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Published on: 06/26/2020
Your intention might be general, like increasing your client base and law firm revenues. Some law firms want to target specific new clients, like people who got harmed by exposure to asbestos in the workplace.
If you already have a Facebook page, a social media advertising agency could update it to work better for you. At our agency, we can upgrade your existing Facebook page or build a new one for you. We create custom landing pages for each of your marketing campaigns.
For example, you might want to go after clients with possible claims for harm from Round Up, Invokana, or the shingles vaccine. You do not have to confuse the reader by having all three of these separate topics on one landing page. We can make a unique landing page for each of the three subjects.
We use eye-catching images that attract attention. Once we capture the reader’s interest with graphics, we can educate the individual about the type of lawsuit. We might share information about symptoms, complications, and causes of injuries from defective products.
The Facebook landing page can then capture the prospective client’s contact information to make it easier for you to convert the person from a lead to a client. We can prescreen leads so that you do not waste your time on people who do not qualify for the litigation. We can ask a few simple questions in a user-friendly format. The prospects who are eligible can get sent to your law firm website.
Unlike traditional advertisements in media, like newspapers and television, Facebook ads offer great flexibility at a lower cost. Traditional ads do not prequalify potential clients or gather their contact information for you.
We track the results of Facebook marketing campaigns with precision so that you always know what worked best. It is guesswork to try to correlate traditional marketing methods to results. You merely know that you spent a certain amount of money on some ads. After that, your business either increased or it did not. Any change to your client base could be from an unrelated cause.
You can target a narrow niche or cast a wide net with Facebook ads for your law firm. You might want to go after one manufacturer of one model of a chainsaw, or you might want to let the world know that your law firm merged with another. You can tailor your Facebook ads to create a perfect fit for your goals.
Depending on your area of practice, you might generate lots of new leads by giving away information for free. That might sound counterintuitive, but people trust companies that help them without asking for anything in return. You can build your brand as a law firm that cares about people and wants to help them.
When you share information that people can find useful, they are likely to stay on your site longer. So that potential clients can get more information, your Facebook ad can send them to your law firm’s website. At that point, potential clients may already feel as if they have a relationship with you.
According to the Pew Research Center, about 70 percent of American adults are on Facebook. That number has remained constant since 2016. Facebook leaves Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and Reddit in the dust when it comes to daily users. Nearly three out of four adult Facebook users visit the social media platform at least once on a daily basis.
Many businesses find Facebook ads to be an effective marketing tool because their audience is already there. You do not have to go out in search of your intended market. You merely need to tap into that audience with targeted ads that make the most of Facebook’s guidelines and algorithms.
Facebook provides useful information about the demographics of its users, such as their gender, age, level of education, personal traits, interests, and ad preferences. The more you know about your intended audience, the more effectively you can reach your desired market.
When you put your name out there to the public, you want to look professional. An ad that looks amateur can damage your law firm’s reputation. Working with an advertising agency that specializes in helping lawyers grow their practices can help you project the image you want.
At X Social Media, we want to help you reach your goals of financial success. You can call us today at (888) 670-0006 to get started.
Published on: 06/26/2020
Instagram has the advantage of immediacy by getting your message out to your existing and potential clients in real-time. Your audience can feel as if they are having a conversation with you. When people feel engaged, they are more likely to come on board as a client and hire you to handle their legal matters.
In the past, significant commercial brands needed to spend millions of dollars and many years to create an image for themselves in the eyes of the consumer. Thanks to social media tools like Instagram, a law firm can craft their image with regular postings. This type of brand building is far more effective than traditional marketing.
Savvy use of hashtags lets you tap into specific niches that you want to reach. People who identify with certain hashtags will want to connect with your firm because they will see you as “like-minded.”
Hashtags can be a gold mine for your firm’s online presence, sending scores of leads to your Facebook page or your firm’s website. People tend to follow others who use the hashtags that interest them, which means that they will see your future Instagram postings as well.
You can use Instagram to educate your existing clientele about your areas of practice and recent success stories. Let’s say that you handled a mesothelioma case for a family. Later, if a member of that family gets severely injured by a dangerous prescription drug, they can see your Instagram posts about that medication, which could lead that family member to turn to you again for legal consultation.
Your existing clients might think your firm only handles the specific type of case that they initially reached out to you for. If they see your Instagram posts about different kinds of lawsuits, they can realize that you could help them in a new case.
It seems as if there is a new social media platform nearly every day. Despite this fact, only Facebook and YouTube have more American adult users than Instagram when you compare social media trends in the United States. In this regard, every law firm should be on Instagram. When you integrate Instagram and Facebook into your marketing campaign, you can reach a massive audience.
If you advertise in a print magazine or newspaper, you only reach the people who read those publications. Even if the reader notices your ad, they will likely throw the print item out after looking at it one time.
About 60 percent of Instagram users hop onto the site daily, and many use Instagram more than once a day. If they do not see your Instagram posts immediately, they can see them later, particularly if they follow you.
Your followers can share your Instagram posts on their Instagram stories, Facebook, and other social media platforms, which can expand your reach well beyond your followers. Some of the people who see your posts through shares might become followers, and the cycle repeats, which increases the net you can cast with every additional Instagram post.
A well-written Instagram ad can bump up your client base by making time-limited offers to bring in new business. You can promote your webinars, provide promo codes for an e-book that you give to clients, and run other special promotions. We write tasteful content to make sure that your brand and reputation get enhanced—not diminished—by these Instagram offers.
Americans love winners. The World Series and the Super Bowl attest to this fact. People want to associate with people and companies that succeed.
When you announce your settlement and litigation wins on your Instagram account, you reinforce to your clients and your intended audience that your firm is the right choice for people who want to be victorious. When someone sees, for example, that you won $5 million for a client, they may think of you when they need a lawyer for a similar matter.
Because Instagram is in real-time, your followers and potentially their followers can feel as if they are celebrating with you. Positive and uplifting content can help potential clients remember your law firm in the future.
X Social Media is an advertising agency that specializes in Instagram and Facebook marketing. We are excited to help law firms grow so that they can help more people. We want to help you get the best results for your marketing budget.
All of our clients have a Dedicated Digital Marketing Manager they can contact for questions or ideas for a new campaign. Let us amaze you with our personalized service. You can call us today at (888) 670-0006 to find out how we can help your law firm.
Published on: 06/26/2020
Yes, social media can help grow your law firm. Having a presence on social media can help to create your brand identity, get the word out about your law practice, and develop relationships with potential clients.
You might already be on social media as an individual, but not yet feel comfortable using this tool to increase your business. Here are some of the reasons you might want to consider taking advantage of social media to generate more clients:
You went to law school to practice law, not spend your time learning about marketing, algorithms, and computers. You might worry that if you try to make a splash on social media for your law firm, it might look amateur and do your reputation more harm than good.
No worries. There are advertising agencies that specialize in social media as a means of helping businesses become more successful. You tell us your goals and the types of clients you want to attract, and we can take it from there.
Americans use social media on their cellphones, other mobile devices, and computers, so your message can get seen whether people are at home or on the go. The Pew Research Center says that nearly 70 percent of American adults use Facebook. Instagram is at 37 percent, but on the rise, while Facebook’s numbers have been steady for several years.
Not too long ago, if a person wanted to find a lawyer, he grabbed the nearest phone book and looked through the attorney ads. If he did not have a phonebook handy, he would have to wait until he found one to look up a lawyer and the telephone number.
A potential client can easily find a lawyer who has a prominent social media presence, regardless of the day of the week, time of day, or where the individual is at the moment. Your contact information can be available immediately to the public.
Unlike advertising in prior decades, social media advertising can get changed whenever you decide to modify the message. For example, you might target harmful prescription drugs for a while and then launch another type of mass tort campaign after you learn about a new defective product. You can run multiple campaigns for different kinds of lawsuits.
Back when advertising was in print or on the radio and television, law firms had to pay a lot of money to get their message out to the entire public so that they could reach the people they wanted to attract as clients. Thanks to algorithms on social media platforms, you can get the results you want without having to waste money on irrelevant portions of the market.
“Old school” advertising was not a conversation. Agencies had to shout their message and hope that the right people heard it.
Social media offers two-way communication. When a potential client can interact with you or your message, the individual can feel more connected and engaged. This feeling can increase the likelihood of that person converting from a lead to a client.
Facebook and Instagram allow people to ask questions, post comments, and get feedback right away. You can learn more about your target market, which can help you fine-tune your marketing campaigns.
Unlike traditional marketing, which could only present some catchphrases and slogans for the potential client, social media allows you to provide a wealth of information about your law firm. You can anticipate the questions a prospective client might ask and answer those issues. This approach can make it convenient for a client to decide to hire you because they do not have to wait until business hours to contact your office.
Social media advertising highlights your law firm on platforms where your potential clients are already spending their time. Using an advertising agency that specializes in social media can give you the freedom to devote your attention to your law practice instead of marketing.
X Social Media would love to talk with you about how we can help your law firm grow. If you want to find innovative ways to attract people to your law firm through pre-qualified leads on Facebook, call an X Social Media Facebook Xpert today at (888) 670-0006.
Published on: 06/26/2020
The makers or users of asbestos products can be liable when people develop mesothelioma or other forms of cancer from asbestos exposure. Experts say that public health organizations across the globe failed to protect the public, allowing cancers from asbestos exposure to claim millions of lives.
Since the 1970s, companies that mine, process, and distribute asbestos or make products containing asbestos have been the subjects of a multitude of lawsuits from people harmed by this substance. By the year 1991, legal experts estimate that there were 115,000 personal injury cases pending in state and federal courts across America for asbestos exposure injuries.
Mesothelioma and other asbestos cancer lawsuits continue to get filed today because it takes decades for these deadly diseases to develop after asbestos exposure. Also, people still get exposed to asbestos today.
Mesothelioma is a type of cancer that tends to target the outer layers or linings of internal organs in the abdomen and chest. Asbestos exposure on the job is the most common cause of mesothelioma. Additional potential risk factors of asbestos exposure and cancer include living near an asbestos mine or factory and living with a family member who experiences asbestos exposure in the workplace.
It can take 20 to 60 years or even more for mesothelioma to develop. You cannot escape the risk from exposure by the passage of time. With some other forms of cancer, like lung cancer, a person can reduce some of the chance of developing cancer by stopping smoking, for example. Once exposed to asbestos, however, the risk of mesothelioma does not decrease.
The link between asbestos and cancer risk has long been established. Exposure to asbestos can cause other forms of cancer in addition to mesothelioma. The American Cancer Society reports that people exposed to asbestos on the job face:
Asbestos exposure can also cause scar tissue, fluid buildup, and other conditions in the lungs that make it difficult to breathe.
Asbestos used to be much more widely used in construction, roofing, shipbuilding, car parts, and many other products and industries than it is today. Asbestos was a popular insulation and fireproofing material for many years.
People started to notice in the early 1900s that people who breathed asbestos on the job tended to develop lung scarring. Few laws protected people who got harmed by dangerous products then, so little changed about the use of asbestos.
After 1950, the medical community realized that asbestos could cause cancer. It became illegal for construction companies to use asbestos when constructing houses and other buildings. Also, laws prohibited the use of asbestos for insulation and many other products.
Although new construction cannot use asbestos, the law does not require people to remove existing asbestos from buildings. When an older house, school, or factory gets renovated, workers and people who live, work, or attend school in those buildings can get exposed to asbestos.
Specialized asbestos abatement professionals should remove asbestos when the substance is detected in a building undergoing renovation. Left undisturbed, existing asbestos under layers of other materials is not supposed to be dangerous. Old asbestos can harm people, however, when the substance is in water pipes or on the surface.
Asbestos used to be a popular material in home siding and roof shingles. If a person comes into contact with those items, there could be unwanted health consequences. Also, if a worker gets exposed to asbestos on the job, the asbestos fibers can stay on the worker’s clothing and end up in the family home, harming other members of the household. A high number of American workers still get exposed to asbestos in the workplace.
At X Social Media, we can help lawyers find potential clients who have developed mesothelioma or cancer caused by asbestos, or those who have lost a loved one to one of these diseases.
We can target the specific audience your law firm wants through ads on social media and other marketing strategies. We can help you grow your practice. Call us today at (888) 670-0006 to get started.
Published on: 06/26/2020
Some of the descriptions of human sex trafficking include coercing the victim by:
The actual trafficker can be liable both criminally and in civil court if the conduct satisfies the state’s human or sex trafficking statutes.
Although many sex traffickers are individuals or small groups of criminals, a business can be engaged in this practice. Some states provide criminal and civil penalties against business entities that knowingly participate in these crimes. Depending on the state, a company could lose its business license, get dissolved or reorganized by the court, and/or face fines as well as criminal charges.
Some commercial establishments appear to be legitimate businesses but are actually fronts for sex trafficking. Also, reputable companies in the hotel and hospitality industry might not participate actively in sex trafficking, but their employees turn a blind eye to suspicious behavior.
Since the Victims of Trafficking and Violence Protection Act of 2000, there have been many additional legislative developments to ban and penalize human sex trafficking. Hotels can face criminal and civil liability if they notice possible trafficking but fail to act.
The justification for this liability is that failing to act allows the crimes to take place at the hotels. The perpetrators rent rooms at the hotels, which means that the venues receive financial gain from the illegal activity on the premises.
Hotels should train their employees to report instances in which they observe possible indicators of sex trafficking. Traffickers seldom bring their sex workers to the front desk of the hotel, so hotels need to be vigilant.
The workers who are most likely to notice suspicious activities are room service and housekeeping employees. Some examples of these factors include:
Of course, some of the more obvious signs of sex trafficking include when the victim looks frightened or anxious, wears inappropriate clothing, or gets mistreated in public by the trafficker. Many criminals, however, make an effort to hide their conduct.
Attorneys can increase the awareness of human sex trafficking issues through social media that targets trafficking victims and hotel employees. You can generate leads that provide evidence that a hotel ignores suspicious behavior that endangers the victims of these crimes.
At X Social Media, we specialize in helping businesses grow through the savvy use of social media advertising on Facebook and Instagram. We take pride in delivering personalized service.
Every client receives a Dedicated Digital Marketing Manager. When you have a question or need help, you know who to call. You do not have to waste your time going through an endless loop of automated options.
We can create a Facebook page for you with a custom landing page tailored to the type of clients you seek. The landing pages serve multiple purposes, including:
One of the techniques we use is the Facebook Marketing Tool. Our expertise with this and other strategies can help increase your conversion rate. Because we pre-qualify leads, you do not waste hours of your precious time on people who do not fit the parameters of your goals.
You can call us today at (888) 670-0006 to get started. We are passionate about helping lawyers become more successful.
Published on: 06/26/2020
The term multidistrict litigation (MDL) refers to many individual cases that get transferred from multiple districts around the United States to one federal district court because these cases involve at least one common factual question. MDL cases originally get filed in state and federal courts around the country.
When the legal community realizes that there are hundreds or thousands of similar cases making similar allegations against a defendant or group of defendants, the Judicial Panel on Multidistrict Litigation (JPML) decides whether to consolidate and transfer the cases to one federal district court. This is among the steps that lead to a multi-district litigation.
Since 1968, the United States Judicial Panel on Multidistrict Litigation (also called the MDL Panel) has evaluated whether to transfer individual lawsuits to one federal district. The rationale behind this process is that doing so:
The MDL Panel has two tasks:
When the MDL Panel answers the first question of common factual issues as “yes,” the individual lawsuits get transferred to the federal district the MDL Panel selected. Unlike a class action case, however, MDL lawsuits are still individual lawsuits. Any claims that do not get dismissed, settled, or resolved at trial in the MDL coordinated proceeding get transferred back to the courts where the plaintiffs filed them.
MDL cases tend to center around products or events that allegedly harmed a large number of people. Prescription drugs, medical devices, chemical substances, and natural or environmental disasters can lead to MDL cases.
Identifying, transferring, and administering large numbers of lawsuits from many different judicial districts around the country requires the consistent implementation of an organizational strategy. The stages might differ, depending on the subject matter of the individual lawsuits. Here are the MDL steps the courts follow in managing multidistrict litigation in products liability cases:
There might be hundreds or even thousands of individual lawsuits consolidated in one MDL action. Very little will happen in the vast majority of those cases until after the bellwether trials. The unresolved cases that get transferred back to their original courts from the MDL action can go to trial in those courts.
A legal advertising agency can help you reach potential clients for lawsuits that could become part of MDL litigation. At X Social Media, we help law firms target an audience for specific kinds of legal claims. Call us today at (888) 670-0006 to find out how we can help you grow your practice.
Published on: 06/26/2020
A PNC is what lawyers refer to as a potential new client. For lawyers, a PNC is considered a “good lead” or a qualified lead. When looking to increase their qualified lead generation, lawyers can attract a PNC with advertising that targets a specific audience.
If your law firm is looking to attract PNCs for a mass tort, ads can be strategically placed across social media channels to pinpoint individuals that may require your law firm’s services.
One method of doing so is via social media advertising, such as through Facebook and Instagram. These popular platforms have millions of users across the U.S. and lend helpful tools that allow your marketing team to measure user engagement and client conversion.
With so many daily active users, Facebook and Instagram are considered marketing giants in today’s digital advertising world. In fact, according to Facebook’s fourth-quarter 2019 report, the site features over 1.66 billion daily users worldwide.
Facebook and Instagram are constantly collecting user information, some of which is voluntarily given by an individual user, some of which is generated based on their search history.
The user metrics on Facebook and Instagram allow you to target users based on their:
When your law firm is ready to run an ad campaign around a specific practice area or mass tort, your ads can be hyper-focused to attract qualified leads. For instance, if your law firm is looking to run an ad campaign for a specific product liability tort, your ads can be tailored around the product itself or the manufacturer through various user metrics.
Furthermore, you can improve your law firm’s PNC count by diving into the enhanced audience data gathered from your ad campaign. This data can tell your law firm about the types of users that clicked on or engaged with your ads. From there, you can track which ads have worked and which ads have not.
Once a PNC encounters your ads on social media, they will need a call to action that influences them to follow through with your services. After clicking on your ad, they can be directed to your law firm’s custom landing page.
Custom landing pages are a tool used to determine whether or not a PNC is qualified to participate in a mass tort based on their answers to various questions. These inquiries can relate specifically to your ad’s purpose, such as the side effects of a drug, damages from a product, and other valuable details. Many custom landing pages also ask for a PNC to provide their contact information, which then allows your law firm to directly follow-up with your services.
At X Social Media, we understand the potential that advertising on Facebook and Instagram has to offer. Our goal is to create a digital marketing campaign that puts your law firm on the newsfeeds of millions of users at any given time. Not only can this work to boost your client conversion, but it can also help to establish your brand and image at the same time.
Right now, you might be seeking to gather clients for a mass tort. Yet, no matter how genuine your intentions are or how dedicated your law firm is, if you cannot reach the people where they are, you risk being invisible.
Some of the ways that we can promote your law firm’s success include:
We wxrk with you and your team to make sure that PNCs get through your funnel and convert.
At X Social Media, our passion is to see your law firm grow its reach across the web, while also providing you with a customized experience. We use our expert industry knowledge to review what digital marketing plan you already have in place and, from there, take measures to boost its influence.
Each client gets their own account manager who will serve as your point person for any questions or concerns you may have as we implement your social media marketing plan. If you want to find innovative ways to attract people to your law firm through pre-qualified leads on Facebook and Instagram, call an X Social Media Xpert today at (888) 670-0006.
Published on: 06/26/2020
There is no single reason why social media is important for law firms, but some of the reasons are that social media:
Social media is a valuable tool for law firms because it can attract the right potential clients that your law firm is seeking. Whether you are running an ad campaign for a specific practice area your law firm represents—or you need to promote a mass tort—social media advertising allows for a customizable approach to identify your ideal target audience.
Even by posting your website’s blogs or videos on social media, you are releasing this content to people that may already be watching your firm. According to Facebook, you can even boost Facebook posts through the platform so that your posts and content can reach new audiences that could potentially require your services.
You may already have a fairly good understanding of social media advertising, but when you are looking for a more focused option, Facebook ads can be a possible solution. This is because Facebook ads allow you to post and target your ads based on four key traits of users, which include:
All of this information allows your law firm to utilize a Facebook ad campaign that is focused on the type of target audience you want to reach. For instance, if you are specifically looking to target a product liability case in a certain city, your Facebook ad campaign could be set to only run in this location—and can even pinpoint Facebook users who have interest in the party the mass tort may be filed against.
You can also potentially amass a larger following on social media platforms when you begin to boost Facebook posts or run ad campaigns. With more followers, you can expand your reach and likely be viewed as a credible and reliable source of information.
Your law firm can begin to engage your target audience by simply posting your web content (like blogs and videos) on Facebook and other social media pages. In turn, you will have created an account that potential clients can turn to when they require legal services that relate to your practice areas. Your content should be engaging and relatable, answer relevant questions, and potentially resolve their legal issues.
Facebook ads (and social media in general) are not only a great tool to target the right audience for your campaigns, but to also add new clients to your firm’s roster. For instance, in 2018, the American Bar Association found that 35% of law firms that used social media professionally earned new clients.
A great way to begin the process of earning a new client is by implementing custom landing pages through your Facebook ads. When a user clicks on a Facebook ad, it can direct them to a custom landing page that may ask them several questions—typically Yes/No questions that relate directly to a practice area or a mass tort campaign.
These questions are a great way for your law firm to identify and qualify potential leads. After the user answers the qualification questions on your law firm’s landing page, they can then provide their contact information. From here, you may have identified a potential lead, received their questionnaire answers, and can later decide whether to contact them.
Social media is important for lawyers because it can also improve their ROI over time. By identifying qualified leads with Facebook ads and custom landing pages, your law firm may start to experience higher conversion rates. In turn, your law firm can experience a price advantage and increased ROI when starting a mass tort ad campaign or simply by promoting your practice areas.
When using social media for marketing, law firms can track their ROI in a variety of ways. One way to track ROI is by looking into your website traffic when users are referred by social media sites. You can also measure your exposure over time, such as by number of followers or your law firm’s reach across the web.
Additional metrics to consider when using social media to increase your ROI are:
At X Social Media, we understand just how important social media marketing is for law firms. We offer a variety of services for those looking to expand their business with Facebook ads. Every new account includes ad spending management, custom audience cultivation, dynamic ad creation, Facebook pixel implementation, and more.
Call X Social Media today at (888) 670-0006 to get started.
Published on: 06/26/2020
According to the Legal Information Institute, multidistrict litigation, also known as an MDL, is a combination of similar and individual civil lawsuits that are overseen by a single federal court. An MDL is mainly used to conserve the resources of the courts, so similar legal conflicts can be addressed at once. The outcome has the potential to influence future court rulings with related allegations.
For example, let’s say that a faulty product has injured multiple claimants. Instead of having each case be assigned to different courts, all cases are wrapped into one case. While some claimants prefer having their individual case be recognized by itself, MDL offers many distinct benefits, including the ability for lawyers to work together, pieces of evidence shared among claimants, and cutting costs.
There are several types of MDL cases that are frequently on dockets. An MDL will typically arise when many people are affected by the same product or involved in the same accident. The key for an MDL is that the cases must include one or more questions of fact.
According to information provided by the United States Judicial Panel on Multidistrict Litigation, some MDL cases are based on:
This, of course, is not an exhaustive list of the types of cases that can be classified as an MDL.
Advertising for an MDL can quickly become competitive. Many law firms have mass torts as a part of their practice area and employ measures that are designed to recruit clients long before the judicial system even recognizes a tort. For this reason, not only do you want your ads to reach as many people as possible, but you also want your ads to be based on verifiable data.
In the digital age, many businesses (including law firms) are turning to social media advertising. These platforms not only allow your ads to be seen by millions of users at once, but also allow access to user metrics that measure ad engagement, performance, and relevancy.
Millions of people use Facebook every day, scrolling past an infinite number of ads during their interactions with family and friends. To make the most of your marketing budget, you want your ads to only target users who are eligible to participate in various MDLs and mass torts. Facebook allows businesses to access user data so that you can determine what is your desired demographic and implement a marketing strategy based on this information.
For example, if your law firm wants clients to participate in a mass tort for a product that was discontinued in the early 2000s, you would not want to target your ads at users who never encountered the product during its use.
Some information that Facebook’s user metrics allow businesses to see include:
When marketing on Facebook, you even have the ability to target users in a certain geographic region, so that your content retains impact and relevancy.
Once a user clicks on your Facebook ads, they can be directed to a landing page, which prompts the user with various questions regarding their eligibility to partake in legal actions. Your law firm can create a customized landing page based on the details of the MDL you are undertaking.
Some questions that you may ask on your landing page could include:
A customized landing page allows your law firm to weed out qualified clients from those who have limited eligibility.
At X Social Media, we consider ourselves digital marketing experts. Not only can we implement various advertising strategies on Facebook, but we can also integrate ad creation onto Instagram.
We understand that right now, you may have a law firm that wishes to get more clients to participate in an MDL. As the advertising landscape adjusts to current marketing trends, one element is clear: advertising on social media has unique benefits that are not associated with traditional forms of advertising.
When you call one of our Xperts at X Social Media, our goal is to create a unique marketing strategy that is designed to put you ahead of the competition. We use our expert industry knowledge to determine your target audience and launch a campaign that resonates with them.
If you want your law firm to engage in innovative ways to attract more people to your law firm through pre-qualified leads on Facebook and Instagram, call the X Social Media team today at (888) 670-0006.
Published on: 06/26/2020
Landing pages are a sufficient tool used to qualify a potential new client, or a “qualified lead,” because they include focused questions that relate to your ad campaign’s purpose or theme.
When your law firm wxrks with our legal marketing agency to generate custom, super effective landing pages, your vision is represented to your liking. By working closely with one of our designers, you can approve the layout, design, and questioning used to turn page visitors into clients.
If your law firm is running an ad campaign on mass torts covering a specific medication that has caused serious side effects, landing pages with these three guidelines can help you qualify or disqualify a PNC, based on their responses. Our custom landing pages go beyond asking the visitor for contact information, as only asking for a client’s contact information will not help your law firm know whether they are a PNC with proper qualifications.
To begin qualifying a PNC, you need to attract people to your law firm’s website. Online ads should include a call to action (CTA) that directs the user to click on your ad. From here, the ad will take the user to a custom landing page, which will represent your law firm and the ad campaign you are focusing on.
A PNC can start being qualified with roughly three or four simple Yes/No questions. For example, if you are running a mass tort campaign on a recalled knee replacement system, the custom landing page may ask the following starter questions:
From here, the user can submit their Yes/No questions and potentially move further in your custom landing pages to questions that are more focused to the ad campaign.
When looking into creating focused questions for a custom landing page, it is best to ask specific questions related to your practice area or mass tort. For instance, these focused questions may ask about a side effect to a medication or injury to target a key demographic.
These responses can give your law firm a better idea of the PNC you are working with, and you can determine if they are qualified for your services.
The third way to qualify a PNC is by obtaining their contact information. This process allows you to further message the PNC after they have completed answering focused questions on your custom landing page. This step also allows you to contact them if you feel they are qualified for a consultation.
This approach will not only help your law firm intake more PNCs and qualified leads, but it can also increase your conversion rates from page visitors to clients. By using active custom landing pages with dynamic content and questioning, visitors can become invested in filling out a submission form to your law firm.
When using Facebook ads, these links can directly transfer visitors to your custom landing pages once they have clicked on your ad. Much like custom landing pages, Facebook ads can be designed to your law firm’s liking while still remaining focused on a practice area or mass tort.
With 1.6 billion people around the world connected to a small business on Facebook, ads on this platform present a valuable opportunity to reach and educate PNCs. The more a PNC reacts and invests in your ads, the more likely they will be qualified for your law firm’s services.
By focusing on both your law firm’s practice areas and mass torts, our legal marketing agency’s Facebook ad management helps you generate more qualified leads with higher conversion rates. We can tell an engaging story revolving around a practice area or mass tort through dynamic content creation, your law firm’s Facebook ads, and custom landing pages. This allows us to create content entirely around the PNC, which relates to your branding, creative material, and questionnaires.
At X Social Media, our Facebook ad agency’s specific focus on a law firm’s various practice areas and mass torts has helped us find potential new clients for law firms. Our qualified lead generation services are optimized for high conversion rates, and our ability to create hyper-focused Facebook ads helps support your ROI.
Call X Social Media today at (888) 670-0006 or contact us online to begin a new campaign order.
Published on: 06/26/2020
According to Facebook itself, Facebook pixels work by collecting online data when users access your website and perform an action. With law firms, this could potentially include when a user reads a practice area blog, completes a contact form, or when they access a landing page.
Facebook pixels are also used as a method of measuring the success of Facebook ads, as the data the pixel reports can inform you of when a potential client takes action after seeing an advertisement.
Essentially, Facebook pixels are used as codes within your law firm’s page that allow you to:
Facebook allows users to implement up to 100 pixels on a piece of media. However, depending on the needs of your law firm, this may not be necessary.
For the Facebook pixel to work, your law firm will need to implement the pixels on both your custom landing pages and across your website. From here, the cookies embedded in the Facebook pixel can go to work by tracking your website users while they collect information from your various pages.
These cookies will also track users while they navigate your entire website. The cookies can even collect data on how users interact with your customized Facebook ads. Today, Facebook uses a custom audience pixel. This tool can also be used to track conversions while also segmenting your users based on the actions they have taken across your website or custom landing pages.
But first, your law firm will need to establish who is the audience you are trying to reach through your marketing campaign. After this is completed, you can begin to optimize your Facebook ads so that they match your desired demographic.
Many law firms choose to create their own marketing strategies in-house with various results. Some find that a limited client base serves the needs of their firm. Others want to learn more about how innovative marketing practices can expand their practice through digital media.
An additional benefit of the Facebook pixel is that it allows you to view user data and then convert it into tangible marketing strategies. Facebook has created a list of 17 “standard events,” which are actions website users take on your site. Your law firm can also create your own customized actions to be traced.
Here are Facebook’s 17 pixel actions you can trace on your website:
If successful, the implementation of the Facebook pixel into your digital marketing strategy can boost your online presence and attract potential clients to your law firm.
When looking into the implementation of Facebook ads for your law firm, consider the Facebook pixel. The pixel can even help you create more effective Facebook ads because of the data it collects on your current website with embedded cookies. The Facebook tracking pixel can help you target your ads to the right people.
If your law firm is interested in running Facebook ads or creating a Facebook pixel, call X Social Media today at (888) 670-0006.
Published on: 06/26/2020
Once your law firm has a website built, you are ready to begin promoting with content creation. Content such as blogs, landing pages, videos, and other media can promote your firm across the web—to grow your firm’s reach. When looking to promote your law firm to a specific region or group of people, Facebook can be used to send your custom ads to those users’ timelines.
reports that Facebook has amassed 2.3 billion users worldwide. According to Facebook, 1.6 billion of those users are connected to a business on the platform. With so many potential clients available through your law firm’s exposure on Facebook, it presents an opportunity to educate those users about your law firm’s practice areas or mass torts.
By engaging with potential clients on Facebook and Instagram, you will begin to grow your business. Facebook helps law firms grow by allowing ads to be targeted based on:
With so many users across the planet, your law firm will be able to expand your reach to new potential clients in your service area. This can be utilized to your law firm’s advantage, especially when looking to advertise a mass tort campaign.
For instance, your law firm can use Facebook ads to create a custom advertisement that is targeted to match the interests of people who may be affected by a mass tort. This could potentially include a drug, pharmaceutical product, product liability case, etc. By doing so, your law firm can potentially generate more qualified leads with higher conversion rates.
You can also promote your law firm by advertising rich content on Facebook. When using relatable imagery with authentic messages about your law firm, Facebook can become a storytelling medium for your business. These ads can also be used to guide your potential clients to custom landing pages.
Another way to promote your law firm is to incorporate custom landing pages via social media or from your website itself. Custom landing pages can be designed to meet a client’s specific needs using related questionnaires, branding, dramatic images, and more.
A custom landing page is the site that your potential client lands on after clicking on your advertisement. From here, your law firm can filter out leads with a qualification process built into your landing pages. Some landing pages can include questionnaires that relate to a specific practice area or a mass tort campaign. After answering several questions, the potential client can provide you with their contact information.
Custom landing pages are a tool used to promote your law firm that can potentially convert page visitors into clients. These pages also present an opportunity for your law firm to show its vision with custom graphics, messages, or any other content that you would like featured.
An effective way to promote your law firm is by utilizing your own website as well. You can do this by publishing content, which potential clients can refer to for knowledge while viewing your law firm as the expert. For every practice area your law firm offers, your website can include:
These blogs, articles, and web pages can all include specific calls to action to further promote your law firm. Each call to action can be either a link on the web page or written copy within the content.
Your law firm may also consider search engine optimization (SEO) when building your website. Your SEO refers to your website’s search ranking on major search engines like Google. To improve your SEO, begin by creating a new and effective website design. You may also be able to grow your website’s organic search traffic by including popular keywords within your blogs and other web content.
If your law firm is ready to start identifying more qualified leads with Facebook, X Social Media can help. Our team of ad specialists will help you take your vision to social media, with active Facebook posts and custom landing pages that reach potential new clients at scale.
Our Xperts are waiting to discuss your law firm’s advertising goals and budget. To get started, call X Social Media today at (888) 670-0006.
Published on: 06/26/2020
Yes, lawyers are allowed to advertise, but there are several rules and regulations by which law firms must abide. For instance, state and national Bar Associations dictate what exactly a firm can say in specific formats of media. For instance, the American Bar Association (ABA) lists out advertising rules in the ABA Model Rules of Professional Conduct. Rule 7.1 states that lawyers may not falsify their services while advertising.
The ABA’s Rule 7.2 states that lawyers have the right to advertise their services through any media, along with other regulations that address compensation for recommending a lawyer’s services, giving gifts for appreciation, identifying yourself as a certified specialist, and identifying your law firm in ads.
The ruling of Bates v. Arizona State Bar resulted in the Supreme Court determining that legal advertising was protected under the First Amendment, as affirmed by the Legal Information Institute.
There are a variety of ways in which lawyers can advertise, but it is important to note that your state bar association can regulate legal advertising as well. Some common ways for law firms to advertise include:
Your law firm’s website and social media are two great places to begin advertising because they allow you to connect directly with your current and potential clients. By using blogs, videos, social media posts, and ads, your law firm can begin to attract new clients to your business by providing leads with information or services they might need.
Leads could potentially become clients if you utilize inbound marketing to your landing page through social media platforms. When you are trying to attract the right customers to your law firm—such as ones affected by a similar personal injury or mass tort—you should produce relevant content on your website and social media platforms.
Once you have created digital content such as blogs or videos, you can begin to share them across social media, to filter more page visitors directly to your landing page.
Law firms use advertisements for many reasons, one of which likely includes growing their business. The goal of Facebook ads is to do just that—and the features incorporated within Facebook make it simple and effective for law firms to grow their reach online.
When your law firm begins working with Facebook’s interface to produce ads, the possibilities are seemingly endless when it comes to reaching a target audience. That is because Facebook ads allow you to target an audience based on a user’s:
Facebook ads allow law firms to circulate hyper-focused advertisements that reach the right audiences, at the right time. When a mass tort begins scouting participating clients, your law firm can create the Facebook ad and choose the exact locale in which you would like to advertise, which helps your ROI (return on investment).
You can also track how effective your Facebook ads are, instead of doing the guesswork often required by other modes of advertising. Facebook allows you to track how successful an ad is in real time, which you cannot do with print ads or even TV ads. When data is available this quickly, you can make any needed changes to your ad campaigns quickly as well.
Facebook ads also allow you to engage with your target audience. Once a user clicks on your Facebook ad, it can direct them to your law firm’s custom landing page (which can be used to further pinpoint qualified leads). Your firm can also establish credibility via social media (or on your own website) by connecting with potential clients via postings or by using your legal knowledge to answer questions.
Now that you know how lawyers are allowed to advertise, you don’t want to miss this opportunity.
At X Social Media, we specialize in designing and implementing Facebook ad campaigns for the legal industry. Our team of in-house ad specialists creates your ads and your campaigns with your law firm’s vision and approval every step of the way.
To learn more about X Social Media’s Facebook advertising opportunities—and other legal marketing services we offer—call us today at (888) 670-0006.
Published on: 06/26/2020
In marketing, a feedback loop is essentially the process of using potential customers’ responses to ads to determine which ads get results for your business and which ones do not.
Feedback loops have the ability to:
With mass tort marketing, Facebook ads have become a helpful tool that law firms can use to grow their legal practice. The site’s unique user metrics, data analysis, and access to user information allow you to take data-backed action in real-time.
Law firms that are seeking to supercharge their legal advertising results can look to feedback loops as a potential solution. This tool can also help law firms determine an advertising approach to increase their number of qualified clients.
Feedback loops can make marketing more efficient for law firms looking to grow their mass tort practice by focusing on data, monitoring ad performance, conducting routine testing, and more.
Here are a handful of benefits your law firm can enjoy by using feedback loops for mass tort marketing:
The most important goal of mass tort marketing is to determine how many qualified clients turn into signed cases. With feedback loop marketing, you can focus on what matters most by monitoring the performance of your ads.
Feedback loop marketing solutions include in-depth dashboard reporting tools, which helps keep all of your performance data organized. You do not have to switch back and forth between analysis programs to gain insight into the effectiveness of your various ad campaigns.
Law firms can utilize feedback loops across their media channels with Facebook, Instagram, Google, and more. This allows you to arrange ad-tracking data and spending with one solution.
You want consistent ad campaigns across various social media programs. You do not want to send mixed messages about your services to users as they interact with your ads on different social media sites. Unified data collection allows for consistent ad taxonomy to ensure that your message and brand remain the same across all platforms.
Feedback loops allow you to react to data and case costs in real-time, which is helpful for law firms that publish many different ads for mass torts. The user-friendly feedback loop dashboard can also allow your law firm to react quickly to cost-per-lead changes in marketing campaign costs.
Every report that is located within the feedback loop updates in real-time as new case data gets funneled into the system. This can save your law firm time and effort so you can focus more on turning leads into clients.
The moment you publish an ad to a social media site, you want to know whether or not it’s going to reach users, promote engagement, and ultimately increase your bottom line. Continuous testing lets you do that. Feedback looping allows your law firm to test paid media campaigns time and time again while using real-time tracking. This data allows you to identify ads that have the potential to increase your firm’s overall reach.
Spending too much money on acquiring clients can hurt your business in the long run. A feedback loop shows you exactly where your law firm should be investing its marketing money to maximize conversions while also cutting wasteful spending.
Feedback loops allow for quick and easy access with its hosted service and minimal application programming interface (API) connection. For easy access, your law firm can see data on a multitude of devices, including smartphones, tablets, and laptops.
Designed to optimize your end results, the X Social Feedback Loop identifies the best-performing paid media campaigns and ads in your media mix in real-time. This allows your law firm’s overall marketing performance to increase based on actual real-time data, not guesswork.
Fast data feedback helps X Social Media managers wxrk in a nimble, focused environment, which can help save your law firm valuable campaign money.
To find out more about how our Xperts can help, call our team at X Social Media at (888) 670-0006.
Published on: 06/26/2020
Back in 2002, The Boston Globe unleashed a story that highlighted sexual abuse from Catholic priests, which led to a wave of mass torts and class-action lawsuits.
Just recently, in 2019, The Associated Press (AP) reported that a string of sexual abuse cases surfaced against the Catholic Church, which could end up costing the church more than $4 billion in legal fees. When abuse does take place, victims can file a personal injury lawsuit against the church. AP also reported that, in the past two years, 15 states revised their statute of limitations laws to be either suspended or extended. These revisions allow child sexual abuse victims to file a sexual abuse claim against the Catholic Church even if the alleged sexual abuse occurred decades prior.
This is leading to new cases and mass torts popping up across the United States. Until recent years, younger victims of abuse at the hands of either Mormon or Catholic churches could not file a lawsuit if they did not bring up their claim within the statute of limitations, which in many states was two years.
While the First Amendment watches over churches for government intrusion, it cannot hold back sexual abuse victims from bringing up a lawsuit against them. With some states instilling new statute of limitations laws, Mormon and Catholic Church sexual abuse mass torts may continue to spike.
The Mormon church, also known as the Church of Jesus Christ of Latter-day Saints (LDS), has faced its own troubles with sexual abuse cases. Most recently, the Mormon church was handed a class-action lawsuit that claims their church is a “scheme of lies.” Furthermore, a recent report from VICE News found that the Mormon church has funneled sexual abuse claims directly to clergy lawyers only and not to law enforcement.
There have been many mass torts and class-action lawsuits filed against both the Catholic and Mormon churches over the years. In the Catholic Church, over 7,000 priests or clerics have been accused of sexual abuse toward minors between 1950 and 2019.
Back in 2018, a Pennsylvania grand jury determined the Catholic Church protected over 300 priests who were sexually abusing victims. The case also revealed that over 1,000 young victims were identified. The church created an environment that allowed for priests to get away with sexual abuse while the crimes were never reported properly to law enforcement.
When victims pursue a mass tort for sexual abuse against churches, financial compensation may become a source of justice. While money will not heal any deep wounds from sexual abuse, it can help survivors pay for current or future medical expenses they may experience due to the abuse. Financial compensation may also support a sexual abuse victim with pain and suffering or even for damaged personal relationships.
Over the years, there have been some large settlement payouts for victims of sexual abuse in churches. For instance, an archdiocese in St. Paul, Minnesota, paid out $210 million to abuse victims back in 2018, according to NBC News. That same year, the New York Post reported that an archdiocese paid 278 abuse victims nearly $60 million within the past two years. Back in 2015, an archdiocese in Milwaukee, Wisconsin, agreed to a settlement package with 330 sexual abuse survivors. The settlement reached $21 million and also included a $500,000 therapy fund, according to The New York Times.
Settlements over the years against churches have continued to result in massive payout for survivors, as exemplified by the cases mentioned. Ultimately, financial compensation can help sexual abuse victims find justice.
At X Social Media, our legal industry practice uses Facebook to increase your law firm’s number of qualified clients. We also use social media to educate and inform potential clients on new mass torts, such as sexual abuse from churches. Our qualified lead generation program is designed to advertise around mass torts and lead to higher conversion rates. X Social Media can also support your law firm with dynamic content creation, custom landing pages, custom audience creation, and more.
Call X Social Media today at (888) 670-0006 or contact one of our XPerts online with your advertising goals and monthly budget information.
Published on: 06/25/2020
Potential plaintiffs might have less time to file claims or bring lawsuits against the Boy Scouts of America for sexual abuse because the organization filed for bankruptcy. There are about 300 lawsuits against the Boy Scouts of America from now-adult men who claim that they were sexually abused while in the Boy Scouts.
In the past, the statute of limitations of each state controlled how much time a person had to file a sexual abuse lawsuit. Often, the deadline is only a few years. The deadline would pass without the people responsible for sexually abusing children having to answer for their actions. A child cannot file a lawsuit, and many children did not tell their parents about their abuse—or they were not believed when they (tragically) did inform their parents.
In response to the public outrage about the Catholic Church and other large organizations getting away with protecting these sexual predators, some state legislatures passed laws that allow some sexual abuse victims to sue their abusers years later—when the victims became adults. For example, the New York State Senate passed the Child Victims Act, which opens a “look-back window” that allows victims of childhood abuse one year to pursue justice. Many victims finally get a chance to hold abusers accountable.
Some groups, like the Boy Scouts, relied on their liability insurance to pay claimants who alleged sexual abuse. Eventually, the insurers refused to cover subsequent claims, saying that the insurance policy required the Boy Scouts to notify the insurance company of potential claims. Insurers say that the Boys Scouts was aware of the sexual abuse but did not provide the required notification of events that could lead to liability claims.
Without the liability insurance coverage footing the bill for the sexual predators within the youth organization, the Boy Scouts has to pay litigation costs and out-of-court settlements out of its own funds. The entity had revenues exceeding $285 million a year, based on a recent tax return—according to National Public Radio (NPR) reporting. The organization’s total assets are more than $1.4 billion. Local clubs and related groups have around $3.3 billion in assets.
NPR states that the Boy Scouts of America filed for bankruptcy and set up a trust fund to pay claimants. As with any bankruptcy case, creditors will have a deadline by which they must submit claims to the court. Depending on the deadline the court approves, a sexual abuse victim might have less time than he might otherwise have to bring a formal claim for compensation.
The Boy Scouts filed a Chapter 11 bankruptcy. There are several different types of bankruptcy, and each kind has different rules. Under a Chapter 11 bankruptcy, the debtor (the Boy Scouts, in this case) gets to spread out its payments to creditors over time. The Boy Scouts can reorganize its business and stay open during this process.
The National Chair of the Boy Scouts of America, Jim Turley, acknowledged in a public letter to people who were victimized while in the Scouts that some volunteers and employees ignored the organization’s procedures or looked the other way. Turley called these acts heinous and unforgivable. NPR reports that he said that the Boy Scouts “failed the very children [they] were supposed to protect.”
Turley expressed outrage at the actions of those volunteers and employees and apologized to the victims. He said that the organization is setting up a trust fund and urged victims to file claims for compensation.
Mass tort lawyers can help to get the word out to potential plaintiffs that there is a compensation fund, and they have only a limited time to file claims. If a victim does not file a claim by the deadline, there might not be sufficient funds remaining to pay compensation. Also, the Boy Scouts of America could dissolve the organization—even though only they filed a Chapter 11 bankruptcy case.
We can design and build a marketing campaign that goes after potential plaintiffs who might have a sexual abuse claim against the Boy Scouts of America. Time is critical because of existing statutes of limitations and similar time limits or “look-back windows”—like that of New York’s.
X Social Media is an advertising agency that specializes in Facebook and Instagram marketing strategies and implementation. We can create original content that educates the public about the Boy Scouts’ trust fund for claimants and guides potential plaintiffs to your website.
We help lawyers all across America grow their law practices through targeted advertising. Whether you want to generate brand new leads or market to entirely new demographics, we can help.
At X Social Media we take pride in delivering top-shelf service to our clients. Every client has a Dedicated Digital Marketing Manager—your Xpert—who works directly with your firm. Our work can capture information about leads and direct interested individuals to your website, or a landing page we can create for your specific mass tort case.
Call us today at (888) 670-0006 to get started.
Published on: 06/25/2020
If your law firm is just starting out with social media, such as Facebook or Instagram, you may ask yourself, “Do Facebook ads really work for lawyers?”
The answer is yes.
There are about 214 million Americans who use Facebook. That is a large percentage of the entire U.S. population. Because there are so many Americans using Facebook on a regular basis, it presents a great opportunity for law firms to advertise their practice while educating current and potential clients.
Per the Facebook Help Center, a user’s activity will influence when they are seeing ads from an advertiser on Facebook which could potentially benefit your law firm. Facebook shows ads to users that they feel will interest them based on:
Lawyers can tailor their ads to these three stipulations that Facebook uses when dishing out ads across a user’s timeline. But before you begin running ad campaigns, you need to ensure that your law firm’s Facebook page is regularly posting rich content. Blogs are a great tool for law firms as they can educate and promote clients on your practice.
You can also boost a Facebook post, which could include a blog from your law firm or other marketing content. By boosting a post, your law firm may gain more exposure for your content while also potentially reaching new audiences in various locations, depending on where your target location is set.
Facebook ads are focused on targeting users based on their demographics, location, and interests. When you run a Facebook ad, you can choose the exact location in which you are looking to promote your law firm. From there, you can identify a specific age group, gender, languages, and other details about your target audience.
Lawyers can also advertise with Facebook based on a user’s interests. This means you can target your ads directly to people who may potentially need your legal services based on your practice areas. You can even identify where you would like your ads to be placed on Facebook, such as on a timeline or with Facebook Page Stories.
Your Facebook ads should be as entertaining as possible, as social media users typically use it for entertainment purposes. The tone of your ads is also key, along with the content type you are promoting. When running a Facebook ad, look for trends in how users engage with your ads.
Above all, Facebook ads should include a message, a benefit, and a call to action. You will want the user to take the next steps by either calling your law firm or by filling out a contact information sheet to get the on-boarding process started. You should keep branding, marketing, and sales tactics in mind when you release an ad campaign.
Videos and optimized images will also help your Facebook ads stick out and become more memorable to a user. Per a Facebook for Business post, Facebook even provides access to millions of stock photos that can potentially help more users connect with your ads.
Facebook ads can potentially help your law firm with both prospecting and building new audiences online. Additionally, Facebook’s Custom Audiences created from customer lists allow lawyers to connect with users who have already shown interest in their firm through social media. From there, lawyers can start to retarget their audiences with new marketing content. Once you pick a specific audience you want to target with ads, you can begin to use Facebook for both retargeting and prospecting. With the right audience in mind, you can begin to run appropriate Facebook ad campaigns that connect with them.
Facebook ads do work for lawyers. To learn more about all the advertising possibilities for your law firm with Facebook ads, contact X Social Media today. One of our main goals is to help your law firm get more qualified leads by using Facebook ads.
Not only can we help lawyers find their right target audience with Facebook ads, we can also assist with content creation for your social media accounts. Even if you do not have a Facebook page, X Social Media will create one that is tailored to your law firm with custom landing pages. Call an X Social Media Facebook Xpert today at (888) 670-0006 for more information.
Published on: 06/25/2020
Facebook reviews are important because of the power they have on influencing how other people conduct business. People who interacted with your business have the chance to convey their experience to others by leaving a review on this social media platform.
Positive or negative, Facebook reviews can make or break your commercial goals. With millions of Americans logging into Facebook every day, a Facebook review can be their first impression of your business and determine whether they will follow through with your services.
Facebook allows business owners to report written reviews that they believe do not accurately represent their services. However, in the event that a business’s overall star rating is low, there is not much they can do. For this reason, some businesses forgo having Facebook reviews altogether.
When it comes to researching a product or service, more people are turning to their smartphones than ever before. According to an article published by Forbes in which they surveyed Facebook users, 84% of participants reported that they trust online reviews just as much as personal recommendations.
Customer satisfaction with your firm is easily conveyed to others through the Facebook review process. Leaving feedback—whether positive or negative—is a voluntary action that consumers take to evaluate a business. With Facebook, consumers can leave a written review and/or apply up to five-stars rating their experience.
Facebook prominently displays the reviews, making it essential that your page is closely monitored for this important form of customer feedback. Positive reviews identify what you are doing right, and negative reviews alert you to potential issues with customer service. Addressing a negative review immediately is a proactive approach to protecting your firm’s reputation.
Understanding the rationale behind a negative review is not always easy, and some negative reviews can be either inaccurate or unfair. Recommendations and reviews for businesses must follow the Community Standards set by Facebook.
Violating Community Standards can result in the review or recommendation being removed from your page by Facebook.
No matter where you are with your firm’s Facebook page, we can help. From establishing a page to enhancing what already exists, X Social Media can work to meet your business goals.
Our team works with clients throughout the United States. Our focus is on the creation of Facebook and Instagram advertising that reaches and resonates with clients searching for legal assistance in mass torts.
Some of the tasks our team can perform include:
At X Social Media LLC, our team develops authentic content designed to generate leads for your firm. With approximately 214 million Americans on Facebook, having your law firm present in the online market is of crucial importance. In the digital age, if you are not present on social media, you risk being inaccessible to thousands of potential clients.
Facebook reviews are important when it comes to attracting new clients. The increased reliance on social media reviews for finding products and services are transforming the way we view online marketing.
With more than 300 clients and over 33,000 leads generated, X Social Media, LLC takes great pride in the individual attention we give each client. Each account has an account manager to give your business the attention it deserves.
Account managers begin by listening to your goals and needs, then relay this information to a team dedicated to integrating your brand, creating landing pages, and implementing advertising strategies specific to Facebook audiences.
Facebook is one of the most widely used social media channels. Do not let your competition pass you by. Contact X Social Media, LLC now to start utilizing Facebook to attract new clients today.
To speak with one of our Xperts, call us at (888) 670-0006.
Published on: 06/25/2020
As a form of marketing, Facebook advertising is effective for lawyers as part of a greater strategic plan to reach potential clients. According to Facebook, there are 50 million active business pages that receive over 2.5 billion comments each month alone. Forbes reports that this number is only expected to increase as time goes on.
What this information tells us is that digital marketing is booming. To reach a wide number of prospective clients, many law firms are establishing themselves on various social media with promising results.
Facebook has features that make itself more conducive to online marketing than other social media platforms.
Some of these advantages include:
With 81% of the U.S. population being active on Facebook, this audience is too large to ignore. While you may have your own personal Facebook page for keeping in touch with friends and family, a business Facebook page has its own place in the social media world.
You may have a law firm that seeks to help claimants participate in mass torts. While you may be ready to go to court and fight for justice, you may be facing one problem: your law firm is not getting the desired results from your current marketing strategy. To expand your client base, you should consider having a social media presence. In the digital age of smartphones and round-the-clock internet access, most users get their information from online sources.
The Pew Research Center reports that only 10% of adults do not use the internet, meaning that an overwhelming population relies on the web for a majority of their services and information. While you might see results by advertising on the radio, print media, and cable television, these traditional marketing trends are slowly on the way out.
When making the decision to work with a digital marketing agency, here are some elements you may want to consider:
When you partner with X Social Media, you can take the first steps towards connecting with the public and establishing your online presence.
At X Social Media, we help businesses by targeting—and retargeting—audiences seeking information about your services. By working with you, we identify key information relating to your desired demographic and then develop new ways to create advertisements that resonate with them.
Our team uses a variety of social media marketing techniques to promote your law firm’s online presence.
Our goal is to turn your everyday Facebook user into a client for your firm. If you are looking to increase your clientele, you could benefit from working with X Social Media.
When Facebook first started in 2004, it was difficult to imagine the impact the platform would have on advertising and business visibility. Today, Facebook welcomes approximately 500,000 new users every day, with as many as six new profiles added every second.
These stats are often overwhelming to those who only use Facebook for personal use. At X Social Media, we know how to streamline Facebook advertising campaigns that target potential clients for mass tort litigation.
The complexity of reaching target audiences in a geo-specific area can be difficult to do without working knowledge of Facebook’s algorithms. Thankfully, our team provides Facebook advertising services designed for your local audience.
Facebook users in and around your specific area may not realize they could participate in a mass tort case for example––let alone know that it even exists. Using Facebook ads to educate users about class action lawsuits is just one of the many ways you can begin investing in your marketing plan.
X Social Media has expert industry knowledge to utilize your advertising dollars to reach more people. Our goal is to generate content that results in quality leads for you.
As a lawyer, you have enough on your plate by serving your local community. You may not have the time to navigate the ever-changing social media world or develop an in-house marketing strategy. When you work with our team, you can leave that to us.
To learn more about how X Social Media can take your Facebook account from just a page to an important marketing tool, contact us today at (888) 670-0006.
Published on: 06/25/2020
The Food and Drug Administration (FDA) is a federal government agency that plays an essential role in mass torts. Many of the items that become the subject of mass tort lawsuits fall under the regulation of the FDA.
The FDA’s job is to make sure that products that get sold in the United States are safe for consumers in the following categories:
The FDA is supposed to regulate how companies make, market, and distribute products.
The FDA can request that a corporation issue a voluntary recall of an item if the company:
If the corporation refuses to issue a voluntary recall and correct the problems with the product, the FDA can issue a formal recall.
You can glean a wealth of information about a product from this FDA database: “Recalls, Market Withdrawals, & Safety Alerts.” Using the search bar, you can look up items that have been the subject of past recalls.
Upon finding that a product has been recalled, you can review the following information:
Here is an example of an FDA recall:
Date of Recall Publication: 1/10/20
Brand Name: LIFEPAK 15
Product Description: LIFEPAK 15 monitor/defibrillators
Product Type: Medical Devices
Recall Reason Description: Failure to deliver a defibrillation shock after the
“Shock” button on the keypad is pressed
Company Name: Stryker
By clicking on the link in the recall, a reader can get far more information about the situation. For example, in the LIFEPAK 15 recall, the company announced that it issued a “voluntary field action” on some of the units.
Stryker notified specific LIFEPAK 15 customers about the problem and explained a possible cause. Stryker is replacing the keypads. The company urged customers to perform routine daily testing of the device to ensure that it works correctly before and after the keypad replacement.
Stryker provided contact information for people who have questions for the company. The corporation also gave the details a person would need to report adverse reactions or events to the FDA.
This is a perfect example of the role the FDA plays in mass torts.
When a lawyer learns about a problem with a product, whether from clients, the news, or some other source, they can perform a search on the FDA website to gather more information relating to that item. This is why the FDA plays a vital role in mass torts. When a company continues to make and sell products with known problems, they put themselves at risk of financial liability for any ensuing damages.
A mass torts lawyer can also stay ahead of the curve by regularly checking the FDA website for reports of problems with products before the competition. It can be an advantage to be one of the first law firms to advocate for people who get hurt by a harmful product.
The FDA requires that the information on its website is accurate and has a scientific basis. The reports also contain some background information on how the issues developed.
Such data is useful in a trial when establishing causation and liability. In addition, a savvy mass torts lawyer will include FDA information when informing the public about a harmful product and advertising for new plaintiffs. The mass torts lawyer who uses FDA data gets to speak with authority rather than relying on general assumptions. It’s clear that the FDA plays an important role in mass torts.
You have a business to run and a caseload to manage. Advertising and marketing for mass tort plaintiffs can take an outrageous amount of time if you try to do this on your own.
X Social Media is an advertising agency. We specialize in Facebook and Instagram marketing because your target demographic scrolls through those social media venues frequently. We can grab their attention and direct their interest to your law firm’s website through our customized landing pages.
Call us today at (888) 670-0006 to find out how we can help you grow your business.
Published on: 06/25/2020
The right digital marketing agency can help your law practice bring in more clients. The wrong agency will merely waste your money and possibly damage your professional online image.
When you want to grow your law firm business, you probably have little time to devote to online marketing tasks. You know that digital marketing can increase your client base, but you did not go to law school to do advertising or marketing work.
It can help if you know how to choose the right digital marketing agency that will be the right fit for you and your goals. Here are some suggestions of things to look for when trying to find the right digital marketing agency.
Just as you would not go car shopping without knowing what vehicle best suits your lifestyle, you would not begin working with a digital marketing agency without knowing what your end goals are.
Some law firms want an agency that can develop a digital marketing strategy, build them a website and Facebook page, manage their advertising, create graphic designs, and write ongoing original content. Another lawyer might already have an online presence but want help targeting a specific mass torts audience. Before reaching out to an online advertising company, think about what services you need first.
You need to know how much you can spend before you talk with an advertising or marketing agency. By telling the organization upfront how much you are willing to invest, they can let you know what they can do for you based on your budget.
You can find a mountain of internet marketing agencies online. Rule number one is that if you cannot find the agency in a Google search, then no one would be able to find you online if you work with that company. A good digital marketing agency will always be visible.
Make a list of the marketing agencies that promote themselves well online, then be ruthless in striking contenders off of the list. Working with an efficient agency could mean the difference between having a handful of clients versus an extensive client base.
Pay close attention to what you think and feel when you deal with each agency on your shortlist. If the agency’s contact person makes you feel as if you are a low priority, strike through that company’s name on the list.
Go to the agency’s website. Ask yourself what vibe the agency website creates. The online marketing website should pique your interest and provide the information you are looking for. The agency should present itself as highly knowledgeable, competent, and professional.
A legitimate digital marketing agency will, justifiably, be proud of its work and track record. The agency will want the world to know about its team and accomplishments. You should be able to put a face to the name and understand each person’s role.
If there is little, if any, information on an agency’s website about who works there and the functions they perform, you may be looking at an inexperienced marketing team who may not fulfill your expectations. The right digital marketing agency will showcase their achievements to demonstrate their ability to get you the results your firm needs.
Anyone can set up a basic website and claim to be a marketing agency. Some people have multiple pages, all claiming to have expertise in many different fields. If you could peel back the veneer, you would find that some of these people are making it up as they go.
You went to school for a long time to become a lawyer, and you worked long hours to build a law practice. After all that sacrifice, you deserve a digital marketing agency with the skills and experience to promote your online presence.
At X Social Media, our mantra is that we consistently deliver exceptional service to our clients. Every client has a Dedicated Digital Marketing Manager whom the client can contact directly with questions or ideas.
We have a vibrant, growing team of smart, talented people who love to help law firms grow. We get excited about designing the tools that will help you succeed in today’s market. Our advertising agency specializes in Facebook and Instagram marketing to bring your message to your target audience.
Call our X Social Team at (888) 670-0006, to find out how we can help your law firm thrive.
Published on: 06/25/2020
Personal injury law and mass tort law include different processes and lead generation. However, moving from practicing personal injury to mass tort law really only requires you to broaden the scope of cases that you are willing and able to add to your roster. If you do choose to make the leap into mass torts, there are several low-cost, highly-effective routes by which you may be able to attract clients.
Consolidating multiple client cases into a single mass tort has benefits for both you as a lawyer and any clients that join your mass tort lawsuits. From your perspective, a mass tort:
Your clients will also see several benefits from your status as a mass tort lawyer, which is why all personal injury lawyers should consider becoming mass tort lawyers. These benefits may include:
There are nearly countless reasons why a mass tort may be necessary. Should you choose to equip yourself to represent plaintiffs in mass tort lawsuits, it could open you to accepting cases that you previously did not.
You will determine which mass tort lawsuits are relevant to your client base, as your firm begins representing mass tort plaintiffs. According to the individual characteristics of mass torts, the necessity for a mass tort may vary by your firm’s region, ideal clientele, and other factors, but the prevalence of tort lawsuits is why all personal injury lawyers should consider becoming mass tort lawyers. Some forms of mass tort include legal action over:
These are just a few of the possible case types you may find your firm trying as you begin your time as a mass tort lawyer.
Considerations that you will have to make as a mass tort lawyer include:
Considering that social media is a crucial element of any effective digital marketing campaign in this day and age, your practice will need to formulate a social media marketing plan. This will allow you:
Advertising your practice on Facebook and Instagram may produce substantial returns in terms of new clients interested in mass torts, which is why all personal injury lawyers should consider becoming mass tort lawyers. Benefits of these social media platforms include:
Marketing specific mass tort cases (and your law firm more generally) on platforms such as Facebook and Instagram is—simply put—the wave of the future in legal advertising. Do not miss the wave.
Our team of social media marketing aficionados will work within your budget to formulate and implement a digital marketing strategy that shines a bright light on your firm’s value proposal to prospective clients.
Some of our offerings include:
Do not allow your firm to fall behind because you are not taking advantage of the potential of social media marketing. Call our team at X Social Media today at (888) 670-0006 to learn more about our vision for your practice’s continued success. Wxrk with us today!
Published on: 06/25/2020
Law firms may benefit from multiple advertising approaches, and social marketing—including advertising on Facebook and Instagram—is among the channels that may help your firm attract new clients and increase awareness of your firm. The types of ads lawyers should use, such as Facebook and Instagram ads:
Social platforms are one of the truest direct-to-potential-client channels for marketing specific torts, class action lawsuits, and your firm more generally.
As digital advertising spending rises, businesses of all sizes and functions are realizing that digital marketing is the way of the future—and the present. Even large corporations with far more money to spend on marketing than your firm are increasingly migrating away from traditional means of advertising.
There are several reasons why television, print (such as newspapers and magazines), radio, billboards and other means of advertising that once dominated marketing have become increasingly less appealing. Some limitations of these media include:
Digital media—and the advertising that you can place on digital outlets—take all of these limitations and turns them on their head.
With traditional advertising, you generally do not know exactly what returns for which you are paying. Digital advertising—especially ads deployed on sophisticated marketing platforms such as Facebook—provide you far greater insight into your advertisements’ performance.
Some of the general benefits of allotting your marketing dollars to campaigns focused on digital platforms include:
Listeners are abandoning AM and FM radio for a variety of reasons. Newspaper revenues and circulation are down across the industry, according to the Pew Research Center. Social media user bases continue to grow, however. The types of ads lawyers should use are all linked to social media. The path for your firm’s marketing efforts is clear: go digital.
It is the rare law firm that can apply in-house advertising that is as effective as the services they could receive from digital marketing professionals. Facebook, Instagram, and other platforms for digital marketing are effective, but crowded. Without the help of those who are intimately familiar with the best advertising practices on these platforms, your firm’s ads could get lost in the weeds.
Advertising professionals can maximize the tools available (through the likes of Facebook and Instagram) to drive your customer conversions.
Facebook is among the digital platforms that should be an integral part of your firm’s digital marketing strategy. Tools that Facebook offers include:
Facebook represents one of the most densely populated, attention-holding platforms in all of the digital ecosystem. It is a platform that you must advertise on if you hope to remain at pace or ahead of your competition.
Our team of Xperts will help you move social media users through your funnel into conversions by:
We are familiar with best practices for marketing law firms on social media, and the process of moving social users from platforms such as Facebook and Instagram to your website.
To find out more about the types of ads lawyers should use, call our X Social Media team at (888) 670-0006 today. Ask your Xpert about our Feedback Loop technology which enables us to advertise based on real-time conversions.
Published on: 06/25/2020
A dynamic ad target allows a platform to direct your advertisements towards internet users based on various criteria. These criteria may include:
Ad targeting allows your advertisement to reach a narrower base of internet users that may be more likely to respond to the service that you offer. As a law firm seeking clients for a mass tort or your firm in general, targeted advertisements can be an invaluable resource.
Gone are the days when it was necessary to take out an advertisement in a newspaper or magazine—or on a radio or local television station—to reach an untapped audience of potential clients for your firm. Those advertising methods represented casting a vast net based solely on:
While factors such as one’s geographic location may still be relevant to your marketing efforts, means of targeting potential customers are far less crude than they once were. Digital advertising targeting through platforms such as Facebook take far more information about a user into account, such as:
Often, your law firm may want to target a specific demographic, whether for a mass tort or another purpose. For example, a mass tort based on a defective blood pressure medication may generally appeal to an older demographic, to which you would want to dedicate more of your marketing budget.
The ability to use dynamic ad targets is just one of the many reasons why marketing your law firm on social media could provide a significant boost in quality plaintiffs for your law firm.
Social media offers your firm a number of benefits in addition to targeted advertisements. Some of the perks of social media marketing include:
It is in most law firms’ interest to adopt the ways of digital marketing—and social marketing in particular—as the popularity and functionality of social media platforms such as Facebook and Instagram continue to expand by the day.
As a lawyer, your professional responsibility is to know the law. Generally, it makes sense for a law firm to turn to digital marketing professionals to deploy the most effective, cutting-edge digital marketing practices in service of your firm.
In order to catch the attention of users on social platforms (such as Facebook) that are increasingly populated by advertisements, rely on those who can deploy your firm’s message with intelligence.
Our team at X Social Media consists of:
We will aim to boost your client conversions by:
Our team of Xperts will work with you and your team to move digital users through your funnel and convert them into clients. To find out more about how our Xperts can help your firm expand their reach, call our team at X Social Media today at (888) 670-0006.
Published on: 06/25/2020
Yes, advertising on Facebook is legal. Not only is it legal to advertise on Facebook, but Facebook advertising is one of the most effective means of digital advertising today. Any business can benefit greatly from a strategic approach to Facebook advertising (and Fosocial media advertising more generally).
The digital space is the modern advertising frontier, but as was the case with geographic frontiers of the past, the word has gotten out that there is gold to be mined. As a result, the digital advertising landscape is increasingly crowded and competitive.
The presence of an increasing number of players in the space is not a reason to avoid digital advertising (including Facebook advertising) completely. Such a decision would be a massive missed opportunity to gain client leads. Instead, you should focus on deploying a digital marketing strategy that is smart, efficient, and ultimately effective.
Marketing your business on Facebook provides several benefits when compared with digital advertising more broadly. Some of these include:
Facebook users have already provided a plethora of information to the social platform about:
The platform stores this information for advertisers to benefit from choosing relevant demographics when advertising on the site or using their Business Manager function. Facebook offers advertising services that extend beyond your presence on Facebook alone, such as the ability to retarget an audience.
Many of the details provided by Facebook users are available to you in a completely legal manner— which minimizes the trouble that most marketers face: learning more about the potential customer who views their advertisements.
Facebook’s analytics-focused tools provide valuable information about who has interacted with your ads, how long those interactions lasted, whether the interactions led them to your business page or company website, and more.
It is critical that you partner with those who know Facebook’s best advertising practices in order to harness the above benefits. There are simply too many potential customers on Facebook not to tap into the social network with every resource you have at your disposal.
According to Facebook’s in-house metrics from the third quarter of 2019 earnings presentation, there were 189 million daily users in the United States and Canada alone, while 247 million logged on each month. Depending on the reach and nature of your company, you may be interested in the fact that nearly 2.5 billion global users logged on each month.
Your business may be missing out on revenue if you do not have a well-planned, consistently-executed approach to marketing your business on Facebook. Even a local business may have a better chance of reaching a potential customer across town through Facebook than through traditional marketing means. Some of the reasons for this are that:
To reiterate, it is completely legal to advertise on Facebook. Facebook is set to remain among the most popular and densely-populated social platforms well into the foreseeable future. Start creating or revamping your Facebook marketing strategy now to maximize your customer base and business revenue.
The population of Facebook is much more than a mere subset of America. You can focus your advertising on a large demographic that will share the unique circumstances for which you are looking. Some of the business types that may see significant returns from Facebook advertising include:
Regardless of what you do, Facebook advertising holds a lot of promise for lead generation and growth.
We serve all businesses, but take special pride in serving the legal industry, which provides essential services to all Americans in their times of need. We provide several benefits to our clients, including but not limited to:
We will work with you to formulate and implement digital marketing strategies that reflect and benefit your company. Call us today.
Your company may not be doing all that it can to identify, target, and convert online users of Facebook, Instagram, and the internet more broadly into clients. Call X Social Media today at (888) 670-0006 to speak about our digital marketing vision for your company.