Why Are Facebook Reviews Important?


June 25, 2020

Facebook reviews are important because of the power they have on influencing how other people conduct business. People who interacted with your business have the chance to convey their experience to others by leaving a review on this social media platform.

Positive or negative, Facebook reviews can make or break your commercial goals. With millions of Americans logging into Facebook every day, a Facebook review can be their first impression of your business and determine whether they will follow through with your services.

Facebook allows business owners to report written reviews that they believe do not accurately represent their services. However, in the event that a business’s overall star rating is low, there is not much they can do. For this reason, some businesses forgo having Facebook reviews altogether.

Why Facebook Reviews Matter

When it comes to researching a product or service, more people are turning to their smartphones than ever before. According to an article published by Forbes in which they surveyed Facebook users, 84% of participants reported that they trust online reviews just as much as personal recommendations.

Customer satisfaction with your firm is easily conveyed to others through the Facebook review process. Leaving feedback—whether positive or negative—is a voluntary action that consumers take to evaluate a business. With Facebook, consumers can leave a written review and/or apply up to five-stars rating their experience.

Facebook prominently displays the reviews, making it essential that your page is closely monitored for this important form of customer feedback. Positive reviews identify what you are doing right, and negative reviews alert you to potential issues with customer service. Addressing a negative review immediately is a proactive approach to protecting your firm’s reputation.

Facebook Community Standards

Understanding the rationale behind a negative review is not always easy, and some negative reviews can be either inaccurate or unfair. Recommendations and reviews for businesses must follow the Community Standards set by Facebook.

These include:

  • The feedback must focus on the services the business offers.
  • The review or recommendation is based upon the personal experience of the person leaving the feedback.
  • The person leaving the feedback should not serve as an administrator of the businesses’ Facebook page.

Violating Community Standards can result in the review or recommendation being removed from your page by Facebook.

X Social Media, LLC Specializes in Legal Marketing & Facebook

No matter where you are with your firm’s Facebook page, we can help. From establishing a page to enhancing what already exists, X Social Media can work to meet your business goals.

Our team works with clients throughout the United States. Our focus is on the creation of Facebook and Instagram advertising that reaches and resonates with clients searching for legal assistance in mass torts.

Some of the tasks our team can perform include:

  • Building a Facebook or Instagram page designed to outline your firm’s services.
  • Designing original content for these pages.
  • Improving your existing website or social media page.
  • Using search engine optimization (SEO) tools to boost your firm’s name in a web search.
  • Analyzing user data to determine how effectively your marketing strategies are reaching people, and then moving forward with a plan of action to address those needs.
  • Targeting your desired demographic, and then moving forward with a related marketing strategy.

At X Social Media LLC, our team develops authentic content designed to generate leads for your firm. With approximately 214 million Americans on Facebook, having your law firm present in the online market is of crucial importance. In the digital age, if you are not present on social media, you risk being inaccessible to thousands of potential clients.

Call X Social Media Today

Facebook reviews are important when it comes to attracting new clients. The increased reliance on social media reviews for finding products and services are transforming the way we view online marketing.

With more than 300 clients and over 33,000 leads generated, X Social Media, LLC takes great pride in the individual attention we give each client. Each account has an account manager to give your business the attention it deserves.

Account managers begin by listening to your goals and needs, then relay this information to a team dedicated to integrating your brand, creating landing pages, and implementing advertising strategies specific to Facebook audiences.

Facebook is one of the most widely used social media channels. Do not let your competition pass you by. Contact X Social Media, LLC now to start utilizing Facebook to attract new clients today.

To speak with one of our Xperts, call us at (888) 670-0006.

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