Archive for October, 2019

Zantac Cancer Risk A New Tort To Investigate

Posted on: October 31st, 2019 by Marc P No Comments

At one point it was the top selling drug in the world, now the FDA is investigating whether the popular OTC and prescription heartburn drug Zantac causes carcinogens to form in its users. The issue stems from Zantac causing levels of the probable carcinogen N-nitrosodimethylamine (NDMA) to rise in the users’ bodies.

Valisure’s research, along with that of Stanford University and others, found that NDMA was the result of the “inherent instability” of the ranitidine molecule. This means that all manufacturers, brand or generic, and all lots of ranitidine-containing medications are affected and could generate very high levels of NDMA in the human body.

Its important to first understand that the problem Zantac is having is way different than the problems with the blood pressure medication Valsartan. In the case of Valsartan we had a contamination problem caused by a change in manufacturing practices. In the case of Zantac though, we have a root product problem where Ranitidine has been shown to form thousands of nanograms of NDMA in the human stomach. These discoveries are not new if you look at the image below you will see that this was discovered in the 1980’s.

In 2004 Ranitidine (Zantac) was linked to Bladder Cancer in a National Cancer Institute study. Study Link.

A 2016 study at Stanford University gave 10 healthy volunteers 150 milligrams of Zantac and found that subsequent NDMA levels in their urine exceeded 47,000 nanograms  Study Link

Another 2017 study shows how Urination of ranitidine into wastewater suspected as source of NDMA in municipal drinking water. Study link

So what the hell right ? 35 years on the market and now they tell us that its cancer causing ?
Ranitidine likely generates millions of nanograms of NDMA in humans where the FDA maximum permissible daily exposure of the probable human carcinogen, NDMA, in pharmaceuticals is 96 ng.

How do we move Forward ?
There are a few ways of looking at this developing MDL as we see it. First, you have exposure of millions of people to a cancer causing substance NDMA for 35+ years. Many will end up with different cancers over their lifetime and a known source of this cancer will be Zantac. This would mean you sign up everybody that has taken Zantac and you guys make an MDL that has two tracks one being exposure and one being cancer.Another way of looking at it would be signing up people that have already developed a cancer that Zantac could have caused. Like Bladder Cancer, Stomach cancers and a total of 8 different cancers can be tied to this. We can then use the landing page to Disqualify people that have not developed a qualifying cancer and only send the qualifying cancers though to an intake center for signing-up.

For the advertising attorneys- we already have a few big names that cases can be referred to just ask us for introductions to ref. firms.

What do we know so far about prices per lead?
In the last 3 weeks we have been running about a million dollars in advertising spend towards this target market and here is what we know.

If you are just looking for anybody that took Zantac with a qualifying cancer or not we see prices of $30-40 per lead and we see huge volume even on big spends.

If you want to disqualify people so only people diagnosed with the correct cancer is coming though we see prices of $175-$200 per lead.

Our current spend on Zantac is around $75,000 per day and increasing fast.

Our new Managing Director, Lucas Gerler can also be reached with any questions you have on running new projects at


Intake For Zantac Sign Up
Signing Up Zantac Cases

There will be a ton of leads and to do it with the best economics in mind here is our suggestion:

We have a Texas intake center with 80 agents that will do screening and sign-up of clients that meet your criteria at $35 per lead you send over there no matter if client sign or not but they will chase the leads and try and sign them up.

We are using the Texas call center Legal Conversion Center (LCC) for the sign up because they are the only legal intake center that is fully integrated with X Social Media in respect to the feedback loop where we can see what ad produced the lead that converted into a case on your campaign. This way we can spend your advertising money on the most productive ads. This is a huge advantage for the clients that we have the ability to follow each lead though sign-up.

We can provide introductions to LCC for law firms that are not already clients of theirs or below is their website and main contact is Scott Blackburn 817-991-8915 or via email at


A Great Read To Learn Facebook Advertising For Law Firms


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Roundup – Zantac – PI – X Social Media LLC

Posted on: October 2nd, 2019 by Marc P No Comments

New PI Advertising From X Social Media
Here at X Social Media, we are now building out campaigns to run on numerous search engines, as well as native contextual advertising. We are offering you the ability to have access to the billions of daily views that Google engages with.

X Social Media currently has campaigns running for specific cases such as: DUI, Abuse, Domestic, Criminal Defense as well as Motor Vehicle Injuries, Slip and Fall, Wrongful Death, Medical Malpractice… and much more! We can also set up custom campaigns based on your needs.

We are offering 50 mile radius exclusive area around your law firm. To hold the exclusive area we are asking for 5k monthly spend in 2019 and $10,000 monthly spend in 2020. You can cancel your exclusive area at anytime for any reason but if you want to keep your exclusive area these are the minimum spends.

At X Social Media we have hired a very seasoned Internet marketing specialist to oversee and run the search and native advertising campaigns. With over 15 years of experience, Jared brings a new approach to getting legal leads. As part of the new division, your campaigns will be tracked and optimized through a proprietary tracking software; allowing us to optimize and target your campaigns down to the specific click from the user.

All leads will come in as phone calls direct to your office as well as leads integrated with your CRM or via email. We can setup the email to become phone calls via our X Connect if needed. To claim your exclusive area please contact or his cell 954-649-8912.

Juul Campaigns

We are starting to run more and more Juul E-cigarettes on both Facebook and Google platform and we are seeing good results so far. We have had some problems with Facebook as they don’t allow E-cigarettes ad but we have largely overcome it with our Facebook reps. help. We are running ads in other places then Facebook as this is a very young audience we are looking for.

Injuries that many law firms are looking for is addiction, Lung injuries, Seizures and Heart Attacks. is heading up our Juul campaigns please contact him for more information on Juul and running a campaign with X Social Media.

Zantac Cancer

New tort coming fast Zantac and Cancers. We have already seen about 5,000 leads on this tort and it looks like 40% qualified cancers and 60% non qualifying cancers. Right now the leads are super cheap so maybe a good high volume tort to get into. We have ref. lawyers already lined up if you want to advertise for these cases and ref. them out.  Reach out to if you are interested in running a Zantac Cancer campaign

Roundup Advertising

Roundup Advertising is still going strong in the month of September with another 6 million in FB spend. We are still taking on new account and running ads for the NHL and T cells and B Cells. We have great data on the Lymphoma cancers and we can still get leads and cases from Facebook.However understanding how late in the game we are and how few there is left of these cases are affecting price per lead and price per case. Contact if you are interested in a Roundup Campaign.

New X Social Academy

We are now offering a quick 12 hour course on how to do Facebook advertising in your own firm. This is 11 per-recorded video’s on everything you need to know to successfully run Facebook and Instagram advertising in your own firm.

This is the full course of How To do everything if you want to run your own Facebook advertising in-house.

Check out the 11 different video’s here.

The 12 course is us looking over your work when you have setup your first ad to make sure everything is in place for success. The X Social Academy is now open for new students that want to learn Facebook advertising.

We are offering the X Social Academy for $999 for access to the 11 hour video course and 1 hour of overview by X Social Media to make sure everything is setup correctly.

X Social Media A Facebook Ad Agency

X Social Media started in 2015, and we are now working with 250 law firms doing direct advertising to consumers via Facebook and Instagram. All advertising we do is by direct response and for every dollar we spend, we generate value by helping people get representation and compensation for whatever has happened to them.

In 2018 we wrote a book on how to use Facebook and Instagram to help generate cases for law firms. The Facebook Effect For Lawyers is now available on Amazon.

We are a full-service advertising agency that will spend $25 million this year in Facebook advertising. We have in-house Developers, Designers and Ad specialists to run your campaign as efficiently as possible and generate as many leads as possible.

We have a big network of friends in the Mass Torts Industry and can help you with introductions to tier 1 attorneys for case referral. We also have information about a lot of new projects that are running with very few firms involved.

We can be your Facebook ad agency so, take the first step and reach out to us via phone 888-670-0006 or email at:
Email: Call us: 888.670.0006  
Website :
X Social Media copyright 2019

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