June 25, 2020
Yes, advertising on Facebook is legal. Not only is it legal to advertise on Facebook, but Facebook advertising is one of the most effective means of digital advertising today. Any business can benefit greatly from a strategic approach to Facebook advertising (and Fosocial media advertising more generally).
The digital space is the modern advertising frontier, but as was the case with geographic frontiers of the past, the word has gotten out that there is gold to be mined. As a result, the digital advertising landscape is increasingly crowded and competitive.
The presence of an increasing number of players in the space is not a reason to avoid digital advertising (including Facebook advertising) completely. Such a decision would be a massive missed opportunity to gain client leads. Instead, you should focus on deploying a digital marketing strategy that is smart, efficient, and ultimately effective.
Marketing your business on Facebook provides several benefits when compared with digital advertising more broadly. Some of these include:
Facebook users have already provided a plethora of information to the social platform about:
The platform stores this information for advertisers to benefit from choosing relevant demographics when advertising on the site or using their Business Manager function. Facebook offers advertising services that extend beyond your presence on Facebook alone, such as the ability to retarget an audience.
Many of the details provided by Facebook users are available to you in a completely legal manner— which minimizes the trouble that most marketers face: learning more about the potential customer who views their advertisements.
Facebook’s analytics-focused tools provide valuable information about who has interacted with your ads, how long those interactions lasted, whether the interactions led them to your business page or company website, and more.
It is critical that you partner with those who know Facebook’s best advertising practices in order to harness the above benefits. There are simply too many potential customers on Facebook not to tap into the social network with every resource you have at your disposal.
According to Facebook’s in-house metrics from the third quarter of 2019 earnings presentation, there were 189 million daily users in the United States and Canada alone, while 247 million logged on each month. Depending on the reach and nature of your company, you may be interested in the fact that nearly 2.5 billion global users logged on each month.
Your business may be missing out on revenue if you do not have a well-planned, consistently-executed approach to marketing your business on Facebook. Even a local business may have a better chance of reaching a potential customer across town through Facebook than through traditional marketing means. Some of the reasons for this are that:
To reiterate, it is completely legal to advertise on Facebook. Facebook is set to remain among the most popular and densely-populated social platforms well into the foreseeable future. Start creating or revamping your Facebook marketing strategy now to maximize your customer base and business revenue.
The population of Facebook is much more than a mere subset of America. You can focus your advertising on a large demographic that will share the unique circumstances for which you are looking. Some of the business types that may see significant returns from Facebook advertising include:
Regardless of what you do, Facebook advertising holds a lot of promise for lead generation and growth.
We serve all businesses, but take special pride in serving the legal industry, which provides essential services to all Americans in their times of need. We provide several benefits to our clients, including but not limited to:
We will work with you to formulate and implement digital marketing strategies that reflect and benefit your company. Call us today.
Your company may not be doing all that it can to identify, target, and convert online users of Facebook, Instagram, and the internet more broadly into clients. Call X Social Media today at (888) 670-0006 to speak about our digital marketing vision for your company.