Archive for the ‘Firm News’ Category

Free Webinar Sept 8th @1PM EST

Posted on: September 2nd, 2022 by Marc P No Comments
Free Camp Lejeune Webinar SEPT 8th
Camp Lejeune Webinar Next Thursday, September 8th 1PM EST

Join X Social and MRSB as we discuss all things Camp Lejeune from 1-130 with a Q&A hosted by Jacob Malherbe and the X Social executive team to follow.

You’ve seen our commercials, now come meet the man himself, Don Marcari!
Registration is required and we have limited total guests for this special webinar so please register for access.
Have you seen our ad on TV?
Check it out below>>>
***UPDATED***
Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital

 

After almost $27M spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
The plan around Camp Lejeune Advertising
It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
TV Advertising
We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became one of the inspirational stories for the motion picture “A Few Good Men.”. The Marines know his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC which will be covered in the webinar next week. SEE ABOVE.
Total Spend: 25 Million +
Cost per case signed: $1200-$1900
Weekly Spend: $5-7M
Digital Advertising
X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
Total Spend: 4.5 Million +
Cost per case: $900-$1650
Weekly Spend: $500,000 -$1M
Injury profile of the victims.
We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
We are seeing the following distribution of injuries among the 3 tiers right now at scale:
Tier 1: 25%
Tier 2: 30%
Tier 3: 45%
55% Tier 1 and Tier 2 Injuries!
THIS MAY BE THE BEST INJURY MIX IN THE MARKET
The X Social Media Way
When a client comes to us and are interested in Camp Lejeune we offer the following services.
  • Professional Intake services to sign client up that meet your exact criteria.
  • Co-Counsel introductions with a list of 6 different firms to choose from.
  • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
  • Local Counsel introduction when needed.
  • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
Here is our last newsletter in case you missed it!
X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
Why are so many lawyers getting involved?
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
The Value of Camp Lejeune Cases.
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
Reach out directly to our executive team to get started or with your questions:
Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
Camp Lejeune Here Is What You Should Know.
New Law to Allow Camp Lejeune Lawsuit
From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

Camp Lejeune Compensation Claims Originally Rejected

A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

Toxic Chemicals in Water
Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

Chemicals in Camp Lejeune Water-Linked to Cancer
The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

  • Leukemia
  • Bladder cancer
  • Breast cancer
  • Esophageal cancer
  • Kidney cancer
  • Liver Cancer
  • Lung Cancer
  • Multiple myeloma
  • Myelodysplastic syndrome
  • Non-Hodgkin’s Lymphoma

Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

Non-Cancer Camp Lejeune Injuries
The science and medical evidence continues to build linking other injuries besides cancer. They include:

 

  • Infertility
  • Birth Defects
  • Birth Injuries
  • Brain Injuries
  • Cardiac Defect
  • Fatty Liver Disease
  • Miscarriage
  • Neurobehavioral Effects
  • Plastic anemia and other bone marrow conditions
  • Renal Toxicity
  • Scleroderma
  • Hepatic Steatosis
  • ALS (Lou Gerhig’s Disease)
  • Parkinson’s Disease

Contaminated Water at Camp Lejeune Caused Birth Defects
Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

X SOCIAL NEWS

Your Source for Vetted News in Mass Torts and Legal
THE TIME IS ALMOST HERE!

Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

Take $300 OFF your ticket price by using code XSOCIAL at checkout.
>>>>Watch the promo video below by clicking it and then again on the website.<<<<
Here is Why You Need To Be A MTMP
Why Should Your Firm Partner With X Social?
Don’t just take our word for it, watch this quick testimonial video to hear directly from
Ben Crump, Anne Andrews and Mike Papantonio.
Your success is our success, let us share our years of expertise with you!
Introducing X Social Capital
X Social Media LLC
 Copyright 2022

Camp Lejeune Marketing Update & Zoom Invite for TODAY

Posted on: August 16th, 2022 by Marc P No Comments
Camp Lejeune Marketing Update & Zoom Invite for TODAY
Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital


After almost 20 million spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
 
The plan around Camp Lejeune Advertising
 
It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
 
TV Advertising
 
We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became the basis for the motion picture “A Few Good Men.”. The Marines knows his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC.
 
Total Spend: 19 million to date
Cost per case signed: $900-$1400 (trending up)
Weekly Spend: 5-7 million, trending up
 
Digital Advertising
 
X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
 
Total Spend: 1 Million to date
Cost per case: $700-$1250 (trending down)
Weekly Spend: $250,000 – 500,000
 
Injury profile of the victims.
 
We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
 
We are seeing the following distribution of injuries among the 3 tiers right now at scale:
 
Tier 1: 21%
Tier 2: 25%
Tier 3: 54%
 
The X Social Media Way
 
When a client comes to us and are interested in Camp Lejeune we offer the following services.
  • Professional Intake services to sign client up that meet your exact criteria.
  • Co-Counsel introductions with a list of 6 different firms to choose from.
  • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
  • Local Counsel introduction when needed. 
  • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
You want to know more about Camp Lejeune Advertising? We KNOW you have questions.
Join X Social Founder and CEO, Jacob Malherbe and Managing Director, Lucas Gerler on Zoom today!
Zoom room will be open from 10-12pm EST
and again from 2-4 EST TODAY
Pop in and get all your Camp Lejeune questions answered from the Xperts that have been running Camp Lejeune at scale.
JOIN ZOOM MEETING BY CLICKING BELOW
or Copying and pasting this link:
Here is our last newsletter in case you missed it!
 
X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
 
Why are so many lawyers getting involved?
 
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
 
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
 
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
 
The Value of Camp Lejeune Cases.
 
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
 
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
 
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget. 

DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing. 

Reach out directly to our executive team to get started or with your questions:
 
 
Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
Camp Lejeune Here Is What You Should Know.
New Law to Allow Camp Lejeune Lawsuit
From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..

Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

Camp Lejeune Compensation Claims Originally Rejected

A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

Toxic Chemicals in Water
Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

 
Chemicals in Camp Lejeune Water-Linked to Cancer
The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.

The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

  • Leukemia
  • Bladder cancer
  • Breast cancer
  • Esophageal cancer
  • Kidney cancer
  • Liver Cancer
  • Lung Cancer
  • Multiple myeloma
  • Myelodysplastic syndrome
  • Non-Hodgkin’s Lymphoma

Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

Non-Cancer Camp Lejeune Injuries
The science and medical evidence continues to build linking other injuries besides cancer. They include:

  • Infertility
  • Birth Defects
  • Birth Injuries
  • Brain Injuries
  • Cardiac Defect
  • Fatty Liver Disease
  • Miscarriage
  • Neurobehavioral Effects
  • Plastic anemia and other bone marrow conditions
  • Renal Toxicity
  • Scleroderma
  • Hepatic Steatosis
  • ALS (Lou Gerhig’s Disease)
  • Parkinson’s Disease

Contaminated Water at Camp Lejeune Caused Birth Defects
Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

X SOCIAL NEWS

Your Source for Vetted News in Mass Torts and Legal
Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

 
Take $300 OFF your ticket price by using code XSOCIAL at checkout. 
 
>>>>Watch the promo video below by clicking it and then again on the website.<<<<
Here is Why You Need To Be A MTMP 
Why Should Your Firm Partner With X Social?
Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
 
Your success is our success, let us share our years of expertise with you!
Introducing X Social Capital 
 
 

Please review average case prices on our website Xsocialmedia.com

Call us: 888.670.0006
X Social Media LLC
 Copyright 2022

Camp Lejeune Justice Act of 2022 Signed By President

Posted on: August 10th, 2022 by Marc P No Comments
Camp Lejeune Justice Act of 2022 Signed By President
NOT OUR ADS BELOW. 

EXAMPLES OF ADS CURRENTLY IN THE MARKET.
As expected, today, the President signed the Honoring Our PACT Act (which includes the Camp Lejeune Justice Act).

Because a lot of you were saying you missed our last email, please add xsocialmedia.com to your safe senders list (have your IT do it!).
Here is our last email below this short intro, with a few updates.
The Long and short, if you are just now thinking of getting into representing victims of Camp Lejeune water contamination, there is still time, and you definitely want to get in based on what we see as the total opportunity.
Your biggest barriers are going to be finding intake and getting that setup. But We can help with referrals.
We are also now seeing costs fluctuate between channels, with social coming down the most compared to TV.
Lastly, referring to above image of the cash in hand and checks. These are just a few examples of bad advertising. When you demand results from your marketing vendors, there are those out there that will get them for you. We choose to stay ethical in all of our advertising. And transparent in all that we do. With all advertising through X Social, we can tell you exactly what ad was shown, what website clicked, or what number was dialed by your PNC.
To your success in Camp Lejeune. To helping all those that we can and leaving no man or women behind.
If you have Any questions, just ask!
-Lucas
HERE IS OUR AN EXAMPLE OF OUR AD BELOW YOU HAVE PROBABLY SEEN ON NATIONAL TELEVISION BELOW. CLICK TO VIEW FULL CLIP.
X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
 
Why are so many lawyers getting involved?
 
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
 
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
 
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
 
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
 
Landscape of victims and the cost to find them
 
There will be 2 waves of claimants coming in as we see it. The first wave that we are handling now is the older group of veterans who have been fighting the US Government for decades to get this law approved. The demographic on this group is 65 years +  and require a lot of paper documents in the signup process and they do not work well with modern technology like texts, emails etc. 
 
These people have to be engaged mostly via TV and these people want and sometimes have to talk to a human to get qualified and prefer paper retainers. The intake centers are almost too capacity and getting a space setup with an intake center should be high priority for attorneys wanting to get involved. We can make a few recommendations if you ask.
 
Victims are living all over the country with some West Coast and East Coast concentration.
 
We are seeing the following cost per case in wave 1 (not including any medical monitoring cases)
 
Digital: (Facebook, Instagram, Google, Youtube)
*Allows for better injury targeting than TV. We expect to see the price per contract over time to be better for Tier 1/2 cases generated via digital channels as more and more money is dumped into TV.
 
Cost per case: $850-$1,450 (TRENDING DOWN)
 
TV National Advertising Cash Buy and Cost Per Call TV
 
Cost per case: $750-$1,100 (TRENDING UP)
 
See our cash buy TV commercials here (or click the image above)
 
These prices are week-to-week right now and we have seen prices going up about $100 a week since the start of July.  This might change now that the bill has finally passed the senate.
 
These prices reflect over $10 million that has already been deployed by X Social Media.
 
Wave 2- The Kids of Camp Lejeune
 
The second wave we will start when Wave 1 gets to $2,000 a case. Wave 2 will be more digital as the kids are 35-60 years old so more focus on digital and more focus on direct contact via data sets to the next of kin. Wave 2 will be education-based to start out with. It’s hard for a child of Camp Lejeune to understand that they have a claim because their mom or dad past away between 1953-2022. So it could be a 60+ year old death case that we can file a claim on.
 
The Value of Camp Lejeune Cases.
 
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
 
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
 
Injury Mix coming in from claimants.
 
We are seeing the following injury mix on the clients coming in from maily TV;
 
Tier 1: 20%
Tier 2: 25% 
Tier 3: 55%
 
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500k, Tier1 cases: $600k-$2 million.
 
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget. 

DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing. 

Reach out directly to our executive team to get started or with your questions:
 
 
Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
 
Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
 
And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com
Camp Lejeune Here Is What You Should Know.
New Law to Allow Camp Lejeune Lawsuit
From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..

Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

Camp Lejeune Compensation Claims Originally Rejected

A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

Toxic Chemicals in Water
Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

 
Chemicals in Camp Lejeune Water-Linked to Cancer
The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.

The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

  • Leukemia
  • Bladder cancer
  • Breast cancer
  • Esophageal cancer
  • Kidney cancer
  • Liver Cancer
  • Lung Cancer
  • Multiple myeloma
  • Myelodysplastic syndrome
  • Non-Hodgkin’s Lymphoma

Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

Non-Cancer Camp Lejeune Injuries
The science and medical evidence continues to build linking other injuries besides cancer. They include:

  • Infertility
  • Birth Defects
  • Birth Injuries
  • Brain Injuries
  • Cardiac Defect
  • Fatty Liver Disease
  • Miscarriage
  • Neurobehavioral Effects
  • Plastic anemia and other bone marrow conditions
  • Renal Toxicity
  • Scleroderma
  • Hepatic Steatosis
  • ALS (Lou Gerhig’s Disease)
  • Parkinson’s Disease

Contaminated Water at Camp Lejeune Caused Birth Defects
Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

X SOCIAL NEWS

Your Source for Vetted News in Mass Torts and Legal
Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

 
Take $300 OFF your ticket price by using code XSOCIAL at checkout. 
 
>>>>Watch the promo video below by clicking it and then again on the website.<<<<
Here is Why You Need To Be A MTMP 
Why Should Your Firm Partner With X Social?
Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
 
Your success is our success, let us share our years of expertise with you!
Introducing X Social Capital 
 
 

Please review average case prices on our website Xsocialmedia.com

Call us: 888.670.0006
X Social Media LLC
 Copyright 2022

Camp Lejeune Justice Act Has Passed Senate. Here Is What You Should Know! X Social Media LLC

Posted on: August 3rd, 2022 by Marc P No Comments
Camp Lejeune Marketing
X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
 
Why are so many lawyers getting involved?
 
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
 
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
 
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
 
 
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
 
Landscape of victims and the cost to find them
 
There will be 2 waves of claimants coming in as we see it. The first wave that we are handling now is the older group of veterans who have been fighting the US Government for decades to get this law approved. The demographic on this group is 65 years +  and require a lot of paper documents in the signup process and they do not work well with modern technology like texts, emails etc. 
 
These people have to be engaged mostly via TV and these people want and sometimes have to talk to a human to get qualified and prefer paper retainers. The intake centers are almost too capacity and getting a space setup with an intake center should be high priority for attorneys wanting to get involved. We can make a few recommendations if you ask.
 
Victims are living all over the country with some West Coast and East Coast concentration.
 
We are seeing the following cost per case in wave 1 (not including any medical monitoring cases)
 
Digital: (Facebook, Instagram, Google, Youtube)
*Allows for better injury targeting than TV. We expect to see the price per contract over time to be better for Tier 1/2 cases generated via digital channels as more and more money is dumped into TV.
 
Cost per case: $850-$1,450
 
TV National Advertising Cash Buy and Cost Per Call TV
 
Cost per case: $750-$1,100
 
See our cash buy TV commercials here (or click the image above)
 
These prices are week-to-week right now and we have seen prices going up about $100 a week since the start of July.  This might change now that the bill has finally passed the senate.
 
These prices reflect over $10 million that has already been deployed by X Social Media.
 
Wave 2- The Kids of Camp Lejeune
 
The second wave we will start when Wave 1 gets to $2,000 a case. Wave 2 will be more digital as the kids are 35-60 years old so more focus on digital and more focus on direct contact via data sets to the next of kin. Wave 2 will be education-based to start out with. It’s hard for a child of Camp Lejeune to understand that they have a claim because their mom or dad past away between 1953-2022. So it could be a 60+ year old death case that we can file a claim on.
The Value of Camp Lejeune Cases.
 
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
 
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
 
Injury Mix coming in from claimants.
 
We are seeing the following injury mix on the clients coming in from maily TV;
 
Tier 1: 22%
Tier 2: 19% 
Tier 3: 59%
 
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
 
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget. 

DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing. 

Reach out directly to our executive team to get started or with your questions:
 
 
Managing Director, Lucas Gerler at Lucas@xsocialmedia.com (20+ years direct response marketing veteran)
Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
And our newest X Team member, Sr. VP of Business Development, David, David@xsocialmedia.com.
Camp Lejeune Here Is What You Should Know.
New Law to Allow Camp Lejeune Lawsuit
From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..

Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.

Camp Lejeune Compensation Claims Originally Rejected

A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

Toxic Chemicals in Water
Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

 
Chemicals in Camp Lejeune Water-Linked to Cancer
The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.

The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

  • Leukemia
  • Bladder cancer
  • Breast cancer
  • Esophageal cancer
  • Kidney cancer
  • Liver Cancer
  • Lung Cancer
  • Multiple myeloma
  • Myelodysplastic syndrome
  • Non-Hodgkin’s Lymphoma

Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

Non-Cancer Camp Lejeune Injuries
The science and medical evidence continues to build linking other injuries besides cancer. They include:

  • Infertility
  • Birth Defects
  • Birth Injuries
  • Brain Injuries
  • Cardiac Defect
  • Fatty Liver Disease
  • Miscarriage
  • Neurobehavioral Effects
  • Plastic anemia and other bone marrow conditions
  • Renal Toxicity
  • Scleroderma
  • Hepatic Steatosis
  • ALS (Lou Gerhig’s Disease)
  • Parkinson’s Disease

Contaminated Water at Camp Lejeune Caused Birth Defects
Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.

X SOCIAL NEWS

Your Source for Vetted News in Mass Torts and Legal
Shades of Mass, founded in 2022, is a first-of-its-kind organization – dedicated to advocating for and facilitating the involvement in mass tort litigations, along with appointment of Black and Brown attorneys to leadership roles in federal and state-based centralized civil actions.
 
Through mentorship, advocacy, networking, and education, we will usher in a new era of broad and diverse representation for those impacted across our great nation.
 
The first annual Shades of Mass Conference will bring together Black and Brown attorneys, and our allies, across the nation, to demonstrate that it is possible to lead critical litigations in the communities we serve.
 
Communities of color are disproportionately hurt by corporate misconduct involving product defects, device malfunctions, and environmental hazards. 
Yet, very few Black and Brown lawyers are appointed to lead the key mass tort cases that directly affect millions of their own community members. It’s time to remedy this inequity.
 
 
INAUGURAL SHADES OF MASS CONFERENCE
August 5 – 7, 2022 | Atlanta Marriott Marquis | Atlanta, GA
 
 
X Social Media is a proud Sponsor of Shade Of Mass and we will be in Atlanta for the first conference on August 5-7, 2022. Come visit us at Booth 8!
Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

 
Take $300 OFF your ticket price by using code XSOCIAL at checkout. 
 
>>>>Watch the promo video below by clicking it and then again on the website.<<<<
Here is Why You Need To Be A MTMP 
Why Should Your Firm Partner With X Social?
Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
 
Your success is our success, let us share our years of expertise with you!
Introducing X Social Capital 
 
 

Please review average case prices on our website Xsocialmedia.com

Call us: 888.670.0006
X Social Media LLC
 Copyright 2022

Free lunch on us for webinar attendees: May 19th 2pm, “Grow & Expand Your Practice” with X Social Media, SmartAdvocate & Intake Desk, with Mass Tort Specialists Tobi Millrood, James Onder & Anne Andrews -X Social Media

Posted on: May 17th, 2022 by Marc P No Comments
Join Claude Simpson, Head of SmartAdvocate Training, as he welcomes guests from X Social Media and Intake Desk, along with Mass Tort experts Tobi Millrood, James Onder and Anne Andrews, for this informative and sure-to-be impressive webinar.

The group will explore current trends and where the industry is headed in 2022. Claude will also talk about how X Social Media and Intake Desk have partnered with SmartAdvocate to increase your firm’s efficiency and profitability through their expertise in social media/digital marketing and simplifying your intake process.

BONUS: 
Lunch is on us for this event! 
Register and receive a $20 Uber Eats voucher code to use the day of the webinar.
 
Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

Take $300 OFF your ticket price by using code XSOCIAL at checkout.
Watch the promo video below by clicking it and then again on the website.
Why Should Your Firm Partner With The Leading Social Media Marketing Agency In Legal?
Don’t just take our word for it, watch this quick testimonial video to hear directly from Ben Crump, Anne Andrews and Mike Papantonio.
 
Your success is our success, let us share our years of expertise with you!
 
 

Please review average lead prices on our website Xsocialmedia.com

Call us: 888.670.0006
X Social Media LLC
 Copyright 2022

Two Invites you Won’t want to Miss

Posted on: May 17th, 2022 by Marc P No Comments
Dear Friends, we would like to invite you to attend this years 2022 Legal Marketing & Management Summit, hosted by the legendary Darryl Isaacs!

Take $300 OFF your ticket price by using code XSOCIAL at checkout.
Watch the promo video below by clicking it and then again on the website.
Join Claude Simpson, Head of SmartAdvocate Training, as he welcomes guests from X Social Media and Intake Desk, along with Mass Tort experts, for this informative and sure-to-be impressive webinar.

The group will explore current trends and where the industry is headed in 2022. Claude will also talk about how X Social Media and Intake Desk have partnered with SmartAdvocate to increase your firm’s efficiency and profitability through their expertise in social media/digital marketing and simplifying your intake process.

BONUS: Lunch is on us for this event!
Register and receive a $20 Uber Eats voucher code to use the day of the webinar.
Why do the nation’s top law firms use X Social Media?

 Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!

Please review average lead prices on our website Xsocialmedia.com

Call us: 888.670.0006
X Social Media LLC
 Copyright 2022

Roundup Breaking News: Biden’s DOJ Urges Supreme Court to Reject Bayer Roundup Appeal

Posted on: May 13th, 2022 by Marc P No Comments
Biden’s DOJ Urges Supreme Court to Reject Bayer Roundup Appeal
Friends, As we predicted back in January when everyone got cold feet, earlier this week the Biden administration urged the U.S. Supreme Court to reject Bayer AG’s bid to stop potentially billions of dollars in claims that its top-selling Roundup weedkiller causes cancer. (Article Here) 

Bayer is challenging a $25 million award to Edwin Hardeman, a California man who says decades of exposure to Roundup caused his non-Hodgkin’s lymphoma. Bayer argues that federal approval of Roundup’s label meant Hardeman’s suit — and others like it — couldn’t go forward.

The administration sided with Hardeman in a brief filed with the court on Tuesday May 10th.

The litigation is a test case for what ultimately could be tens of thousands of claims.

In July, Bayer said a Supreme Court ruling in its favor would “effectively and largely end” Roundup litigation in the U.S., while setting aside $4.5 billion in case the court rejected the appeal. Under the court’s normal scheduling practices, the justices probably will say before their term ends in late June or early July whether they will hear the case.

The Supreme Court in December sought input from U.S. Solicitor General Elizabeth Prelogar, the Biden administration’s top courtroom lawyer.

Hardeman says he used Roundup from the 1980s to 2012 on his large plot of land in Sonoma County, about 60 miles (100 kilometers) north of San Francisco. He was diagnosed with lymphoma in 2015.

He sued under California law, claiming that Monsanto’s failure to warn of Roundup’s carcinogenic risk caused his illness. Jurors awarded him more than $80 million, later cut by the trial judge to $25 million. A federal appeals court upheld the award.

At the Supreme Court, Bayer argues that Federal Insecticide, Fungicide, and Rodenticide Act shields the company from liability. FIFRA, as the law is known, says states may not impose packaging or labeling requirements that are “in addition to or different from” those under the federal law.

Bayer also argued that the trial judge improperly allowed expert testimony that Roundup causes cancer. The company said the testimony was speculative.

Hardeman’s lawyers urged the Supreme Court not to hear the case. They say the award is consistent with a 2005 Supreme Court ruling that allowed state-law suits as long as the state warning requirements are “genuinely equivalent” to those under FIFRA.

 
This development looks to disrupt the Five-Point plan laid out by Monsanto as both their first point and 3rd seem to now be somewhat mute from their “plan”. 
 
Bayer’s Five-Point Plan to Close the Roundup Litigation includes this statements,
 
We have already settled ~107,000 of the ~138,000 current cases. We will be very selective in settling the remaining ~31,000 cases as we await the outcome at the U.S. Supreme Court, and we will not entertain further settlement discussions if the Court grants review. We are fully prepared to defend at trial when the demands of hold-out plaintiff firms are unreasonable.
 
So, let them have it, Let’s get you all thousands of new cases quickly. 
 
All new orders submitted before May 18th will have your setup fee waived. Returning Roundup orders can go live as soon as Monday if you reach out to us TODAY! 
 
Any questions or to start an order, please email Lucas Gerler, Managing Director at lucas@xsocialmedia.com 
Why do the nation’s top law firms use X Social Media?

 Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

 
And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
Full Service From Lead To Retainer. X Social Media & Partners

When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen. And apply it to Facebook, Instagram, TV, OTT, Google, Youtube and other marketing channels

Contact us today to discover what we can do for your firm.

Please review average lead prices on our website. Xsocialmedia.com

Email: jacob@xsocialmedia.com     Call us: 888.670.0006
Visit our site to signup for a free consultation!
Website : xsocialmedia.com
X Social Media LLC
 Copyright 2020

Pay Attention To What Your Vendors Are Doing!- X Social Media

Posted on: May 3rd, 2022 by Marc P No Comments
Spam Emails Are On The Rise!

Make Sure It’s Not Your Vendor
The Problem Explained:
Our Spam filters are increasingly catching spam emails sent out from Mass Tort Vendors that pretend to do advertising to find your law firm cases but are increasingly using Spam emails to do so to be more competitive in the marketplace. When sending spam emails to potential clients they break not only CAN-SPAM rules but they are also playing Russian Roulette with your bar card. These vendors are unethical and it has to stop to protect our industry.
How Will You Know ?
First in advertising both TV, Radio and Digital there is what we call a market price. This means if I run 100k on Social I will know the average price per case from that advertising. Many times TV, Radio has their own market price as well. You can also ask us about the market price or even seen the market price each month on our website where we publish these kind of numbers. If the market price is $1,000 on Social Media to get 3M leads and somebody tells you they are also doing social and they can get them at $500 pay attention. Not saying it’s not possible but I am saying pay attention to what else is going on. Same goes for Radio and TV find the market price and find a trusted vendor.
Questions You Should Ask Your Vendor
1. Where do you advertise for clients? Social Media, TV, Radio. RED FLAG If they use Affiliates to do marketing for them. As you then lose control over the market source, or the ad served to generate the traffic. A website is only a piece of the marketing mix, make sure you can follow the full trail of your marketing dollars.
2. Can you show me a trail of where this client came from? In digital marketing we control we can show an exact trail of what ad the client saw, when they saw it and how the lead came in. In TV, Radio advertising they can show what station ad was shown on and what time the intake was done. If a vendor cannot show the journey on your new client this is a RED FLAG. Do not accept dark spots in your marketing as they show up in your costs of intake, costs of medical records and lost claims when filing.
3. Are you using Affiliates to generate leads? This is the normal loophole that vendors will hide their Spam Email campaigns behind. This way they can blame it on their affiliates if they get busted. RED Flag If they are using Affiliates to generate leads.
4. Can You Please Ask The Following Question to your intake? Where did you first see our advertising? Let the PNC tell you as part of intake.
This will be the vetting process before you select a vendor to advertise for your firm. If you are already with a vendor have them sign a contract with your firm that outlines their responsibility on the case acquisition side to protect your law firm.
The Solution
Protect your law firm at every step of the way when using a vendor to run your ads for you. Make sure that you see and approve the Ad images, text and landing pages. Make sure that you ask the questions we have outlined above. Possibly make up a contract that you have each vendor sign that you are working with to hold them accountable for anything that is going on. Talk to the clients that came in from that vendor to find out how they saw your advertising. It’s your job to double-check as its your bar card that is on the line. It’s our job as vendors to keep the industry clean from any bad apples and try and advocate as much as possible for the correct way to do things.
Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email jacob@xsocialmedia.com
Mass Torts Puerto Rico
May 4-6,  2022

Mass Torts Puerto Rico is a first-of-its-kind event you won’t want to miss. This for attorneys by attorneys event promises to be two unforgettable days of substantive programming, all-inclusive seaside parties, and an environment cultivated for personal connections with some of the most outstanding and highly respected trial lawyers in the country. Come learn from world class experts in an intimate setting while earning CLE General and Ethics credits.

Lucas and Paul will be representing X Social Media and X Social Capital at MTPR. Find out what all the buzz is about by scheduling some time to connect with them, email lucas@xsocialmedia.com to set something up.

FEW TICKETS STILL AVAILABLE at https://www.masstortspuertorico.com/ 
Get More Qualified Clients Using Facebook.
Finding clients via Facebook advertising is what we do on a big scale.
 Call: 888.670.0006
Website : xsocialmedia.com
X Social Media LLC
 Copyright 2022

MTMP April 2022 Preview What To Expect – X Social Media

Posted on: March 31st, 2022 by Marc P No Comments
Preview MTMP 2022
Friends,
We hope to see many of you next week in Las Vegas for MTMP!
As always, we expect a great turnout with over 1,200+ lawyers at the conference and we expect a lot of conversations with current clients and new clients.
If you have not done it already setup your meetings now with X Social Media’s Managing Director Lucas Gerler, Chief Revenue Officer Paul Liebman, our VP of Marketing Joshua Jones and Founder, CEO Jacob Malherbe for the very busy conference.
Click Here to get on our calendars or email lucas@xsocialmedia.com directly. While at MTMP, you can also text Lucas at 2176219675 to arrange a meeting.
The State Of Facebook Advertising
As most of you all have seen in the news there has been a lot of changes around Facebook advertising in the last 12 months and we are now ready to fully explain the changes and what it means to campaigns that you guys might want to run in the future.
Facebook Then and Now
Whereas in the past we could leverage targeting very deep on Facebook down to an interest group (Example; people that used a CPAP device or were interested in Hernia Mesh), now all these health care buckets are gone and we cannot target this way anymore.
The new way of running Facebook advertising is all algorithm based. Think about it like this; I show 1,000 people an ad and I see their reaction to it.The more people I show the ad to the better the algorithm will understand what audience I am looking for. The better it understands my audience the better results will be.
So what that means in dollars is the bigger your budget is on a campaign the more time we have to teach the algorithm what you are looking for.
If you were to take a timeline for campaign performance, the worst results would come in the start of the campaign and as the algorithm learns results get better day after day.
As we get leads in via your landing page, the Pixel starts learning and telling FB what we will accept and what we will decline, and the stronger the campaign gets. This results in cheaper leads over time as the pixel and the campaign “learn” in real-time.
The lead quality and cost are even cheaper than we could get before when we went after the limited audiences that was in the interest buckets. The reason the leads are cheaper now vs before is because of the larger audience size we can now reach.
Before we where limited to an interest audience of maybe 2million people per interest. Now, we go after all 280 million Facebook users and the FB algorithm will know in real-time what they are interested in and who should see what ad.
I hope everybody followed me on that explanation. If not, or if you have more questions, I will have a panel discussion at MTMP 8am local time on April 4.
Please join me there and questions are always welcomed!
Where does the New Facebook Algorithm approach work the best?
The more potential new clients that have the same problem, think CPAP, Roundup, Zantac, 3M, Talc, the better this approach will work.
Areas we have seen less strong results with the changes to Facebook would be Church abuse where there is very very few clients. Sometimes however you can overcome the fewer potential client numbers by deploying other tactics like geo-targeting or lookalike audiences.
An example would be Fire Foam or PFOS/PFAS where you know where the military bases are located which is then where water contamination is most likely to be occurring. Another example would be Paraquat where we know where paraquat was sprayed and where the largest quantities where sprayed.
So in some cases you can find a way around the problem but in general Facebook advertising has become similar to TV advertising with a Digital overlay.
Facebook Advertising vs TV Advertising
TV is always just a numbers game it does not get smarter with every dollar you spend. You could argue that the TV buyer optimized his buy based on what stations perform the best by using different numbers for each channel but again that Channel does not become smart over time by the dollars you invest.
On the other hand, for every dollar you invest in Facebook adverting the algorithm learns more and more about your perfect clients as it receives feedback from people seeing and reacting to the ads, and it gets feedback on the landing page level from what an attorney will except as a client and what they will disqualify.
We feed back to Facebook all that information as leads start coming in and the intake talks to them and qualifies them or disqualifies them. So the bigger your investment, the better your results over time, as you teach Facebook about your business and ideal new client.
When we do run into problems on Facebook with spending money fast enough, for scale we do move some budgets to TV for adverting on those channels but when we do it comes with what we call a digital overlay on what we have already learned about the perfect client from Facebook advertising.
We can still see on Facebook what TV channels our perfect audience prefers to watch. So even though our TV advertising is similar to others, it does come with more targeting options than traditional TV buys are offering us today.

Why do the nation’s top law firms use X Social Media?

 Watch this short video above to hear directly from Ben Crump, Anne Andrews and Mike Papantonio on why you should use X Social Media.

 
And don’t forget, we have no minimums to get started and most clients start with a small test. Your success is our success, let us share our years of expertise with you!
Full Service From Lead To Retainer. X Social Media & Partners

When you come to us with a new project, we set up the whole marketing funnel for you from advertising ads,  to landing pages, down to the signed retainer if you’d like (we suggest using professional intakes). In most cases, we can also arrange co-counsel for any given project and even financing. Just ask!

Our history of transparency and our network of industry partners means that you can trust X Social Media to grow your firm with quality retainers from our menu of existing campaigns or for your next custom project.

We simply charge a 15-20% management fee on your marketing budget to make all the marketing magic happen. And apply it to Facebook, Instagram, TV, OTT, Google, Youtube and other marketing channels

Contact us today to discover what we can do for your firm.

Please review average lead prices on our website. Xsocialmedia.com

Email: jacob@xsocialmedia.com     Call us: 888.670.0006
Visit our site to signup for a free consultation!
Website : xsocialmedia.com
X Social Media LLC
 Copyright 2020

Introducing X Social Capital. A New Way To Get Funding

Posted on: March 28th, 2022 by Marc P No Comments
The Problem Explained:
Today in our industry many law firms rely on capital funding via what is normally known as a Hedge Fund loans. The law firm pledges attorney’s fees coming on their Docket in exchange for financing that traditional banks do not offer.
The hedge fund loans are consistently over three times current bank rates and usually over 20% per year. The rates go from about 17% to 24% depending on how good the lawyers docket is. If a law firm loaned 10 million today in 3.6 years, he will owe more than 20 million.
It takes time before the lawyers gets paid and as an example a tort like Roundup has now run for 7 years. While the lawyers get paid well a lot of that profit end up with the hedge funds because of the 17%-24% interest rate.
Probably 50% or more of the law firms we deal with are getting loans like this.
The Solution
We set out to come up with a solution to fix this industry wide problem. We offer a unique product, the first of its kind to be offered commercially, that will insure a Mass Tort docket. The insurance premium to insure a minimum value of a mass tort docket is between 6-12%, depending on collateral, loan amount, etc.  Final premium amount is determined by the insurance carrier.
Our process provides our loan applicant to be matched with the right lender coupled with an A Rated insurance company. The Insurance will guarantee the principal loan amount. A commercial lender that is interested in an insurance company which is A Rated backing these loans will be able to offer a rate that is below current market rates because of the insurance wrapper.
The time it takes for the insurance to rap the mass tort docket is between 45-60 days from start to finish. This allows the insurance company time to do their due diligence on the docket they are insuring. Today we have 5-7 lenders that are willing to engage with us on this product at a very competitive rate.
We see the market in its infancy right now but as more and more people take advantage of A Rated insurance on their Mass Tort Docket we believe we can drive the lending rates down to a healthy level for our industry.
Have feedback? Want to see something specific? Have questions? Want to setup a call to discuss or get started? Email jacob@xsocialmedia.com
MTMP VEGAS
April 5-7, 2022

Mass Torts Made Perfect is more than just a conference – it’s a place for plaintiff attorneys to connect, network and learn more about the top mass tort and class action lawsuits in the country. To achieve our mission of keeping plaintiff attorneys connected, we host bi-annual conferences in the spring and fall of each year, along with webinars throughout the year that cover essential topics for individuals working in the area of plaintiff mass torts and class actions.

Whether you are an experienced trial attorney looking for the inside scoop on the latest cases or a paralegal looking to learn the basics, MTMP can help you grow your skills and practice.

Be sure to catch us in-person at MTMP, Jacob, Lucas, Paul, and Josh will all be attending. Let us know if you can schedule a sit-down while in town! Our schedules will fill up quickly.
Mass Torts Puerto Rico
May 4-6 2022

Mass Torts Puerto Rico is a first-of-its-kind event you won’t want to miss. This for attorneys by attorneys event promises to be two unforgettable days of substantive programming, all-inclusive seaside parties, and an environment cultivated for personal connections with some of the most outstanding and highly respected trial lawyers in the country. Come learn from world class experts in an intimate setting while earning CLE General and Ethics credits.

Get More Qualified Clients Using Facebook. Finding clients via Facebook advertising is what we do on a big scale.
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