Get More Qualified Clients Using Social Media & Digital TV

There is no single reason why social media is important for law firms, but some of the reasons are that social media:

• Identifies and engages a target audience
• Builds brand awareness
• Increases client leads
• Improves ROI (return on investment)
• Expands your business and your reach

Social media is a valuable tool for law firms because it can attract the right potential clients that your law firm is seeking. Whether you are running an ad campaign for a specific practice area your law firm represents—or you need to promote a mass tort—social media advertising allows for a customizable approach to identify your ideal target audience.

Social Media Helps You Reach the Right Audience

Even by posting your website’s blogs or videos on social media, you are releasing this content to people that may already be watching your firm. According to Facebook, you can even boost Facebook posts through the platform so that your posts and content can reach new audiences that could potentially require your services.

You may already have a fairly good understanding of social media advertising, but when you are looking for a more focused option, Facebook ads can be a possible solution. This is because Facebook ads allow you to post and target your ads based on four key traits of users, which include:

• Geography
• Demographics
• Interests
• Data that Facebook has collected on users

All of this information allows your law firm to utilize a Facebook ad campaign that is focused on the type of target audience you want to reach. For instance, if you are specifically looking to target a product liability case in a certain city, your Facebook ad campaign could be set to only run in this location—and can even pinpoint Facebook users who have interest in the party the mass tort may be filed against.

You can also potentially amass a larger following on social media platforms when you begin to boost Facebook posts or run ad campaigns. With more followers, you can expand your reach and likely be viewed as a credible and reliable source of information.

Your law firm can begin to engage your target audience by simply posting your web content (like blogs and videos) on Facebook and other social media pages. In turn, you will have created an account that potential clients can turn to when they require legal services that relate to your practice areas. Your content should be engaging and relatable, answer relevant questions, and potentially resolve their legal issues.

Social Media Can Aid in Lead Generation

Facebook ads (and social media in general) are not only a great tool to target the right audience for your campaigns, but to also add new clients to your firm’s roster. For instance, in 2018, the American Bar Association found that 35% of law firms that used social media professionally earned new clients.

A great way to begin the process of earning a new client is by implementing custom landing pages through your Facebook ads. When a user clicks on a Facebook ad, it can direct them to a custom landing page that may ask them several questions—typically Yes/No questions that relate directly to a practice area or a mass tort campaign.

These questions are a great way for your law firm to identify and qualify potential leads. After the user answers the qualification questions on your law firm’s landing page, they can then provide their contact information. From here, you may have identified a potential lead, received their questionnaire answers, and can later decide whether to contact them.

Social Media Can Help Improve Your ROI

Social media is important for lawyers because it can also improve their ROI over time. By identifying qualified leads with Facebook ads and custom landing pages, your law firm may start to experience higher conversion rates. In turn, your law firm can experience a price advantage and increased ROI when starting a mass tort ad campaign or simply by promoting your practice areas.

When using social media for marketing, law firms can track their ROI in a variety of ways. One way to track ROI is by looking into your website traffic when users are referred by social media sites. You can also measure your exposure over time, such as by number of followers or your law firm’s reach across the web.

Additional metrics to consider when using social media to increase your ROI are:

• Conversion ratings
• Audience engagement
• Generated leads
• Revenue tied to social media

Grow Your Law Firm with Facebook Ads and X Social Media

At X Social Media, we understand just how important social media marketing is for law firms. We offer a variety of services for those looking to expand their business with Facebook ads. Every new account includes ad spending management, custom audience cultivation, dynamic ad creation, Facebook pixel implementation, and more.

Call X Social Media today at (888) 670-0006 to get started.

According to the Legal Information Institute, multidistrict litigation, also known as an MDL, is a combination of similar and individual civil lawsuits that are overseen by a single federal court. An MDL is mainly used to conserve the resources of the courts, so similar legal conflicts can be addressed at once. The outcome has the potential to influence future court rulings with related allegations.

For example, let’s say that a faulty product has injured multiple claimants. Instead of having each case be assigned to different courts, all cases are wrapped into one case. While some claimants prefer having their individual case be recognized by itself, MDL offers many distinct benefits, including the ability for lawyers to work together, pieces of evidence shared among claimants, and cutting costs.

Further Examples of MDL Cases

There are several types of MDL cases that are frequently on dockets. An MDL will typically arise when many people are affected by the same product or involved in the same accident. The key for an MDL is that the cases must include one or more questions of fact.

According to information provided by the United States Judicial Panel on Multidistrict Litigation, some MDL cases are based on:

• A catastrophic event
• Contract-related disputes
• Employment practices
• Intellectual property
• Product liability
• Sales practices
• Securities

This, of course, is not an exhaustive list of the types of cases that can be classified as an MDL.

Social Media Advertising for MDL

Advertising for an MDL can quickly become competitive. Many law firms have mass torts as a part of their practice area and employ measures that are designed to recruit clients long before the judicial system even recognizes a tort. For this reason, not only do you want your ads to reach as many people as possible, but you also want your ads to be based on verifiable data.

In the digital age, many businesses (including law firms) are turning to social media advertising. These platforms not only allow your ads to be seen by millions of users at once, but also allow access to user metrics that measure ad engagement, performance, and relevancy.

Facebook Ads

Millions of people use Facebook every day, scrolling past an infinite number of ads during their interactions with family and friends. To make the most of your marketing budget, you want your ads to only target users who are eligible to participate in various MDLs and mass torts. Facebook allows businesses to access user data so that you can determine what is your desired demographic and implement a marketing strategy based on this information.

For example, if your law firm wants clients to participate in a mass tort for a product that was discontinued in the early 2000s, you would not want to target your ads at users who never encountered the product during its use.

Some information that Facebook’s user metrics allow businesses to see include:

• What demographics are actively interacting with your ads
• What audiences are most likely to follow up with your services based on their search history and purchase patterns
• What ads are being clicked on versus what ads are not

When marketing on Facebook, you even have the ability to target users in a certain geographic region, so that your content retains impact and relevancy.

Custom Landing Pages

Once a user clicks on your Facebook ads, they can be directed to a landing page, which prompts the user with various questions regarding their eligibility to partake in legal actions. Your law firm can create a customized landing page based on the details of the MDL you are undertaking.

Some questions that you may ask on your landing page could include:

• The date of when a user sustained injuries or damages associated with a negligent party
• User demographics that are not provided by Facebook, including age, gender, and race
• Contact information, which can be later used to follow-up with the potential client either via email or over the phone

A customized landing page allows your law firm to weed out qualified clients from those who have limited eligibility.

Grow Your Law Firm with a Legal Advertising Agency

At X Social Media, we consider ourselves digital marketing experts. Not only can we implement various advertising strategies on Facebook, but we can also integrate ad creation onto Instagram.

We understand that right now, you may have a law firm that wishes to get more clients to participate in an MDL. As the advertising landscape adjusts to current marketing trends, one element is clear: advertising on social media has unique benefits that are not associated with traditional forms of advertising.

When you call one of our Xperts at X Social Media, our goal is to create a unique marketing strategy that is designed to put you ahead of the competition. We use our expert industry knowledge to determine your target audience and launch a campaign that resonates with them.

If you want your law firm to engage in innovative ways to attract more people to your law firm through pre-qualified leads on Facebook and Instagram, call the X Social Media team today at (888) 670-0006.

• Begin with 3-4 simple starter questions
• Ask focused questions
• Collect contact information (e.g., name, phone number, address, email, etc.)

Landing pages are a sufficient tool used to qualify a potential new client, or a “qualified lead,” because they include focused questions that relate to your ad campaign’s purpose or theme.

When your law firm wxrks with our legal marketing agency to generate custom, super effective landing pages, your vision is represented to your liking. By working closely with one of our designers, you can approve the layout, design, and questioning used to turn page visitors into clients.

If your law firm is running an ad campaign on mass torts covering a specific medication that has caused serious side effects, landing pages with these three guidelines can help you qualify or disqualify a PNC, based on their responses. Our custom landing pages go beyond asking the visitor for contact information, as only asking for a client’s contact information will not help your law firm know whether they are a PNC with proper qualifications.

Create Custom Landing Pages With Starter Questions

To begin qualifying a PNC, you need to attract people to your law firm’s website. Online ads should include a call to action (CTA) that directs the user to click on your ad. From here, the ad will take the user to a custom landing page, which will represent your law firm and the ad campaign you are focusing on.

A PNC can start being qualified with roughly three or four simple Yes/No questions. For example, if you are running a mass tort campaign on a recalled knee replacement system, the custom landing page may ask the following starter questions:

• “Have you had knee replacement surgery before?”
• “What year was your knee replacement surgery?”
• “Have you had a knee replacement revision surgery or discussed one with a doctor?”

From here, the user can submit their Yes/No questions and potentially move further in your custom landing pages to questions that are more focused to the ad campaign.

Enhance Custom Landing Pages With Focused Questions

When looking into creating focused questions for a custom landing page, it is best to ask specific questions related to your practice area or mass tort. For instance, these focused questions may ask about a side effect to a medication or injury to target a key demographic.

These responses can give your law firm a better idea of the PNC you are working with, and you can determine if they are qualified for your services.

Always Try to Obtain the PNC’s Contact Information

The third way to qualify a PNC is by obtaining their contact information. This process allows you to further message the PNC after they have completed answering focused questions on your custom landing page. This step also allows you to contact them if you feel they are qualified for a consultation.

This approach will not only help your law firm intake more PNCs and qualified leads, but it can also increase your conversion rates from page visitors to clients. By using active custom landing pages with dynamic content and questioning, visitors can become invested in filling out a submission form to your law firm.

Using Facebook Ads With Custom Landing Pages

When using Facebook ads, these links can directly transfer visitors to your custom landing pages once they have clicked on your ad. Much like custom landing pages, Facebook ads can be designed to your law firm’s liking while still remaining focused on a practice area or mass tort.

With 1.6 billion people around the world connected to a small business on Facebook, ads on this platform present a valuable opportunity to reach and educate PNCs. The more a PNC reacts and invests in your ads, the more likely they will be qualified for your law firm’s services.

By focusing on both your law firm’s practice areas and mass torts, our legal marketing agency’s Facebook ad management helps you generate more qualified leads with higher conversion rates. We can tell an engaging story revolving around a practice area or mass tort through dynamic content creation, your law firm’s Facebook ads, and custom landing pages. This allows us to create content entirely around the PNC, which relates to your branding, creative material, and questionnaires.

Filter Qualified Leads for Your Law Firm With X Social Media Today

At X Social Media, our Facebook ad agency’s specific focus on a law firm’s various practice areas and mass torts has helped us find potential new clients for law firms. Our qualified lead generation services are optimized for high conversion rates, and our ability to create hyper-focused Facebook ads helps support your ROI.

Call X Social Media today at (888) 670-0006 or contact us online to begin a new campaign order.

According to Facebook itself, Facebook pixels work by collecting online data when users access your website and perform an action. With law firms, this could potentially include when a user reads a practice area blog, completes a contact form, or when they access a landing page.

Facebook pixels are also used as a method of measuring the success of Facebook ads, as the data the pixel reports can inform you of when a potential client takes action after seeing an advertisement.

Essentially, Facebook pixels are used as codes within your law firm’s page that allow you to:

• Measure the success of cross-device ads in relation to client conversions
• Expose your ads to the right individuals that are likely in need of your services
• Build new, custom audiences
• Discover information about your website’s traffic

Facebook allows users to implement up to 100 pixels on a piece of media. However, depending on the needs of your law firm, this may not be necessary.

Facebook Pixels on Custom Landing Pages and Websites

For the Facebook pixel to work, your law firm will need to implement the pixels on both your custom landing pages and across your website. From here, the cookies embedded in the Facebook pixel can go to work by tracking your website users while they collect information from your various pages.

These cookies will also track users while they navigate your entire website. The cookies can even collect data on how users interact with your customized Facebook ads. Today, Facebook uses a custom audience pixel. This tool can also be used to track conversions while also segmenting your users based on the actions they have taken across your website or custom landing pages.

But first, your law firm will need to establish who is the audience you are trying to reach through your marketing campaign. After this is completed, you can begin to optimize your Facebook ads so that they match your desired demographic.

How Law Firms Can Use Facebook Pixels

Many law firms choose to create their own marketing strategies in-house with various results. Some find that a limited client base serves the needs of their firm. Others want to learn more about how innovative marketing practices can expand their practice through digital media.

An additional benefit of the Facebook pixel is that it allows you to view user data and then convert it into tangible marketing strategies. Facebook has created a list of 17 “standard events,” which are actions website users take on your site. Your law firm can also create your own customized actions to be traced.

Here are Facebook’s 17 pixel actions you can trace on your website:

• Add payment info: collecting a user’s payment information
• Add to cart: adding an item into your electronic shopping cart
• Add to wish list: adding an item to your wish list
• Complete registration: client provides information in exchange for a service from your law firm
• Contact: a method of communication between your law firm and a client
• Customize product: using a configuration tool to customize products
• Donate: donating money or funds to an organization or charity
• Find location: helping potential clients find your location via the web
• Initiate checkout: begins a checkout process
• Lead: contacting a potential client at a later date
• Purchase: receiving confirmation after a purchase
• Schedule: booking a time to visit or for an appointment
• Search: using a search bar to perform searches within your website
• Start trial: an option to begin a free trial service
• Submit application: allowing users to submit an application for services or products
• Subscribe: beginning a paid subscription plan
• View content: an option to see if someone visits your page’s URL

If successful, the implementation of the Facebook pixel into your digital marketing strategy can boost your online presence and attract potential clients to your law firm.

Get More Qualified Candidates Using Facebook Ads with X Social Media

When looking into the implementation of Facebook ads for your law firm, consider the Facebook pixel. The pixel can even help you create more effective Facebook ads because of the data it collects on your current website with embedded cookies. The Facebook tracking pixel can help you target your ads to the right people.

If your law firm is interested in running Facebook ads or creating a Facebook pixel, call X Social Media today at (888) 670-0006.

Once your law firm has a website built, you are ready to begin promoting with content creation. Content such as blogs, landing pages, videos, and other media can promote your firm across the web—to grow your firm’s reach. When looking to promote your law firm to a specific region or group of people, Facebook can be used to send your custom ads to those users’ timelines.

Law Firm Marketing with Facebook Ads

Business Insider

reports that Facebook has amassed 2.3 billion users worldwide. According to Facebook, 1.6 billion of those users are connected to a business on the platform. With so many potential clients available through your law firm’s exposure on Facebook, it presents an opportunity to educate those users about your law firm’s practice areas or mass torts.

By engaging with potential clients on Facebook and Instagram, you will begin to grow your business. Facebook helps law firms grow by allowing ads to be targeted based on:

• Demographics
• Interests
• Location
• Contact information

With so many users across the planet, your law firm will be able to expand your reach to new potential clients in your service area. This can be utilized to your law firm’s advantage, especially when looking to advertise a mass tort campaign.

For instance, your law firm can use Facebook ads to create a custom advertisement that is targeted to match the interests of people who may be affected by a mass tort. This could potentially include a drug, pharmaceutical product, product liability case, etc. By doing so, your law firm can potentially generate more qualified leads with higher conversion rates.

You can also promote your law firm by advertising rich content on Facebook. When using relatable imagery with authentic messages about your law firm, Facebook can become a storytelling medium for your business. These ads can also be used to guide your potential clients to custom landing pages.

Custom Landing Pages for Law Firms

Another way to promote your law firm is to incorporate custom landing pages via social media or from your website itself. Custom landing pages can be designed to meet a client’s specific needs using related questionnaires, branding, dramatic images, and more.

A custom landing page is the site that your potential client lands on after clicking on your advertisement. From here, your law firm can filter out leads with a qualification process built into your landing pages. Some landing pages can include questionnaires that relate to a specific practice area or a mass tort campaign. After answering several questions, the potential client can provide you with their contact information.

Custom landing pages are a tool used to promote your law firm that can potentially convert page visitors into clients. These pages also present an opportunity for your law firm to show its vision with custom graphics, messages, or any other content that you would like featured.

Build Your Website with Quality Content

An effective way to promote your law firm is by utilizing your own website as well. You can do this by publishing content, which potential clients can refer to for knowledge while viewing your law firm as the expert. For every practice area your law firm offers, your website can include:

• Web page content
• Blogs addressing specific practice areas
• How-to articles
• Legal news articles

These blogs, articles, and web pages can all include specific calls to action to further promote your law firm. Each call to action can be either a link on the web page or written copy within the content.

Your law firm may also consider search engine optimization (SEO) when building your website. Your SEO refers to your website’s search ranking on major search engines like Google. To improve your SEO, begin by creating a new and effective website design. You may also be able to grow your website’s organic search traffic by including popular keywords within your blogs and other web content.

Grow Your Law Firm with Facebook Ads

If your law firm is ready to start identifying more qualified leads with Facebook, X Social Media can help. Our team of ad specialists will help you take your vision to social media, with active Facebook posts and custom landing pages that reach potential new clients at scale.

Our Xperts are waiting to discuss your law firm’s advertising goals and budget. To get started, call X Social Media today at (888) 670-0006.

Yes, lawyers are allowed to advertise, but there are several rules and regulations by which law firms must abide. For instance, state and national Bar Associations dictate what exactly a firm can say in specific formats of media. For instance, the American Bar Association (ABA) lists out advertising rules in the ABA Model Rules of Professional Conduct. Rule 7.1 states that lawyers may not falsify their services while advertising.

The ABA’s Rule 7.2 states that lawyers have the right to advertise their services through any media, along with other regulations that address compensation for recommending a lawyer’s services, giving gifts for appreciation, identifying yourself as a certified specialist, and identifying your law firm in ads.

The ruling of Bates v. Arizona State Bar resulted in the Supreme Court determining that legal advertising was protected under the First Amendment, as affirmed by the Legal Information Institute.

How Lawyers Can Advertise

There are a variety of ways in which lawyers can advertise, but it is important to note that your state bar association can regulate legal advertising as well. Some common ways for law firms to advertise include:

• Television ads
• Billboards
• Radio ads
• Print ads
• Direct mail
• Law firm websites
• Social media
• Referral services

Your law firm’s website and social media are two great places to begin advertising because they allow you to connect directly with your current and potential clients. By using blogs, videos, social media posts, and ads, your law firm can begin to attract new clients to your business by providing leads with information or services they might need.

Leads could potentially become clients if you utilize inbound marketing to your landing page through social media platforms. When you are trying to attract the right customers to your law firm—such as ones affected by a similar personal injury or mass tort—you should produce relevant content on your website and social media platforms.

Once you have created digital content such as blogs or videos, you can begin to share them across social media, to filter more page visitors directly to your landing page.

Using Facebook to Advertise Law Firms

Law firms use advertisements for many reasons, one of which likely includes growing their business. The goal of Facebook ads is to do just that—and the features incorporated within Facebook make it simple and effective for law firms to grow their reach online.

When your law firm begins working with Facebook’s interface to produce ads, the possibilities are seemingly endless when it comes to reaching a target audience. That is because Facebook ads allow you to target an audience based on a user’s:

• Geography
• Demographics
• Personal interests
• Behavior data provided by Facebook

Facebook ads allow law firms to circulate hyper-focused advertisements that reach the right audiences, at the right time. When a mass tort begins scouting participating clients, your law firm can create the Facebook ad and choose the exact locale in which you would like to advertise, which helps your ROI (return on investment).

Ad Tracking on Facebook

You can also track how effective your Facebook ads are, instead of doing the guesswork often required by other modes of advertising. Facebook allows you to track how successful an ad is in real time, which you cannot do with print ads or even TV ads. When data is available this quickly, you can make any needed changes to your ad campaigns quickly as well.

Ad Engagement on Facebook

Facebook ads also allow you to engage with your target audience. Once a user clicks on your Facebook ad, it can direct them to your law firm’s custom landing page (which can be used to further pinpoint qualified leads). Your firm can also establish credibility via social media (or on your own website) by connecting with potential clients via postings or by using your legal knowledge to answer questions.

Educate Potential Clients with X Social Media

Now that you know how lawyers are allowed to advertise, you don’t want to miss this opportunity.

At X Social Media, we specialize in designing and implementing Facebook ad campaigns for the legal industry. Our team of in-house ad specialists creates your ads and your campaigns with your law firm’s vision and approval every step of the way.

To learn more about X Social Media’s Facebook advertising opportunities—and other legal marketing services we offer—call us today at (888) 670-0006.

In marketing, a feedback loop is essentially the process of using potential customers’ responses to ads to determine which ads get results for your business and which ones do not.

Feedback loops have the ability to:

• Gain real-time visibility into ad performance
• Change ads in accordance with user interaction and reach
• Monitor ad spending across multiple media channels
• Give insight into cost-per-lead and ad spending
• Offers a look into key performance indicators (KPIs), including total ad spending, signed cases versus declined cases, and other valuable metrics

With mass tort marketing, Facebook ads have become a helpful tool that law firms can use to grow their legal practice. The site’s unique user metrics, data analysis, and access to user information allow you to take data-backed action in real-time.

Law firms that are seeking to supercharge their legal advertising results can look to feedback loops as a potential solution. This tool can also help law firms determine an advertising approach to increase their number of qualified clients.

The Benefits of Using Feedback Loops For Mass Tort Marketing

Feedback loops can make marketing more efficient for law firms looking to grow their mass tort practice by focusing on data, monitoring ad performance, conducting routine testing, and more.

Here are a handful of benefits your law firm can enjoy by using feedback loops for mass tort marketing:

Keeping an Eye on Performance

The most important goal of mass tort marketing is to determine how many qualified clients turn into signed cases. With feedback loop marketing, you can focus on what matters most by monitoring the performance of your ads.

Feedback loop marketing solutions include in-depth dashboard reporting tools, which helps keep all of your performance data organized. You do not have to switch back and forth between analysis programs to gain insight into the effectiveness of your various ad campaigns.

Omnichannel Coverage

Law firms can utilize feedback loops across their media channels with Facebook, Instagram, Google, and more. This allows you to arrange ad-tracking data and spending with one solution.

Unified Data Collection

You want consistent ad campaigns across various social media programs. You do not want to send mixed messages about your services to users as they interact with your ads on different social media sites. Unified data collection allows for consistent ad taxonomy to ensure that your message and brand remain the same across all platforms.

Real-time Case Cost Analysis

Feedback loops allow you to react to data and case costs in real-time, which is helpful for law firms that publish many different ads for mass torts. The user-friendly feedback loop dashboard can also allow your law firm to react quickly to cost-per-lead changes in marketing campaign costs.

Every report that is located within the feedback loop updates in real-time as new case data gets funneled into the system. This can save your law firm time and effort so you can focus more on turning leads into clients.

Continuous Testing

The moment you publish an ad to a social media site, you want to know whether or not it’s going to reach users, promote engagement, and ultimately increase your bottom line. Continuous testing lets you do that. Feedback looping allows your law firm to test paid media campaigns time and time again while using real-time tracking. This data allows you to identify ads that have the potential to increase your firm’s overall reach.

Lower Client Acquisition Costs

Spending too much money on acquiring clients can hurt your business in the long run. A feedback loop shows you exactly where your law firm should be investing its marketing money to maximize conversions while also cutting wasteful spending.

Easy to Install

Feedback loops allow for quick and easy access with its hosted service and minimal application programming interface (API) connection. For easy access, your law firm can see data on a multitude of devices, including smartphones, tablets, and laptops.

X Social Media Feedback Loop

Designed to optimize your end results, the X Social Feedback Loop identifies the best-performing paid media campaigns and ads in your media mix in real-time. This allows your law firm’s overall marketing performance to increase based on actual real-time data, not guesswork.

Fast data feedback helps X Social Media managers wxrk in a nimble, focused environment, which can help save your law firm valuable campaign money.

To find out more about how our Xperts can help, call our team at X Social Media at (888) 670-0006.

Back in 2002, The Boston Globe unleashed a story that highlighted sexual abuse from Catholic priests, which led to a wave of mass torts and class-action lawsuits.

Just recently, in 2019, The Associated Press (AP) reported that a string of sexual abuse cases surfaced against the Catholic Church, which could end up costing the church more than $4 billion in legal fees. When abuse does take place, victims can file a personal injury lawsuit against the church. AP also reported that, in the past two years, 15 states revised their statute of limitations laws to be either suspended or extended. These revisions allow child sexual abuse victims to file a sexual abuse claim against the Catholic Church even if the alleged sexual abuse occurred decades prior.

This is leading to new cases and mass torts popping up across the United States. Until recent years, younger victims of abuse at the hands of either Mormon or Catholic churches could not file a lawsuit if they did not bring up their claim within the statute of limitations, which in many states was two years.

Mormon and Catholic Churches Battle Against Sexual Abuse Claims

While the First Amendment watches over churches for government intrusion, it cannot hold back sexual abuse victims from bringing up a lawsuit against them. With some states instilling new statute of limitations laws, Mormon and Catholic Church sexual abuse mass torts may continue to spike.

The Mormon church, also known as the Church of Jesus Christ of Latter-day Saints (LDS), has faced its own troubles with sexual abuse cases. Most recently, the Mormon church was handed a class-action lawsuit that claims their church is a “scheme of lies.” Furthermore, a recent report from VICE News found that the Mormon church has funneled sexual abuse claims directly to clergy lawyers only and not to law enforcement.

Mass Torts and Class-Action Lawsuits Against Churches Reveal Sexual Abuse History

There have been many mass torts and class-action lawsuits filed against both the Catholic and Mormon churches over the years. In the Catholic Church, over 7,000 priests or clerics have been accused of sexual abuse toward minors between 1950 and 2019.

Back in 2018, a Pennsylvania grand jury determined the Catholic Church protected over 300 priests who were sexually abusing victims. The case also revealed that over 1,000 young victims were identified. The church created an environment that allowed for priests to get away with sexual abuse while the crimes were never reported properly to law enforcement.

Victims Can Pursue Sexual Abuse Settlements Against Churches

When victims pursue a mass tort for sexual abuse against churches, financial compensation may become a source of justice. While money will not heal any deep wounds from sexual abuse, it can help survivors pay for current or future medical expenses they may experience due to the abuse. Financial compensation may also support a sexual abuse victim with pain and suffering or even for damaged personal relationships.

Over the years, there have been some large settlement payouts for victims of sexual abuse in churches. For instance, an archdiocese in St. Paul, Minnesota, paid out $210 million to abuse victims back in 2018, according to NBC News. That same year, the New York Post reported that an archdiocese paid 278 abuse victims nearly $60 million within the past two years. Back in 2015, an archdiocese in Milwaukee, Wisconsin, agreed to a settlement package with 330 sexual abuse survivors. The settlement reached $21 million and also included a $500,000 therapy fund, according to The New York Times.

Settlements over the years against churches have continued to result in massive payout for survivors, as exemplified by the cases mentioned. Ultimately, financial compensation can help sexual abuse victims find justice.

Educate Potential Clients on Mass Torts With X Social Media

At X Social Media, our legal industry practice uses Facebook to increase your law firm’s number of qualified clients. We also use social media to educate and inform potential clients on new mass torts, such as sexual abuse from churches. Our qualified lead generation program is designed to advertise around mass torts and lead to higher conversion rates. X Social Media can also support your law firm with dynamic content creation, custom landing pages, custom audience creation, and more.

Call X Social Media today at (888) 670-0006 or contact one of our XPerts online with your advertising goals and monthly budget information.

Potential plaintiffs might have less time to file claims or bring lawsuits against the Boy Scouts of America for sexual abuse because the organization filed for bankruptcy. There are about 300 lawsuits against the Boy Scouts of America from now-adult men who claim that they were sexually abused while in the Boy Scouts.

Time Limits and Sexual Abuse Lawsuits

In the past, the statute of limitations of each state controlled how much time a person had to file a sexual abuse lawsuit. Often, the deadline is only a few years. The deadline would pass without the people responsible for sexually abusing children having to answer for their actions. A child cannot file a lawsuit, and many children did not tell their parents about their abuse—or they were not believed when they (tragically) did inform their parents.

In response to the public outrage about the Catholic Church and other large organizations getting away with protecting these sexual predators, some state legislatures passed laws that allow some sexual abuse victims to sue their abusers years later—when the victims became adults. For example, the New York State Senate passed the Child Victims Act, which opens a “look-back window” that allows victims of childhood abuse one year to pursue justice. Many victims finally get a chance to hold abusers accountable.

Insurance Coverage for Sexual Abuse Claims

Some groups, like the Boy Scouts, relied on their liability insurance to pay claimants who alleged sexual abuse. Eventually, the insurers refused to cover subsequent claims, saying that the insurance policy required the Boy Scouts to notify the insurance company of potential claims. Insurers say that the Boys Scouts was aware of the sexual abuse but did not provide the required notification of events that could lead to liability claims.

The Assets and Revenues of the Boy Scouts Organizations

Without the liability insurance coverage footing the bill for the sexual predators within the youth organization, the Boy Scouts has to pay litigation costs and out-of-court settlements out of its own funds. The entity had revenues exceeding $285 million a year, based on a recent tax return—according to National Public Radio (NPR) reporting. The organization’s total assets are more than $1.4 billion. Local clubs and related groups have around $3.3 billion in assets.

The Bankruptcy Case

NPR states that the Boy Scouts of America filed for bankruptcy and set up a trust fund to pay claimants. As with any bankruptcy case, creditors will have a deadline by which they must submit claims to the court. Depending on the deadline the court approves, a sexual abuse victim might have less time than he might otherwise have to bring a formal claim for compensation.

The Boy Scouts filed a Chapter 11 bankruptcy. There are several different types of bankruptcy, and each kind has different rules. Under a Chapter 11 bankruptcy, the debtor (the Boy Scouts, in this case) gets to spread out its payments to creditors over time. The Boy Scouts can reorganize its business and stay open during this process.

The National Chair of the Boy Scouts of America, Jim Turley, acknowledged in a public letter to people who were victimized while in the Scouts that some volunteers and employees ignored the organization’s procedures or looked the other way. Turley called these acts heinous and unforgivable. NPR reports that he said that the Boy Scouts “failed the very children [they] were supposed to protect.”

Turley expressed outrage at the actions of those volunteers and employees and apologized to the victims. He said that the organization is setting up a trust fund and urged victims to file claims for compensation.

How the Boy Scouts Bankruptcy Affects Sexual Abuse Claimants

Mass tort lawyers can help to get the word out to potential plaintiffs that there is a compensation fund, and they have only a limited time to file claims. If a victim does not file a claim by the deadline, there might not be sufficient funds remaining to pay compensation. Also, the Boy Scouts of America could dissolve the organization—even though only they filed a Chapter 11 bankruptcy case.

X Social Media Can Help You Reach Potential Mass Tort Plaintiffs

We can design and build a marketing campaign that goes after potential plaintiffs who might have a sexual abuse claim against the Boy Scouts of America. Time is critical because of existing statutes of limitations and similar time limits or “look-back windows”—like that of New York’s.

X Social Media is an advertising agency that specializes in Facebook and Instagram marketing strategies and implementation. We can create original content that educates the public about the Boy Scouts’ trust fund for claimants and guides potential plaintiffs to your website.

We help lawyers all across America grow their law practices through targeted advertising. Whether you want to generate brand new leads or market to entirely new demographics, we can help.

At X Social Media we take pride in delivering top-shelf service to our clients. Every client has a Dedicated Digital Marketing Manager—your Xpert—who works directly with your firm. Our work can capture information about leads and direct interested individuals to your website, or a landing page we can create for your specific mass tort case.

Call us today at (888) 670-0006 to get started.

If your law firm is just starting out with social media, such as Facebook or Instagram, you may ask yourself, “Do Facebook ads really work for lawyers?”

The answer is yes.

There are about 214 million Americans who use Facebook. That is a large percentage of the entire U.S. population. Because there are so many Americans using Facebook on a regular basis, it presents a great opportunity for law firms to advertise their practice while educating current and potential clients.

Per the Facebook Help Center, a user’s activity will influence when they are seeing ads from an advertiser on Facebook which could potentially benefit your law firm. Facebook shows ads to users that they feel will interest them based on:

• A user’s activity with all Facebook products
• A user’s activity with other businesses
• A user’s location

Lawyers can tailor their ads to these three stipulations that Facebook uses when dishing out ads across a user’s timeline. But before you begin running ad campaigns, you need to ensure that your law firm’s Facebook page is regularly posting rich content. Blogs are a great tool for law firms as they can educate and promote clients on your practice.

You can also boost a Facebook post, which could include a blog from your law firm or other marketing content. By boosting a post, your law firm may gain more exposure for your content while also potentially reaching new audiences in various locations, depending on where your target location is set.

Keys to Facebook Advertising for Lawyers

Facebook ads are focused on targeting users based on their demographics, location, and interests. When you run a Facebook ad, you can choose the exact location in which you are looking to promote your law firm. From there, you can identify a specific age group, gender, languages, and other details about your target audience.

Lawyers can also advertise with Facebook based on a user’s interests. This means you can target your ads directly to people who may potentially need your legal services based on your practice areas. You can even identify where you would like your ads to be placed on Facebook, such as on a timeline or with Facebook Page Stories.

Your Facebook ads should be as entertaining as possible, as social media users typically use it for entertainment purposes. The tone of your ads is also key, along with the content type you are promoting. When running a Facebook ad, look for trends in how users engage with your ads.

Above all, Facebook ads should include a message, a benefit, and a call to action. You will want the user to take the next steps by either calling your law firm or by filling out a contact information sheet to get the on-boarding process started. You should keep branding, marketing, and sales tactics in mind when you release an ad campaign.

Videos and optimized images will also help your Facebook ads stick out and become more memorable to a user. Per a Facebook for Business post, Facebook even provides access to millions of stock photos that can potentially help more users connect with your ads.

Build New Audiences with Facebook Ads

Facebook ads can potentially help your law firm with both prospecting and building new audiences online. Additionally, Facebook’s Custom Audiences created from customer lists allow lawyers to connect with users who have already shown interest in their firm through social media. From there, lawyers can start to retarget their audiences with new marketing content. Once you pick a specific audience you want to target with ads, you can begin to use Facebook for both retargeting and prospecting. With the right audience in mind, you can begin to run appropriate Facebook ad campaigns that connect with them.

Run Facebook Ad Campaigns with X Social Media Today

Facebook ads do work for lawyers. To learn more about all the advertising possibilities for your law firm with Facebook ads, contact X Social Media today. One of our main goals is to help your law firm get more qualified leads by using Facebook ads.

Not only can we help lawyers find their right target audience with Facebook ads, we can also assist with content creation for your social media accounts. Even if you do not have a Facebook page, X Social Media will create one that is tailored to your law firm with custom landing pages. Call an X Social Media Facebook Xpert today at (888) 670-0006 for more information.