts up on November 6, 2018. Classes are held every Tuesday at 2 pm EST and run for one hour. This live online class, headed up by Andrew Giudici (a previous Facebook employee of three years), will get your team up to speed fast with hands on training in building and targeting on Facebook.
    Registration is now open for the November class. I hope you all will take advantage of this incredible opportunity. Remember: Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

    Leaning More About Facebook And Instagram.

    Not quite sure what all the fuss is about with Facebook and Instagram from the law firms point of view.Head over to Amazon and pick up a copy of The Facebook Effect for Lawyers.
    This book will give you a good understanding on why it is so important for your firm to lean about the new medium Facebook and how you can potentially make it your source of incoming cases for decades to come. The book was written as a how to book  for the Law Firm giving you the understanding of what makes Facebook tick and then given you actionable advice on how to use it in your marketing.
  • Sexual Abuse Cases Perfect For Facebook and Instagram Adverting For Lawyers

    Law firms looking for victims of sexual abuse should be using Facebook and Instagram for their outreach to potential clients. As the #ME2 movement has swept the country over the last few years some very ugly truth has come to life about the sexual predictors in position of power praying on minors and college students. We had Michigan State as the first case and then USC and OSU all with the same problem. A well established doctor in the same position for 20-30 years praying on teenage girls and boys with the university turning a blind eye. As more and more information coming out about these cases it looks to be the same problems over and over again.

    As a law firm there are lots of victims to help and changes needs to be made to institutions allowing this kind of predatory behavior on their campuses. At X Social Media we have been helping victims connect to law firms since 2013. We know what is important for these victims and we know how to help them. As a victim of sexual abuse you are looking for change so no other victim has to go though what they had to go though. The settlement money is a distant secondary to the main goal of changing the establishment and punishing the people that knew but did not act.

    Facebook and Instagram’s targeting engine is setup in a way where everybody can be advertise to that went to a specific school or college. So when we place ads for women that went to USC we know that the women who see our ads has a possible interest in the ads we are showing them. They may not be a victim but they will know victims and they will “TAG” those victims by name in the comments under our ads so the victim see the ad on how to get help with their potential case against the university. Finding these victims on Facebook and Instagram is something we do everyday at X Social Media.

    We estimate that 80-90% of the victims we reach had no idea that they could file a lawsuit against the school and had no idea that help was available for them. They are so used to telling people in power at the University and nobody helping them that a law firm ad offering help is a god send for most of these victims.

    When news comes out that another doctor or teacher at a University or School have sexually abuse boys or girls X Social Media will be able to find your law firm those victims and connect them with your law firm.

  • Mass Torts On Facebook May 2019

    In May, we saw a partial settlement offer on Bard IVC Filters mostly for the bigger PSC firms, and it increased IVC filter spend across Facebook and Instagram. We are also hearing rumors of possible Bard Hernia Mesh Settlement coming close behind the IVC settlement.

    In May, we also saw a lot of the Sexual Abuse cases we are going after against colleges get into mediation and we saw more and more states changing their SOL on sexual abuse of minors. The latest states joining in are Ohio and Texas.

    Other then the Top 10 torts that most law firms are going after, a few new smaller torts came along in May that people are also exploring.

    Facebook and Instagram are showing constant growth month after month, and we are now deploying over 2 Million dollars a month with room to grow.

    Live Stats On Our New Website
    Right now we are showing the last 30 days for each campaign, but shortly you will also see historical data to determine our overall spend on each tort and what kind of data we generate for targeting on that tort. This will help you decide on running a specific campaign with X Social Media or with another agency.

    Introducing Local And National Organic Reach

    In the last 4 years, X Social Media has changed the case acquisition process for hundreds of law firms by getting the mass torts cases at a fraction of TV advertising cost by using Facebook and Instagram.

    We are currently setting up a team dedicated to do Organic postings on Law firm’s Facebook and Instagram pages on a weekly scheduled basis. As Facebook is again giving more importance to reaching people with the most relevant content, we feel like this is the right time to introduce this service to our clients to get more from local advertising on Facebook.

    Side Note: The reason for this shift can be found in the 2016 election where groups of like minded individuals trusted the fake news their friends where spreading. Facebook wants to get away from this dynamic because of political pressure and general pressure from our society for change.

    This means that local awareness via Facebook and Instagram postings will become a lot better. We can now target the specific audience that we want Facebook to show posts to from page likes or follows. This means that if I’m putting up a post about Baby Swings that have been recalled, I can target the post to go to my followers who have kids between the ages of 0-2 years old. If you want to find victims, you could target with your organic post people that visited the Hospital or ER room in the last 28 days.

    For the lawyers to be able to outsource this work to an agency, we are setting up 2 weeks worth of posting schedules for the law firm to approve, and we will then setup the technical targeting parameters. We have a whole list of topics to choose from in our postings, and again we would work with the law firms to get everything streamlined.

    We would also have additional boosting options for each post to attract new followers to your Facebook page and to also find potential new clients either locally or nationally directly from Facebook.

    This new service will be starting up Mid-June 2019, but if you want to be first to use this service please send an email and get on the list.

    Best Tort On Facebook Right Now

    With all the press on Round Up and the public finally understanding that Round Up might be more harmful than they thought, getting round up cases from Facebook and Instagram is not that hard right now. Many home owners use Round Up on their yard on a weekly basis, and we can target most of Non Hodgkin’s Lymphoma and other qualifying Lymphoma’s victims as well as “Look-a-like audiences” and via Interested based targeting. These campaigns are running strong and are ready for law firms to act before a potential settlement comes our way from Mr. Feinberg, who has now been appointed to mediate litigation.

    Again we have stats available on our new Website that will show you how our Round Up campaign is doing. Find it here

    About X Social Media

    X Social Media is a Facebook Ad Agency that works exclusively with Plaintiff Attorneys. Our Model is very simple. We build a landing page for each client that advertises with us (cost:$750) and then we advertise to people who have a potential case. Those people will be directed to the landing page in order to qualify though a brief questionnaire. The people that qualify can fill out their personal information and a lead will be send directly to the attorney who owns the campaign. We charge 15% above the Facebook cost that we pay to Facebook, and that is our margin to manage the campaigns for the law firms.We currently run over 2 million dollars a month on Facebook and Instagram advertising for more then 250 law firms. We welcome new clients to try us out and compare the cost per signed case with any other vendor that you are currently using today. We hope to earn your business with our low cost model of finding many new clients for your law firm.

    Call us: 888.670.0006
    Website :
    X Social Media copyright 2019

  • Mass Tort User Data

    The Social Revolution And What It Means For Your Law Firm.

    A change is taking place in society and just like all the ones before, it comes from free will, dreams, the desire to advance, and the need to have a voice.

    People are become aware of the corruption, politics and equality problems of our society and they want to have a place to voice their opinions. Most people in the Social Revolution bond together with like minded friends and family members but shy away from those with differing politically and social opinion.

    In the past, revolutions took place on the streets with demonstrations. Today, with the freedom on the internet, the revolution is taking place on social media, in particular on Facebook. People are able to question everything in society from their living rooms.

    In this great country we have seen The Land Grabs, The Gold Rush, The Industrial Revolution, The Internet Revolution and now we can watch The Social Media Revolution.

    In the past land grabs and gold rush was all driven by horse drawn wagons, bravery and courage from people that knew they could change society.

    The industrial revolutions where driven by oil. Oil drove the machinery that powered us forward into the 21 century that we now take for granted.

    This new revolution is being build on user data, where demographics, ideals, and words are there currency of social networks.
    Without the user data the internet would not be free.  Big companies like Facebook wouldn’t have the profits or employ the amount of people they do without user data.
    In return, without user data Facebook would not be able to give users this forum for self expression. The fuel and currency of this revolution is User Data.

    Now, how can your law firm profit from this?

    User Data and Your Law Firm

    There are many different ways to profit from the changes in the way business is being done. Below are a few examples of what you and your law firm should be thinking about.

    First, you want to be seen. The average American spends 40 mins a day on Facebook. That’s about 20 Hours a month to reach them with a sponsored messages, telling them how you can help them.
    You also want to increase your content creation. This way, when you post a new article that you know people what to see, Facebook will show them. The first place a Law Firm would want to look for user data is your CRM or database, where you have current and past clients. This data can be segmented into Diabetics patients, Heart Attack patients, Personal Injury Clients and so on. Then the data can be uploaded to Facebook’s advertising engine as an “audience to keep in touch with”. That way, all those past and present client will remember you and be more likely to refer you to a friend or family member.

    Second, you want to use all the user data that Facebook has collected to your advantage. When we look at really big data, like the 220 million Americans that are connected to Facebook, patterns start to show what people are doing and how they are doing it. For example: You upload 1000 of your Hernia Mesh clients. From those 1000 clients we would see patterns in things like what they do, sports, health, diet, hospitals they visited and probably 1000’s of other interest and behaviors they have in common.
    Now Facebook would provide you with an audience of 2,000,000 people that closest resembles the audience you uploaded.

    After you have exhausted your data, go look what data Facebook has that you could use. If we keep the Hernia Mesh example, you can find an audience of 8.8 million on Facebook that are interested in Hernia Mesh (in some way) and you would find 200,000 people interested in Inguinal hernia. This could be a great audience to get in front of with an offering on how your law firm can help them.

    If this sounds like a lot, that’s where X Social Media, my company, comes in. We have been aggregating user data since 2013 in 130 different mass torts and personal injuries verticals. We have been tracking 100’s of millions of people though our plaintiffs law firm advertising and we have lots of user data. In fact, the user data we have is what drives our agency to connect with more and more law firms to help them lower their Cost per acquisition (CPA) and to find more clients for their Firm.

    What ever you decide to do at this point, you now know where things are going and you have to make adjustments in your firm to follow this revolution and to always stay current with your potential new clients. You need to be where they are.

  • What Makes X Social Media Different ?

    At X Social Media we believe continued innovation is the only way we can continue to provide better and better value for our clients, so with that in mind here is what we have been doing for the last 3 months.

    New Vertical Scaling of Facebook and Instagram Campaigns

    Spending $100 a day is a lot different then spend $100,000 a day on Facebook and Instagram advertising. To keep up with the ever growing demand from new clients we have developed the following AI and Machine learning algorithms that is applied to all campaigns running at X Social Media, ensuring our clients get the best quality leads at the lowest prices.
    All campaigns run on our platform with a desired average price per lead, let’s say our average price for a campaign is $100 per lead. Our code will look at the last 7 days spend and give every ad that runs a Letter grade, A-F, as to how well its performing. Our System will automatically shut down all E-F grades. It will ask us to lower the amount of spend on C-D ads (depending on the trending) and increase spend (Scale) A-B ads. This process has now been automated by X Social Media. This means that we can scale the good campaigns and shut off the bad ones. We call this Vertical Scaling of your Campaign.
    With this in place spending larger budgets on Facebook and Instagram is now possible.

    New Horizontal Scaling of Facebook and Instagram Campaigns

    Now just because you have something great in place does not mean that you should stop innovating so we took it one step further. Since Facebook runs on a Cost per Impression Auction system we have started to run a Horizontal scaling of campaigns as well. Horizontal scaling is when you scale a working campaign within the Average Price per lead so since its an Auction we automatically setup 8 different Bid(Prices) for leads with Facebook and Instagram. If the average price again is $100 we setup 8 different bids starting between $99 and $1 per lead. This does not have as much volume as Vertical scaling but it gives us a fair amount of very cheap leads in between Zero and $99 per lead. This will lower the average lead price over time and again provide our clients with a better yielding campaign.

    Feed Back Loop Advertising Based on Conversions

    We do have a few clients that have now switched over to Conversion based advertising. This is where we ask for data on the leads that where sent to them (All automatic) and our advertising decisions are based on each ad and how it converts coming to the attorneys intake or outsourced intake.
    This is the future of our kind of advertising, where the advertising only works when conversions are taking place on the attorney’s side. Optimizing for cheapest price per lead is just plain stupid and we need to get away from that. We need to optimize our campaigns based on how they convert at the law firm’s intake. This is in process and we will have everybody switch over in the next 6 month.

    Helping Victims Is What We Are All About

    Our business was started to help victims from the BP Oil Spill and we continue our journey  to help more and more victims in the mass torts area.In February we had our biggest month to date seeing new leads from 24,150 new victims in around 65 different mass torts.  The video below goes into how X Social Media was started and why.

    Hernia Mesh Revision Cases Still Going Strong

    We are seeing a lot of victims of Hernia Mesh revision surgeries and bad mesh products. Just last month we saw 4,062 potential new victims of Hernia Mesh and there are plenty of more clients on Facebook looking for help. The benefit of finding the people on Facebook is that they normally don’t know they can file a claim for their defective Hernia Mesh. So when you show them an ad that you can help them, they are eager to sign up.
    Hernia Mesh Cases

    IVC Filter Bard First Settlement In.

    We have heard from several attorneys this month that talks are underway with Bard on settling several big dockets of Bard IVC Filters. This has created another strong push to get more IVC filter cases in. We are seeing a very strong demand for IVC filter advertising, and in January we got over 2,500 new IVC leads. There are still plenty of more IVC filters out there with and without injury.
    IVC Filter Cases

    3M Ear Plugs Cases

    We are seeing a healthy increase in spending on 3M Ear Plugs in January and February we have seen close to 20,000 new leads come in from Military personnel hurt by ear plugs reporting hearing loss or tinnitus. We are also seeing a dramatic increase in lead prices on this campaign, much more then we first expected with a pool of 1.5 million Military members potentially suffering from the 3M Ear Plug defects. With a total of 20,000 new leads that has come in to date on the 3M ear plug campaigns we are running our data is now so good that we can run Look A like ads for these campaigns. We are still accepting new clients for 3M Ear Plug campaigns.

    3M Ear Plug Cases


  • The Largest Law Firm Growth Conference on Earth

    The Crisp Game Changers Summit 2, much like the first groundbreaking Summit, takes a holistic approach to law firm growth. So rather than teaching you how to improve your skills solely in the courtroom, we pull back the veil to reveal how some of the nation’s most successful law firms (and businesses) build the most efficient and successful teams, attract the best clients, and unlock unprecedented growth.
    This conference is designed for committed attorneys who are willing to do whatever it takes to transform their practice and take things to the next level.
    You don’t come to the Crisp Game Changers Summit to watch a few boring Powerpoints and commiserate at the evening cocktail hour. You come to the Crisp Game Changers Summit to learn actionable strategies from the nation’s leading attorneys and other industry experts that will guarantee you have the tools needed to exponentially grow your law firm.
    The Summit will feature the latest marketing, culture, and business development insights and combine that knowledge with an unforgettable and immersive event experience.
    Make no mistake about it: the Crisp Game Changers Summit 2 will be the biggest and best law firm growth event in the industry.
    Join the X Social Media Team at Crisp Game Changers Summit 2 By Entering Promo Code XSOCIAL for $250 of each ticket you buy. Click Here Now To Sign Up.

    But There Is More At The Crisp Game Changers Summit 2

    At the Crisp Game Changers Summit, we’re handing over the keys to a Ferrari California.

    The Ferrari California is not just any car — it’s everyone’s dream car.
    This is a badass exotic roadster that features a 453-horsepower V8 engine and an F1-style dual-clutch 7-speed automatic transmission. It reaches 60 mph in less than 4 seconds and tops out at 193 mph.
    Join the X Social Media Team at Crisp Game Changers Summit 2 By Entering Promo Code XSOCIAL for $250 of each ticket you buy. Click Here Now To Sign Up.
  • X Social Academy – Teaching Facebook Advertising for Law Firms.

    The X Academy Learning system is a 12 Lesson Interactive Class designed to teach you all aspects of creating a successful Lead Generation Campaign on the Facebook Platform.
    X Social Academy Website

    With Completion of the course, Certified Graduates will have the know how and capability to Manage all of the Firms Facebook Campaigns. Each Class contains the Live training session, Copies of course materials, support links for further review, and Lesson Exams to confirm knowledge of the lesson topic.

    The Academy is capped off with a Personal Live 1 on 1 session where our Facebook Advertising Expert will review your campaign set up and review the current statistical response, offering training and tips for improvement moving forward. (Live 1 on 1 sessions are available throughout the course at a 50% discount for current students.

    Replays are available for review at anytime. Check back quarterly for updated media to keep up to date with new information and changes on the Facebook Platform.

    Why Choose Us

    • Live Training Sessions
    • Student Support Group
    • Access to Course Materials
    • Productive Lesson Assignments
    • Replays Available for Review

    Learn to Advertise on Facebook

    12 Lessons designed to teach everything needed to effectively advertise on the Facebook Platform. You will learn everything needed to do this successfully using the tested process developed by X Social Media.

    1 on 1 Training and Optimization

    Get assistance from a Facebook Legal Advertising Specialist in personalized 1 on 1 sessions. This covers any topic related to Advertising or Optimizing the performance of your campaign on the Facebook Platform.

    Group Support

    Special Support group available to all members. This is where legal advertisers can collaborate ideas and support each other in a private group setting. The group is also monitored by Facebook Ad Specialists to help with the difficult topics and monitor feedback.

  • Learn More About X Social Media

    We’re a Data Driven ad agency that specializes in running campaigns for Plaintiff\par lawyers on Facebook and Instagram. We are an experienced team of 15 people that  runs more then 1.5 million dollars worth of advertising dollars every month for about 150 law firms.

    We have in house designers, coders and ad specialists to ensure your campaign will attract the right potential new clients that your criteria specifies. We have Facebook  data on about 65 different mass torts that we have run with success in the past. This data will be utilized when your campaign is ready to run, and it will ensure that your cost per acquiring new clients will be the cheapest possible in the mass torts advertising space.

    We are a full-service ad agency that will produce and setup all the advertising creative and a specialized landing page. All customized for your firm and your specific campaign. All assets will be approved by your firm before we start running the campaign and most of the time your firm will have to send these creatives to the state bar for approval. Our focus in the mass tort industry will also give your firm an unfair advantage and we can provide for case referrals or case sign up services. Also, we have thorough knowledge and a deeper understanding about many breaking torts before anybody else knows about them. We can get your firm involved early on with a breaking tort. We pride ourselves in having a 2-3 day turn around on any campaign and a 24 Hour Express order guarantee on time sensitive matters ($500\par extra).

     Facebook Targeting for Mass Torts Lawyers

    On Facebook, we can target by Geographic, Demographic, Interests, and Behaviors based on Facebook tracking the user around the web and tracking their conversations on Facebook. Giving us the ability to target Diabetic, Cancers and any other medical details that you may be interested in. We have the ability to target people in a certain local, if a specific tort would require that. This is the basic way to find people to advertise to on Facebook. On top of that, we can use what we call enhanced audiences that are generated based on who responds to a certain ad. We can then go find more people similar to the people that converted. Example. We have seen more than 60,000 conversions on Hernia Mesh, so now we can ask Facebook for 2 million people that look similar to the 60,000 people that already converted. Facebook would match people (Big Data) on all the different data points that Facebook has on any users on its platform (more than 200 million in United States).

    Landing Pages For Lawyers

    The Landing page, we create at X Social Media are very special compared to normal landing page, you may have seen in the past. Our claim to fame is the ability to lead the  potential new client into giving us their contact information. On a regular landing page where you just ask people for their contact information conversion rates are around 1% of  all visitors to the page. On our landing page, we see between 3%-7% conversion rates because of the bread crumbs, we have laid out for the visitors to follow. As the visitor comes in, we ask them 3-4 questions that are easy for them to answer, mostly Yes/No questions but also questions about any side effects they may have had after taking a certain drug. We can then qualify or dis-qualify people based on these questions. After people hit submit without giving us any contact information, we then tell them on the next page, they “May” qualify and then ask them for their contact information. This simple approach not only helps both your intake in getting more qualified leads in, but also it increases the conversion rate as potential new clients gets invested in the submission of the form. We believe we have the best landing page system in the industry.

    Check out our special Landing Pages here

     X Connect And Easy Way For Lawyers To Connect With Clients

    If your intake prefers incoming calls we offer a system that will turn your web leads into direct calls into your intake. When a potential new client hits submit on the web form a call goes out to  your intake, this is where a computer voice announces the lead that just came in and asks if the intake specialist wants to talk to potential new client now! If the intake specialist presses 1 on their phone, a call goes out to the client that just filled out a lead. Our stats on our X Connect System is at 50% + connection rate. In doing it this way, clients are called back within 10 seconds of them filling out a lead. X Connect can also be used as a Text Message System where the client that just submitted a lead, next they will get a text message thanking them for submitting a lead, and then they will  be told that an intake specialist from a given number will call them shortly. This is a proven way to increase connection rates with potential new clients. X Connect will always use a different phone number for each law firm, so if a potential new client misses a call or text, and calls the number back, they will always reach the correct law firm that tried to get hold of them.

     X Social Academy For Lawyers

    X Social Media was started as an Advocacy Agency and our goal was to help as many people as possible, and for those people to get help from a law firm. To reach this goal we need to teach more law firms about Facebook, so their in-house advertising teams can do what we do for the law firm. For that reason, we started the X Academy that will teach law firms personnel everything we can do to generate leads on Facebook. It a 12-hour live training course every Tuesday at 2pm that will take a student through the process of setting up landing pages to targeting potential new clients on Facebook. When students graduate from X Academy they will know everything we know about Facebook advertising for law firms.

    To further help Law firms understand the new digital medium Facebook, we wrote a “How To” book that will explain everything about Facebook and how it works from a law firm’s perspective. Also, we give examples of different campaigns and how to target specific people on a campaign. Our hope is that people reading the book will have a better understand of advertising in a data driven environment where AI (Artificial Intelligence) will determine who will see your ad next. The Facebook platform being so far in front of any other way of generating qualified leads. It’s a must have tool for most law firms. The book will give your team the understanding of this epic shift in the way advertising dollars should be spend.

    Get the book now

    See Us At MTMP

    For law firms that want to learn more about Facebook advertising to find new potential clients, we will be at MTMP this week and we hope that you will stop by our booth and have a talk about Facebook advertising. We are also involved in the conversation Wednesday with two talk on stage about Finding Mass Torts cases on Facebook.

    We will also be honored with  the 2018 Innovator award at the Thursday Lunch at MTMP and we hope that many of our clients will be there as we could not have done this without our customers support.

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