What Is a Dynamic Ad Target?

June 25, 2020

A dynamic ad target allows a platform to direct your advertisements towards internet users based on various criteria. These criteria may include:

  • Information that they search for on Google, Facebook, or other platforms
  • Location
  • Age
  • Gender
  • Education level
  • Job title
  • Online behaviors
  • Additional criteria that may be relevant to your advertisement

Ad targeting allows your advertisement to reach a narrower base of internet users that may be more likely to respond to the service that you offer. As a law firm seeking clients for a mass tort or your firm in general, targeted advertisements can be an invaluable resource.

Use Ad Targeting to Maximize Your Marketing Budget

Gone are the days when it was necessary to take out an advertisement in a newspaper or magazine—or on a radio or local television station—to reach an untapped audience of potential clients for your firm. Those advertising methods represented casting a vast net based solely on:

  • Where the publication was circulated
  • Who the perceived demographic of a radio station or television channel was
  • Where a television or radio station aired

While factors such as one’s geographic location may still be relevant to your marketing efforts, means of targeting potential customers are far less crude than they once were. Digital advertising targeting through platforms such as Facebook take far more information about a user into account, such as:

  • Geographic location—down to a street or even house number—which is far more precise than a mere city or state
  • Their internet searches, including but not limited to Google searches
  • Other internet behaviors—such as purchases—that may give insight into their likelihood of responding to your advertisement
  • Demographic information; such as their age, occupation, friend group, level of education, and gender

Often, your law firm may want to target a specific demographic, whether for a mass tort or another purpose. For example, a mass tort based on a defective blood pressure medication may generally appeal to an older demographic, to which you would want to dedicate more of your marketing budget.

The ability to use dynamic ad targets is just one of the many reasons why marketing your law firm on social media could provide a significant boost in quality plaintiffs for your law firm.

The Benefits of Marketing Your Firm on Social Media

Social media offers your firm a number of benefits in addition to targeted advertisements. Some of the perks of social media marketing include:

  • Real-time metrics about how a user base is responding to your advertisements (on the Facebook platform, these tools are referred to as Facebook Analytics)
  • The ability for your advertisements to achieve an exponential reach as users share your advertisements at no additional cost to you
  • The ability to purchase dynamic advertisements that follow the user even after they have left the social media platform on which you purchase advertisements
  • The ability to scale campaigns depending on your marketing budget
  • The ability to reach a younger audience of potential clients, if that is one of your firm’s goals

It is in most law firms’ interest to adopt the ways of digital marketing—and social marketing in particular—as the popularity and functionality of social media platforms such as Facebook and Instagram continue to expand by the day.

Harness the Power of Social Marketing With Help From the Pros

As a lawyer, your professional responsibility is to know the law. Generally, it makes sense for a law firm to turn to digital marketing professionals to deploy the most effective, cutting-edge digital marketing practices in service of your firm.

In order to catch the attention of users on social platforms (such as Facebook) that are increasingly populated by advertisements, rely on those who can deploy your firm’s message with intelligence.

How the X Social Media Team Can Enhance Your Digital Marketing

Our team at X Social Media consists of:

  • Facebook Marketing Xperts
  • Digital marketing specialists
  • Advertising specialists
  • Dedicated account managers

We will aim to boost your client conversions by:

  • Create Facebook and Instagram pages for your firm (if you do not already have them)
  • Build custom landing pages to direct users to your website
  • Move prospective clients through your sales funnel to the conversion phase
  • Employ a comprehensive advertising strategy at scale that targets your desired client demographic
  • Assigning a dedicated Digital Marketing Manager to ensure that we meet your needs

Call Our Team at X Social Media Today

Our team of Xperts will work with you and your team to move digital users through your funnel and convert them into clients. To find out more about how our Xperts can help your firm expand their reach, call our team at X Social Media today at (888) 670-0006.

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