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The X Academy Learning system is a 12 Lesson Interactive Class designed to teach you all aspects of creating a successful Lead Generation Campaign on the Facebook Platform.
X Social Academy Website

With Completion of the course, Certified Graduates will have the know how and capability to Manage all of the Firms Facebook Campaigns. Each Class contains the Live training session, Copies of course materials, support links for further review, and Lesson Exams to confirm knowledge of the lesson topic.

The Academy is capped off with a Personal Live 1 on 1 session where our Facebook Advertising Expert will review your campaign set up and review the current statistical response, offering training and tips for improvement moving forward. (Live 1 on 1 sessions are available throughout the course at a 50% discount for current students.

Replays are available for review at anytime. Check back quarterly for updated media to keep up to date with new information and changes on the Facebook Platform.

Why Choose Us

• Live Training Sessions
• Student Support Group
• Access to Course Materials
• Productive Lesson Assignments
• Replays Available for Review

Your intention might be general, like increasing your client base and law firm revenues. Some law firms want to target specific new clients, like people who got harmed by exposure to asbestos in the workplace.

How Facebook Ads Send Traffic to Your Law Firm Website

If you already have a Facebook page, a social media advertising agency could update it to work better for you. At our agency, we can upgrade your existing Facebook page or build a new one for you. We create custom landing pages for each of your marketing campaigns.

For example, you might want to go after clients with possible claims for harm from Round Up, Invokana, or the shingles vaccine. You do not have to confuse the reader by having all three of these separate topics on one landing page. We can make a unique landing page for each of the three subjects.

We use eye-catching images that attract attention. Once we capture the reader’s interest with graphics, we can educate the individual about the type of lawsuit. We might share information about symptoms, complications, and causes of injuries from defective products.

The Facebook landing page can then capture the prospective client’s contact information to make it easier for you to convert the person from a lead to a client. We can prescreen leads so that you do not waste your time on people who do not qualify for the litigation. We can ask a few simple questions in a user-friendly format. The prospects who are eligible can get sent to your law firm website.

The Benefits of Facebook Ads for Attorneys

Unlike traditional advertisements in media, like newspapers and television, Facebook ads offer great flexibility at a lower cost. Traditional ads do not prequalify potential clients or gather their contact information for you.

We track the results of Facebook marketing campaigns with precision so that you always know what worked best. It is guesswork to try to correlate traditional marketing methods to results. You merely know that you spent a certain amount of money on some ads. After that, your business either increased or it did not. Any change to your client base could be from an unrelated cause.

You can target a narrow niche or cast a wide net with Facebook ads for your law firm. You might want to go after one manufacturer of one model of a chainsaw, or you might want to let the world know that your law firm merged with another. You can tailor your Facebook ads to create a perfect fit for your goals.

We Help You Create Facebook Ads That Do Not Look Like Marketing

Depending on your area of practice, you might generate lots of new leads by giving away information for free. That might sound counterintuitive, but people trust companies that help them without asking for anything in return. You can build your brand as a law firm that cares about people and wants to help them.

When you share information that people can find useful, they are likely to stay on your site longer. So that potential clients can get more information, your Facebook ad can send them to your law firm’s website. At that point, potential clients may already feel as if they have a relationship with you.

Why Facebook Ads Work

According to the Pew Research Center, about 70 percent of American adults are on Facebook. That number has remained constant since 2016. Facebook leaves Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and Reddit in the dust when it comes to daily users. Nearly three out of four adult Facebook users visit the social media platform at least once on a daily basis.

Many businesses find Facebook ads to be an effective marketing tool because their audience is already there. You do not have to go out in search of your intended market. You merely need to tap into that audience with targeted ads that make the most of Facebook’s guidelines and algorithms.

Facebook provides useful information about the demographics of its users, such as their gender, age, level of education, personal traits, interests, and ad preferences. The more you know about your intended audience, the more effectively you can reach your desired market.

How to Use Facebook Ads to Your Law Firm’s Advantage

When you put your name out there to the public, you want to look professional. An ad that looks amateur can damage your law firm’s reputation. Working with an advertising agency that specializes in helping lawyers grow their practices can help you project the image you want.

At X Social Media, we want to help you reach your goals of financial success. You can call us today at (888) 670-0006 to get started.

Yes, social media can help grow your law firm. Having a presence on social media can help to create your brand identity, get the word out about your law practice, and develop relationships with potential clients.

You might already be on social media as an individual, but not yet feel comfortable using this tool to increase your business. Here are some of the reasons you might want to consider taking advantage of social media to generate more clients:

You Do Not Have to Become an Expert in Marketing

You went to law school to practice law, not spend your time learning about marketing, algorithms, and computers. You might worry that if you try to make a splash on social media for your law firm, it might look amateur and do your reputation more harm than good.

No worries. There are advertising agencies that specialize in social media as a means of helping businesses become more successful. You tell us your goals and the types of clients you want to attract, and we can take it from there.

Your Potential Clients Are Already on Social Media

Americans use social media on their cellphones, other mobile devices, and computers, so your message can get seen whether people are at home or on the go. The Pew Research Center says that nearly 70 percent of American adults use Facebook. Instagram is at 37 percent, but on the rise, while Facebook’s numbers have been steady for several years.

Not too long ago, if a person wanted to find a lawyer, he grabbed the nearest phone book and looked through the attorney ads. If he did not have a phonebook handy, he would have to wait until he found one to look up a lawyer and the telephone number.

A potential client can easily find a lawyer who has a prominent social media presence, regardless of the day of the week, time of day, or where the individual is at the moment. Your contact information can be available immediately to the public.

Social Media Ads Can Be Nimble and Up-to-the-Minute

Unlike advertising in prior decades, social media advertising can get changed whenever you decide to modify the message. For example, you might target harmful prescription drugs for a while and then launch another type of mass tort campaign after you learn about a new defective product. You can run multiple campaigns for different kinds of lawsuits.

Targeted Social Media Advertising Helps You Spend Less Money to Reach Your Audience

Back when advertising was in print or on the radio and television, law firms had to pay a lot of money to get their message out to the entire public so that they could reach the people they wanted to attract as clients. Thanks to algorithms on social media platforms, you can get the results you want without having to waste money on irrelevant portions of the market.

Social Media Can Be Interactive

“Old school” advertising was not a conversation. Agencies had to shout their message and hope that the right people heard it.

Social media offers two-way communication. When a potential client can interact with you or your message, the individual can feel more connected and engaged. This feeling can increase the likelihood of that person converting from a lead to a client.

Facebook and Instagram allow people to ask questions, post comments, and get feedback right away. You can learn more about your target market, which can help you fine-tune your marketing campaigns.

Social Media Can Be a Rich Source of Information for Your Clients

Unlike traditional marketing, which could only present some catchphrases and slogans for the potential client, social media allows you to provide a wealth of information about your law firm. You can anticipate the questions a prospective client might ask and answer those issues. This approach can make it convenient for a client to decide to hire you because they do not have to wait until business hours to contact your office.

Social media advertising highlights your law firm on platforms where your potential clients are already spending their time. Using an advertising agency that specializes in social media can give you the freedom to devote your attention to your law practice instead of marketing.

X Social Media would love to talk with you about how we can help your law firm grow. If you want to find innovative ways to attract people to your law firm through pre-qualified leads on Facebook, call an X Social Media Facebook Xpert today at (888) 670-0006.

The makers or users of asbestos products can be liable when people develop mesothelioma or other forms of cancer from asbestos exposure. Experts say that public health organizations across the globe failed to protect the public, allowing cancers from asbestos exposure to claim millions of lives.

Since the 1970s, companies that mine, process, and distribute asbestos or make products containing asbestos have been the subjects of a multitude of lawsuits from people harmed by this substance. By the year 1991, legal experts estimate that there were 115,000 personal injury cases pending in state and federal courts across America for asbestos exposure injuries.

Mesothelioma and other asbestos cancer lawsuits continue to get filed today because it takes decades for these deadly diseases to develop after asbestos exposure. Also, people still get exposed to asbestos today.

An Overview of Mesothelioma

Mesothelioma is a type of cancer that tends to target the outer layers or linings of internal organs in the abdomen and chest. Asbestos exposure on the job is the most common cause of mesothelioma. Additional potential risk factors of asbestos exposure and cancer include living near an asbestos mine or factory and living with a family member who experiences asbestos exposure in the workplace.

It can take 20 to 60 years or even more for mesothelioma to develop. You cannot escape the risk from exposure by the passage of time. With some other forms of cancer, like lung cancer, a person can reduce some of the chance of developing cancer by stopping smoking, for example. Once exposed to asbestos, however, the risk of mesothelioma does not decrease.

Additional Diseases That Asbestos Exposure Can Cause

The link between asbestos and cancer risk has long been established. Exposure to asbestos can cause other forms of cancer in addition to mesothelioma. The American Cancer Society reports that people exposed to asbestos on the job face:

• A higher risk of lung cancer. It usually takes at least 15 years for lung cancer to develop from asbestos. Smokers with asbestos exposure have an increased risk of lung cancer that is higher than the two separate risk factors combined.
• A higher risk of ovarian cancer and cancer of the voice box (larynx).
• A risk of developing asbestosis. Asbestosis can be debilitating, even fatal. Asbestos fibers can get inhaled while on the job. The inhaled fibers get stuck deep in the lungs and irritate the lung tissue. As an immune response, the body creates asbestos bodies (similar to pearls forming around a grain of sand in an oyster). An accumulation of asbestos bodies can interfere with breathing.

Asbestos exposure can also cause scar tissue, fluid buildup, and other conditions in the lungs that make it difficult to breathe.

The Discovery of Asbestos Dangers

Asbestos used to be much more widely used in construction, roofing, shipbuilding, car parts, and many other products and industries than it is today. Asbestos was a popular insulation and fireproofing material for many years.

People started to notice in the early 1900s that people who breathed asbestos on the job tended to develop lung scarring. Few laws protected people who got harmed by dangerous products then, so little changed about the use of asbestos.

After 1950, the medical community realized that asbestos could cause cancer. It became illegal for construction companies to use asbestos when constructing houses and other buildings. Also, laws prohibited the use of asbestos for insulation and many other products.

How People Get Exposed to Asbestos Today

Although new construction cannot use asbestos, the law does not require people to remove existing asbestos from buildings. When an older house, school, or factory gets renovated, workers and people who live, work, or attend school in those buildings can get exposed to asbestos.

Specialized asbestos abatement professionals should remove asbestos when the substance is detected in a building undergoing renovation. Left undisturbed, existing asbestos under layers of other materials is not supposed to be dangerous. Old asbestos can harm people, however, when the substance is in water pipes or on the surface.

Asbestos used to be a popular material in home siding and roof shingles. If a person comes into contact with those items, there could be unwanted health consequences. Also, if a worker gets exposed to asbestos on the job, the asbestos fibers can stay on the worker’s clothing and end up in the family home, harming other members of the household. A high number of American workers still get exposed to asbestos in the workplace.

How a Legal Advertising Agency Can Help Lawyers Who Handle Mesothelioma and Other Asbestos Cancer Lawsuits

At X Social Media, we can help lawyers find potential clients who have developed mesothelioma or cancer caused by asbestos, or those who have lost a loved one to one of these diseases.

We can target the specific audience your law firm wants through ads on social media and other marketing strategies. We can help you grow your practice. Call us today at (888) 670-0006 to get started.

The term multidistrict litigation (MDL) refers to many individual cases that get transferred from multiple districts around the United States to one federal district court because these cases involve at least one common factual question. MDL cases originally get filed in state and federal courts around the country.

When the legal community realizes that there are hundreds or thousands of similar cases making similar allegations against a defendant or group of defendants, the Judicial Panel on Multidistrict Litigation (JPML) decides whether to consolidate and transfer the cases to one federal district court. This is among the steps that lead to a multi-district litigation.

The United States Judicial Panel on Multidistrict Litigation

Since 1968, the United States Judicial Panel on Multidistrict Litigation (also called the MDL Panel) has evaluated whether to transfer individual lawsuits to one federal district. The rationale behind this process is that doing so:

• Avoids duplication of discovery because the parties only have to collect the information need to gather the evidence to prove their case one time for all the consolidated claims. If the cases did not get consolidated, the parties in the hundreds or thousands of individual cases would have to go through the same discovery steps in each separate lawsuit.

• Achieves more consistent outcomes. One complaint about America’s legal system is that one judge might dismiss a lawsuit, and a different judge might award $1 million in damages on cases with identical facts. When one judge or a small number of judges working together handle all of the transferred cases, the court rulings are more likely to be consistent and fair.

• Saves money, since handling hundreds or thousands of trials is extraordinarily expensive for the court system as well as the plaintiffs and defendants. By consolidating cases, specific facts need only get proved one time, not many times in separate lawsuits. For example, hiring one expert witness to testify one time in the consolidated cases costs far less than hiring experts separately for each of the lawsuits.

The MDL Panel has two tasks:

1. Decide if multiple cases should get transferred to one federal district because the lawsuits all contain at least one common question of fact, and

1. Choose the judge or judges who will handle the consolidated or coordinated proceedings after such transfer.

When the MDL Panel answers the first question of common factual issues as “yes,” the individual lawsuits get transferred to the federal district the MDL Panel selected. Unlike a class action case, however, MDL lawsuits are still individual lawsuits. Any claims that do not get dismissed, settled, or resolved at trial in the MDL coordinated proceeding get transferred back to the courts where the plaintiffs filed them.

Types of MDL Cases

MDL cases tend to center around products or events that allegedly harmed a large number of people. Prescription drugs, medical devices, chemical substances, and natural or environmental disasters can lead to MDL cases.

The Steps of Multidistrict Litigation

Identifying, transferring, and administering large numbers of lawsuits from many different judicial districts around the country requires the consistent implementation of an organizational strategy. The stages might differ, depending on the subject matter of the individual lawsuits. Here are the MDL steps the courts follow in managing multidistrict litigation in products liability cases:

• The MDL Panel becomes aware of multiple lawsuits in different districts centering on a common issue, like the asbestos injury litigation begun in the 1980s.

• The MDL Panel evaluates whether the individual lawsuits should get consolidated into one MDL case.

• If the MDL Panel decides to open an MDL action, the Panel files a transfer order in the office of the clerk of the court where the plaintiff filed the original lawsuit. The order transfers the case to the judge who will handle the consolidated cases.

• From that moment, the original court no longer has jurisdiction of the case.

• After the MDL Panel creates the MDL case and transfers cases to it, lawyers and parties who have similar cases can request transfer to the MDL case.

• The judge in the MDL case (transferee judge) has the same authority as in any other federal lawsuit.

• The transferee judge handles all pretrial matters, including discovery, disputes about evidence, and ruling on motions. This judge can hold trials on a few selected cases, called bellwether cases. Bellwether cases can help the parties and the court learn essential information about whether plaintiffs can prove their claims and if the defendants have a valid defense.

• After a few bellwether trials, the transferee judge can instruct the attorneys and parties to try to resolve their individual cases consistent with how the bellwether cases went. Bellwether cases help to set a value on some claims and show which cases should get dismissed.

There might be hundreds or even thousands of individual lawsuits consolidated in one MDL action. Very little will happen in the vast majority of those cases until after the bellwether trials. The unresolved cases that get transferred back to their original courts from the MDL action can go to trial in those courts.

How a Legal Advertising Agency Can Help With MDL Lawsuits

A legal advertising agency can help you reach potential clients for lawsuits that could become part of MDL litigation. At X Social Media, we help law firms target an audience for specific kinds of legal claims. Call us today at (888) 670-0006 to find out how we can help you grow your practice.

A PNC is what lawyers refer to as a potential new client. For lawyers, a PNC is considered a “good lead” or a qualified lead. When looking to increase their qualified lead generation, lawyers can attract a PNC with advertising that targets a specific audience.

If your law firm is looking to attract PNCs for a mass tort, ads can be strategically placed across social media channels to pinpoint individuals that may require your law firm’s services.

One method of doing so is via social media advertising, such as through Facebook and Instagram. These popular platforms have millions of users across the U.S. and lend helpful tools that allow your marketing team to measure user engagement and client conversion.

Using Facebook and Instagram Ads to Attract a PNC

With so many daily active users, Facebook and Instagram are considered marketing giants in today’s digital advertising world. In fact, according to Facebook’s fourth-quarter 2019 report, the site features over 1.66 billion daily users worldwide.

Facebook and Instagram are constantly collecting user information, some of which is voluntarily given by an individual user, some of which is generated based on their search history.

The user metrics on Facebook and Instagram allow you to target users based on their:

• Geography
• Demographics, including gender and age
• Interests
• Behaviors
• Search history

When your law firm is ready to run an ad campaign around a specific practice area or mass tort, your ads can be hyper-focused to attract qualified leads. For instance, if your law firm is looking to run an ad campaign for a specific product liability tort, your ads can be tailored around the product itself or the manufacturer through various user metrics.

Furthermore, you can improve your law firm’s PNC count by diving into the enhanced audience data gathered from your ad campaign. This data can tell your law firm about the types of users that clicked on or engaged with your ads. From there, you can track which ads have worked and which ads have not.

PNC’s and Custom Landing Pages

Once a PNC encounters your ads on social media, they will need a call to action that influences them to follow through with your services. After clicking on your ad, they can be directed to your law firm’s custom landing page.

Custom landing pages are a tool used to determine whether or not a PNC is qualified to participate in a mass tort based on their answers to various questions. These inquiries can relate specifically to your ad’s purpose, such as the side effects of a drug, damages from a product, and other valuable details. Many custom landing pages also ask for a PNC to provide their contact information, which then allows your law firm to directly follow-up with your services.

Increase Your Law Firm’s Reach With X Social Media

At X Social Media, we understand the potential that advertising on Facebook and Instagram has to offer. Our goal is to create a digital marketing campaign that puts your law firm on the newsfeeds of millions of users at any given time. Not only can this work to boost your client conversion, but it can also help to establish your brand and image at the same time.

Right now, you might be seeking to gather clients for a mass tort. Yet, no matter how genuine your intentions are or how dedicated your law firm is, if you cannot reach the people where they are, you risk being invisible.

Some of the ways that we can promote your law firm’s success include:

• Creating a Facebook and/or Instagram page for your firm
• Building content that represents your services and practice areas
• Designing dynamic ads that target social media users long after they have logged off the platform
• Creating a custom landing page that allows PNCs to share information regarding their eligibility to participate in a mass tort
• Following Bar marketing standards for all created content

We wxrk with you and your team to make sure that PNCs get through your funnel and convert.

Call X Social Media Today to Learn More

At X Social Media, our passion is to see your law firm grow its reach across the web, while also providing you with a customized experience. We use our expert industry knowledge to review what digital marketing plan you already have in place and, from there, take measures to boost its influence.

Each client gets their own account manager who will serve as your point person for any questions or concerns you may have as we implement your social media marketing plan. If you want to find innovative ways to attract people to your law firm through pre-qualified leads on Facebook and Instagram, call an X Social Media Xpert today at (888) 670-0006.

According to the Legal Information Institute, multidistrict litigation, also known as an MDL, is a combination of similar and individual civil lawsuits that are overseen by a single federal court. An MDL is mainly used to conserve the resources of the courts, so similar legal conflicts can be addressed at once. The outcome has the potential to influence future court rulings with related allegations.

For example, let’s say that a faulty product has injured multiple claimants. Instead of having each case be assigned to different courts, all cases are wrapped into one case. While some claimants prefer having their individual case be recognized by itself, MDL offers many distinct benefits, including the ability for lawyers to work together, pieces of evidence shared among claimants, and cutting costs.

Further Examples of MDL Cases

There are several types of MDL cases that are frequently on dockets. An MDL will typically arise when many people are affected by the same product or involved in the same accident. The key for an MDL is that the cases must include one or more questions of fact.

According to information provided by the United States Judicial Panel on Multidistrict Litigation, some MDL cases are based on:

• A catastrophic event
• Contract-related disputes
• Employment practices
• Intellectual property
• Product liability
• Sales practices
• Securities

This, of course, is not an exhaustive list of the types of cases that can be classified as an MDL.

Social Media Advertising for MDL

Advertising for an MDL can quickly become competitive. Many law firms have mass torts as a part of their practice area and employ measures that are designed to recruit clients long before the judicial system even recognizes a tort. For this reason, not only do you want your ads to reach as many people as possible, but you also want your ads to be based on verifiable data.

In the digital age, many businesses (including law firms) are turning to social media advertising. These platforms not only allow your ads to be seen by millions of users at once, but also allow access to user metrics that measure ad engagement, performance, and relevancy.

Facebook Ads

Millions of people use Facebook every day, scrolling past an infinite number of ads during their interactions with family and friends. To make the most of your marketing budget, you want your ads to only target users who are eligible to participate in various MDLs and mass torts. Facebook allows businesses to access user data so that you can determine what is your desired demographic and implement a marketing strategy based on this information.

For example, if your law firm wants clients to participate in a mass tort for a product that was discontinued in the early 2000s, you would not want to target your ads at users who never encountered the product during its use.

Some information that Facebook’s user metrics allow businesses to see include:

• What demographics are actively interacting with your ads
• What audiences are most likely to follow up with your services based on their search history and purchase patterns
• What ads are being clicked on versus what ads are not

When marketing on Facebook, you even have the ability to target users in a certain geographic region, so that your content retains impact and relevancy.

Custom Landing Pages

Once a user clicks on your Facebook ads, they can be directed to a landing page, which prompts the user with various questions regarding their eligibility to partake in legal actions. Your law firm can create a customized landing page based on the details of the MDL you are undertaking.

Some questions that you may ask on your landing page could include:

• The date of when a user sustained injuries or damages associated with a negligent party
• User demographics that are not provided by Facebook, including age, gender, and race
• Contact information, which can be later used to follow-up with the potential client either via email or over the phone

A customized landing page allows your law firm to weed out qualified clients from those who have limited eligibility.

Grow Your Law Firm with a Legal Advertising Agency

At X Social Media, we consider ourselves digital marketing experts. Not only can we implement various advertising strategies on Facebook, but we can also integrate ad creation onto Instagram.

We understand that right now, you may have a law firm that wishes to get more clients to participate in an MDL. As the advertising landscape adjusts to current marketing trends, one element is clear: advertising on social media has unique benefits that are not associated with traditional forms of advertising.

When you call one of our Xperts at X Social Media, our goal is to create a unique marketing strategy that is designed to put you ahead of the competition. We use our expert industry knowledge to determine your target audience and launch a campaign that resonates with them.

If you want your law firm to engage in innovative ways to attract more people to your law firm through pre-qualified leads on Facebook and Instagram, call the X Social Media team today at (888) 670-0006.

• Begin with 3-4 simple starter questions
• Ask focused questions
• Collect contact information (e.g., name, phone number, address, email, etc.)

Landing pages are a sufficient tool used to qualify a potential new client, or a “qualified lead,” because they include focused questions that relate to your ad campaign’s purpose or theme.

When your law firm wxrks with our legal marketing agency to generate custom, super effective landing pages, your vision is represented to your liking. By working closely with one of our designers, you can approve the layout, design, and questioning used to turn page visitors into clients.

If your law firm is running an ad campaign on mass torts covering a specific medication that has caused serious side effects, landing pages with these three guidelines can help you qualify or disqualify a PNC, based on their responses. Our custom landing pages go beyond asking the visitor for contact information, as only asking for a client’s contact information will not help your law firm know whether they are a PNC with proper qualifications.

Create Custom Landing Pages With Starter Questions

To begin qualifying a PNC, you need to attract people to your law firm’s website. Online ads should include a call to action (CTA) that directs the user to click on your ad. From here, the ad will take the user to a custom landing page, which will represent your law firm and the ad campaign you are focusing on.

A PNC can start being qualified with roughly three or four simple Yes/No questions. For example, if you are running a mass tort campaign on a recalled knee replacement system, the custom landing page may ask the following starter questions:

• “Have you had knee replacement surgery before?”
• “What year was your knee replacement surgery?”
• “Have you had a knee replacement revision surgery or discussed one with a doctor?”

From here, the user can submit their Yes/No questions and potentially move further in your custom landing pages to questions that are more focused to the ad campaign.

Enhance Custom Landing Pages With Focused Questions

When looking into creating focused questions for a custom landing page, it is best to ask specific questions related to your practice area or mass tort. For instance, these focused questions may ask about a side effect to a medication or injury to target a key demographic.

These responses can give your law firm a better idea of the PNC you are working with, and you can determine if they are qualified for your services.

Always Try to Obtain the PNC’s Contact Information

The third way to qualify a PNC is by obtaining their contact information. This process allows you to further message the PNC after they have completed answering focused questions on your custom landing page. This step also allows you to contact them if you feel they are qualified for a consultation.

This approach will not only help your law firm intake more PNCs and qualified leads, but it can also increase your conversion rates from page visitors to clients. By using active custom landing pages with dynamic content and questioning, visitors can become invested in filling out a submission form to your law firm.

Using Facebook Ads With Custom Landing Pages

When using Facebook ads, these links can directly transfer visitors to your custom landing pages once they have clicked on your ad. Much like custom landing pages, Facebook ads can be designed to your law firm’s liking while still remaining focused on a practice area or mass tort.

With 1.6 billion people around the world connected to a small business on Facebook, ads on this platform present a valuable opportunity to reach and educate PNCs. The more a PNC reacts and invests in your ads, the more likely they will be qualified for your law firm’s services.

By focusing on both your law firm’s practice areas and mass torts, our legal marketing agency’s Facebook ad management helps you generate more qualified leads with higher conversion rates. We can tell an engaging story revolving around a practice area or mass tort through dynamic content creation, your law firm’s Facebook ads, and custom landing pages. This allows us to create content entirely around the PNC, which relates to your branding, creative material, and questionnaires.

Filter Qualified Leads for Your Law Firm With X Social Media Today

At X Social Media, our Facebook ad agency’s specific focus on a law firm’s various practice areas and mass torts has helped us find potential new clients for law firms. Our qualified lead generation services are optimized for high conversion rates, and our ability to create hyper-focused Facebook ads helps support your ROI.

Call X Social Media today at (888) 670-0006 or contact us online to begin a new campaign order.

Once your law firm has a website built, you are ready to begin promoting with content creation. Content such as blogs, landing pages, videos, and other media can promote your firm across the web—to grow your firm’s reach. When looking to promote your law firm to a specific region or group of people, Facebook can be used to send your custom ads to those users’ timelines.

Law Firm Marketing with Facebook Ads

Business Insider

reports that Facebook has amassed 2.3 billion users worldwide. According to Facebook, 1.6 billion of those users are connected to a business on the platform. With so many potential clients available through your law firm’s exposure on Facebook, it presents an opportunity to educate those users about your law firm’s practice areas or mass torts.

By engaging with potential clients on Facebook and Instagram, you will begin to grow your business. Facebook helps law firms grow by allowing ads to be targeted based on:

• Demographics
• Interests
• Location
• Contact information

With so many users across the planet, your law firm will be able to expand your reach to new potential clients in your service area. This can be utilized to your law firm’s advantage, especially when looking to advertise a mass tort campaign.

For instance, your law firm can use Facebook ads to create a custom advertisement that is targeted to match the interests of people who may be affected by a mass tort. This could potentially include a drug, pharmaceutical product, product liability case, etc. By doing so, your law firm can potentially generate more qualified leads with higher conversion rates.

You can also promote your law firm by advertising rich content on Facebook. When using relatable imagery with authentic messages about your law firm, Facebook can become a storytelling medium for your business. These ads can also be used to guide your potential clients to custom landing pages.

Custom Landing Pages for Law Firms

Another way to promote your law firm is to incorporate custom landing pages via social media or from your website itself. Custom landing pages can be designed to meet a client’s specific needs using related questionnaires, branding, dramatic images, and more.

A custom landing page is the site that your potential client lands on after clicking on your advertisement. From here, your law firm can filter out leads with a qualification process built into your landing pages. Some landing pages can include questionnaires that relate to a specific practice area or a mass tort campaign. After answering several questions, the potential client can provide you with their contact information.

Custom landing pages are a tool used to promote your law firm that can potentially convert page visitors into clients. These pages also present an opportunity for your law firm to show its vision with custom graphics, messages, or any other content that you would like featured.

Build Your Website with Quality Content

An effective way to promote your law firm is by utilizing your own website as well. You can do this by publishing content, which potential clients can refer to for knowledge while viewing your law firm as the expert. For every practice area your law firm offers, your website can include:

• Web page content
• Blogs addressing specific practice areas
• How-to articles
• Legal news articles

These blogs, articles, and web pages can all include specific calls to action to further promote your law firm. Each call to action can be either a link on the web page or written copy within the content.

Your law firm may also consider search engine optimization (SEO) when building your website. Your SEO refers to your website’s search ranking on major search engines like Google. To improve your SEO, begin by creating a new and effective website design. You may also be able to grow your website’s organic search traffic by including popular keywords within your blogs and other web content.

Grow Your Law Firm with Facebook Ads

If your law firm is ready to start identifying more qualified leads with Facebook, X Social Media can help. Our team of ad specialists will help you take your vision to social media, with active Facebook posts and custom landing pages that reach potential new clients at scale.

Our Xperts are waiting to discuss your law firm’s advertising goals and budget. To get started, call X Social Media today at (888) 670-0006.

Yes, lawyers are allowed to advertise, but there are several rules and regulations by which law firms must abide. For instance, state and national Bar Associations dictate what exactly a firm can say in specific formats of media. For instance, the American Bar Association (ABA) lists out advertising rules in the ABA Model Rules of Professional Conduct. Rule 7.1 states that lawyers may not falsify their services while advertising.

The ABA’s Rule 7.2 states that lawyers have the right to advertise their services through any media, along with other regulations that address compensation for recommending a lawyer’s services, giving gifts for appreciation, identifying yourself as a certified specialist, and identifying your law firm in ads.

The ruling of Bates v. Arizona State Bar resulted in the Supreme Court determining that legal advertising was protected under the First Amendment, as affirmed by the Legal Information Institute.

How Lawyers Can Advertise

There are a variety of ways in which lawyers can advertise, but it is important to note that your state bar association can regulate legal advertising as well. Some common ways for law firms to advertise include:

• Television ads
• Billboards
• Radio ads
• Print ads
• Direct mail
• Law firm websites
• Social media
• Referral services

Your law firm’s website and social media are two great places to begin advertising because they allow you to connect directly with your current and potential clients. By using blogs, videos, social media posts, and ads, your law firm can begin to attract new clients to your business by providing leads with information or services they might need.

Leads could potentially become clients if you utilize inbound marketing to your landing page through social media platforms. When you are trying to attract the right customers to your law firm—such as ones affected by a similar personal injury or mass tort—you should produce relevant content on your website and social media platforms.

Once you have created digital content such as blogs or videos, you can begin to share them across social media, to filter more page visitors directly to your landing page.

Using Facebook to Advertise Law Firms

Law firms use advertisements for many reasons, one of which likely includes growing their business. The goal of Facebook ads is to do just that—and the features incorporated within Facebook make it simple and effective for law firms to grow their reach online.

When your law firm begins working with Facebook’s interface to produce ads, the possibilities are seemingly endless when it comes to reaching a target audience. That is because Facebook ads allow you to target an audience based on a user’s:

• Geography
• Demographics
• Personal interests
• Behavior data provided by Facebook

Facebook ads allow law firms to circulate hyper-focused advertisements that reach the right audiences, at the right time. When a mass tort begins scouting participating clients, your law firm can create the Facebook ad and choose the exact locale in which you would like to advertise, which helps your ROI (return on investment).

Ad Tracking on Facebook

You can also track how effective your Facebook ads are, instead of doing the guesswork often required by other modes of advertising. Facebook allows you to track how successful an ad is in real time, which you cannot do with print ads or even TV ads. When data is available this quickly, you can make any needed changes to your ad campaigns quickly as well.

Ad Engagement on Facebook

Facebook ads also allow you to engage with your target audience. Once a user clicks on your Facebook ad, it can direct them to your law firm’s custom landing page (which can be used to further pinpoint qualified leads). Your firm can also establish credibility via social media (or on your own website) by connecting with potential clients via postings or by using your legal knowledge to answer questions.

Educate Potential Clients with X Social Media

Now that you know how lawyers are allowed to advertise, you don’t want to miss this opportunity.

At X Social Media, we specialize in designing and implementing Facebook ad campaigns for the legal industry. Our team of in-house ad specialists creates your ads and your campaigns with your law firm’s vision and approval every step of the way.

To learn more about X Social Media’s Facebook advertising opportunities—and other legal marketing services we offer—call us today at (888) 670-0006.

Back in 2002, The Boston Globe unleashed a story that highlighted sexual abuse from Catholic priests, which led to a wave of mass torts and class-action lawsuits.

Just recently, in 2019, The Associated Press (AP) reported that a string of sexual abuse cases surfaced against the Catholic Church, which could end up costing the church more than $4 billion in legal fees. When abuse does take place, victims can file a personal injury lawsuit against the church. AP also reported that, in the past two years, 15 states revised their statute of limitations laws to be either suspended or extended. These revisions allow child sexual abuse victims to file a sexual abuse claim against the Catholic Church even if the alleged sexual abuse occurred decades prior.

This is leading to new cases and mass torts popping up across the United States. Until recent years, younger victims of abuse at the hands of either Mormon or Catholic churches could not file a lawsuit if they did not bring up their claim within the statute of limitations, which in many states was two years.

Mormon and Catholic Churches Battle Against Sexual Abuse Claims

While the First Amendment watches over churches for government intrusion, it cannot hold back sexual abuse victims from bringing up a lawsuit against them. With some states instilling new statute of limitations laws, Mormon and Catholic Church sexual abuse mass torts may continue to spike.

The Mormon church, also known as the Church of Jesus Christ of Latter-day Saints (LDS), has faced its own troubles with sexual abuse cases. Most recently, the Mormon church was handed a class-action lawsuit that claims their church is a “scheme of lies.” Furthermore, a recent report from VICE News found that the Mormon church has funneled sexual abuse claims directly to clergy lawyers only and not to law enforcement.

Mass Torts and Class-Action Lawsuits Against Churches Reveal Sexual Abuse History

There have been many mass torts and class-action lawsuits filed against both the Catholic and Mormon churches over the years. In the Catholic Church, over 7,000 priests or clerics have been accused of sexual abuse toward minors between 1950 and 2019.

Back in 2018, a Pennsylvania grand jury determined the Catholic Church protected over 300 priests who were sexually abusing victims. The case also revealed that over 1,000 young victims were identified. The church created an environment that allowed for priests to get away with sexual abuse while the crimes were never reported properly to law enforcement.

Victims Can Pursue Sexual Abuse Settlements Against Churches

When victims pursue a mass tort for sexual abuse against churches, financial compensation may become a source of justice. While money will not heal any deep wounds from sexual abuse, it can help survivors pay for current or future medical expenses they may experience due to the abuse. Financial compensation may also support a sexual abuse victim with pain and suffering or even for damaged personal relationships.

Over the years, there have been some large settlement payouts for victims of sexual abuse in churches. For instance, an archdiocese in St. Paul, Minnesota, paid out $210 million to abuse victims back in 2018, according to NBC News. That same year, the New York Post reported that an archdiocese paid 278 abuse victims nearly $60 million within the past two years. Back in 2015, an archdiocese in Milwaukee, Wisconsin, agreed to a settlement package with 330 sexual abuse survivors. The settlement reached $21 million and also included a $500,000 therapy fund, according to The New York Times.

Settlements over the years against churches have continued to result in massive payout for survivors, as exemplified by the cases mentioned. Ultimately, financial compensation can help sexual abuse victims find justice.

Educate Potential Clients on Mass Torts With X Social Media

At X Social Media, our legal industry practice uses Facebook to increase your law firm’s number of qualified clients. We also use social media to educate and inform potential clients on new mass torts, such as sexual abuse from churches. Our qualified lead generation program is designed to advertise around mass torts and lead to higher conversion rates. X Social Media can also support your law firm with dynamic content creation, custom landing pages, custom audience creation, and more.

Call X Social Media today at (888) 670-0006 or contact one of our XPerts online with your advertising goals and monthly budget information.

Potential plaintiffs might have less time to file claims or bring lawsuits against the Boy Scouts of America for sexual abuse because the organization filed for bankruptcy. There are about 300 lawsuits against the Boy Scouts of America from now-adult men who claim that they were sexually abused while in the Boy Scouts.

Time Limits and Sexual Abuse Lawsuits

In the past, the statute of limitations of each state controlled how much time a person had to file a sexual abuse lawsuit. Often, the deadline is only a few years. The deadline would pass without the people responsible for sexually abusing children having to answer for their actions. A child cannot file a lawsuit, and many children did not tell their parents about their abuse—or they were not believed when they (tragically) did inform their parents.

In response to the public outrage about the Catholic Church and other large organizations getting away with protecting these sexual predators, some state legislatures passed laws that allow some sexual abuse victims to sue their abusers years later—when the victims became adults. For example, the New York State Senate passed the Child Victims Act, which opens a “look-back window” that allows victims of childhood abuse one year to pursue justice. Many victims finally get a chance to hold abusers accountable.

Insurance Coverage for Sexual Abuse Claims

Some groups, like the Boy Scouts, relied on their liability insurance to pay claimants who alleged sexual abuse. Eventually, the insurers refused to cover subsequent claims, saying that the insurance policy required the Boy Scouts to notify the insurance company of potential claims. Insurers say that the Boys Scouts was aware of the sexual abuse but did not provide the required notification of events that could lead to liability claims.

The Assets and Revenues of the Boy Scouts Organizations

Without the liability insurance coverage footing the bill for the sexual predators within the youth organization, the Boy Scouts has to pay litigation costs and out-of-court settlements out of its own funds. The entity had revenues exceeding $285 million a year, based on a recent tax return—according to National Public Radio (NPR) reporting. The organization’s total assets are more than $1.4 billion. Local clubs and related groups have around $3.3 billion in assets.

The Bankruptcy Case

NPR states that the Boy Scouts of America filed for bankruptcy and set up a trust fund to pay claimants. As with any bankruptcy case, creditors will have a deadline by which they must submit claims to the court. Depending on the deadline the court approves, a sexual abuse victim might have less time than he might otherwise have to bring a formal claim for compensation.

The Boy Scouts filed a Chapter 11 bankruptcy. There are several different types of bankruptcy, and each kind has different rules. Under a Chapter 11 bankruptcy, the debtor (the Boy Scouts, in this case) gets to spread out its payments to creditors over time. The Boy Scouts can reorganize its business and stay open during this process.

The National Chair of the Boy Scouts of America, Jim Turley, acknowledged in a public letter to people who were victimized while in the Scouts that some volunteers and employees ignored the organization’s procedures or looked the other way. Turley called these acts heinous and unforgivable. NPR reports that he said that the Boy Scouts “failed the very children [they] were supposed to protect.”

Turley expressed outrage at the actions of those volunteers and employees and apologized to the victims. He said that the organization is setting up a trust fund and urged victims to file claims for compensation.

How the Boy Scouts Bankruptcy Affects Sexual Abuse Claimants

Mass tort lawyers can help to get the word out to potential plaintiffs that there is a compensation fund, and they have only a limited time to file claims. If a victim does not file a claim by the deadline, there might not be sufficient funds remaining to pay compensation. Also, the Boy Scouts of America could dissolve the organization—even though only they filed a Chapter 11 bankruptcy case.

X Social Media Can Help You Reach Potential Mass Tort Plaintiffs

We can design and build a marketing campaign that goes after potential plaintiffs who might have a sexual abuse claim against the Boy Scouts of America. Time is critical because of existing statutes of limitations and similar time limits or “look-back windows”—like that of New York’s.

X Social Media is an advertising agency that specializes in Facebook and Instagram marketing strategies and implementation. We can create original content that educates the public about the Boy Scouts’ trust fund for claimants and guides potential plaintiffs to your website.

We help lawyers all across America grow their law practices through targeted advertising. Whether you want to generate brand new leads or market to entirely new demographics, we can help.

At X Social Media we take pride in delivering top-shelf service to our clients. Every client has a Dedicated Digital Marketing Manager—your Xpert—who works directly with your firm. Our work can capture information about leads and direct interested individuals to your website, or a landing page we can create for your specific mass tort case.

Call us today at (888) 670-0006 to get started.

Facebook reviews are important because of the power they have on influencing how other people conduct business. People who interacted with your business have the chance to convey their experience to others by leaving a review on this social media platform.

Positive or negative, Facebook reviews can make or break your commercial goals. With millions of Americans logging into Facebook every day, a Facebook review can be their first impression of your business and determine whether they will follow through with your services.

Facebook allows business owners to report written reviews that they believe do not accurately represent their services. However, in the event that a business’s overall star rating is low, there is not much they can do. For this reason, some businesses forgo having Facebook reviews altogether.

Why Facebook Reviews Matter

When it comes to researching a product or service, more people are turning to their smartphones than ever before. According to an article published by Forbes in which they surveyed Facebook users, 84% of participants reported that they trust online reviews just as much as personal recommendations.

Customer satisfaction with your firm is easily conveyed to others through the Facebook review process. Leaving feedback—whether positive or negative—is a voluntary action that consumers take to evaluate a business. With Facebook, consumers can leave a written review and/or apply up to five-stars rating their experience.

Facebook prominently displays the reviews, making it essential that your page is closely monitored for this important form of customer feedback. Positive reviews identify what you are doing right, and negative reviews alert you to potential issues with customer service. Addressing a negative review immediately is a proactive approach to protecting your firm’s reputation.

Facebook Community Standards

Understanding the rationale behind a negative review is not always easy, and some negative reviews can be either inaccurate or unfair. Recommendations and reviews for businesses must follow the Community Standards set by Facebook.

These include:

• The feedback must focus on the services the business offers.
• The review or recommendation is based upon the personal experience of the person leaving the feedback.
• The person leaving the feedback should not serve as an administrator of the businesses’ Facebook page.

Violating Community Standards can result in the review or recommendation being removed from your page by Facebook.

X Social Media, LLC Specializes in Legal Marketing & Facebook

No matter where you are with your firm’s Facebook page, we can help. From establishing a page to enhancing what already exists, X Social Media can work to meet your business goals.

Our team works with clients throughout the United States. Our focus is on the creation of Facebook and Instagram advertising that reaches and resonates with clients searching for legal assistance in mass torts.

Some of the tasks our team can perform include:

• Building a Facebook or Instagram page designed to outline your firm’s services.
• Designing original content for these pages.
• Improving your existing website or social media page.
• Using search engine optimization (SEO) tools to boost your firm’s name in a web search.
• Analyzing user data to determine how effectively your marketing strategies are reaching people, and then moving forward with a plan of action to address those needs.
• Targeting your desired demographic, and then moving forward with a related marketing strategy.

At X Social Media LLC, our team develops authentic content designed to generate leads for your firm. With approximately 214 million Americans on Facebook, having your law firm present in the online market is of crucial importance. In the digital age, if you are not present on social media, you risk being inaccessible to thousands of potential clients.

Call X Social Media Today

Facebook reviews are important when it comes to attracting new clients. The increased reliance on social media reviews for finding products and services are transforming the way we view online marketing.

With more than 300 clients and over 33,000 leads generated, X Social Media, LLC takes great pride in the individual attention we give each client. Each account has an account manager to give your business the attention it deserves.

Account managers begin by listening to your goals and needs, then relay this information to a team dedicated to integrating your brand, creating landing pages, and implementing advertising strategies specific to Facebook audiences.

Facebook is one of the most widely used social media channels. Do not let your competition pass you by. Contact X Social Media, LLC now to start utilizing Facebook to attract new clients today.

To speak with one of our Xperts, call us at (888) 670-0006.

As a form of marketing, Facebook advertising is effective for lawyers as part of a greater strategic plan to reach potential clients. According to Facebook, there are 50 million active business pages that receive over 2.5 billion comments each month alone. Forbes reports that this number is only expected to increase as time goes on.

What this information tells us is that digital marketing is booming. To reach a wide number of prospective clients, many law firms are establishing themselves on various social media with promising results.

Benefits of Facebook Advertising

Facebook has features that make itself more conducive to online marketing than other social media platforms.

Some of these advantages include:

• Offering data and analysis of user information
• Facebook’s microtargeting capabilities, which allows you to zero in on your desired demographic
• Having your advertisements seen by thousands (if not millions) of users in any given day
• Allowing you to create a page that includes reviews, customer feedback, contact information, office hours, and additional information
• Using dynamic ads to keep them fresh in the minds of those who already viewed them, improving your conversion rate
• Increasing your chances of being found in a traditional search engine query

With 81% of the U.S. population being active on Facebook, this audience is too large to ignore. While you may have your own personal Facebook page for keeping in touch with friends and family, a business Facebook page has its own place in the social media world.

How to Advertise your Law Firm’s Services Online

You may have a law firm that seeks to help claimants participate in mass torts. While you may be ready to go to court and fight for justice, you may be facing one problem: your law firm is not getting the desired results from your current marketing strategy. To expand your client base, you should consider having a social media presence. In the digital age of smartphones and round-the-clock internet access, most users get their information from online sources.

The Pew Research Center reports that only 10% of adults do not use the internet, meaning that an overwhelming population relies on the web for a majority of their services and information. While you might see results by advertising on the radio, print media, and cable television, these traditional marketing trends are slowly on the way out.

When making the decision to work with a digital marketing agency, here are some elements you may want to consider:

• How much you want to spend on advertising
• What other marketing strategies you would like to emulate or implement
• Current short and long-term goals
• A timeline for meeting those goals
• Your brand’s voice and original content

When you partner with X Social Media, you can take the first steps towards connecting with the public and establishing your online presence.

Advertising on Facebook for Increased Reach and Engagement

At X Social Media, we help businesses by targeting—and retargeting—audiences seeking information about your services. By working with you, we identify key information relating to your desired demographic and then develop new ways to create advertisements that resonate with them.

Our team uses a variety of social media marketing techniques to promote your law firm’s online presence.

This includes:

• Building a website or social media page for your firm
• Making improvements to your existing pages
• Generating leads that could boost your conversion rate
• Directing potential clients from your social media pages to your firm’s website
• Assigning each account their own manager for quality assurance
• Implementing marketing strategies that promote your mission and brand name

Our goal is to turn your everyday Facebook user into a client for your firm. If you are looking to increase your clientele, you could benefit from working with X Social Media.

Using Facebook Advertisements to Target Potential Law Firm Clients

When Facebook first started in 2004, it was difficult to imagine the impact the platform would have on advertising and business visibility. Today, Facebook welcomes approximately 500,000 new users every day, with as many as six new profiles added every second.

These stats are often overwhelming to those who only use Facebook for personal use. At X Social Media, we know how to streamline Facebook advertising campaigns that target potential clients for mass tort litigation.

The complexity of reaching target audiences in a geo-specific area can be difficult to do without working knowledge of Facebook’s algorithms. Thankfully, our team provides Facebook advertising services designed for your local audience.

Facebook users in and around your specific area may not realize they could participate in a mass tort case for example––let alone know that it even exists. Using Facebook ads to educate users about class action lawsuits is just one of the many ways you can begin investing in your marketing plan.

Trust X Social Media for Your Facebook Advertising Needs

X Social Media has expert industry knowledge to utilize your advertising dollars to reach more people. Our goal is to generate content that results in quality leads for you.

As a lawyer, you have enough on your plate by serving your local community. You may not have the time to navigate the ever-changing social media world or develop an in-house marketing strategy. When you work with our team, you can leave that to us.

To learn more about how X Social Media can take your Facebook account from just a page to an important marketing tool, contact us today at (888) 670-0006.

Personal injury law and mass tort law include different processes and lead generation. However, moving from practicing personal injury to mass tort law really only requires you to broaden the scope of cases that you are willing and able to add to your roster. If you do choose to make the leap into mass torts, there are several low-cost, highly-effective routes by which you may be able to attract clients.

The Benefits of Mass Torts for You and Your Clients

Consolidating multiple client cases into a single mass tort has benefits for both you as a lawyer and any clients that join your mass tort lawsuits. From your perspective, a mass tort:

• Allows you to focus all of your attention on a single case, with a single judge and jury, as opposed to fashioning several different cases based on alternating variables
• Increases the notoriety of your firm or law group, as any high-profile settlements you negotiate will likely be publicly significant
• Allows you to provide justice for a larger number of victims of negligence without expending the extra man hours and resources that would be required of separate lawsuits

Your clients will also see several benefits from your status as a mass tort lawyer, which is why all personal injury lawyers should consider becoming mass tort lawyers. These benefits may include:

• The ability to be represented in court against powerful defendants without having to pay exorbitant legal fees
• Peace of mind knowing that they can stand with other people (who were also harmed by the defendant) in seeking damages
• Only having to wait for one case outcome, instead of each individual victim waiting for the outcomes of their own cases

There are nearly countless reasons why a mass tort may be necessary. Should you choose to equip yourself to represent plaintiffs in mass tort lawsuits, it could open you to accepting cases that you previously did not.

Circumstances That May Warrant a Mass Tort

You will determine which mass tort lawsuits are relevant to your client base, as your firm begins representing mass tort plaintiffs. According to the individual characteristics of mass torts, the necessity for a mass tort may vary by your firm’s region, ideal clientele, and other factors, but the prevalence of tort lawsuits is why all personal injury lawyers should consider becoming mass tort lawyers. Some forms of mass tort include legal action over:

• Systematic firing of employees without adequate causation
• Mass contamination causing health problems in numerous people
• Discriminatory action against one or more classes of people
• Defective products that cause harm
• Environmental hazards

These are just a few of the possible case types you may find your firm trying as you begin your time as a mass tort lawyer.

Considerations that you will have to make as a mass tort lawyer include:

• How to determine an appropriate advertising budget to attract clients for your mass tort
• The best avenues in which to invest your advertising dollars

Considering that social media is a crucial element of any effective digital marketing campaign in this day and age, your practice will need to formulate a social media marketing plan. This will allow you:

• To have a digital approach and message to prospective clients that is cohesive and focused
• To provide a unified goal of funneling leads from all of your social channels through to your website or a landing page for your mass tort case

Facebook and Instagram as Marketing Tools for Your Practice

Advertising your practice on Facebook and Instagram may produce substantial returns in terms of new clients interested in mass torts, which is why all personal injury lawyers should consider becoming mass tort lawyers. Benefits of these social media platforms include:

• Access to hundreds of millions of daily users in the United States alone
• A suite of marketing and advertising tools that not only improve your odds of having prospective clients see your Facebook and Instagram ads, but also provide you invaluable information about to whom your advertisements are (and are not) appealing
• Targeted, relevant messaging towards many demographics

Marketing specific mass tort cases (and your law firm more generally) on platforms such as Facebook and Instagram is—simply put—the wave of the future in legal advertising. Do not miss the wave.

Allow the Team at X Social Media, LLC To Start Your Campaign Today

Our team of social media marketing aficionados will work within your budget to formulate and implement a digital marketing strategy that shines a bright light on your firm’s value proposal to prospective clients.

Some of our offerings include:

• A comprehensive Facebook advertising strategy
• A steady stream of attractive, actionable Instagram content aimed at attracting new clients to your practice
• Customized landing pages for customer conversion
• Metrics that show you the value of your investment in social media and other forms of digital marketing

Do not allow your firm to fall behind because you are not taking advantage of the potential of social media marketing. Call our team at X Social Media today at (888) 670-0006 to learn more about our vision for your practice’s continued success. Wxrk with us today!

A dynamic ad target allows a platform to direct your advertisements towards internet users based on various criteria. These criteria may include:

• Information that they search for on Google, Facebook, or other platforms
• Location
• Age
• Gender
• Education level
• Job title
• Online behaviors
• Additional criteria that may be relevant to your advertisement

Ad targeting allows your advertisement to reach a narrower base of internet users that may be more likely to respond to the service that you offer. As a law firm seeking clients for a mass tort or your firm in general, targeted advertisements can be an invaluable resource.

Use Ad Targeting to Maximize Your Marketing Budget

Gone are the days when it was necessary to take out an advertisement in a newspaper or magazine—or on a radio or local television station—to reach an untapped audience of potential clients for your firm. Those advertising methods represented casting a vast net based solely on:

• Where the publication was circulated
• Who the perceived demographic of a radio station or television channel was
• Where a television or radio station aired

While factors such as one’s geographic location may still be relevant to your marketing efforts, means of targeting potential customers are far less crude than they once were. Digital advertising targeting through platforms such as Facebook take far more information about a user into account, such as:

• Geographic location—down to a street or even house number—which is far more precise than a mere city or state
• Their internet searches, including but not limited to Google searches
• Other internet behaviors—such as purchases—that may give insight into their likelihood of responding to your advertisement
• Demographic information; such as their age, occupation, friend group, level of education, and gender

Often, your law firm may want to target a specific demographic, whether for a mass tort or another purpose. For example, a mass tort based on a defective blood pressure medication may generally appeal to an older demographic, to which you would want to dedicate more of your marketing budget.

The ability to use dynamic ad targets is just one of the many reasons why marketing your law firm on social media could provide a significant boost in quality plaintiffs for your law firm.

The Benefits of Marketing Your Firm on Social Media

Social media offers your firm a number of benefits in addition to targeted advertisements. Some of the perks of social media marketing include:

• Real-time metrics about how a user base is responding to your advertisements (on the Facebook platform, these tools are referred to as Facebook Analytics)
• The ability for your advertisements to achieve an exponential reach as users share your advertisements at no additional cost to you
• The ability to purchase dynamic advertisements that follow the user even after they have left the social media platform on which you purchase advertisements
• The ability to scale campaigns depending on your marketing budget
• The ability to reach a younger audience of potential clients, if that is one of your firm’s goals

It is in most law firms’ interest to adopt the ways of digital marketing—and social marketing in particular—as the popularity and functionality of social media platforms such as Facebook and Instagram continue to expand by the day.

Harness the Power of Social Marketing With Help From the Pros

As a lawyer, your professional responsibility is to know the law. Generally, it makes sense for a law firm to turn to digital marketing professionals to deploy the most effective, cutting-edge digital marketing practices in service of your firm.

In order to catch the attention of users on social platforms (such as Facebook) that are increasingly populated by advertisements, rely on those who can deploy your firm’s message with intelligence.

How the X Social Media Team Can Enhance Your Digital Marketing

Our team at X Social Media consists of:

• Facebook Marketing Xperts
• Digital marketing specialists
• Advertising specialists
• Dedicated account managers

We will aim to boost your client conversions by:

• Create Facebook and Instagram pages for your firm (if you do not already have them)
• Build custom landing pages to direct users to your website
• Move prospective clients through your sales funnel to the conversion phase
• Employ a comprehensive advertising strategy at scale that targets your desired client demographic
• Assigning a dedicated Digital Marketing Manager to ensure that we meet your needs

Call Our Team at X Social Media Today

Our team of Xperts will work with you and your team to move digital users through your funnel and convert them into clients. To find out more about how our Xperts can help your firm expand their reach, call our team at X Social Media today at (888) 670-0006.

Yes, advertising on Facebook is legal. Not only is it legal to advertise on Facebook, but Facebook advertising is one of the most effective means of digital advertising today. Any business can benefit greatly from a strategic approach to Facebook advertising (and Fosocial media advertising more generally).

Harnessing the Facebook User Base for Your Business

The digital space is the modern advertising frontier, but as was the case with geographic frontiers of the past, the word has gotten out that there is gold to be mined. As a result, the digital advertising landscape is increasingly crowded and competitive.

The presence of an increasing number of players in the space is not a reason to avoid digital advertising (including Facebook advertising) completely. Such a decision would be a massive missed opportunity to gain client leads. Instead, you should focus on deploying a digital marketing strategy that is smart, efficient, and ultimately effective.

Why a Business May Want to Market Their Services Through Facebook

Marketing your business on Facebook provides several benefits when compared with digital advertising more broadly. Some of these include:

The Site’s Design Encourages It

Facebook users have already provided a plethora of information to the social platform about:

• Their buying habits
• Personal likes and dislikes
• Needs as consumers
• Other details relevant to marketing your business

The platform stores this information for advertisers to benefit from choosing relevant demographics when advertising on the site or using their Business Manager function. Facebook offers advertising services that extend beyond your presence on Facebook alone, such as the ability to retarget an audience.

Easy Accessibility to Relevant Details

Many of the details provided by Facebook users are available to you in a completely legal manner— which minimizes the trouble that most marketers face: learning more about the potential customer who views their advertisements.

Detailed Information is Stored

Facebook’s analytics-focused tools provide valuable information about who has interacted with your ads, how long those interactions lasted, whether the interactions led them to your business page or company website, and more.

It is critical that you partner with those who know Facebook’s best advertising practices in order to harness the above benefits. There are simply too many potential customers on Facebook not to tap into the social network with every resource you have at your disposal.

The Facebook User Base is Massive and Ever-Growing

According to Facebook’s in-house metrics from the third quarter of 2019 earnings presentation, there were 189 million daily users in the United States and Canada alone, while 247 million logged on each month. Depending on the reach and nature of your company, you may be interested in the fact that nearly 2.5 billion global users logged on each month.

Your business may be missing out on revenue if you do not have a well-planned, consistently-executed approach to marketing your business on Facebook. Even a local business may have a better chance of reaching a potential customer across town through Facebook than through traditional marketing means. Some of the reasons for this are that:

• Digital Facebook advertisements use the abundance of available location data to identify demographics.
• While individuals passing by your firm on the street may miss your business’ physical sign, they could come across your advertisement on your Facebook feed later on.
• A mobile phone or computer screen magnifies the attention a person pays to ads, as the advertisement takes up a larger proportion of their field of focus (than if they were looking at a newspaper or riding a bus, for example).

To reiterate, it is completely legal to advertise on Facebook. Facebook is set to remain among the most popular and densely-populated social platforms well into the foreseeable future. Start creating or revamping your Facebook marketing strategy now to maximize your customer base and business revenue.

Facebook Marketing Xperts Can Help Virtually Any Business

The population of Facebook is much more than a mere subset of America. You can focus your advertising on a large demographic that will share the unique circumstances for which you are looking. Some of the business types that may see significant returns from Facebook advertising include:

• Law firms
• Retailers
• Small businesses
• Doctors’ offices
• Restaurants

Regardless of what you do, Facebook advertising holds a lot of promise for lead generation and growth.

X Social Media Specializes in Facebook Marketing

We serve all businesses, but take special pride in serving the legal industry, which provides essential services to all Americans in their times of need. We provide several benefits to our clients, including but not limited to:

• Implementing targeted, intelligent Facebook advertising campaigns
• Creating or revamping company websites, including a lead-driving landing page
• Creating other social marketing campaigns for Instagram, should you choose
• Providing up-to-date, continuous metrics documenting the results of such campaigns

We will work with you to formulate and implement digital marketing strategies that reflect and benefit your company. Call us today.

Call Our Team at X Social Media Today

Your company may not be doing all that it can to identify, target, and convert online users of Facebook, Instagram, and the internet more broadly into clients. Call X Social Media today at (888) 670-0006 to speak about our digital marketing vision for your company.

The Facebook Business Manager tool allows your website to have up to 100 pixels, though your need for pixels will depend on your firm’s client acquisition needs.

Speaking with those who specialize in Facebook Business Manager tools, as well as other facets of social media marketing, will allow you to better determine precisely how many Facebook pixels your business could benefit from.

Explaining Facebook Pixels

The Facebook pixel is a tool offered by the popular social media site.

The details of these pixels can quickly become complex, but the basics include:

• A Facebook pixel is a code that you can place within your website.
• The pixel allows you to collect valuable data about how visitors to your website are interacting with your advertisements.
• You can place multiple Facebook pixels on your web page, depending on the amount and type of data that you aim to collect.

Facebook pixels are among the suite of tools available to you when you advertise on the platform. The goal of this tool is to measure how users are responding to your digital marketing campaigns and allow you to make adjustments as needed.

Additional Benefits of Facebook Advertising

Facebook pixels are just one puzzle piece of the benefits provided to those who market their business on the social platform.

Those who choose to market their business using Facebook advertisements enjoy:

• The ability to access Facebook Analytics, which provides detailed, actionable metrics about how users are responding to your advertisements
• The ability to target prospective clients based on a wealth of data that users voluntarily provide, such as their education level, geographic location, internet habits, and searches
• The ability to employ dynamic ads, which remind users about your product and services even after they have logged off of Facebook
• Access to Facebook’s widespread user base

Digital advertising grows more sophisticated by the day. You could argue that with the evolution of artificial intelligence and advanced algorithms, it grows more intelligent by the minute. Your business may want to consider taking advantage of high-powered advertising tools and metrics that have the ability to market to millions of users at any given time.

Instagram as Another Outlet for Your Digital Marketing Needs

Facebook is not the only social media site that allows businesses to target potential clients. One of these examples is Instagram, which provides business owners with an array of metrics designed to promote their bottom line.

Your firm could benefit from the various forms of Instagram advertising if:

• You are making a concerted effort to increase your brand awareness among younger demographics
• You want to expand your digital marketing strategy to include multiple social media platforms
• You believe that marketing your firm on a youth-centric platform could enhance the relevancy of your brand

Some law firms allow a lack of familiarity with social media to hold them back from engaging in current marketing trends. In the digital age, many consumers are shying away from traditional marketing methods and are turning to the web for products and services. To promote your law firm’s success, you likely want to be ahead of the marketing curve and be visible where the most amount of people are.

This is where X Social Media can step in and take care of your digital advertising needs.

Digital Marketing Xperts Can Assist Your Firm

Facebook, Instagram, and the internet at large are well-established as a means of marketing law firms and other businesses. Attempting to handle your digital marketing in-house could put you behind your competitors. You want a marketing team that understands Facebook Business Manager and other relevant tools to make the most of your advertising budget.

Our team of Xperts at X Social Media can help spread the word about your firm by:

• Creating Facebook and Instagram pages for your firm
• Creating custom landing pages with Facebook pixels and other data-capturing tools
• Conducting your social advertising purchasing and deploy those advertisements in a strategic manner at scale
• Working alongside your team to move social users through your sales funnel to conversion

Our team can provide additional services to the ones we have listed here.

Call Our Team at X Social Media Today

At X Social Media, our ultimate goal is to attract more clients to your law firm who are interested in participating in mass torts. When you work with us, each account gets a dedicated manager who seeks to continuously improve your bottom line and cost per lead. We can review your marketing goals and, from there, determine how many Facebook pixels you need to promote your law firm’s success.

If you want to find out more about how we could help you increase your digital presence and client conversions, call our team of Xperts today at (888) 670-0006.

Starting a new law firm that you hope to be successful often requires spreading the word about your business and using digital marketing to accomplish that goal can be a sound approach. Building a successful law firm through word-of-mouth alone is difficult, and traditional advertising methods are slowly becoming obsolete. You may want to consider employing digital marketing strategies by using social media (such as Facebook and Instagram) to get qualified leads.

Marketing your firm on social media can help you acquire new clients who can further your brand’s standing in the communities in which you operate. There are several distinct benefits of social media advertising that could help build your firm’s reputation and client base.

The Legal World is a Competitive Market

Information from the American Bar Association reports that as of 2018, there were over 1.3 million active lawyers practicing nationwide. What this means for your law firm is that to make the most of your advertising budget, you want an innovative marketing strategy that has the ability to reach the largest market of potential clients at any given time. Many law firms choose to do their marketing in-house with varying levels of success.

Yet, for whatever reason, this may not be an attractive option for your law firm. But do not worry, as there are experts in digital marketing who can ensure that your law firm’s message reaches potential clients by:

• Understanding your firm’s mission and values
• Targeting your law firm’s ideal demographic
• Making the most of your firm’s marketing budget
• Deploying proven, cost-effective measures to spread the word about your firm

You want your firm to be successful, and a well-conceived strategy for digital marketing is an indelible part of reaching that goal. Consider the value of Facebook and Instagram as methods for raising public awareness of your capabilities.

Facebook May Be a New Law Firm’s Best Friend

As a new law firm, you may have several goals. If you are targeting potential clients who wish to take place in mass torts or class action lawsuits, you likely want to increase your client conversion rate and bottom line in a cost-effective manner. To do this, you may want to use the user metrics and tools that Facebook has to offer.

Some facts about Facebook that can be utilized to market your law firm include:

• The ability to create dynamic ads that target users long after they have logged off Facebook
• Facebook advertising tools, such as the Facebook pixel, which allows you to access detailed information about audience interaction with your ads
• Being able to market to millions of users at any given time

Facebook is one of the most popular social media platforms, and many users see it as an integral part of their lives. Consider the value of hiring Facebook marketing experts who could help your firm get the most out of its digital advertising budget.

Instagram is Becoming a Digital Marketing Giant

Traditional forms of advertising are on the way out. Methods of marketing that once dominated television, the airwaves, and billboards are quickly proving to be archaic methods of reaching the public. To reach potential clients, in addition to advertising on Facebook, you may want to consider marketing your services on Instagram as well.

This popular platform could benefit your law firm if:

• You want a variety of advertising designs that allow for images, videos, and user interaction
• You want to target a younger demographic of social media users to promote your brand’s relevancy
• You want another set of user metrics so you can cross-examine data from both Facebook and Instagram

If you want to start a successful law firm, you want to leave no stone left unturned when it comes to getting your name and services out to the public.

Call X Social Media for Your Digital Marketing Needs

At X Social Media, we consider ourselves to be Xperts when it comes to boosting your online presence.

When you work with us, we can:

• Create custom landing pages where users can easily navigate from your advertisement to an action page
• Create Facebook and Instagram accounts for your firm
• Use our expert industry knowledge to help social media users move through your sales funnel and convert to clients
• Work with you and your team to deliver success metrics and strategic updates regarding your advertising campaign
• Assign a dedicated digital marketing manager to your account
• Have your content abide by bar marketing standards

If you are looking to start a successful law firm, we can help make your vision a reality. Call our team at X Social Media today at (888) 670-0006 to learn more.

There is a massive difference in marketing your business on Facebook and marketing your business on Facebook in an intelligent, targeted fashion. The latter is one of the most tried and true methods for local businesses to tap into the sleeping giant of local customers who you have failed to reach through other advertising and marketing avenues.

Facebook advertisements can be well worth the investment, and can tangibly increase your customer base—if you are dispatching the advertisements in the most effective possible manner.

Every Local Business Should Be Advertising on Facebook

According to Facebook’s metrics in their Q3 2019 Earnings Presentation, there are 247 million monthly users on the platform. This figure is projected to increase steadily as the population grows, access to steady, high-speed internet becomes more accessible, and the marketplace turns increasingly digital.

Facebook also has a significant market share of digital advertising. Few other sites provide the guarantee of eyeballs that Facebook does. There are several reasons why virtually every company—including but not limited to your local business—could benefit from Facebook-based advertising. Some of these benefits include:

• Facebook ads can direct platform users to content on your company website or landing page, creating value beyond the advertisement itself.
• Users can share your company’s advertisements, potentially creating exponential ad reach at no additional cost.
• The platform provides you with a suite of advanced analytics that provide insight into those who engage, or do not engage, with your advertisements.
• Features such as ad retargeting, that provide you benefits even once the user has left Facebook.
• Advertising that works to capture both mobile and desktop Facebook users.

While it started as a true social network, Facebook has evolved into one of the most robust, advanced platforms for businesses aiming to acquire more customers—more specifically, customers who deliver the level of value that can take them to another level.

Local Businesses Must Pull Out All the Stops

As the world becomes increasingly digital, established brands have the upper hand. Establishing and maintaining a customer base as a local business can be difficult. For those who do not take advantage of current and next-gen marketing tactics such as Facebook advertising, sustainable customer retention can be nearly impossible.

Fortunately, local businesses of various sizes are paying attention to the digital marketing revolution. Consumers are increasingly relying on digital means (such as Facebook) to discover new brands, make purchases, and form their buying habits. Small businesses—including local businesses—are increasingly relying on social media as a means of driving revenue and obtaining new customers.

So you are aware that Facebook is one of the key pillars in marketing your business. What do you do with this revelation?

Facebook Marketing Experts Will Dispatch Your Ad Dollars

Facebook advertising is an invaluable pipeline to prospective customers, but it is also a competitive landscape. Spending your advertising budget on a Facebook marketing strategy requires deliberation and thought, if it is to ultimately prove effective.

In order to make the most of your Facebook advertising budget, you should rely on Xperts who:

• Are familiar with the variety of tools—analytic and otherwise—offered by Facebook.
• Can construct and deploy a comprehensive marketing strategy, including but not limited to Facebook advertisements.
• Know how to squeeze the greatest amount of relevant information out of every digital interaction with your advertisements.
• Have a proven track record of delivering for business owners and operators such as yourself.
• Are willing and able to dispatch the resources required to help you reach key performance indicators.

These are non-negotiables for businesses looking to make the most of their Facebook advertising spending—and their advertising budget more broadly. Consider how the team at X Social Media can fulfill these prerequisites and take your advertising operations to a new level.

X Social Media Specializes in Growing Your Local Business With Facebook Ads

The team at X Social Media will assign a dedicated account Xpert to oversee your marketing strategy. Beyond managing your Facebook advertising operations, we will:

• Revamp your website with client retention in mind.
• Create a custom landing page.
• Overhaul or start an Instagram marketing account, if you choose.
• Provide regular updates on your advertisements’ performance and our strategy for improving such performance.
• Work with you to provide clear, on-brand messaging within an effective, multi-faceted digital marketing approach.

Allow us to ensure that you are leaving no stone unturned when it comes to growing your local business with Facebook ads.

Call X Social Media Today

Our team is ready to improve your Facebook advertising strategy today. Call X Social Media at (888) 670-0006 now to hear more about how we will create a personalized, comprehensive marketing approach to growing your business.

Just as mass torts are specialized segments of your law practice, the marketing that powers this practice area must be specialized to reach its target segment. This short guide will help you understand the benefits and advantages of the X Social Feedback Loop for mass tort lawyers.

The X Social Feedback Loop is designed to specifically optimize the end results of your marketing methods by measuring the performance of your digital marketing strategies. These critical measurements let you know where your advertising is most effective. For example, these tools can provide clarity on what is reaching your target users and what is not.

Always up to date, the X Social Feedback Loop reads and reports media marketing campaigns in real-time. It lets you see your law firm’s highest-performing paid media campaigns and ads in your media mix. It also highlights your overall marketing performance so you can increase ad spending based on actual real-time data, not guesswork.

Monitor Campaign and Ad Performance in Real-Time

Monitoring your marketing strategies helps maintain focus, reach the right target audience, and grow your law firm with continual responsive feedback.

With the X Social Feedback Loop, you can:

• Easily keep an eye on real-time campaign and ad performance
• Focus on critical campaign details and hone in on signed cases
• Master key performance indicators (KPIs) with our detailed dashboard reporting experience

The X Social Feedback Loop lets you measure your social marketing effectiveness in four key areas:

• Total ad spending
• Cost-per-lead
• Signed/declined case ratios
• Cost-per-signed-case

Our feedback loop offers more than responsiveness; it offers current data relating to important statistics without relying on hours or days old spreadsheet calculations. It also puts data information at your fingertips.

Key Feedback Loop Features

The X Social Feedback Loop gives your law firm marketing transparency and real-time insight into true ad performance with these additional features:

• Omnichannel Coverage. This provides constant monitoring of ad tracking and spending. Omnichannel coverage gives you a central place to monitor media across multiple platforms, including Facebook and Google. We are also adding new media channels every day to make this feature even more robust.
• Unified Data Collection. This tool provides a data-based, statistic-backed classification of your media ads across a multitude of digital platforms. Unified data collection means your data is collected and classified so you can see it in one location without jeopardizing ad effectiveness or constantly switching between user metric platforms.
• Data Cleansing. This compiles media spending information prior to data analysis, evaluation, and assessment. The data cleansing feature gives you a look at your law firm’s marketing campaigns as a whole to create a clear financial picture of your advertising strategies.

These features are designed to promote your bottom line and turn clicks into clients.

Boost Your Marketing Reach And Results With X Social Feedback Loop

The X Social Feedback Loop supercharges your legal advertising results with real-time metrics so you can act and react according to the most recent data.

It gives your marketing team the ability to:

• Analyze information
• Act immediately on your behalf
• Understand your marketing’s cost-per-lead
• Make calculated changes in marketing campaign costs

The reports and metrics in the X Social Feedback Loop continually update for seamless, case-by-case, data-driven conversions. This tool identifies ad campaigns that have the potential to increase overall reach and lets us react to that information for optimal performance.

Fast data feedback means X Social Media managers have an advantage because we can work in a flexible, focused environment that works to maximize your marketing dollars and save your law firm money.

The Marketing Advantage of the X Social Feedback Loop

In addition to its many features, the X Social Feedback Loop gives you the opportunity to implement measures designed to reduce client acquisition costs. Your marketing team will have the ability to identify your best and worst-performing campaigns and ads. The X Social Feedback Loop will show you precisely where to focus your marketing dollars to maximize conversions and eliminate wasteful spending.

The X Social Feedback Loop is easy to install because it is a hosted service with a minimal application programming interface (API) connection, which makes access quick and easy. You can access and use the tool from almost any browser on your laptop, mobile device, or tablet.

Optimize Your End Results With The X Social Feedback Loop

Advertising is only effective if it hits the right target. Measuring your marketing matrix could be an effective way to make sure that your marketing is hitting its mark. With comprehensive, easy-to-understand dashboard reporting, you can optimize your marketing results with the X Social Feedback Loop. We wxrk hard to provide each client with a truly customized marketing experience.

Contact X Social Media today at (888) 670-0006 to find out how this marketing and measuring tool can help your law firm grow.

Knowing your legal practice needs to find mass torts clients and knowing how to find those clients are two very different things. Knowing the legal marketing tactics to find mass tort clients can help your law practice reach this specialized group of men and women is critical to marketing and advertising success.

Once you understand the impact mass tort marketing can have on your law firm and on its growth potential, you can complete our questionnaire and start the process of working with us to develop marketing tactics that lead to new mass tort clients. Start by deciding which types of mass tort cases you want to represent.

Choose Your Mass Tort Practice Area

Mass tort cases cover multiple clients with the same underlying grievance against the same company. They are born out of flawed, faulty, or otherwise defective products that cause unexpected harm or injuries to unsuspecting consumers. Mass tort claims can involve medication side effects, medical device failures, or even damaging sexual abuse.

The diversity of potential mass tort claims means your law firm has to define which cases you want to pursue, so you can then target your ads. Of course, your firm can represent more than one type of mass tort lawsuit, but you can make custom, personalized ads for each of your mass tort practice areas.

Delving into legal marketing tactics to find mass tort clients means your firm knows the scope and reach of effective marketing. It also means you know the value and importance of defining your ideal clients through dynamic ads and compelling landing pages.

Define Your Ideal Client to Generate Quality Leads

Defining your ideal client is a key component of marketing for any business. It carries even more importance when your law firm is attempting to market to potential mass tort clients. For your clients, their product use and their subsequent injury, harm, side effects, and danger are critical to your marketing.

For potential mass tort clients, their hope for recompense through financial compensation and their realization that they are not alone in their injuries (or in their fight for compensation) are also key marketing points.

When your firm commits to legal marketing tactics to find mass tort clients, all these elements of the ideal marketing plan come into play. They are also relevant to the imagery and content that builds landing pages and social media ads in order to reach potential clients, convert them into actual clients, and add them to existing mass tort claims or build new mass tort claims around them.

Reach Your Potential Clients Where They Are

Your law firm can use legal marketing tactics to find mass tort clients and position yourself where your clients already are. With the number of Facebook users in the United States nearing 221 million, you may want to include dynamic Facebook ads in your marketing repertoire.

Another legal marketing tactic you could use is custom landing page creation. You can direct social media users to a website that allows you to gather their information, so you can determine if their case fits your mass tort needs at a later date.

Reach Mass Tort Clients With Specialized Legal Marketing Tactics

At X Social Media, our Xperts wxrk hard to leverage legal marketing tactics that find mass tort clients via landing pages and social media marketing methods. With a dedicated account manager and a customized ad creation experience, your law firm can stand out in an already crowded marketplace.

Get the Custom Care You Need to Create Effective Mass Tort Marketing

We go the extra mile to make sure your ads meet state bar association marketing guidelines—even if you market in more than one state. We wxrk hard to ensure you receive a personalized experience built on your law firm’s brand and the types of mass tort claims you represent.

We are prepared to customize your experience with a marketing campaign that helps you effectively recruit new plaintiffs for mass tort litigation. Your dedicated account manager will explain the process and answer any of your questions.

We also set up a Facebook page (if your firm does not already have one) and create custom landing pages that drive traffic to your website, gain qualified leads, and capture relevant lead information. Called landers, these pages help your law firm capture qualified leads with a 2-step lead qualification process. Years of extensive testing led to our landing page designs which build on your law firm’s vision and our expertise.

Facebook and Instagram marketing is our specialty. We use our knowledge and experience in this industry to show you how to grow your law firm by investing in Facebook ads and marketing campaigns geared specifically toward mass tort client acquisition.

Call X Social Media, LLC today at (888) 670-0006 so we can start building landing pages and social campaigns that help grow your law practice.

Lawyers should use social media, but in a way that benefits rather than harms your firm. If you’re on the fence and asking should lawyers use social media, the answer is yes because social media can be a powerful marketing tool for lawyers. While it is important that your firm or law group have a strong social media presence, it is equally important the right team develops and maintains it. We want to be that team for you.

Using a professional Facebook advertising agency like X Social Media can reduce your headache when it comes to handling your marketing efforts. We have the industry knowledge regarding best practices for both Facebook and Instagram and we specialize in legal marketing.

The legal sector is a competitive one and there is a complexity in answering the question of how should lawyers use social media. If you are not utilizing Facebook to attract clients, chances are your competition is. Do not let the competition outpace you in reaching the same target audience. Start utilizing Facebook as an important marketing tool now, with the help of X Social Media.

Lawyers should use social media to build a strong client base, however, they should also trust the process to certified Facebook Xperts. To learn more about how X Social Media can help you with advertising your legal services, call (888) 670-0006 today.

Massive Reach for Mass Tort Leads

Facebook is built upon a system of likes, followers, comments, shares, and reviews. One of the most powerful components of this system is that of “shares”. There are a variety of reasons why people share a post. Some of these reasons include that a user:

• Finds the information interesting
• Wants to share information about something they care about
• Wants to generate some type of feeling in their friends or family
• Wants to share information that is useful

Potential clients seeking your services are likely to rely upon the Facebook ratings and reviews left by past clients to determine whether to contact you. These are the clients who are actively searching for a lawyer regarding a mass tort case.

Facebook advertising is a great avenue for reaching potential clients who do not yet realize they need a lawyer. Educating target audiences about legal action involving dangerous products is another valuable tool of Facebook advertising. Ignoring the potential of a whole new audience can’t be denied as a negative if you’re questioning should lawyers use social media.

Utilizing Facebook to secure the best leads possible is only beneficial if used in a consistent and strategic manner. Clients who search for legal representation for a mass tort case can quickly lose faith in your services if your information is stagnant and out of date.

X Social Media dedicates itself to the legal sector and specializes in building successful campaigns for mass tort cases. Our staff knows Facebook inside and out. From creating landing pages to directing traffic to your website, we understand the urgency and careful planning social media demands for your business to succeed. Call X Social Media at Call X Social Media at (888) 670-0006.

Let X Social Media Handle Your Facebook Marketing

At X Social Media, we understand that time is a precious commodity for you and your staff. A strong Facebook strategy requires careful thought and an ability to focus. Your potential clients’ cases demand your complete attention. In that same vein, we assign each of our own clients their own dedicated digital marketing manager, helping to put your mind at ease regarding your Facebook marketing.

Posting to Facebook in a hurry or posting information that lacks the ability to engage potential clients can do more damage than good. One false step can lead to the wrong kinds of shares of your post and harm to your firm’s reputation.

Facebook Advertising Done Right

X Social Media takes great pride in serving law firms throughout the United States. Our handle on both the legal sector and Facebook advertising places our agency in the right position to help you.

Facebook is here to stay, making it imperative that you add it to your list of important marketing tools. Mass tort cases are a great fit for a Facebook advertising campaign that can create awareness and generate leads for you.

Our team creates effective questionnaires and incorporates your brand into campaigns for your Facebook advertising. We not only create content but analyze and deliver the results in a way that is easy to understand.

Let X Social Media handle your Facebook and Instagram marketing plan by taking your accounts from the ordinary to the extraordinary. We use dynamic imagery, video, and relatable content that attracts the eye of clients searching for legal services.

To learn more about how X Social Media can help you, contact us today. By learning more about your marketing goals, our team can begin work developing a campaign that reaches your target audience.

Our friendly and professional staff enjoys making Facebook advertising work for legal offices of all sizes and in all parts of the United States. Contact X Social Media today: (888) 670-0006.

The connection between public opinion and mass torts is clear. Through mass torts, millions of Americans become aware of the dangers of certain products. There is often a public outcry against the companies that manufacture items that harm many thousands of people.

When investigations and the pre-trial discovery process in mass tort litigation uncover evidence that a company knew of the likely injuries but made and sold its dangerous products anyway—merely in the name of making money—the reputation of that corporation can become tarnished.

When the general public begins to see a particular corporation as a heartless organization that does not value human life or safety, people may be less hesitant to file a lawsuit against that company. “Putting profits over people” is a popular phrase used to describe the kinds of actions that negligent companies exhibit after it becomes public knowledge that they acted in their own interest (to the detriment of the consumer). You often hear this language in mass tort advertisements that influence the public to get involved.

How Mass Tort Advertising Educates the Public

Nationwide advertising to recruit plaintiffs for a specific mass tort lawsuit circulated by personal injury lawyers—like the shingles vaccine cases—informs people who might otherwise not be aware that a product is unreasonably dangerous. Most people assume that there are some risks with any medical procedure. So, if they had an adverse outcome, these individuals might shrug their shoulders and think that they merely had terrible luck.

When someone sees an advertisement about a product they used, the person might learn that the pharmaceutical company deceived doctors and patients about known risks of the product and how the liable company exaggerated the product’s effectiveness. Also, the legal ads might help a person connect their harm to the product that caused the damage.

Let us say that someone died from a ruptured blood vessel after having a stent placed in his heart surgically. The surviving loved ones might not realize that some defective stents can come apart, and the sharp pieces of the stent can travel through the blood vessels, ripping them open. Only when they see a mass tort lawyer’s advertisement do the survivors realize that the stent might be the cause of their loved one’s death.

Specific Examples of Public Opinion Guiding Mass Tort Litigation

When public sentiment is negative about some segments of the business world, mass tort lawyers might be more likely to bring lawsuits against companies in those sectors.

There was a great deal of ill will toward the banking industry after the great recession that officially began in 2007 in the United States. Greedy mortgage companies and other lenders issued high-risk mortgages that—along with mortgage-backed securities and derivatives—led to the collapse of the U.S. housing market.

Fallout from the Great Recession

Many people lost their jobs, homes, and life savings during the recession. Their credit ratings got slashed. They had to sell off their investments and cash out their retirement accounts at bargain-basement prices just to survive. The banking and investment companies, however, received massive bailouts—in addition to the extraordinary profits they had already made from their reckless actions that caused the economic crisis.

It is no surprise that there has been a flood of lawsuits against banks for fraud, fake accounts, and other unethical behavior in the years since the recession. Wells-Fargo, for example, settled a civil lawsuit in 2020 for $3 billion for fraudulent business operations, according to NBC News reporting. Public sentiment tends to cheer on such lawsuits against huge corporations that treat individuals as if they have no value.

Tailoring Mass Tort Advertising to Sync with Public Sentiment

At X Social Media, we offer the full range of services that lawyers need when recruiting plaintiffs for mass tort litigation. We can create unique content that educates the public about dangerous products and the harm they can cause. We can craft a marketing plan and design a campaign tailored for the geographic markets you select.

We can provide:

• Mass Tort Marketing
• Mass Tort Generation
• Mass Tort Advertising
• Mass Tort Leads

These are but a few examples of the many advertising and marketing services we provide for law firms.

Social Media and Mass Torts

We specialize in Facebook and Instagram campaign planning because most of your likely clients spend time there regularly. Investing in well-written Facebook advertising can help to grow your business. We can create a Facebook page for you or optimize the one you already have. The landing pages we build can grab the attention of your target market and direct traffic to your website.

When we handle your marketing, you can devote your time and attention to the practice of law. We know how busy attorneys are, and we respect that fact. We are an advertising agency that prides itself on delivering personal service that will amaze you. We assign a Dedicated Digital Marketing Manager to every one of our clients, so they always have someone to contact directly with questions.

You can call X Social Media, LLC, today at (888) 670-0006 to get started.

Legal ads are advertisements that help legal firms generate leads for new clients. They educate potential new clients about the existence of mass tort cases and guide them to a firm’s web pages. More of these ads are found on social media these days, like on Facebook or Instagram.

If you are a law firm who wants to grow your client base, X Social Media, can help by designing social media ads based on your individual needs and company goals. Ads on social media reach are extremely effective and reach an ever-growing number of people. In fact, according to Investopedia, about 214 million Americans are on Facebook alone—about 81% of the population.

Many who have problems with products and devices are unaware of the possibility of recovering damages through a mass tort lawsuit. An ad from your firm may educate them. It makes sense to be at the forefront by utilizing ads designed to catch their attention.

How Legal Ads Secure New Leads

Internet growth has been explosive in recent years, and with it comes an accompanying growth in internet advertising. For legal firms, advertising on web sites has replaced advertising in the phone book. Instead of competing for customers through print ads, the focus is now on search engine optimization (SEO). The goal is to have your website highly ranked on search engines for certain keywords so that potential new clients access your website.

Legal ads on social media utilize the most popular sites—such as Facebook and Instagram—to drive potential customers to your website. Some law firms might not have yet discovered the benefit of social media legal ads.

Many social media users are potential clients who do not even realize that they can be legally compensated for damages they have received from a defective medication, product, or device. Their injuries and pain and suffering may merit compensation through a mass tort lawsuit. The goal of legal ads is to catch the attention of these potential clients by:

• Using eye-catching and relatable imagery that makes potential clients realize that there are others who suffered similar accidents as them who have collected (or are mobilizing to collect) compensation through a lawsuit
• Including an effective questionnaire to screen potential clients and direct those who may qualify to your law firm’s landing page

Social media legal ads are also quicker and easier to set up than ads on TV or radio, which can take days or weeks to prepare and run.

How X Social Media, Helps Law Firms

X Social Media, is an advertising agency that specializes in Facebook and Instagram ads for law firms. We start by assessing each law firm’s needs and areas of specialization. This information is then used to design social media ads that include:

• Your firm’s branding
• Dramatic images intended to attract attention from users
• A short, easy to answer questionnaire that can guide users to your intake

Once you have identified your focus topic, we design each page specific to your needs and the clients you wish to attract. Your ad should promote your specific practice areas and also use specific clients and their cases as examples, if possible. We may help you create a short video to attract more attention on social media than if we just use static images and text.

We offer service nationwide, with focus on the following practice areas:

• Mass torts advertising
• Lawyer marketing
• Mass torts leads
• Mass tort marketing
• Mass tort generation
• Law firm legal marketing

We can help your practice generate leads for other types of cases as well.

Developing Your Firm’s Landing Page

To create customized pages, you will work hand in hand with our designers so that we fully understand your vision and needs. When you hire us, you will be given a Dedicated Digital Marketing Manager to assist you and answer all of your questions.

We will set up a Facebook page for you if you do not already have one. We provide live tracking reports so you can see what traffic you are generating. We can provide input on any trends that we notice.

We can gear your pages to your specific firm’s needs by considering factors such as cost and client target. We can tailor a program based on your current budget and adjust it as your needs change and you can select the audience you hope to reach by:

• Area and location
• Financial bracket
• Education level
• Age and gender
• Language and ethnic background
• Types of legal need

We are ready to hear how we can shape your legal social media ad campaign today,

Get Help Attracting Clients Today

Potential clients are waiting for you on social media, so do not miss out. Contact our X Social Team now to find out how we can help grow your law firm’s client base. Call an XPert at (888) 670-0006 to learn more today.

If you are advertising on Facebook, it is essential to benefit from the many marketing advantages Facebook pixel offers (and make sure you are using it correctly). Before you can set it up, you will need a website for your law practice and a Facebook business page.

You set up and install the pixel on your website or landing page from options within your Facebook account. However, if the thought of coding leaves you cold, you can partner with a certified Facebook expert agency that can manage all of those tricky back-end operations for you.

This allows you to focus on helping the people who need your services. At the same time, the agency specialists connect you with more of those people using Facebook pixel to generate pre-qualified leads for your firm.

Why Your Practice Needs Facebook Pixel

The Facebook pixel is essentially a piece of code that tracks the people who visit your website and what they do while they are there. This enables you to advertise to them later (also known as retargeting). You can monitor your audience’s actions and use the pixel to:

• Make sure your advertisements are being shown to the right people
• Reach people who are more likely to pre-qualify as a lead using custom landing pages
• Measure your conversation rates
• Gain detailed insights into the performance of your advertisements and what happens when potential clients see them

There are almost 2.41 billion active users on Facebook (according to Facebook Q4 data), and the numbers are growing every year. The planet presents the perfect opportunity to engage with a large amount of potential new clients.

Showing Your Ads to the Right People

Optimizing your marketing campaign and getting your message in front of the right audience is what matters most when it comes to engaging potential clients. Facebook pixel helps you to do just that.

Being able to monitor the actions of people who visit your landing page for a mass tort, for example, can provide valuable information about a prospect’s readiness to sign up for your services.

Using the mass tort example, you could then follow up by showing updated information about the tort using engaging content and targeted ads to the people who have already demonstrated an interest in your services. This enables you to re-capture their attention and prompt them to take action and sign up using a landing page.

Increase Pre-Qualified leads

Generating pre-qualified leads saves you time and money, because you are positioning your practice in front of people who are actively looking for specific information about the services you offer.

Learning about your audience makes it easier for you to engage with them in a meaningful way and cuts down on time wasted chasing unpromising leads. It also means potential clients can learn about you and how your services can help them. The upshot is a much higher visitor-to-client conversion—a win for everyone.

Measure the Performance of Your Advertising

Working with a Facebook pixel marketing specialist who knows how to convert data into real business intelligence (tailored to your specific needs) can help you stay ahead of the competition.

Performance tracking and lead feedback are essential parts of this process, allowing for changes to be made in response to your audience. It also provides highly detailed insight into which content yields the best results.

Get the Best Quality Leads at the Lowest Prices with X Social Media

Working with X Social Media helps you connect with the people who are most in need of your services. When we partner with you, we continuously innovate to make sure we deliver the highest quality leads to your intake and:

• Organize your campaigns
• Develop your bespoke online marketing strategy, using Facebook pixel and other marketing tools
• Offer specialized tactical support and performance monitoring
• Provide the tools and practices to supercharge your Facebook ad campaign
• Make sure your online content is Bar Association–compliant

Other benefits you can expect are custom audience creation, pixel implementation, dynamic ad creation, engaging content, live reporting, and custom landing pages.

If you are searching for a specialist Facebook ad agency that can help you attract potential clients through high-quality, results-driven leads who can add significant value to your advertising ROI, we deliver. Find out more today by calling (888) 670-0006 today to speak to an X Social Media team member.

Before a potential client decides to reach out to you, chances are they are looking at your social media presence first. Facebook is a social media platform that has been generating a lot of buzz.

With almost every target market and 2.41 billion active users (according to Facebook’s 2019 Q4 data), this giant’s growth is showing no signs of slowing, so you could be leaving money on the table if your law practice does not use Facebook as part of your marketing strategy. Here are the top five reasons why your law firm needs to be active on Facebook.

Expand Your Online Presence and Educate Your Audience

Facebook can help you position your practice in front of a broad base of people who are familiar with your brand and the services you offer. Posting new content regularly (backed up by Bar Association–compliant ads) can expand your online presence as an authority figure in your field.

Facebook serves as a channel through which you can educate your audience. Being considered an expert in your field builds trust between you and your potential clients.

If someone is not sure whether a medical drug or device is causing them health issues, you can capture them at this point in their client journey with informative and engaging content (if your specialist area is mass torts, for example). When clients can trust you, they are more likely to reach out.

Increase Your Firm’s Online Interaction to Inspire Action

When you share information and interact with Facebook users through engaging content, targeted ads, and by responding to your audience in real-time, it can inspire them to take action—such as by signing up with customized landing pages. The results are pre-qualified leads that have a good chance of turning into clients.

To be effective, though, you will need consistency to make waves using Facebook. If you do not have the time to make this happen, it is worth outsourcing to a specialist agency that can help organize your efforts.

Reach Out to the People Who Most Need Your Services

When partnering with a specialist media agency and letting them put their expertise to work for you, the benefits you can expect are:

• Implementation of innovative and performance-driven strategy to generate high-quality leads that are more likely to qualify for your services
• Reaching your audience faster than traditional media
• Ads that provide value through meaningful audience engagement
• Serving as a “digital bridge,” connecting you with the people who most need your help
• Ensuring compliance for your content, ads, and landing pages
• Expert knowledge of the Facebook algorithm and the best policies, targeting technology, methodologies and tools to supercharge your media campaign
• Extend your online reach, while being cost-effective

With ads that are displayed to people who need your services (and these people fit your demographic and behavioral parameters), you can leverage the power of Facebook to get the most out of your digital marketing strategy.

Customize Your Call to Action

Once you share your message with a highly targeted audience, you can engage them with immersive content and inspire them to act. Your landing page will need to be carefully crafted to serve as the last critical stage in the process.

Again, Facebook shines here as you can collect lead information straight from your ad. Potential clients can click on your customizable call to action, fill out a form, and then go right back to their feed without leaving the site. This serves as a means to provide actionable leads that get the right people knocking at your virtual door.

Know What Is Really Driving Performance with Measurable Results

Using social media effectively can serve as a significant undertaking—in addition to your other responsibilities—and requires specialist marketing skills to reap the best results. Without a media presence on Facebook (coupled with a talented ad agency tailoring your campaigns and helping you understand what potential clients want to see in their feeds) you could be missing out on critical leads and referrals for your firm.

Also, you want to know how well your ads are performing and what the lead conversion rate is compared with your outlay. Being able to drive strategic decision making through access to rich social data and analytics is essential if you want high conversion rates. This allows you to benefit from actionable insights to strengthen your marketing strategy even further.

Take Your Facebook Ad Campaigns to the Next Level

Now that you know five reasons your law firm needs to be active on Facebook, you can get started. Partnering with X Social Media helps you to connect with potential leads. We:

• Work with you to organize your campaigns
• Develop strategies
• Offer tactical support
• Supply the tools and best practices for you to stay compliant
• Leverage and develop opportunities from Facebook ads

If you are searching for a specialist Facebook ad agency that can help you attract potential clients through high-quality leads with proven results, we can help. Find out more by calling (888) 670-0006. A member of the X Social Media team is waiting to hear from you.

When you verify your law firm’s Facebook page, you are building your profile’s credibility to potential and current clients. Getting your page verified is not as easy as it seems, though, because you will need to provide pieces of documentation to prove that your profile is legitimate and that you support the content you have created. From there, if Facebook approves of your profile, you will receive a “blue badge,” which will appear next to your page’s name. This assures users that you are a real business and that the information provided is not false or misleading.

Some accounts are required to go through Facebook’s verification process to have their content go live. For example, law enforcement officials, city representatives, politicians, and elected officials all must have their pages verified.

Law Firms and Facebook Verification

You are trying to reach clients who want to participate in mass torts. Very likely, these audiences have already suffered a great deal of injustice and may be hesitant to reach out for legal assistance. By verifying your firm’s Facebook page, you can take the first step toward building trust with these potential new clients.

Law firms that verify their Facebook pages also can rank better with search engines like Google or Bing. A verified Facebook page for law firms can essentially serve as an online billboard.

Here are four elements Facebook takes into account when verifying a business’s profile:

• Authenticity. Your page must represent a real business that provides real services. Pictures, videos, and user interactions all come into play when determining whether a business’s page is legitimate.
• Uniqueness. Your page must be the only one like it. Your law firm cannot have multiple pages advertising the same services.
• Completeness. Your page needs to have all the necessary fields filled out accurately. You need to have a completed “about” section, address, phone number, profile photo, and at least one recent post.
• Notability. Your page must represent a relatively well-known brand or entity. Obscure content typically does not pass through the verification process.

With Facebook verification, it is important to note that not everyone can get their pages verified. If this is the case for your firm’s page, then you may need to look into additional methods to boost credibility.

Other Options for Verification

Because Facebook takes verification so seriously, not every page has the ability to be recognized for its content. Facebook notes that they do not approve general topic pages because it usually cannot be tied back to a real person or service. If your law firm’s page cannot be verified, there are other options to boost your account’s credibility.

These measures could include:

• Including external links. Your law firm can link its Facebook page to additional social media platforms to further prove authenticity. This allows users to see that you are engaged in different forms of digital marketing and likely provide the services you have outlined in your Facebook posts.
• Enhancing your existing page. Your page might not have been verified because it did not meet Facebook’s standards. By uploading new content, you could fill the gap that was missing the first time you requested verification.
• User interactions. When you visit a page that does not have any user comments or feedback, it can be a red flag. By answering questions and providing useful information, you could begin building a relationship between your page and any potential clients. This would give users insight into how you interact with clients and establish brand trust.

It is important to note that you cannot buy verification badges for your page. Only Facebook can determine when your page is ready to earn a blue verification badge. While a badge is a great way to show authenticity on social media, it does not guarantee your Facebook account will gain more followers automatically.

Grow Your Law Firm’s Facebook Page with X Social Media

At X Social Media, our goal is to boost your online presence through popular social media platforms. We understand the benefits of digital marketing and want to take your law firm’s brand to newer advertising heights.

Some of the services we can provide include:

• Building a Facebook or Instagram page for your law firm
• Taking measures to promote your conversion rate
• Funneling users from your social media page to your website
• Improving your existing social media pages and sites
• Utilizing user metrics so that you can target your desired demographic
• Creating advertisements that represent your brand’s name and services

When you work with us, each account gets its own manager, who oversees production and relays your feedback to our team. Our goal is to employ marketing strategies via social media that are designed to improve your bottom line and advertise for any mass torts you are representing.

Call X Social Media today at (888) 670-0006 to get started with one of our Xperts.