The X Blog

Your intention might be general, like increasing your client base and law firm revenues. Some law firms want to target specific new clients, like people who got harmed by exposure to asbestos in the workplace.

How Facebook Ads Send Traffic to Your Law Firm Website

If you already have a Facebook page, a social media advertising agency could update it to work better for you. At our agency, we can upgrade your existing Facebook page or build a new one for you. We create custom landing pages for each of your marketing campaigns.

For example, you might want to go after clients with possible claims for harm from Round Up, Invokana, or the shingles vaccine. You do not have to confuse the reader by having all three of these separate topics on one landing page. We can make a unique landing page for each of the three subjects.

We use eye-catching images that attract attention. Once we capture the reader’s interest with graphics, we can educate the individual about the type of lawsuit. We might share information about symptoms, complications, and causes of injuries from defective products.

The Facebook landing page can then capture the prospective client’s contact information to make it easier for you to convert the person from a lead to a client. We can prescreen leads so that you do not waste your time on people who do not qualify for the litigation. We can ask a few simple questions in a user-friendly format. The prospects who are eligible can get sent to your law firm website.

The Benefits of Facebook Ads for Attorneys

Unlike traditional advertisements in media, like newspapers and television, Facebook ads offer great flexibility at a lower cost. Traditional ads do not prequalify potential clients or gather their contact information for you.

We track the results of Facebook marketing campaigns with precision so that you always know what worked best. It is guesswork to try to correlate traditional marketing methods to results. You merely know that you spent a certain amount of money on some ads. After that, your business either increased or it did not. Any change to your client base could be from an unrelated cause.

You can target a narrow niche or cast a wide net with Facebook ads for your law firm. You might want to go after one manufacturer of one model of a chainsaw, or you might want to let the world know that your law firm merged with another. You can tailor your Facebook ads to create a perfect fit for your goals.

We Help You Create Facebook Ads That Do Not Look Like Marketing

Depending on your area of practice, you might generate lots of new leads by giving away information for free. That might sound counterintuitive, but people trust companies that help them without asking for anything in return. You can build your brand as a law firm that cares about people and wants to help them.

When you share information that people can find useful, they are likely to stay on your site longer. So that potential clients can get more information, your Facebook ad can send them to your law firm’s website. At that point, potential clients may already feel as if they have a relationship with you.

Why Facebook Ads Work

According to the Pew Research Center, about 70 percent of American adults are on Facebook. That number has remained constant since 2016. Facebook leaves Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and Reddit in the dust when it comes to daily users. Nearly three out of four adult Facebook users visit the social media platform at least once on a daily basis.

Many businesses find Facebook ads to be an effective marketing tool because their audience is already there. You do not have to go out in search of your intended market. You merely need to tap into that audience with targeted ads that make the most of Facebook’s guidelines and algorithms.

Facebook provides useful information about the demographics of its users, such as their gender, age, level of education, personal traits, interests, and ad preferences. The more you know about your intended audience, the more effectively you can reach your desired market.

How to Use Facebook Ads to Your Law Firm’s Advantage

When you put your name out there to the public, you want to look professional. An ad that looks amateur can damage your law firm’s reputation. Working with an advertising agency that specializes in helping lawyers grow their practices can help you project the image you want.

At X Social Media, we want to help you reach your goals of financial success. You can call us today at (888) 670-0006 to get started.

Instagram has the advantage of immediacy by getting your message out to your existing and potential clients in real-time. Your audience can feel as if they are having a conversation with you. When people feel engaged, they are more likely to come on board as a client and hire you to handle their legal matters.

Build Your Law Firm’s Brand Online

In the past, significant commercial brands needed to spend millions of dollars and many years to create an image for themselves in the eyes of the consumer. Thanks to social media tools like Instagram, a law firm can craft their image with regular postings. This type of brand building is far more effective than traditional marketing.

Savvy use of hashtags lets you tap into specific niches that you want to reach. People who identify with certain hashtags will want to connect with your firm because they will see you as “like-minded.”

Hashtags can be a gold mine for your firm’s online presence, sending scores of leads to your Facebook page or your firm’s website. People tend to follow others who use the hashtags that interest them, which means that they will see your future Instagram postings as well.

Gain New Cases From Your Existing Clients

You can use Instagram to educate your existing clientele about your areas of practice and recent success stories. Let’s say that you handled a mesothelioma case for a family. Later, if a member of that family gets severely injured by a dangerous prescription drug, they can see your Instagram posts about that medication, which could lead that family member to turn to you again for legal consultation.

Your existing clients might think your firm only handles the specific type of case that they initially reached out to you for. If they see your Instagram posts about different kinds of lawsuits, they can realize that you could help them in a new case.

Expand Your Reach to New Prospects

It seems as if there is a new social media platform nearly every day. Despite this fact, only Facebook and YouTube have more American adult users than Instagram when you compare social media trends in the United States. In this regard, every law firm should be on Instagram. When you integrate Instagram and Facebook into your marketing campaign, you can reach a massive audience.

If you advertise in a print magazine or newspaper, you only reach the people who read those publications. Even if the reader notices your ad, they will likely throw the print item out after looking at it one time.

About 60 percent of Instagram users hop onto the site daily, and many use Instagram more than once a day. If they do not see your Instagram posts immediately, they can see them later, particularly if they follow you.

Your followers can share your Instagram posts on their Instagram stories, Facebook, and other social media platforms, which can expand your reach well beyond your followers. Some of the people who see your posts through shares might become followers, and the cycle repeats, which increases the net you can cast with every additional Instagram post.

Instagram and Offers They Cannot Refuse

A well-written Instagram ad can bump up your client base by making time-limited offers to bring in new business. You can promote your webinars, provide promo codes for an e-book that you give to clients, and run other special promotions. We write tasteful content to make sure that your brand and reputation get enhanced—not diminished—by these Instagram offers.

Celebrate Your Victories

Americans love winners. The World Series and the Super Bowl attest to this fact. People want to associate with people and companies that succeed.

When you announce your settlement and litigation wins on your Instagram account, you reinforce to your clients and your intended audience that your firm is the right choice for people who want to be victorious. When someone sees, for example, that you won $5 million for a client, they may think of you when they need a lawyer for a similar matter.

Because Instagram is in real-time, your followers and potentially their followers can feel as if they are celebrating with you. Positive and uplifting content can help potential clients remember your law firm in the future.

How X Social Media Can Help With Your Law Firm’s Instagram Marketing

X Social Media is an advertising agency that specializes in Instagram and Facebook marketing. We are excited to help law firms grow so that they can help more people. We want to help you get the best results for your marketing budget.

All of our clients have a Dedicated Digital Marketing Manager they can contact for questions or ideas for a new campaign. Let us amaze you with our personalized service. You can call us today at (888) 670-0006 to find out how we can help your law firm.

The makers or users of asbestos products can be liable when people develop mesothelioma or other forms of cancer from asbestos exposure. Experts say that public health organizations across the globe failed to protect the public, allowing cancers from asbestos exposure to claim millions of lives.

Since the 1970s, companies that mine, process, and distribute asbestos or make products containing asbestos have been the subjects of a multitude of lawsuits from people harmed by this substance. By the year 1991, legal experts estimate that there were 115,000 personal injury cases pending in state and federal courts across America for asbestos exposure injuries.

Mesothelioma and other asbestos cancer lawsuits continue to get filed today because it takes decades for these deadly diseases to develop after asbestos exposure. Also, people still get exposed to asbestos today.

An Overview of Mesothelioma

Mesothelioma is a type of cancer that tends to target the outer layers or linings of internal organs in the abdomen and chest. Asbestos exposure on the job is the most common cause of mesothelioma. Additional potential risk factors of asbestos exposure and cancer include living near an asbestos mine or factory and living with a family member who experiences asbestos exposure in the workplace.

It can take 20 to 60 years or even more for mesothelioma to develop. You cannot escape the risk from exposure by the passage of time. With some other forms of cancer, like lung cancer, a person can reduce some of the chance of developing cancer by stopping smoking, for example. Once exposed to asbestos, however, the risk of mesothelioma does not decrease.

Additional Diseases That Asbestos Exposure Can Cause

The link between asbestos and cancer risk has long been established. Exposure to asbestos can cause other forms of cancer in addition to mesothelioma. The American Cancer Society reports that people exposed to asbestos on the job face:

• A higher risk of lung cancer. It usually takes at least 15 years for lung cancer to develop from asbestos. Smokers with asbestos exposure have an increased risk of lung cancer that is higher than the two separate risk factors combined.
• A higher risk of ovarian cancer and cancer of the voice box (larynx).
• A risk of developing asbestosis. Asbestosis can be debilitating, even fatal. Asbestos fibers can get inhaled while on the job. The inhaled fibers get stuck deep in the lungs and irritate the lung tissue. As an immune response, the body creates asbestos bodies (similar to pearls forming around a grain of sand in an oyster). An accumulation of asbestos bodies can interfere with breathing.

Asbestos exposure can also cause scar tissue, fluid buildup, and other conditions in the lungs that make it difficult to breathe.

The Discovery of Asbestos Dangers

Asbestos used to be much more widely used in construction, roofing, shipbuilding, car parts, and many other products and industries than it is today. Asbestos was a popular insulation and fireproofing material for many years.

People started to notice in the early 1900s that people who breathed asbestos on the job tended to develop lung scarring. Few laws protected people who got harmed by dangerous products then, so little changed about the use of asbestos.

After 1950, the medical community realized that asbestos could cause cancer. It became illegal for construction companies to use asbestos when constructing houses and other buildings. Also, laws prohibited the use of asbestos for insulation and many other products.

How People Get Exposed to Asbestos Today

Although new construction cannot use asbestos, the law does not require people to remove existing asbestos from buildings. When an older house, school, or factory gets renovated, workers and people who live, work, or attend school in those buildings can get exposed to asbestos.

Specialized asbestos abatement professionals should remove asbestos when the substance is detected in a building undergoing renovation. Left undisturbed, existing asbestos under layers of other materials is not supposed to be dangerous. Old asbestos can harm people, however, when the substance is in water pipes or on the surface.

Asbestos used to be a popular material in home siding and roof shingles. If a person comes into contact with those items, there could be unwanted health consequences. Also, if a worker gets exposed to asbestos on the job, the asbestos fibers can stay on the worker’s clothing and end up in the family home, harming other members of the household. A high number of American workers still get exposed to asbestos in the workplace.

How a Legal Advertising Agency Can Help Lawyers Who Handle Mesothelioma and Other Asbestos Cancer Lawsuits

At X Social Media, we can help lawyers find potential clients who have developed mesothelioma or cancer caused by asbestos, or those who have lost a loved one to one of these diseases.

We can target the specific audience your law firm wants through ads on social media and other marketing strategies. We can help you grow your practice. Call us today at (888) 670-0006 to get started.

Some of the descriptions of human sex trafficking include coercing the victim by:

• Taking the person’s driver’s license, passport, immigration papers, or other government documents
• Forcing the person to work in the sex trade to pay off an actual or purported debt
• Using or threatening physical harm to the victim or another person
• Blackmailing the person
• Kidnapping or abducting the victim
• Using drugs and addiction to control the person
• Manipulating the victim through fraud, deception, duress, or financial hardship

The actual trafficker can be liable both criminally and in civil court if the conduct satisfies the state’s human or sex trafficking statutes.

The Liability of Businesses for Sex Trafficking

Although many sex traffickers are individuals or small groups of criminals, a business can be engaged in this practice. Some states provide criminal and civil penalties against business entities that knowingly participate in these crimes. Depending on the state, a company could lose its business license, get dissolved or reorganized by the court, and/or face fines as well as criminal charges.

Some commercial establishments appear to be legitimate businesses but are actually fronts for sex trafficking. Also, reputable companies in the hotel and hospitality industry might not participate actively in sex trafficking, but their employees turn a blind eye to suspicious behavior.

Since the Victims of Trafficking and Violence Protection Act of 2000, there have been many additional legislative developments to ban and penalize human sex trafficking. Hotels can face criminal and civil liability if they notice possible trafficking but fail to act.

The justification for this liability is that failing to act allows the crimes to take place at the hotels. The perpetrators rent rooms at the hotels, which means that the venues receive financial gain from the illegal activity on the premises.

Indicators of Sex Trafficking at Hotels

Hotels should train their employees to report instances in which they observe possible indicators of sex trafficking. Traffickers seldom bring their sex workers to the front desk of the hotel, so hotels need to be vigilant.

The workers who are most likely to notice suspicious activities are room service and housekeeping employees. Some examples of these factors include:

• A “Do Not Disturb” placard on the door for several days or refusal of housekeeping services
• Men frequently coming and going from the room
• Several men waiting in the hallway outside of a room
• An unusual amount of cash kept in the room
• A woman who enters the room and then does not leave for an extended period
• An underage boy or girl who spends a long time in the room unattended by an adult
• A room gets rented for several days or weeks, but the occupant brings little if any luggage or personal items

Of course, some of the more obvious signs of sex trafficking include when the victim looks frightened or anxious, wears inappropriate clothing, or gets mistreated in public by the trafficker. Many criminals, however, make an effort to hide their conduct.

How Lawyers Can Help Fight the Battle Against Sex Trafficking

Attorneys can increase the awareness of human sex trafficking issues through social media that targets trafficking victims and hotel employees. You can generate leads that provide evidence that a hotel ignores suspicious behavior that endangers the victims of these crimes.

How X Social Media Can Design a Targeted Marketing Campaign

At X Social Media, we specialize in helping businesses grow through the savvy use of social media advertising on Facebook and Instagram. We take pride in delivering personalized service.

Every client receives a Dedicated Digital Marketing Manager. When you have a question or need help, you know who to call. You do not have to waste your time going through an endless loop of automated options.

We can create a Facebook page for you with a custom landing page tailored to the type of clients you seek. The landing pages serve multiple purposes, including:

• Drawing the attention of potential clients through the use of stunning, professional graphics
• Asking a few simple questions to pre-qualify individuals as potential clients
• Capturing contact information that helps you convert interested people into clients
• Boosting your online presence and visibility
• Guiding traffic to your law firm website

One of the techniques we use is the Facebook Marketing Tool. Our expertise with this and other strategies can help increase your conversion rate. Because we pre-qualify leads, you do not waste hours of your precious time on people who do not fit the parameters of your goals.

You can call us today at (888) 670-0006 to get started. We are passionate about helping lawyers become more successful.

A PNC is what lawyers refer to as a potential new client. For lawyers, a PNC is considered a “good lead” or a qualified lead. When looking to increase their qualified lead generation, lawyers can attract a PNC with advertising that targets a specific audience.

If your law firm is looking to attract PNCs for a mass tort, ads can be strategically placed across social media channels to pinpoint individuals that may require your law firm’s services.

One method of doing so is via social media advertising, such as through Facebook and Instagram. These popular platforms have millions of users across the U.S. and lend helpful tools that allow your marketing team to measure user engagement and client conversion.

Using Facebook and Instagram Ads to Attract a PNC

With so many daily active users, Facebook and Instagram are considered marketing giants in today’s digital advertising world. In fact, according to Facebook’s fourth-quarter 2019 report, the site features over 1.66 billion daily users worldwide.

Facebook and Instagram are constantly collecting user information, some of which is voluntarily given by an individual user, some of which is generated based on their search history.

The user metrics on Facebook and Instagram allow you to target users based on their:

• Geography
• Demographics, including gender and age
• Interests
• Behaviors
• Search history

When your law firm is ready to run an ad campaign around a specific practice area or mass tort, your ads can be hyper-focused to attract qualified leads. For instance, if your law firm is looking to run an ad campaign for a specific product liability tort, your ads can be tailored around the product itself or the manufacturer through various user metrics.

Furthermore, you can improve your law firm’s PNC count by diving into the enhanced audience data gathered from your ad campaign. This data can tell your law firm about the types of users that clicked on or engaged with your ads. From there, you can track which ads have worked and which ads have not.

PNC’s and Custom Landing Pages

Once a PNC encounters your ads on social media, they will need a call to action that influences them to follow through with your services. After clicking on your ad, they can be directed to your law firm’s custom landing page.

Custom landing pages are a tool used to determine whether or not a PNC is qualified to participate in a mass tort based on their answers to various questions. These inquiries can relate specifically to your ad’s purpose, such as the side effects of a drug, damages from a product, and other valuable details. Many custom landing pages also ask for a PNC to provide their contact information, which then allows your law firm to directly follow-up with your services.

Increase Your Law Firm’s Reach With X Social Media

At X Social Media, we understand the potential that advertising on Facebook and Instagram has to offer. Our goal is to create a digital marketing campaign that puts your law firm on the newsfeeds of millions of users at any given time. Not only can this work to boost your client conversion, but it can also help to establish your brand and image at the same time.

Right now, you might be seeking to gather clients for a mass tort. Yet, no matter how genuine your intentions are or how dedicated your law firm is, if you cannot reach the people where they are, you risk being invisible.

Some of the ways that we can promote your law firm’s success include:

• Creating a Facebook and/or Instagram page for your firm
• Building content that represents your services and practice areas
• Designing dynamic ads that target social media users long after they have logged off the platform
• Creating a custom landing page that allows PNCs to share information regarding their eligibility to participate in a mass tort
• Following Bar marketing standards for all created content

We wxrk with you and your team to make sure that PNCs get through your funnel and convert.

Call X Social Media Today to Learn More

At X Social Media, our passion is to see your law firm grow its reach across the web, while also providing you with a customized experience. We use our expert industry knowledge to review what digital marketing plan you already have in place and, from there, take measures to boost its influence.

Each client gets their own account manager who will serve as your point person for any questions or concerns you may have as we implement your social media marketing plan. If you want to find innovative ways to attract people to your law firm through pre-qualified leads on Facebook and Instagram, call an X Social Media Xpert today at (888) 670-0006.

There is no single reason why social media is important for law firms, but some of the reasons are that social media:

• Identifies and engages a target audience
• Builds brand awareness
• Increases client leads
• Improves ROI (return on investment)
• Expands your business and your reach

Social media is a valuable tool for law firms because it can attract the right potential clients that your law firm is seeking. Whether you are running an ad campaign for a specific practice area your law firm represents—or you need to promote a mass tort—social media advertising allows for a customizable approach to identify your ideal target audience.

Social Media Helps You Reach the Right Audience

Even by posting your website’s blogs or videos on social media, you are releasing this content to people that may already be watching your firm. According to Facebook, you can even boost Facebook posts through the platform so that your posts and content can reach new audiences that could potentially require your services.

You may already have a fairly good understanding of social media advertising, but when you are looking for a more focused option, Facebook ads can be a possible solution. This is because Facebook ads allow you to post and target your ads based on four key traits of users, which include:

• Geography
• Demographics
• Interests
• Data that Facebook has collected on users

All of this information allows your law firm to utilize a Facebook ad campaign that is focused on the type of target audience you want to reach. For instance, if you are specifically looking to target a product liability case in a certain city, your Facebook ad campaign could be set to only run in this location—and can even pinpoint Facebook users who have interest in the party the mass tort may be filed against.

You can also potentially amass a larger following on social media platforms when you begin to boost Facebook posts or run ad campaigns. With more followers, you can expand your reach and likely be viewed as a credible and reliable source of information.

Your law firm can begin to engage your target audience by simply posting your web content (like blogs and videos) on Facebook and other social media pages. In turn, you will have created an account that potential clients can turn to when they require legal services that relate to your practice areas. Your content should be engaging and relatable, answer relevant questions, and potentially resolve their legal issues.

Social Media Can Aid in Lead Generation

Facebook ads (and social media in general) are not only a great tool to target the right audience for your campaigns, but to also add new clients to your firm’s roster. For instance, in 2018, the American Bar Association found that 35% of law firms that used social media professionally earned new clients.

A great way to begin the process of earning a new client is by implementing custom landing pages through your Facebook ads. When a user clicks on a Facebook ad, it can direct them to a custom landing page that may ask them several questions—typically Yes/No questions that relate directly to a practice area or a mass tort campaign.

These questions are a great way for your law firm to identify and qualify potential leads. After the user answers the qualification questions on your law firm’s landing page, they can then provide their contact information. From here, you may have identified a potential lead, received their questionnaire answers, and can later decide whether to contact them.

Social Media Can Help Improve Your ROI

Social media is important for lawyers because it can also improve their ROI over time. By identifying qualified leads with Facebook ads and custom landing pages, your law firm may start to experience higher conversion rates. In turn, your law firm can experience a price advantage and increased ROI when starting a mass tort ad campaign or simply by promoting your practice areas.

When using social media for marketing, law firms can track their ROI in a variety of ways. One way to track ROI is by looking into your website traffic when users are referred by social media sites. You can also measure your exposure over time, such as by number of followers or your law firm’s reach across the web.

Additional metrics to consider when using social media to increase your ROI are:

• Conversion ratings
• Audience engagement
• Generated leads
• Revenue tied to social media

Grow Your Law Firm with Facebook Ads and X Social Media

At X Social Media, we understand just how important social media marketing is for law firms. We offer a variety of services for those looking to expand their business with Facebook ads. Every new account includes ad spending management, custom audience cultivation, dynamic ad creation, Facebook pixel implementation, and more.

Call X Social Media today at (888) 670-0006 to get started.

• Begin with 3-4 simple starter questions
• Ask focused questions
• Collect contact information (e.g., name, phone number, address, email, etc.)

Landing pages are a sufficient tool used to qualify a potential new client, or a “qualified lead,” because they include focused questions that relate to your ad campaign’s purpose or theme.

When your law firm wxrks with our legal marketing agency to generate custom, super effective landing pages, your vision is represented to your liking. By working closely with one of our designers, you can approve the layout, design, and questioning used to turn page visitors into clients.

If your law firm is running an ad campaign on mass torts covering a specific medication that has caused serious side effects, landing pages with these three guidelines can help you qualify or disqualify a PNC, based on their responses. Our custom landing pages go beyond asking the visitor for contact information, as only asking for a client’s contact information will not help your law firm know whether they are a PNC with proper qualifications.

Create Custom Landing Pages With Starter Questions

To begin qualifying a PNC, you need to attract people to your law firm’s website. Online ads should include a call to action (CTA) that directs the user to click on your ad. From here, the ad will take the user to a custom landing page, which will represent your law firm and the ad campaign you are focusing on.

A PNC can start being qualified with roughly three or four simple Yes/No questions. For example, if you are running a mass tort campaign on a recalled knee replacement system, the custom landing page may ask the following starter questions:

• “Have you had knee replacement surgery before?”
• “What year was your knee replacement surgery?”
• “Have you had a knee replacement revision surgery or discussed one with a doctor?”

From here, the user can submit their Yes/No questions and potentially move further in your custom landing pages to questions that are more focused to the ad campaign.

Enhance Custom Landing Pages With Focused Questions

When looking into creating focused questions for a custom landing page, it is best to ask specific questions related to your practice area or mass tort. For instance, these focused questions may ask about a side effect to a medication or injury to target a key demographic.

These responses can give your law firm a better idea of the PNC you are working with, and you can determine if they are qualified for your services.

Always Try to Obtain the PNC’s Contact Information

The third way to qualify a PNC is by obtaining their contact information. This process allows you to further message the PNC after they have completed answering focused questions on your custom landing page. This step also allows you to contact them if you feel they are qualified for a consultation.

This approach will not only help your law firm intake more PNCs and qualified leads, but it can also increase your conversion rates from page visitors to clients. By using active custom landing pages with dynamic content and questioning, visitors can become invested in filling out a submission form to your law firm.

Using Facebook Ads With Custom Landing Pages

When using Facebook ads, these links can directly transfer visitors to your custom landing pages once they have clicked on your ad. Much like custom landing pages, Facebook ads can be designed to your law firm’s liking while still remaining focused on a practice area or mass tort.

With 1.6 billion people around the world connected to a small business on Facebook, ads on this platform present a valuable opportunity to reach and educate PNCs. The more a PNC reacts and invests in your ads, the more likely they will be qualified for your law firm’s services.

By focusing on both your law firm’s practice areas and mass torts, our legal marketing agency’s Facebook ad management helps you generate more qualified leads with higher conversion rates. We can tell an engaging story revolving around a practice area or mass tort through dynamic content creation, your law firm’s Facebook ads, and custom landing pages. This allows us to create content entirely around the PNC, which relates to your branding, creative material, and questionnaires.

Filter Qualified Leads for Your Law Firm With X Social Media Today

At X Social Media, our Facebook ad agency’s specific focus on a law firm’s various practice areas and mass torts has helped us find potential new clients for law firms. Our qualified lead generation services are optimized for high conversion rates, and our ability to create hyper-focused Facebook ads helps support your ROI.

Call X Social Media today at (888) 670-0006 or contact us online to begin a new campaign order.

According to Facebook itself, Facebook pixels work by collecting online data when users access your website and perform an action. With law firms, this could potentially include when a user reads a practice area blog, completes a contact form, or when they access a landing page.

Facebook pixels are also used as a method of measuring the success of Facebook ads, as the data the pixel reports can inform you of when a potential client takes action after seeing an advertisement.

Essentially, Facebook pixels are used as codes within your law firm’s page that allow you to:

• Measure the success of cross-device ads in relation to client conversions
• Expose your ads to the right individuals that are likely in need of your services
• Build new, custom audiences
• Discover information about your website’s traffic

Facebook allows users to implement up to 100 pixels on a piece of media. However, depending on the needs of your law firm, this may not be necessary.

Facebook Pixels on Custom Landing Pages and Websites

For the Facebook pixel to work, your law firm will need to implement the pixels on both your custom landing pages and across your website. From here, the cookies embedded in the Facebook pixel can go to work by tracking your website users while they collect information from your various pages.

These cookies will also track users while they navigate your entire website. The cookies can even collect data on how users interact with your customized Facebook ads. Today, Facebook uses a custom audience pixel. This tool can also be used to track conversions while also segmenting your users based on the actions they have taken across your website or custom landing pages.

But first, your law firm will need to establish who is the audience you are trying to reach through your marketing campaign. After this is completed, you can begin to optimize your Facebook ads so that they match your desired demographic.

How Law Firms Can Use Facebook Pixels

Many law firms choose to create their own marketing strategies in-house with various results. Some find that a limited client base serves the needs of their firm. Others want to learn more about how innovative marketing practices can expand their practice through digital media.

An additional benefit of the Facebook pixel is that it allows you to view user data and then convert it into tangible marketing strategies. Facebook has created a list of 17 “standard events,” which are actions website users take on your site. Your law firm can also create your own customized actions to be traced.

Here are Facebook’s 17 pixel actions you can trace on your website:

• Add payment info: collecting a user’s payment information
• Add to cart: adding an item into your electronic shopping cart
• Add to wish list: adding an item to your wish list
• Complete registration: client provides information in exchange for a service from your law firm
• Contact: a method of communication between your law firm and a client
• Customize product: using a configuration tool to customize products
• Donate: donating money or funds to an organization or charity
• Find location: helping potential clients find your location via the web
• Initiate checkout: begins a checkout process
• Lead: contacting a potential client at a later date
• Purchase: receiving confirmation after a purchase
• Schedule: booking a time to visit or for an appointment
• Search: using a search bar to perform searches within your website
• Start trial: an option to begin a free trial service
• Submit application: allowing users to submit an application for services or products
• Subscribe: beginning a paid subscription plan
• View content: an option to see if someone visits your page’s URL

If successful, the implementation of the Facebook pixel into your digital marketing strategy can boost your online presence and attract potential clients to your law firm.

Get More Qualified Candidates Using Facebook Ads with X Social Media

When looking into the implementation of Facebook ads for your law firm, consider the Facebook pixel. The pixel can even help you create more effective Facebook ads because of the data it collects on your current website with embedded cookies. The Facebook tracking pixel can help you target your ads to the right people.

If your law firm is interested in running Facebook ads or creating a Facebook pixel, call X Social Media today at (888) 670-0006.

Yes, lawyers are allowed to advertise, but there are several rules and regulations by which law firms must abide. For instance, state and national Bar Associations dictate what exactly a firm can say in specific formats of media. For instance, the American Bar Association (ABA) lists out advertising rules in the ABA Model Rules of Professional Conduct. Rule 7.1 states that lawyers may not falsify their services while advertising.

The ABA’s Rule 7.2 states that lawyers have the right to advertise their services through any media, along with other regulations that address compensation for recommending a lawyer’s services, giving gifts for appreciation, identifying yourself as a certified specialist, and identifying your law firm in ads.

The ruling of Bates v. Arizona State Bar resulted in the Supreme Court determining that legal advertising was protected under the First Amendment, as affirmed by the Legal Information Institute.

How Lawyers Can Advertise

There are a variety of ways in which lawyers can advertise, but it is important to note that your state bar association can regulate legal advertising as well. Some common ways for law firms to advertise include:

• Television ads
• Billboards
• Radio ads
• Print ads
• Direct mail
• Law firm websites
• Social media
• Referral services

Your law firm’s website and social media are two great places to begin advertising because they allow you to connect directly with your current and potential clients. By using blogs, videos, social media posts, and ads, your law firm can begin to attract new clients to your business by providing leads with information or services they might need.

Leads could potentially become clients if you utilize inbound marketing to your landing page through social media platforms. When you are trying to attract the right customers to your law firm—such as ones affected by a similar personal injury or mass tort—you should produce relevant content on your website and social media platforms.

Once you have created digital content such as blogs or videos, you can begin to share them across social media, to filter more page visitors directly to your landing page.

Using Facebook to Advertise Law Firms

Law firms use advertisements for many reasons, one of which likely includes growing their business. The goal of Facebook ads is to do just that—and the features incorporated within Facebook make it simple and effective for law firms to grow their reach online.

When your law firm begins working with Facebook’s interface to produce ads, the possibilities are seemingly endless when it comes to reaching a target audience. That is because Facebook ads allow you to target an audience based on a user’s:

• Geography
• Demographics
• Personal interests
• Behavior data provided by Facebook

Facebook ads allow law firms to circulate hyper-focused advertisements that reach the right audiences, at the right time. When a mass tort begins scouting participating clients, your law firm can create the Facebook ad and choose the exact locale in which you would like to advertise, which helps your ROI (return on investment).

Ad Tracking on Facebook

You can also track how effective your Facebook ads are, instead of doing the guesswork often required by other modes of advertising. Facebook allows you to track how successful an ad is in real time, which you cannot do with print ads or even TV ads. When data is available this quickly, you can make any needed changes to your ad campaigns quickly as well.

Ad Engagement on Facebook

Facebook ads also allow you to engage with your target audience. Once a user clicks on your Facebook ad, it can direct them to your law firm’s custom landing page (which can be used to further pinpoint qualified leads). Your firm can also establish credibility via social media (or on your own website) by connecting with potential clients via postings or by using your legal knowledge to answer questions.

Educate Potential Clients with X Social Media

Now that you know how lawyers are allowed to advertise, you don’t want to miss this opportunity.

At X Social Media, we specialize in designing and implementing Facebook ad campaigns for the legal industry. Our team of in-house ad specialists creates your ads and your campaigns with your law firm’s vision and approval every step of the way.

To learn more about X Social Media’s Facebook advertising opportunities—and other legal marketing services we offer—call us today at (888) 670-0006.

In marketing, a feedback loop is essentially the process of using potential customers’ responses to ads to determine which ads get results for your business and which ones do not.

Feedback loops have the ability to:

• Gain real-time visibility into ad performance
• Change ads in accordance with user interaction and reach
• Monitor ad spending across multiple media channels
• Give insight into cost-per-lead and ad spending
• Offers a look into key performance indicators (KPIs), including total ad spending, signed cases versus declined cases, and other valuable metrics

With mass tort marketing, Facebook ads have become a helpful tool that law firms can use to grow their legal practice. The site’s unique user metrics, data analysis, and access to user information allow you to take data-backed action in real-time.

Law firms that are seeking to supercharge their legal advertising results can look to feedback loops as a potential solution. This tool can also help law firms determine an advertising approach to increase their number of qualified clients.

The Benefits of Using Feedback Loops For Mass Tort Marketing

Feedback loops can make marketing more efficient for law firms looking to grow their mass tort practice by focusing on data, monitoring ad performance, conducting routine testing, and more.

Here are a handful of benefits your law firm can enjoy by using feedback loops for mass tort marketing:

Keeping an Eye on Performance

The most important goal of mass tort marketing is to determine how many qualified clients turn into signed cases. With feedback loop marketing, you can focus on what matters most by monitoring the performance of your ads.

Feedback loop marketing solutions include in-depth dashboard reporting tools, which helps keep all of your performance data organized. You do not have to switch back and forth between analysis programs to gain insight into the effectiveness of your various ad campaigns.

Omnichannel Coverage

Law firms can utilize feedback loops across their media channels with Facebook, Instagram, Google, and more. This allows you to arrange ad-tracking data and spending with one solution.

Unified Data Collection

You want consistent ad campaigns across various social media programs. You do not want to send mixed messages about your services to users as they interact with your ads on different social media sites. Unified data collection allows for consistent ad taxonomy to ensure that your message and brand remain the same across all platforms.

Real-time Case Cost Analysis

Feedback loops allow you to react to data and case costs in real-time, which is helpful for law firms that publish many different ads for mass torts. The user-friendly feedback loop dashboard can also allow your law firm to react quickly to cost-per-lead changes in marketing campaign costs.

Every report that is located within the feedback loop updates in real-time as new case data gets funneled into the system. This can save your law firm time and effort so you can focus more on turning leads into clients.

Continuous Testing

The moment you publish an ad to a social media site, you want to know whether or not it’s going to reach users, promote engagement, and ultimately increase your bottom line. Continuous testing lets you do that. Feedback looping allows your law firm to test paid media campaigns time and time again while using real-time tracking. This data allows you to identify ads that have the potential to increase your firm’s overall reach.

Lower Client Acquisition Costs

Spending too much money on acquiring clients can hurt your business in the long run. A feedback loop shows you exactly where your law firm should be investing its marketing money to maximize conversions while also cutting wasteful spending.

Easy to Install

Feedback loops allow for quick and easy access with its hosted service and minimal application programming interface (API) connection. For easy access, your law firm can see data on a multitude of devices, including smartphones, tablets, and laptops.

X Social Media Feedback Loop

Designed to optimize your end results, the X Social Feedback Loop identifies the best-performing paid media campaigns and ads in your media mix in real-time. This allows your law firm’s overall marketing performance to increase based on actual real-time data, not guesswork.

Fast data feedback helps X Social Media managers wxrk in a nimble, focused environment, which can help save your law firm valuable campaign money.

To find out more about how our Xperts can help, call our team at X Social Media at (888) 670-0006.

Potential plaintiffs might have less time to file claims or bring lawsuits against the Boy Scouts of America for sexual abuse because the organization filed for bankruptcy. There are about 300 lawsuits against the Boy Scouts of America from now-adult men who claim that they were sexually abused while in the Boy Scouts.

Time Limits and Sexual Abuse Lawsuits

In the past, the statute of limitations of each state controlled how much time a person had to file a sexual abuse lawsuit. Often, the deadline is only a few years. The deadline would pass without the people responsible for sexually abusing children having to answer for their actions. A child cannot file a lawsuit, and many children did not tell their parents about their abuse—or they were not believed when they (tragically) did inform their parents.

In response to the public outrage about the Catholic Church and other large organizations getting away with protecting these sexual predators, some state legislatures passed laws that allow some sexual abuse victims to sue their abusers years later—when the victims became adults. For example, the New York State Senate passed the Child Victims Act, which opens a “look-back window” that allows victims of childhood abuse one year to pursue justice. Many victims finally get a chance to hold abusers accountable.

Insurance Coverage for Sexual Abuse Claims

Some groups, like the Boy Scouts, relied on their liability insurance to pay claimants who alleged sexual abuse. Eventually, the insurers refused to cover subsequent claims, saying that the insurance policy required the Boy Scouts to notify the insurance company of potential claims. Insurers say that the Boys Scouts was aware of the sexual abuse but did not provide the required notification of events that could lead to liability claims.

The Assets and Revenues of the Boy Scouts Organizations

Without the liability insurance coverage footing the bill for the sexual predators within the youth organization, the Boy Scouts has to pay litigation costs and out-of-court settlements out of its own funds. The entity had revenues exceeding $285 million a year, based on a recent tax return—according to National Public Radio (NPR) reporting. The organization’s total assets are more than $1.4 billion. Local clubs and related groups have around $3.3 billion in assets.

The Bankruptcy Case

NPR states that the Boy Scouts of America filed for bankruptcy and set up a trust fund to pay claimants. As with any bankruptcy case, creditors will have a deadline by which they must submit claims to the court. Depending on the deadline the court approves, a sexual abuse victim might have less time than he might otherwise have to bring a formal claim for compensation.

The Boy Scouts filed a Chapter 11 bankruptcy. There are several different types of bankruptcy, and each kind has different rules. Under a Chapter 11 bankruptcy, the debtor (the Boy Scouts, in this case) gets to spread out its payments to creditors over time. The Boy Scouts can reorganize its business and stay open during this process.

The National Chair of the Boy Scouts of America, Jim Turley, acknowledged in a public letter to people who were victimized while in the Scouts that some volunteers and employees ignored the organization’s procedures or looked the other way. Turley called these acts heinous and unforgivable. NPR reports that he said that the Boy Scouts “failed the very children [they] were supposed to protect.”

Turley expressed outrage at the actions of those volunteers and employees and apologized to the victims. He said that the organization is setting up a trust fund and urged victims to file claims for compensation.

How the Boy Scouts Bankruptcy Affects Sexual Abuse Claimants

Mass tort lawyers can help to get the word out to potential plaintiffs that there is a compensation fund, and they have only a limited time to file claims. If a victim does not file a claim by the deadline, there might not be sufficient funds remaining to pay compensation. Also, the Boy Scouts of America could dissolve the organization—even though only they filed a Chapter 11 bankruptcy case.

X Social Media Can Help You Reach Potential Mass Tort Plaintiffs

We can design and build a marketing campaign that goes after potential plaintiffs who might have a sexual abuse claim against the Boy Scouts of America. Time is critical because of existing statutes of limitations and similar time limits or “look-back windows”—like that of New York’s.

X Social Media is an advertising agency that specializes in Facebook and Instagram marketing strategies and implementation. We can create original content that educates the public about the Boy Scouts’ trust fund for claimants and guides potential plaintiffs to your website.

We help lawyers all across America grow their law practices through targeted advertising. Whether you want to generate brand new leads or market to entirely new demographics, we can help.

At X Social Media we take pride in delivering top-shelf service to our clients. Every client has a Dedicated Digital Marketing Manager—your Xpert—who works directly with your firm. Our work can capture information about leads and direct interested individuals to your website, or a landing page we can create for your specific mass tort case.

Call us today at (888) 670-0006 to get started.

If your law firm is just starting out with social media, such as Facebook or Instagram, you may ask yourself, “Do Facebook ads really work for lawyers?”

The answer is yes.

There are about 214 million Americans who use Facebook. That is a large percentage of the entire U.S. population. Because there are so many Americans using Facebook on a regular basis, it presents a great opportunity for law firms to advertise their practice while educating current and potential clients.

Per the Facebook Help Center, a user’s activity will influence when they are seeing ads from an advertiser on Facebook which could potentially benefit your law firm. Facebook shows ads to users that they feel will interest them based on:

• A user’s activity with all Facebook products
• A user’s activity with other businesses
• A user’s location

Lawyers can tailor their ads to these three stipulations that Facebook uses when dishing out ads across a user’s timeline. But before you begin running ad campaigns, you need to ensure that your law firm’s Facebook page is regularly posting rich content. Blogs are a great tool for law firms as they can educate and promote clients on your practice.

You can also boost a Facebook post, which could include a blog from your law firm or other marketing content. By boosting a post, your law firm may gain more exposure for your content while also potentially reaching new audiences in various locations, depending on where your target location is set.

Keys to Facebook Advertising for Lawyers

Facebook ads are focused on targeting users based on their demographics, location, and interests. When you run a Facebook ad, you can choose the exact location in which you are looking to promote your law firm. From there, you can identify a specific age group, gender, languages, and other details about your target audience.

Lawyers can also advertise with Facebook based on a user’s interests. This means you can target your ads directly to people who may potentially need your legal services based on your practice areas. You can even identify where you would like your ads to be placed on Facebook, such as on a timeline or with Facebook Page Stories.

Your Facebook ads should be as entertaining as possible, as social media users typically use it for entertainment purposes. The tone of your ads is also key, along with the content type you are promoting. When running a Facebook ad, look for trends in how users engage with your ads.

Above all, Facebook ads should include a message, a benefit, and a call to action. You will want the user to take the next steps by either calling your law firm or by filling out a contact information sheet to get the on-boarding process started. You should keep branding, marketing, and sales tactics in mind when you release an ad campaign.

Videos and optimized images will also help your Facebook ads stick out and become more memorable to a user. Per a Facebook for Business post, Facebook even provides access to millions of stock photos that can potentially help more users connect with your ads.

Build New Audiences with Facebook Ads

Facebook ads can potentially help your law firm with both prospecting and building new audiences online. Additionally, Facebook’s Custom Audiences created from customer lists allow lawyers to connect with users who have already shown interest in their firm through social media. From there, lawyers can start to retarget their audiences with new marketing content. Once you pick a specific audience you want to target with ads, you can begin to use Facebook for both retargeting and prospecting. With the right audience in mind, you can begin to run appropriate Facebook ad campaigns that connect with them.

Run Facebook Ad Campaigns with X Social Media Today

Facebook ads do work for lawyers. To learn more about all the advertising possibilities for your law firm with Facebook ads, contact X Social Media today. One of our main goals is to help your law firm get more qualified leads by using Facebook ads.

Not only can we help lawyers find their right target audience with Facebook ads, we can also assist with content creation for your social media accounts. Even if you do not have a Facebook page, X Social Media will create one that is tailored to your law firm with custom landing pages. Call an X Social Media Facebook Xpert today at (888) 670-0006 for more information.

As a form of marketing, Facebook advertising is effective for lawyers as part of a greater strategic plan to reach potential clients. According to Facebook, there are 50 million active business pages that receive over 2.5 billion comments each month alone. Forbes reports that this number is only expected to increase as time goes on.

What this information tells us is that digital marketing is booming. To reach a wide number of prospective clients, many law firms are establishing themselves on various social media with promising results.

Benefits of Facebook Advertising

Facebook has features that make itself more conducive to online marketing than other social media platforms.

Some of these advantages include:

• Offering data and analysis of user information
• Facebook’s microtargeting capabilities, which allows you to zero in on your desired demographic
• Having your advertisements seen by thousands (if not millions) of users in any given day
• Allowing you to create a page that includes reviews, customer feedback, contact information, office hours, and additional information
• Using dynamic ads to keep them fresh in the minds of those who already viewed them, improving your conversion rate
• Increasing your chances of being found in a traditional search engine query

With 81% of the U.S. population being active on Facebook, this audience is too large to ignore. While you may have your own personal Facebook page for keeping in touch with friends and family, a business Facebook page has its own place in the social media world.

How to Advertise your Law Firm’s Services Online

You may have a law firm that seeks to help claimants participate in mass torts. While you may be ready to go to court and fight for justice, you may be facing one problem: your law firm is not getting the desired results from your current marketing strategy. To expand your client base, you should consider having a social media presence. In the digital age of smartphones and round-the-clock internet access, most users get their information from online sources.

The Pew Research Center reports that only 10% of adults do not use the internet, meaning that an overwhelming population relies on the web for a majority of their services and information. While you might see results by advertising on the radio, print media, and cable television, these traditional marketing trends are slowly on the way out.

When making the decision to work with a digital marketing agency, here are some elements you may want to consider:

• How much you want to spend on advertising
• What other marketing strategies you would like to emulate or implement
• Current short and long-term goals
• A timeline for meeting those goals
• Your brand’s voice and original content

When you partner with X Social Media, you can take the first steps towards connecting with the public and establishing your online presence.

Advertising on Facebook for Increased Reach and Engagement

At X Social Media, we help businesses by targeting—and retargeting—audiences seeking information about your services. By working with you, we identify key information relating to your desired demographic and then develop new ways to create advertisements that resonate with them.

Our team uses a variety of social media marketing techniques to promote your law firm’s online presence.

This includes:

• Building a website or social media page for your firm
• Making improvements to your existing pages
• Generating leads that could boost your conversion rate
• Directing potential clients from your social media pages to your firm’s website
• Assigning each account their own manager for quality assurance
• Implementing marketing strategies that promote your mission and brand name

Our goal is to turn your everyday Facebook user into a client for your firm. If you are looking to increase your clientele, you could benefit from working with X Social Media.

Using Facebook Advertisements to Target Potential Law Firm Clients

When Facebook first started in 2004, it was difficult to imagine the impact the platform would have on advertising and business visibility. Today, Facebook welcomes approximately 500,000 new users every day, with as many as six new profiles added every second.

These stats are often overwhelming to those who only use Facebook for personal use. At X Social Media, we know how to streamline Facebook advertising campaigns that target potential clients for mass tort litigation.

The complexity of reaching target audiences in a geo-specific area can be difficult to do without working knowledge of Facebook’s algorithms. Thankfully, our team provides Facebook advertising services designed for your local audience.

Facebook users in and around your specific area may not realize they could participate in a mass tort case for example––let alone know that it even exists. Using Facebook ads to educate users about class action lawsuits is just one of the many ways you can begin investing in your marketing plan.

Trust X Social Media for Your Facebook Advertising Needs

X Social Media has expert industry knowledge to utilize your advertising dollars to reach more people. Our goal is to generate content that results in quality leads for you.

As a lawyer, you have enough on your plate by serving your local community. You may not have the time to navigate the ever-changing social media world or develop an in-house marketing strategy. When you work with our team, you can leave that to us.

To learn more about how X Social Media can take your Facebook account from just a page to an important marketing tool, contact us today at (888) 670-0006.

Personal injury law and mass tort law include different processes and lead generation. However, moving from practicing personal injury to mass tort law really only requires you to broaden the scope of cases that you are willing and able to add to your roster. If you do choose to make the leap into mass torts, there are several low-cost, highly-effective routes by which you may be able to attract clients.

The Benefits of Mass Torts for You and Your Clients

Consolidating multiple client cases into a single mass tort has benefits for both you as a lawyer and any clients that join your mass tort lawsuits. From your perspective, a mass tort:

• Allows you to focus all of your attention on a single case, with a single judge and jury, as opposed to fashioning several different cases based on alternating variables
• Increases the notoriety of your firm or law group, as any high-profile settlements you negotiate will likely be publicly significant
• Allows you to provide justice for a larger number of victims of negligence without expending the extra man hours and resources that would be required of separate lawsuits

Your clients will also see several benefits from your status as a mass tort lawyer, which is why all personal injury lawyers should consider becoming mass tort lawyers. These benefits may include:

• The ability to be represented in court against powerful defendants without having to pay exorbitant legal fees
• Peace of mind knowing that they can stand with other people (who were also harmed by the defendant) in seeking damages
• Only having to wait for one case outcome, instead of each individual victim waiting for the outcomes of their own cases

There are nearly countless reasons why a mass tort may be necessary. Should you choose to equip yourself to represent plaintiffs in mass tort lawsuits, it could open you to accepting cases that you previously did not.

Circumstances That May Warrant a Mass Tort

You will determine which mass tort lawsuits are relevant to your client base, as your firm begins representing mass tort plaintiffs. According to the individual characteristics of mass torts, the necessity for a mass tort may vary by your firm’s region, ideal clientele, and other factors, but the prevalence of tort lawsuits is why all personal injury lawyers should consider becoming mass tort lawyers. Some forms of mass tort include legal action over:

• Systematic firing of employees without adequate causation
• Mass contamination causing health problems in numerous people
• Discriminatory action against one or more classes of people
• Defective products that cause harm
• Environmental hazards

These are just a few of the possible case types you may find your firm trying as you begin your time as a mass tort lawyer.

Considerations that you will have to make as a mass tort lawyer include:

• How to determine an appropriate advertising budget to attract clients for your mass tort
• The best avenues in which to invest your advertising dollars

Considering that social media is a crucial element of any effective digital marketing campaign in this day and age, your practice will need to formulate a social media marketing plan. This will allow you:

• To have a digital approach and message to prospective clients that is cohesive and focused
• To provide a unified goal of funneling leads from all of your social channels through to your website or a landing page for your mass tort case

Facebook and Instagram as Marketing Tools for Your Practice

Advertising your practice on Facebook and Instagram may produce substantial returns in terms of new clients interested in mass torts, which is why all personal injury lawyers should consider becoming mass tort lawyers. Benefits of these social media platforms include:

• Access to hundreds of millions of daily users in the United States alone
• A suite of marketing and advertising tools that not only improve your odds of having prospective clients see your Facebook and Instagram ads, but also provide you invaluable information about to whom your advertisements are (and are not) appealing
• Targeted, relevant messaging towards many demographics

Marketing specific mass tort cases (and your law firm more generally) on platforms such as Facebook and Instagram is—simply put—the wave of the future in legal advertising. Do not miss the wave.

Allow the Team at X Social Media, LLC To Start Your Campaign Today

Our team of social media marketing aficionados will work within your budget to formulate and implement a digital marketing strategy that shines a bright light on your firm’s value proposal to prospective clients.

Some of our offerings include:

• A comprehensive Facebook advertising strategy
• A steady stream of attractive, actionable Instagram content aimed at attracting new clients to your practice
• Customized landing pages for customer conversion
• Metrics that show you the value of your investment in social media and other forms of digital marketing

Do not allow your firm to fall behind because you are not taking advantage of the potential of social media marketing. Call our team at X Social Media today at (888) 670-0006 to learn more about our vision for your practice’s continued success. Wxrk with us today!

Law firms may benefit from multiple advertising approaches, and social marketing—including advertising on Facebook and Instagram—is among the channels that may help your firm attract new clients and increase awareness of your firm. The types of ads lawyers should use, such as Facebook and Instagram ads:

• Provide access to a substantial digital user base
• Provide real-time metrics about user interaction with your ads
• May be one of the most cost-efficient ways to market your firm

Social platforms are one of the truest direct-to-potential-client channels for marketing specific torts, class action lawsuits, and your firm more generally.

Traditional Advertising Is Dying

As digital advertising spending rises, businesses of all sizes and functions are realizing that digital marketing is the way of the future—and the present. Even large corporations with far more money to spend on marketing than your firm are increasingly migrating away from traditional means of advertising.

There are several reasons why television, print (such as newspapers and magazines), radio, billboards and other means of advertising that once dominated marketing have become increasingly less appealing. Some limitations of these media include:

• No truly accurate metrics that show how effective a given advertisement is at increasing business
• No ability to target specific demographics (at least not in any significant way)
• A high cost of advertising space, as traditional advertising platforms generally have limited space

Digital media—and the advertising that you can place on digital outlets—take all of these limitations and turns them on their head.

Digital Advertising Is the Present and Future

With traditional advertising, you generally do not know exactly what returns for which you are paying. Digital advertising—especially ads deployed on sophisticated marketing platforms such as Facebook—provide you far greater insight into your advertisements’ performance.

Some of the general benefits of allotting your marketing dollars to campaigns focused on digital platforms include:

• The ability to collect ad performance metrics in real time, and quickly pivot if you believe that your strategy is not proving effective (or to double down if a certain ad or approach is performing well)
• A greater opportunity to target specific user demographics based on the clientele that you hope to attract to a lawsuit, or your firm in general
• Access to users’ online behaviors—including their likes and dislikes—to craft intelligent advertising campaigns
• A confluence of perks that allow you to target customers in a more specific way, meaning that fewer of your marketing funds are wasted

Listeners are abandoning AM and FM radio for a variety of reasons. Newspaper revenues and circulation are down across the industry, according to the Pew Research Center. Social media user bases continue to grow, however. The types of ads lawyers should use are all linked to social media. The path for your firm’s marketing efforts is clear: go digital.

Outsource Your Digital Marketing to the Pros

It is the rare law firm that can apply in-house advertising that is as effective as the services they could receive from digital marketing professionals. Facebook, Instagram, and other platforms for digital marketing are effective, but crowded. Without the help of those who are intimately familiar with the best advertising practices on these platforms, your firm’s ads could get lost in the weeds.

Advertising professionals can maximize the tools available (through the likes of Facebook and Instagram) to drive your customer conversions.

Facebook as a Marketing Tool for Your Firm

Facebook is among the digital platforms that should be an integral part of your firm’s digital marketing strategy. Tools that Facebook offers include:

• Facebook pixels, which are codes that provide insight into how and why users convert into customers. (You can add pixels to various pages on your website, with the general rule that the greater number of pixels you have, the more data you are collecting from your marketing efforts)
• Dynamic ad targeting, which allows you to target customers based on a plethora of digital data (such as shopping habits, age, gender, education level, and geographic location)
• Advertisement retargeting, from Facebook for Business which allows your advertisements to appear on internet windows beyond the Facebook platform

Facebook represents one of the most densely populated, attention-holding platforms in all of the digital ecosystem. It is a platform that you must advertise on if you hope to remain at pace or ahead of your competition.

Let the X Social Media Team Craft Your Digital Strategy

Our team of Xperts will help you move social media users through your funnel into conversions by:

• Creating Facebook and Instagram pages for your firm if you do not already have them
• Creating custom landing pages aimed specifically at converting users into new clients
• Using our expert industry knowledge of Facebook, Instagram, and other digital advertising to boost your firm’s client acquisition
• Providing a dedicated Digital Marketing Manager who can provide regular updates about the success of your marketing campaigns
• Deploying a calculated, budget-maximizing digital marketing campaign at scale

We are familiar with best practices for marketing law firms on social media, and the process of moving social users from platforms such as Facebook and Instagram to your website.

Call Our X Social Media Team Today

To find out more about the types of ads lawyers should use, call our X Social Media team at (888) 670-0006 today. Ask your Xpert about our Feedback Loop technology which enables us to advertise based on real-time conversions.

Yes, advertising on Facebook is legal. Not only is it legal to advertise on Facebook, but Facebook advertising is one of the most effective means of digital advertising today. Any business can benefit greatly from a strategic approach to Facebook advertising (and Fosocial media advertising more generally).

Harnessing the Facebook User Base for Your Business

The digital space is the modern advertising frontier, but as was the case with geographic frontiers of the past, the word has gotten out that there is gold to be mined. As a result, the digital advertising landscape is increasingly crowded and competitive.

The presence of an increasing number of players in the space is not a reason to avoid digital advertising (including Facebook advertising) completely. Such a decision would be a massive missed opportunity to gain client leads. Instead, you should focus on deploying a digital marketing strategy that is smart, efficient, and ultimately effective.

Why a Business May Want to Market Their Services Through Facebook

Marketing your business on Facebook provides several benefits when compared with digital advertising more broadly. Some of these include:

The Site’s Design Encourages It

Facebook users have already provided a plethora of information to the social platform about:

• Their buying habits
• Personal likes and dislikes
• Needs as consumers
• Other details relevant to marketing your business

The platform stores this information for advertisers to benefit from choosing relevant demographics when advertising on the site or using their Business Manager function. Facebook offers advertising services that extend beyond your presence on Facebook alone, such as the ability to retarget an audience.

Easy Accessibility to Relevant Details

Many of the details provided by Facebook users are available to you in a completely legal manner— which minimizes the trouble that most marketers face: learning more about the potential customer who views their advertisements.

Detailed Information is Stored

Facebook’s analytics-focused tools provide valuable information about who has interacted with your ads, how long those interactions lasted, whether the interactions led them to your business page or company website, and more.

It is critical that you partner with those who know Facebook’s best advertising practices in order to harness the above benefits. There are simply too many potential customers on Facebook not to tap into the social network with every resource you have at your disposal.

The Facebook User Base is Massive and Ever-Growing

According to Facebook’s in-house metrics from the third quarter of 2019 earnings presentation, there were 189 million daily users in the United States and Canada alone, while 247 million logged on each month. Depending on the reach and nature of your company, you may be interested in the fact that nearly 2.5 billion global users logged on each month.

Your business may be missing out on revenue if you do not have a well-planned, consistently-executed approach to marketing your business on Facebook. Even a local business may have a better chance of reaching a potential customer across town through Facebook than through traditional marketing means. Some of the reasons for this are that:

• Digital Facebook advertisements use the abundance of available location data to identify demographics.
• While individuals passing by your firm on the street may miss your business’ physical sign, they could come across your advertisement on your Facebook feed later on.
• A mobile phone or computer screen magnifies the attention a person pays to ads, as the advertisement takes up a larger proportion of their field of focus (than if they were looking at a newspaper or riding a bus, for example).

To reiterate, it is completely legal to advertise on Facebook. Facebook is set to remain among the most popular and densely-populated social platforms well into the foreseeable future. Start creating or revamping your Facebook marketing strategy now to maximize your customer base and business revenue.

Facebook Marketing Xperts Can Help Virtually Any Business

The population of Facebook is much more than a mere subset of America. You can focus your advertising on a large demographic that will share the unique circumstances for which you are looking. Some of the business types that may see significant returns from Facebook advertising include:

• Law firms
• Retailers
• Small businesses
• Doctors’ offices
• Restaurants

Regardless of what you do, Facebook advertising holds a lot of promise for lead generation and growth.

X Social Media Specializes in Facebook Marketing

We serve all businesses, but take special pride in serving the legal industry, which provides essential services to all Americans in their times of need. We provide several benefits to our clients, including but not limited to:

• Implementing targeted, intelligent Facebook advertising campaigns
• Creating or revamping company websites, including a lead-driving landing page
• Creating other social marketing campaigns for Instagram, should you choose
• Providing up-to-date, continuous metrics documenting the results of such campaigns

We will work with you to formulate and implement digital marketing strategies that reflect and benefit your company. Call us today.

Call Our Team at X Social Media Today

Your company may not be doing all that it can to identify, target, and convert online users of Facebook, Instagram, and the internet more broadly into clients. Call X Social Media today at (888) 670-0006 to speak about our digital marketing vision for your company.

There is no correct, blanket answer for how much your firm should be spending on your marketing efforts.

Deciding on a proper marketing budget for your law firm will require you to consider:

• What competitors with successful campaigns spend on advertising
• What amount of marketing will provide the best value
• How much revenue your firm is bringing in
• What you are aiming to achieve with your marketing efforts
• Which avenues you are willing to consider and ultimately invest in

It is important to identify the forms of marketing that will provide you the greatest returns on investment. In today’s digital marketing world, you may want to consider investing in Facebook and Instagram, since their combined active users total over 300 million nationwide.

Reaching Potential Clients Through Facebook

Facebook is more than just a marketing tool; it has evolved into a verifiable marketing ecosystem, with a built-in, billion-plus-member customer base ripe to receive your law firm’s messaging.

Per their own in-house metrics, Facebook has:

• More than 189 million daily users in the U.S. and Canada alone
• More than 247 million monthly users in the same region
• A user base that is projected to grow indefinitely

These numbers alone suggest that your law firm could benefit from marketing through these social media platforms. Beyond the substantial user base, Facebook is, for many businesses, a successful method of reaching potential clients.

Some of the features of Facebook that make it conducive to advertising include:

• The fact that Facebook users often make information about themselves readily available, much of which could be valuable in informing your marketing strategies
• Advertising analytics tools which allow you to access anonymous data that may ultimately improve your ability to target users and retain clients
• Facebook’s user interface allows for advertisements to be easily accessed by a wide audience of users
• Advertising on Facebook does not come with the typical constraints of other platforms
• Facebook users, according to data collected from eMarketer, spend more than 30 minutes per day on the site, increasing your advertisements’ visibility
• Advertisement retargeting is a Facebook-offered marketing tool that can help extend your ad’s reach beyond the platform itself

Facebook could be a promising marketing ecosystem for your law firm. If you have yet to utilize Facebook as an advertising platform for your business or are interested in doing so, consider moving forward today.

Instagram is an Emerging Giant in Digital Advertising

Another strong and still-emerging marketing asset for your law firm is Instagram. The app-based platform, Instagram, is undoubtedly dominated by a relatively younger demographic, specifically 18 to 34-year-olds. For many law firms, this demographic can be elusive for several reasons.

They may be difficult to market to effectively because:

• They are less likely to interact with cable television, AM/FM radio, and print media
• They may require non-traditional forms of advertisement to increase user engagement
• They spend a significant amount of time on platforms where many law firms have not been proportionally represented

This audience could be a valuable source of clients for your law firm. By coming up with an advertising campaign that takes user demographics and preferences into account, Instagram marketing has the ability to give you an advantage over your competitors.

Take Measures to Elevate Your Social Marketing Efforts

Some businesses make the mistake of coming up with their own marketing campaigns in-house, compromising quality and effectiveness in the name of saving money.

Our digital, social media-minded marketing team can:

• Invest your digital marketing budget in Facebook, Instagram, your website, and other relevant channels
• Take advantage of Facebook and Instagram advertising tools to present advertisements in the hopes of attracting customers to your firm’s site
• Update your website and create a custom landing page to which your social media followers will be funneled
• Provide a path for social users to become clients, increasing your conversion rate
• Give you updated metrics that illustrate the impact that our digital marketing strategy is having on your targeted demographic

Do not sell your firm short. Reach out to those who can promote your firm’s online presence.

Call X Social Media Today

Our team is ready to get started on your marketing campaign today. When you work with us, we have the tools you need to make your law firm visible to thousands of social media users each day.

To get started, call our team at X Social Media today at (888) 670-0006.

Starting a new law firm that you hope to be successful often requires spreading the word about your business and using digital marketing to accomplish that goal can be a sound approach. Building a successful law firm through word-of-mouth alone is difficult, and traditional advertising methods are slowly becoming obsolete. You may want to consider employing digital marketing strategies by using social media (such as Facebook and Instagram) to get qualified leads.

Marketing your firm on social media can help you acquire new clients who can further your brand’s standing in the communities in which you operate. There are several distinct benefits of social media advertising that could help build your firm’s reputation and client base.

The Legal World is a Competitive Market

Information from the American Bar Association reports that as of 2018, there were over 1.3 million active lawyers practicing nationwide. What this means for your law firm is that to make the most of your advertising budget, you want an innovative marketing strategy that has the ability to reach the largest market of potential clients at any given time. Many law firms choose to do their marketing in-house with varying levels of success.

Yet, for whatever reason, this may not be an attractive option for your law firm. But do not worry, as there are experts in digital marketing who can ensure that your law firm’s message reaches potential clients by:

• Understanding your firm’s mission and values
• Targeting your law firm’s ideal demographic
• Making the most of your firm’s marketing budget
• Deploying proven, cost-effective measures to spread the word about your firm

You want your firm to be successful, and a well-conceived strategy for digital marketing is an indelible part of reaching that goal. Consider the value of Facebook and Instagram as methods for raising public awareness of your capabilities.

Facebook May Be a New Law Firm’s Best Friend

As a new law firm, you may have several goals. If you are targeting potential clients who wish to take place in mass torts or class action lawsuits, you likely want to increase your client conversion rate and bottom line in a cost-effective manner. To do this, you may want to use the user metrics and tools that Facebook has to offer.

Some facts about Facebook that can be utilized to market your law firm include:

• The ability to create dynamic ads that target users long after they have logged off Facebook
• Facebook advertising tools, such as the Facebook pixel, which allows you to access detailed information about audience interaction with your ads
• Being able to market to millions of users at any given time

Facebook is one of the most popular social media platforms, and many users see it as an integral part of their lives. Consider the value of hiring Facebook marketing experts who could help your firm get the most out of its digital advertising budget.

Instagram is Becoming a Digital Marketing Giant

Traditional forms of advertising are on the way out. Methods of marketing that once dominated television, the airwaves, and billboards are quickly proving to be archaic methods of reaching the public. To reach potential clients, in addition to advertising on Facebook, you may want to consider marketing your services on Instagram as well.

This popular platform could benefit your law firm if:

• You want a variety of advertising designs that allow for images, videos, and user interaction
• You want to target a younger demographic of social media users to promote your brand’s relevancy
• You want another set of user metrics so you can cross-examine data from both Facebook and Instagram

If you want to start a successful law firm, you want to leave no stone left unturned when it comes to getting your name and services out to the public.

Call X Social Media for Your Digital Marketing Needs

At X Social Media, we consider ourselves to be Xperts when it comes to boosting your online presence.

When you work with us, we can:

• Create custom landing pages where users can easily navigate from your advertisement to an action page
• Create Facebook and Instagram accounts for your firm
• Use our expert industry knowledge to help social media users move through your sales funnel and convert to clients
• Work with you and your team to deliver success metrics and strategic updates regarding your advertising campaign
• Assign a dedicated digital marketing manager to your account
• Have your content abide by bar marketing standards

If you are looking to start a successful law firm, we can help make your vision a reality. Call our team at X Social Media today at (888) 670-0006 to learn more.

If you have not advertised your business on Facebook, you may not be aware of the advantages this social media platform could lend to your marketing strategy.

Some of the ways Facebook ads help businesses include:

• Millions of daily users
• Tools that allow you to access anonymous user information and then channel that information into your marketing strategy
• It allows businesses to establish an online presence and interact with potential clients
• Lends itself to search engine optimization (SEO), meaning that your business can be found on websites like Google or Bing

You are likely aware of the rapid migration toward digital-focused marketing, but without knowing how to do this, you could be doing your business a disservice. Facebook can be a crucial component of a digital marketing strategy as there are numerous ways Facebook ads can help businesses. If used effectively, you could see an increase in your client base and return on investment.

Law Firms Are in a Competitive Marketing Space

The team at X Social Media helps law firms differentiate themselves from their competitors by getting their brand out into the digital marketplace.

Digital advertising is an area where law firms can set themselves apart. While 77% of law firms have a website, far fewer are relying on digital consultants to help their online marketing strategy reach more users. Too many law firms are content to simply exist online.

These firms may:

• Pay for an encompassing website that does little more than confirm their firm’s existence
• Fail to capture crucial metrics about who is engaging with their site, how users are responding, and what such engagement means for the effectiveness of their marketing
• Have little to no presence on two of the most popular marketing platforms available today: Facebook and Instagram.

There are over 1.3 million licensed attorneys practicing law in the United States, according to statistics from The American Bar Association (ABA). This data suggests that the legal marketing space is undoubtedly crowded, and potential clients have many options when seeking legal assistance. Advertising on Facebook can present your law firm and the services you provide on a larger scale.

Marketing Has Gone Fully Digital

Marketing is unique in that it always has to adapt to rapidly evolving changes and consumer preferences. For most businesses, Facebook ads can help because social marketing is key to getting your brand name out into the market.

Social media has become the epicenter of marketing, and it represents an emerging growth opportunity for businesses (including law firms) seeking new customers. This is true whether your business is local, national, or global in scale.

If you are able to reach even one customer through a social platform such as Facebook, they may:

• Share your advertisement, company Facebook page, or company website at no cost to you
• Post about their positive experience with your company, leading other Facebook users who interact with the post to also check out your firm’s digital pages

According to the ABA, roughly 40% of law practices do not have Facebook pages. Those that do may not fully understand the tools—analytic and otherwise—that Facebook advertising has to offer. By using this platform to your advantage, you have the ability to reach more people than you would with traditional forms of advertising.

A Comprehensive Digital Strategy Can Reach Untapped Demographics

Your law firm could make a lasting impression on social media users by incorporating this element into your marketing strategies.

You could potentially benefit by:

• Preparing your firm for the future, when about three-in-ten U.S. adults say they are ‘almost constantly’ online, becomes critical to your firm’s overall success
• Adapting to an age where marketing is increasingly digital, and services may be offered and rendered through a virtually all-digital framework

Young people spend up to six hours per day on digital media, according to the University of Oxford. This rise of social media habit is unlikely to change as time goes on. Your ability to communicate the mission of your law firm could be the missing piece of client growth that you may have been searching for.

The Team at X Social Media is Ready to Help You Grow

Our mission is to create a marketing strategy that helps you reach your goals.

When you work with X Social Media, some of the ways we can promote your online presence include:

• Deploying our team’s knowledge of Facebook advertising practices to create or overhaul your marketing strategy
• Funneling social users from Facebook (and Instagram should you choose) to your website where they will then be directed to your firm’s landing page
• Building custom landing pages to promote customer conversions
• Ensuring your social channels and website are reflective of what attracts your targeted demographic

To get started, call an X Social Media Facebook Xpert today at (888) 670-0006.

A dynamic Facebook ad that converts into clients includes:

• Qualified lead generation
• Personalized dynamic content
• Content-relevant images
• Law firm-specific branding
• Custom-built audiences

Our agency specializes in Facebook marketing. We show you how to create a dynamic Facebook ad that guides new traffic to your website.

Your Target Market Is Already Using Facebook

If your law firm is considering dynamic Facebook ads as a way to increase your client acquisitions, you are in the right social space. According to Pew Research, seven in ten adults in the US use Facebook. Facebook has approximately 214 million American consumers in their ranks, which represents about 81% of the US population.

That makes Facebook an ideal marketing tool to grow your firm. By investing in Facebook ads, you reach millions of people who are continuously scrolling through their Facebook feeds on computers, smartphones, and other mobile devices. With ads optimized for mobile performance, your law firm can capitalize on the opportunity to educate potential new clients about your law firm and its practice areas.

We focus on law firms and these advertising areas:

• Mass Torts Advertising
• Lawyer Marketing
• Mass Torts Leads
• Mass Tort Marketing
• Mass Tort Generation
• Single Event Cases Marketing
• Single Event Case Leads
• Law firm legal marketing

If your law firm wants to use storytelling through Facebook ads as a way to educate potential clients about individual lawyers, specific practice areas, or specific case studies, then dynamic Facebook ads can do it.

We Give You a Customized Facebook Experience

Your brand profile is an important part of your social media presence. When you are ready to use dynamic Facebook ads to grow your law firm, we guide you through the process of creating the ads your firm needs to reach target clients.

We provide personalized social media experience that treats each law firm like the individual client it is. We assign each client a dedicated account manager, who will walk you through your campaign’s creation and answer any questions you have about the mechanics and functionality of your ad spend.

We do not create ads and leave you to figure out the rest. Instead, we free your time to focus on your client base while we streamline your Facebook marketing experience. If your law firm does not have an existing Facebook page, we will even set that up for you.

We are careful to follow bar marketing guidelines all law firms must adhere to on every Facebook ad we create. We do not take over the management or control of your Facebook account. We simply create ads for your law firm and follow-up tools that lead to individual ad and campaign success.

Monitor Your Facebook Ad Campaigns With Our Feedback Loop

Creating dynamic Facebook ads is only one part of an entire marketing picture. It is also extremely important to carefully monitor your ad’s performance and identify its real-time reach. Those important measurements dictate how you make future marketing decisions and can influence the growth of your law firm.

Our Feedback Loop puts these marketing matrix benefits at your disposal:

• Real-time monitoring via detailed reporting on key performance indicators like total ad spend, cost-per-lead, signed and declined case ratios, and cost-per-signed-case
• Omnichannel coverage for tracking Facebook ad spend and data cleansing for aggregating critical information prior to analysis
• The ability to repeatedly test ad performance, evaluate cost-per-lead changes, and effectively identify Facebook ad and campaign performance.

Our easy-to-install Feedback Loop is a hosted service available on almost any browser. Ask our Xperts about how it can help you stay on top of the performance of your dynamic Facebook ads.

Create Localized Facebook Ads for Optimal Reach

Dynamic Facebook ads hone in on specific geographic locations to increase your ad’s appeal to your local marketplace. That is why we start campaign creation with a questionnaire that takes a deep dive into your law firm and equips us with the information we need to build dynamic, effective, and compelling Facebook ads.

How do you create a dynamic Facebook ad? By getting help from an advertising agency that specializes in Facebook and Instagram marketing for law firms.

Let X Social Media Develop Your New Dynamic Facebook Ads

All social media has a reach and range that make the right advertising valuable and effective. With their scale and scope, Facebook ads can be a cost-effective way to reach new clients for your law practice. The key to reaching your target demographic is producing dynamic Facebook ads that catch their eye and compel them to click. So, how do you create a dynamic Facebook ad? Find out by calling X Social Media at (888) 670-0006 and get started on creating ads that hit their mark.

Knowing your legal practice needs to find mass torts clients and knowing how to find those clients are two very different things. Knowing the legal marketing tactics to find mass tort clients can help your law practice reach this specialized group of men and women is critical to marketing and advertising success.

Once you understand the impact mass tort marketing can have on your law firm and on its growth potential, you can complete our questionnaire and start the process of working with us to develop marketing tactics that lead to new mass tort clients. Start by deciding which types of mass tort cases you want to represent.

Choose Your Mass Tort Practice Area

Mass tort cases cover multiple clients with the same underlying grievance against the same company. They are born out of flawed, faulty, or otherwise defective products that cause unexpected harm or injuries to unsuspecting consumers. Mass tort claims can involve medication side effects, medical device failures, or even damaging sexual abuse.

The diversity of potential mass tort claims means your law firm has to define which cases you want to pursue, so you can then target your ads. Of course, your firm can represent more than one type of mass tort lawsuit, but you can make custom, personalized ads for each of your mass tort practice areas.

Delving into legal marketing tactics to find mass tort clients means your firm knows the scope and reach of effective marketing. It also means you know the value and importance of defining your ideal clients through dynamic ads and compelling landing pages.

Define Your Ideal Client to Generate Quality Leads

Defining your ideal client is a key component of marketing for any business. It carries even more importance when your law firm is attempting to market to potential mass tort clients. For your clients, their product use and their subsequent injury, harm, side effects, and danger are critical to your marketing.

For potential mass tort clients, their hope for recompense through financial compensation and their realization that they are not alone in their injuries (or in their fight for compensation) are also key marketing points.

When your firm commits to legal marketing tactics to find mass tort clients, all these elements of the ideal marketing plan come into play. They are also relevant to the imagery and content that builds landing pages and social media ads in order to reach potential clients, convert them into actual clients, and add them to existing mass tort claims or build new mass tort claims around them.

Reach Your Potential Clients Where They Are

Your law firm can use legal marketing tactics to find mass tort clients and position yourself where your clients already are. With the number of Facebook users in the United States nearing 221 million, you may want to include dynamic Facebook ads in your marketing repertoire.

Another legal marketing tactic you could use is custom landing page creation. You can direct social media users to a website that allows you to gather their information, so you can determine if their case fits your mass tort needs at a later date.

Reach Mass Tort Clients With Specialized Legal Marketing Tactics

At X Social Media, our Xperts wxrk hard to leverage legal marketing tactics that find mass tort clients via landing pages and social media marketing methods. With a dedicated account manager and a customized ad creation experience, your law firm can stand out in an already crowded marketplace.

Get the Custom Care You Need to Create Effective Mass Tort Marketing

We go the extra mile to make sure your ads meet state bar association marketing guidelines—even if you market in more than one state. We wxrk hard to ensure you receive a personalized experience built on your law firm’s brand and the types of mass tort claims you represent.

We are prepared to customize your experience with a marketing campaign that helps you effectively recruit new plaintiffs for mass tort litigation. Your dedicated account manager will explain the process and answer any of your questions.

We also set up a Facebook page (if your firm does not already have one) and create custom landing pages that drive traffic to your website, gain qualified leads, and capture relevant lead information. Called landers, these pages help your law firm capture qualified leads with a 2-step lead qualification process. Years of extensive testing led to our landing page designs which build on your law firm’s vision and our expertise.

Facebook and Instagram marketing is our specialty. We use our knowledge and experience in this industry to show you how to grow your law firm by investing in Facebook ads and marketing campaigns geared specifically toward mass tort client acquisition.

Call X Social Media, LLC today at (888) 670-0006 so we can start building landing pages and social campaigns that help grow your law practice.

Lawyers should use social media, but in a way that benefits rather than harms your firm. If you’re on the fence and asking should lawyers use social media, the answer is yes because social media can be a powerful marketing tool for lawyers. While it is important that your firm or law group have a strong social media presence, it is equally important the right team develops and maintains it. We want to be that team for you.

Using a professional Facebook advertising agency like X Social Media can reduce your headache when it comes to handling your marketing efforts. We have the industry knowledge regarding best practices for both Facebook and Instagram and we specialize in legal marketing.

The legal sector is a competitive one and there is a complexity in answering the question of how should lawyers use social media. If you are not utilizing Facebook to attract clients, chances are your competition is. Do not let the competition outpace you in reaching the same target audience. Start utilizing Facebook as an important marketing tool now, with the help of X Social Media.

Lawyers should use social media to build a strong client base, however, they should also trust the process to certified Facebook Xperts. To learn more about how X Social Media can help you with advertising your legal services, call (888) 670-0006 today.

Massive Reach for Mass Tort Leads

Facebook is built upon a system of likes, followers, comments, shares, and reviews. One of the most powerful components of this system is that of “shares”. There are a variety of reasons why people share a post. Some of these reasons include that a user:

• Finds the information interesting
• Wants to share information about something they care about
• Wants to generate some type of feeling in their friends or family
• Wants to share information that is useful

Potential clients seeking your services are likely to rely upon the Facebook ratings and reviews left by past clients to determine whether to contact you. These are the clients who are actively searching for a lawyer regarding a mass tort case.

Facebook advertising is a great avenue for reaching potential clients who do not yet realize they need a lawyer. Educating target audiences about legal action involving dangerous products is another valuable tool of Facebook advertising. Ignoring the potential of a whole new audience can’t be denied as a negative if you’re questioning should lawyers use social media.

Utilizing Facebook to secure the best leads possible is only beneficial if used in a consistent and strategic manner. Clients who search for legal representation for a mass tort case can quickly lose faith in your services if your information is stagnant and out of date.

X Social Media dedicates itself to the legal sector and specializes in building successful campaigns for mass tort cases. Our staff knows Facebook inside and out. From creating landing pages to directing traffic to your website, we understand the urgency and careful planning social media demands for your business to succeed. Call X Social Media at Call X Social Media at (888) 670-0006.

Let X Social Media Handle Your Facebook Marketing

At X Social Media, we understand that time is a precious commodity for you and your staff. A strong Facebook strategy requires careful thought and an ability to focus. Your potential clients’ cases demand your complete attention. In that same vein, we assign each of our own clients their own dedicated digital marketing manager, helping to put your mind at ease regarding your Facebook marketing.

Posting to Facebook in a hurry or posting information that lacks the ability to engage potential clients can do more damage than good. One false step can lead to the wrong kinds of shares of your post and harm to your firm’s reputation.

Facebook Advertising Done Right

X Social Media takes great pride in serving law firms throughout the United States. Our handle on both the legal sector and Facebook advertising places our agency in the right position to help you.

Facebook is here to stay, making it imperative that you add it to your list of important marketing tools. Mass tort cases are a great fit for a Facebook advertising campaign that can create awareness and generate leads for you.

Our team creates effective questionnaires and incorporates your brand into campaigns for your Facebook advertising. We not only create content but analyze and deliver the results in a way that is easy to understand.

Let X Social Media handle your Facebook and Instagram marketing plan by taking your accounts from the ordinary to the extraordinary. We use dynamic imagery, video, and relatable content that attracts the eye of clients searching for legal services.

To learn more about how X Social Media can help you, contact us today. By learning more about your marketing goals, our team can begin work developing a campaign that reaches your target audience.

Our friendly and professional staff enjoys making Facebook advertising work for legal offices of all sizes and in all parts of the United States. Contact X Social Media today: (888) 670-0006.

Like most businesses, law firms rely on advertising to get the word out about their services. They can do so in the following ways:

• Advertising on the sides of buses, public benches, and billboards
• Making and airing commercials for television
• Buying web ads
• Flying a banner behind a seaplane in a beach town
• Using social media

Unlike other businesses, law firms must follow strict guidelines set by the American Bar Association (and some by their own state bar associations).

These guidelines are a list of rules regarding what law firms can and cannot do when developing advertising content for specific audiences. The popularity of social media sites like Facebook and Instagram makes advertising both an affordable and useful tool for reaching potential clients. Balancing bar association rules with your social media advertising is where X Social Media, LLC can help your firm thrive.

At X Social Media, LLC we create campaigns for mass tort campaigns that include such features as compelling graphics and effective questionnaires. Our marketing and advertising team works with law firms throughout the United States.

Law Firm Advertising Laws Have Adapted to Social Media Popularity

The core rules that apply to law firm advertising on television, radio, or in print also apply to social media. The increased popularity of social media channels as a way to reach consumers prompted an update in advertising rules by the American Bar Association. These updates include:

• Rule 7.1: Communications Regarding a Lawyer’s Services
• Rule 7.2: Communications Concerning Specific Rules
• Rule 7.3: Solicitation of Clients

One of the key takeaways from these updated rules is the term “communications” replacing the previous language of “advertising”. Social media prompted this change, due to the fact that in addition to advertising on Facebook or Instagram, a simple post can violate some association rules.

An example of such a violation could be a post regarding updated information about a mass tort case. The post may mislead followers or be a false statement—conduct that violates bar association guidelines.

Social Media Can Be Confusing and a Necessary Advertising Medium for Lawyers

Engaging potential clients on social media is especially tricky for law firms, due to the ethics and rules involved. Some state bar association rules add additional regulations regarding how firms can solicit and engage clients (like New York, for instance).

However, a social media presence is a must for any business. With 81 percent of adults using Facebook, the social media giant isn’t going away anytime soon. Not having a Facebook or Instagram account for your law firm is an untapped resource for growing your client base. Having an account on both (yet neglecting them) can negatively impact public perception about your firm.

Working with a marketing and advertising agency that specializes in social media advertising can relieve your confusion. The ever-changing world of Facebook and Instagram—when it comes to algorithms, privacy concerns, and other related issues—can be explained by social media experts.

We Help Law Firms Advertise Their Services on Social Media

At X Social Media, LLC, we understand the time constraints many lawyers experience on a daily basis. With court dates and client meetings, there is no time for posting, monitoring, or advertising a Facebook or Instagram account.

Our professional online marketers combine their marketing skills and legal knowledge to create marketing plans and campaigns that reach potential clients. Our approach is specifically designed to enhance your firm’s brand and to comply with all bar association rules.

X Social Media, LLC assigns each client their own account manager. This personalized service signals our commitment to helping you reach your marketing goals.

No matter which state is home to your firm, we can help you reach the right target audience in your targeted community. From mass tort to personal injury cases, our team can help you promote your services ethically and responsibly. We can help your firm utilize Facebook and Instagram in a way that meets bar association guidelines

Call to Learn More About Our Advertising Plans for Law Firms

Your clients and their cases deserve your full attention. The team at X Social Media, LLC provides the social media presence your firm wants and creates campaigns designed to reach potential clients. Your account manager works with you to learn about your firm, team, and objectives.

Facebook and Instagram advertising can streamline your message to potential clients about mass tort cases and more. Using social media to advertise what dangerous products are part of civil actions can serve to educate and inform those who used those products. Knowing there are options for pursuing possible justice can lead potential clients to your website for more information.

Generating qualitative leads is what we do. Facebook and Instagram advertising plans are how we do it. Let X Social Media, LLC show you how we can help your firm with its social media goals by calling us today at (888) 670-0006.

Legal ads are advertisements that help legal firms generate leads for new clients. They educate potential new clients about the existence of mass tort cases and guide them to a firm’s web pages. More of these ads are found on social media these days, like on Facebook or Instagram.

If you are a law firm who wants to grow your client base, X Social Media, can help by designing social media ads based on your individual needs and company goals. Ads on social media reach are extremely effective and reach an ever-growing number of people. In fact, according to Investopedia, about 214 million Americans are on Facebook alone—about 81% of the population.

Many who have problems with products and devices are unaware of the possibility of recovering damages through a mass tort lawsuit. An ad from your firm may educate them. It makes sense to be at the forefront by utilizing ads designed to catch their attention.

How Legal Ads Secure New Leads

Internet growth has been explosive in recent years, and with it comes an accompanying growth in internet advertising. For legal firms, advertising on web sites has replaced advertising in the phone book. Instead of competing for customers through print ads, the focus is now on search engine optimization (SEO). The goal is to have your website highly ranked on search engines for certain keywords so that potential new clients access your website.

Legal ads on social media utilize the most popular sites—such as Facebook and Instagram—to drive potential customers to your website. Some law firms might not have yet discovered the benefit of social media legal ads.

Many social media users are potential clients who do not even realize that they can be legally compensated for damages they have received from a defective medication, product, or device. Their injuries and pain and suffering may merit compensation through a mass tort lawsuit. The goal of legal ads is to catch the attention of these potential clients by:

• Using eye-catching and relatable imagery that makes potential clients realize that there are others who suffered similar accidents as them who have collected (or are mobilizing to collect) compensation through a lawsuit
• Including an effective questionnaire to screen potential clients and direct those who may qualify to your law firm’s landing page

Social media legal ads are also quicker and easier to set up than ads on TV or radio, which can take days or weeks to prepare and run.

How X Social Media, Helps Law Firms

X Social Media, is an advertising agency that specializes in Facebook and Instagram ads for law firms. We start by assessing each law firm’s needs and areas of specialization. This information is then used to design social media ads that include:

• Your firm’s branding
• Dramatic images intended to attract attention from users
• A short, easy to answer questionnaire that can guide users to your intake

Once you have identified your focus topic, we design each page specific to your needs and the clients you wish to attract. Your ad should promote your specific practice areas and also use specific clients and their cases as examples, if possible. We may help you create a short video to attract more attention on social media than if we just use static images and text.

We offer service nationwide, with focus on the following practice areas:

• Mass torts advertising
• Lawyer marketing
• Mass torts leads
• Mass tort marketing
• Mass tort generation
• Law firm legal marketing

We can help your practice generate leads for other types of cases as well.

Developing Your Firm’s Landing Page

To create customized pages, you will work hand in hand with our designers so that we fully understand your vision and needs. When you hire us, you will be given a Dedicated Digital Marketing Manager to assist you and answer all of your questions.

We will set up a Facebook page for you if you do not already have one. We provide live tracking reports so you can see what traffic you are generating. We can provide input on any trends that we notice.

We can gear your pages to your specific firm’s needs by considering factors such as cost and client target. We can tailor a program based on your current budget and adjust it as your needs change and you can select the audience you hope to reach by:

• Area and location
• Financial bracket
• Education level
• Age and gender
• Language and ethnic background
• Types of legal need

We are ready to hear how we can shape your legal social media ad campaign today,

Get Help Attracting Clients Today

Potential clients are waiting for you on social media, so do not miss out. Contact our X Social Team now to find out how we can help grow your law firm’s client base. Call an XPert at (888) 670-0006 to learn more today.

A dynamic Facebook ad is designed to target potential customers who have visited your website before. Since these individuals have already shown interest in your services, you can then spotlight similar offers geared to their interests and thereby increase the likelihood of follow-through.

Dynamic ads may be used on other social media sites such as Instagram, Messenger, and the Audience Network. They look similar to other ads but utilize an ad template that automatically provides images for other products and services you want to advertise.

Potential clients or customers see these follow-up ads on their Facebook and Instagram feeds the next time they log in, so they are reminded to reconsider the original service or a similar product. The ads also highlight special offers, show reviews, and give other information that makes users more likely to visit the ad’s landing page.

How Dynamic Ads Benefit You

The benefit of dynamic product ads is that they automatically show the right products, services, or information to people who have been searching for that item or ones like it. The potential customer or client may have moved on without making a decision, but the next time they log into social media, they will be reminded about their original search and others related to it.

As a business owner, Facebook dynamic ads can benefit you by:

Automatically promoting what is most relevant to a targeted audience

Personalizing information geared to a user’s interests

Increasing the chances of follow-through by reminders about the highlights of your product or service

• Promoting all of your services and items with unique ads without having to configure each ad individually

In the case of legal firms, potential clients commonly use the internet to find local attorneys who handle legal issues. Users may browse websites of multiple attorneys and put off making a decision for another time.

Yet, by running a dynamic ad, your firm and its services will show up the next time they log on, increasing the chances they will revisit your site and call for more information.

How to Get Started with Dynamic Facebook Ads

According to Facebook, for dynamic ads to work best, you should have a strong feedback loop between your online service lists and your ads. Yet, this can be challenging to do without knowledge of digital marketing and social media trends. For this reason, many businesses opt to work with digital marketing consultants, who can provide more insight into which advertisements are the most effective.

This knowledge can include:

• Understanding how Facebook collects user information and channels that into ads
• Creating a marketing strategy that reaches the demographic your business wants to reach
• Having a comprehensive website or Facebook page that provides additional information
• Using search engine optimization (SEO) tools to promote an online presence on popular search engines, like Bing or Google

When your law firm partners with X Social Media, you can expect these services, among others, that are designed to promote your firm’s visibility on social media.

What the X Social Media Team Can Do for You

When you log into your own social media profile and see advertisements for other law firms, they probably did not develop a marketing strategy in-house. They likely worked with a digital marketing consultant group that was able to examine the firm’s goals and then create a plan designed to promote their interests.

This is where X Social Media comes in. Our team has a pulse on social media trends and marketing strategies that promote your law firm’s online presence.

We do this by:

• Implementing actions designed to reach a wider prospective client base
• Creating a Facebook or Instagram page that directs users to your website’s landing page
• Analyzing user data to determine which marketing strategy can get you more leads
• Assigning an account manager to your firm to answer any questions and provide you with updates
• Designing advertisements that attract attention and pique user interest

With over 1.3 million lawyers practicing nationwide, you do not want your law firm to get lost in the digital shuffle. Our goal is to create engaging content to meet your marketing needs while you focus on serving your clients.

Get Started with X Social Media Today

Dynamic ads have the ability to bring your law firm to the attention of users nationwide. You do not have to struggle with creating your own digital marketing campaign when there is help available.

To get started, call X Social Media today at (888) 670-0006.

Before a potential client decides to reach out to you, chances are they are looking at your social media presence first. Facebook is a social media platform that has been generating a lot of buzz.

With almost every target market and 2.41 billion active users (according to Facebook’s 2019 Q4 data), this giant’s growth is showing no signs of slowing, so you could be leaving money on the table if your law practice does not use Facebook as part of your marketing strategy. Here are the top five reasons why your law firm needs to be active on Facebook.

Expand Your Online Presence and Educate Your Audience

Facebook can help you position your practice in front of a broad base of people who are familiar with your brand and the services you offer. Posting new content regularly (backed up by Bar Association–compliant ads) can expand your online presence as an authority figure in your field.

Facebook serves as a channel through which you can educate your audience. Being considered an expert in your field builds trust between you and your potential clients.

If someone is not sure whether a medical drug or device is causing them health issues, you can capture them at this point in their client journey with informative and engaging content (if your specialist area is mass torts, for example). When clients can trust you, they are more likely to reach out.

Increase Your Firm’s Online Interaction to Inspire Action

When you share information and interact with Facebook users through engaging content, targeted ads, and by responding to your audience in real-time, it can inspire them to take action—such as by signing up with customized landing pages. The results are pre-qualified leads that have a good chance of turning into clients.

To be effective, though, you will need consistency to make waves using Facebook. If you do not have the time to make this happen, it is worth outsourcing to a specialist agency that can help organize your efforts.

Reach Out to the People Who Most Need Your Services

When partnering with a specialist media agency and letting them put their expertise to work for you, the benefits you can expect are:

• Implementation of innovative and performance-driven strategy to generate high-quality leads that are more likely to qualify for your services
• Reaching your audience faster than traditional media
• Ads that provide value through meaningful audience engagement
• Serving as a “digital bridge,” connecting you with the people who most need your help
• Ensuring compliance for your content, ads, and landing pages
• Expert knowledge of the Facebook algorithm and the best policies, targeting technology, methodologies and tools to supercharge your media campaign
• Extend your online reach, while being cost-effective

With ads that are displayed to people who need your services (and these people fit your demographic and behavioral parameters), you can leverage the power of Facebook to get the most out of your digital marketing strategy.

Customize Your Call to Action

Once you share your message with a highly targeted audience, you can engage them with immersive content and inspire them to act. Your landing page will need to be carefully crafted to serve as the last critical stage in the process.

Again, Facebook shines here as you can collect lead information straight from your ad. Potential clients can click on your customizable call to action, fill out a form, and then go right back to their feed without leaving the site. This serves as a means to provide actionable leads that get the right people knocking at your virtual door.

Know What Is Really Driving Performance with Measurable Results

Using social media effectively can serve as a significant undertaking—in addition to your other responsibilities—and requires specialist marketing skills to reap the best results. Without a media presence on Facebook (coupled with a talented ad agency tailoring your campaigns and helping you understand what potential clients want to see in their feeds) you could be missing out on critical leads and referrals for your firm.

Also, you want to know how well your ads are performing and what the lead conversion rate is compared with your outlay. Being able to drive strategic decision making through access to rich social data and analytics is essential if you want high conversion rates. This allows you to benefit from actionable insights to strengthen your marketing strategy even further.

Take Your Facebook Ad Campaigns to the Next Level

Now that you know five reasons your law firm needs to be active on Facebook, you can get started. Partnering with X Social Media helps you to connect with potential leads. We:

• Work with you to organize your campaigns
• Develop strategies
• Offer tactical support
• Supply the tools and best practices for you to stay compliant
• Leverage and develop opportunities from Facebook ads

If you are searching for a specialist Facebook ad agency that can help you attract potential clients through high-quality leads with proven results, we can help. Find out more by calling (888) 670-0006. A member of the X Social Media team is waiting to hear from you.

Lawyers can pay for leads. However, some conditions and rules apply to stay compliant with the American Bar Association (ABA).

To keep your marketing ethically sound, it is vital that you:

• Understand how the lead generation service is structured
• Are not paying to be recommended
• Are not paying the service based on how much you earn from their leads
• Keep up to speed with the ABA’s ethics regulations and rulings

In addition to staying on the right side of the rules, you will also want to think about your capacity to service the leads, the methods you have in place for tracking, and how you will measure your conversion rate. You want to be compliant with the ABA when implementing measures to draw clients to your law firm. For whatever reason, if you are found in violation of these regulations, you could be subject to disciplinary action.

Lead Generation Services Must Follow Bar Marketing Standards

A lead is an inquiry from a person who shows interest in your services. The lead generation company serves as a digital bridge that connects potential clients to your firm through various measures. For example, some lead generation services may have potential clients fill out a form on a landing page, which will be turned over to the law firm. From there, the law firm can review the provided information and determine whether they want to follow up with the claimant.

Essentially, it is a place for the prospect to fill in their details and request a free consultation with a lawyer to discuss a specific legal problem. But as with everything, lead generation companies can vary in quality of service.

The ABA makes it clear under Rule 7.2 that a lawyer is permitted to:

“pay others for generating client leads, such as internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5 (e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services).”

The importance of understanding how your lead generation service is structured is vital. Additionally, it is important to consider that while generating leads can drive people to your door, you will still need to understand what will prompt them to take action by getting to know your audience and nurturing the leads.

Finding a service that not only supplies data but turns it into real business intelligence can be key to your law firm’s client conversion.

Choosing a Legal Case Lead Generation Company

A potential client may ask you questions about your services, experience, and what you will do for them, the same should apply when you are searching for a lead generation company.

Levels of expertise and costs can vary, so questions to ask a potential partner should relate to:

• Experience. The lead generation service provider should be able to demonstrate that they have a full understanding of your services, your area of law practice, and your end goals.
• The exclusivity of leads. You do not want to work with a lead generation company that shares potential leads with your competitors. You do not want to pay for a service, only to market yourself via email or over the phone to someone who is already considering working with another law firm.
• Testimonials. You want your potential partner to be backed by positive reviews and proven results. If a company does not have any feedback regarding their services, you may want to reconsider working with them.
• Bar marketing compliance. A reputable service will be able to demonstrate how they comply with the ABA’s rules.
• Measuring performance. You want to partner with a lead generation company that you know has data-driven results. When considering a specific company, you want to ask about the number of leads generated for other clients, how many were qualified, how they were qualified, and how many resulted in conversion.

While many services can generate legal leads, finding a partner who understands your needs and those of your potential clients, along with the continually evolving legal marketing environment, can be challenging. Still, researching the right service provider may pay off in the long run.

Call X Social Media Today

Attracting clients to your law firm not only allows you to continue serving your community but also can promote your bottom line.

X Social Media was founded by Jacob Malherbe, author of “The Facebook Effect for Lawyers,” and winner of the 2018 Legal Services Innovation Award. We are a recognized legal advertising agency offering results-driven services that leverage the power of Facebook and Instagram to provide pre-qualified leads to our partners.

If you are ready to reach specific groups of potential clients at scale, get in touch with our Xperts by calling (888) 670-0006.

Law firms looking for victims of sexual abuse should be using Facebook and Instagram for their outreach to potential clients. As the #ME2 movement has swept the country over the last few years some very ugly truth has come to life about the sexual predictors in position of power praying on minors and college students. We had Michigan State as the first case and then USC and OSU all with the same problem. A well established doctor in the same position for 20-30 years praying on teenage girls and boys with the university turning a blind eye. As more and more information coming out about these cases it looks to be the same problems over and over again.

As a law firm there are lots of victims to help and changes needs to be made to institutions allowing this kind of predatory behavior on their campuses. At X Social Media we have been helping victims connect to law firms since 2013. We know what is important for these victims and we know how to help them. As a victim of sexual abuse you are looking for change so no other victim has to go though what they had to go though. The settlement money is a distant secondary to the main goal of changing the establishment and punishing the people that knew but did not act.

Facebook and Instagram’s targeting engine is setup in a way where everybody can be advertise to that went to a specific school or college. So when we place ads for women that went to USC we know that the women who see our ads has a possible interest in the ads we are showing them. They may not be a victim but they will know victims and they will “TAG” those victims by name in the comments under our ads so the victim see the ad on how to get help with their potential case against the university. Finding these victims on Facebook and Instagram is something we do everyday at X Social Media.

We estimate that 80-90% of the victims we reach had no idea that they could file a lawsuit against the school and had no idea that help was available for them. They are so used to telling people in power at the University and nobody helping them that a law firm ad offering help is a god send for most of these victims.

When news comes out that another doctor or teacher at a University or School have sexually abuse boys or girls X Social Media will be able to find your law firm those victims and connect them with your law firm.

The X Academy Learning system is a 12 Lesson Interactive Class designed to teach you all aspects of creating a successful Lead Generation Campaign on the Facebook Platform.
X Social Academy Website

With Completion of the course, Certified Graduates will have the know how and capability to Manage all of the Firms Facebook Campaigns. Each Class contains the Live training session, Copies of course materials, support links for further review, and Lesson Exams to confirm knowledge of the lesson topic.

The Academy is capped off with a Personal Live 1 on 1 session where our Facebook Advertising Expert will review your campaign set up and review the current statistical response, offering training and tips for improvement moving forward. (Live 1 on 1 sessions are available throughout the course at a 50% discount for current students.

Replays are available for review at anytime. Check back quarterly for updated media to keep up to date with new information and changes on the Facebook Platform.

Why Choose Us

• Live Training Sessions
• Student Support Group
• Access to Course Materials
• Productive Lesson Assignments
• Replays Available for Review