June 25, 2020
Law firms may benefit from multiple advertising approaches, and social marketing—including advertising on Facebook and Instagram—is among the channels that may help your firm attract new clients and increase awareness of your firm. The types of ads lawyers should use, such as Facebook and Instagram ads:
Social platforms are one of the truest direct-to-potential-client channels for marketing specific torts, class action lawsuits, and your firm more generally.
As digital advertising spending rises, businesses of all sizes and functions are realizing that digital marketing is the way of the future—and the present. Even large corporations with far more money to spend on marketing than your firm are increasingly migrating away from traditional means of advertising.
There are several reasons why television, print (such as newspapers and magazines), radio, billboards and other means of advertising that once dominated marketing have become increasingly less appealing. Some limitations of these media include:
Digital media—and the advertising that you can place on digital outlets—take all of these limitations and turns them on their head.
With traditional advertising, you generally do not know exactly what returns for which you are paying. Digital advertising—especially ads deployed on sophisticated marketing platforms such as Facebook—provide you far greater insight into your advertisements’ performance.
Some of the general benefits of allotting your marketing dollars to campaigns focused on digital platforms include:
Listeners are abandoning AM and FM radio for a variety of reasons. Newspaper revenues and circulation are down across the industry, according to the Pew Research Center. Social media user bases continue to grow, however. The types of ads lawyers should use are all linked to social media. The path for your firm’s marketing efforts is clear: go digital.
It is the rare law firm that can apply in-house advertising that is as effective as the services they could receive from digital marketing professionals. Facebook, Instagram, and other platforms for digital marketing are effective, but crowded. Without the help of those who are intimately familiar with the best advertising practices on these platforms, your firm’s ads could get lost in the weeds.
Advertising professionals can maximize the tools available (through the likes of Facebook and Instagram) to drive your customer conversions.
Facebook is among the digital platforms that should be an integral part of your firm’s digital marketing strategy. Tools that Facebook offers include:
Facebook represents one of the most densely populated, attention-holding platforms in all of the digital ecosystem. It is a platform that you must advertise on if you hope to remain at pace or ahead of your competition.
Our team of Xperts will help you move social media users through your funnel into conversions by:
We are familiar with best practices for marketing law firms on social media, and the process of moving social users from platforms such as Facebook and Instagram to your website.
To find out more about the types of ads lawyers should use, call our X Social Media team at (888) 670-0006 today. Ask your Xpert about our Feedback Loop technology which enables us to advertise based on real-time conversions.