June 25, 2020
A dynamic ad target allows a platform to direct your advertisements towards internet users based on various criteria. These criteria may include:
Ad targeting allows your advertisement to reach a narrower base of internet users that may be more likely to respond to the service that you offer. As a law firm seeking clients for a mass tort or your firm in general, targeted advertisements can be an invaluable resource.
Gone are the days when it was necessary to take out an advertisement in a newspaper or magazine—or on a radio or local television station—to reach an untapped audience of potential clients for your firm. Those advertising methods represented casting a vast net based solely on:
While factors such as one’s geographic location may still be relevant to your marketing efforts, means of targeting potential customers are far less crude than they once were. Digital advertising targeting through platforms such as Facebook take far more information about a user into account, such as:
Often, your law firm may want to target a specific demographic, whether for a mass tort or another purpose. For example, a mass tort based on a defective blood pressure medication may generally appeal to an older demographic, to which you would want to dedicate more of your marketing budget.
The ability to use dynamic ad targets is just one of the many reasons why marketing your law firm on social media could provide a significant boost in quality plaintiffs for your law firm.
Social media offers your firm a number of benefits in addition to targeted advertisements. Some of the perks of social media marketing include:
It is in most law firms’ interest to adopt the ways of digital marketing—and social marketing in particular—as the popularity and functionality of social media platforms such as Facebook and Instagram continue to expand by the day.
As a lawyer, your professional responsibility is to know the law. Generally, it makes sense for a law firm to turn to digital marketing professionals to deploy the most effective, cutting-edge digital marketing practices in service of your firm.
In order to catch the attention of users on social platforms (such as Facebook) that are increasingly populated by advertisements, rely on those who can deploy your firm’s message with intelligence.
Our team at X Social Media consists of:
We will aim to boost your client conversions by:
Our team of Xperts will work with you and your team to move digital users through your funnel and convert them into clients. To find out more about how our Xperts can help your firm expand their reach, call our team at X Social Media today at (888) 670-0006.