June 25, 2020
There is no correct, blanket answer for how much your firm should be spending on your marketing efforts.
Deciding on a proper marketing budget for your law firm will require you to consider:
It is important to identify the forms of marketing that will provide you the greatest returns on investment. In today’s digital marketing world, you may want to consider investing in Facebook and Instagram, since their combined active users total over 300 million nationwide.
Facebook is more than just a marketing tool; it has evolved into a verifiable marketing ecosystem, with a built-in, billion-plus-member customer base ripe to receive your law firm’s messaging.
Per their own in-house metrics, Facebook has:
These numbers alone suggest that your law firm could benefit from marketing through these social media platforms. Beyond the substantial user base, Facebook is, for many businesses, a successful method of reaching potential clients.
Some of the features of Facebook that make it conducive to advertising include:
Facebook could be a promising marketing ecosystem for your law firm. If you have yet to utilize Facebook as an advertising platform for your business or are interested in doing so, consider moving forward today.
Another strong and still-emerging marketing asset for your law firm is Instagram. The app-based platform, Instagram, is undoubtedly dominated by a relatively younger demographic, specifically 18 to 34-year-olds. For many law firms, this demographic can be elusive for several reasons.
They may be difficult to market to effectively because:
This audience could be a valuable source of clients for your law firm. By coming up with an advertising campaign that takes user demographics and preferences into account, Instagram marketing has the ability to give you an advantage over your competitors.
Some businesses make the mistake of coming up with their own marketing campaigns in-house, compromising quality and effectiveness in the name of saving money.
Our digital, social media-minded marketing team can:
Do not sell your firm short. Reach out to those who can promote your firm’s online presence.
Our team is ready to get started on your marketing campaign today. When you work with us, we have the tools you need to make your law firm visible to thousands of social media users each day.
To get started, call our team at X Social Media today at (888) 670-0006.