Get More Qualified Clients Using Social Media & Digital TV

A dynamic Facebook ad is designed to target potential customers who have visited your website before. Since these individuals have already shown interest in your services, you can then spotlight similar offers geared to their interests and thereby increase the likelihood of follow-through.

Dynamic ads may be used on other social media sites such as Instagram, Messenger, and the Audience Network. They look similar to other ads but utilize an ad template that automatically provides images for other products and services you want to advertise.

Potential clients or customers see these follow-up ads on their Facebook and Instagram feeds the next time they log in, so they are reminded to reconsider the original service or a similar product. The ads also highlight special offers, show reviews, and give other information that makes users more likely to visit the ad’s landing page.

How Dynamic Ads Benefit You

The benefit of dynamic product ads is that they automatically show the right products, services, or information to people who have been searching for that item or ones like it. The potential customer or client may have moved on without making a decision, but the next time they log into social media, they will be reminded about their original search and others related to it.

As a business owner, Facebook dynamic ads can benefit you by:

Automatically promoting what is most relevant to a targeted audience

Personalizing information geared to a user’s interests

Increasing the chances of follow-through by reminders about the highlights of your product or service

• Promoting all of your services and items with unique ads without having to configure each ad individually

In the case of legal firms, potential clients commonly use the internet to find local attorneys who handle legal issues. Users may browse websites of multiple attorneys and put off making a decision for another time.

Yet, by running a dynamic ad, your firm and its services will show up the next time they log on, increasing the chances they will revisit your site and call for more information.

How to Get Started with Dynamic Facebook Ads

According to Facebook, for dynamic ads to work best, you should have a strong feedback loop between your online service lists and your ads. Yet, this can be challenging to do without knowledge of digital marketing and social media trends. For this reason, many businesses opt to work with digital marketing consultants, who can provide more insight into which advertisements are the most effective.

This knowledge can include:

• Understanding how Facebook collects user information and channels that into ads
• Creating a marketing strategy that reaches the demographic your business wants to reach
• Having a comprehensive website or Facebook page that provides additional information
• Using search engine optimization (SEO) tools to promote an online presence on popular search engines, like Bing or Google

When your law firm partners with X Social Media, you can expect these services, among others, that are designed to promote your firm’s visibility on social media.

What the X Social Media Team Can Do for You

When you log into your own social media profile and see advertisements for other law firms, they probably did not develop a marketing strategy in-house. They likely worked with a digital marketing consultant group that was able to examine the firm’s goals and then create a plan designed to promote their interests.

This is where X Social Media comes in. Our team has a pulse on social media trends and marketing strategies that promote your law firm’s online presence.

We do this by:

• Implementing actions designed to reach a wider prospective client base
• Creating a Facebook or Instagram page that directs users to your website’s landing page
• Analyzing user data to determine which marketing strategy can get you more leads
• Assigning an account manager to your firm to answer any questions and provide you with updates
• Designing advertisements that attract attention and pique user interest

With over 1.3 million lawyers practicing nationwide, you do not want your law firm to get lost in the digital shuffle. Our goal is to create engaging content to meet your marketing needs while you focus on serving your clients.

Get Started with X Social Media Today

Dynamic ads have the ability to bring your law firm to the attention of users nationwide. You do not have to struggle with creating your own digital marketing campaign when there is help available.

To get started, call X Social Media today at (888) 670-0006.

If you are advertising on Facebook, it is essential to benefit from the many marketing advantages Facebook pixel offers (and make sure you are using it correctly). Before you can set it up, you will need a website for your law practice and a Facebook business page.

You set up and install the pixel on your website or landing page from options within your Facebook account. However, if the thought of coding leaves you cold, you can partner with a certified Facebook expert agency that can manage all of those tricky back-end operations for you.

This allows you to focus on helping the people who need your services. At the same time, the agency specialists connect you with more of those people using Facebook pixel to generate pre-qualified leads for your firm.

Why Your Practice Needs Facebook Pixel

The Facebook pixel is essentially a piece of code that tracks the people who visit your website and what they do while they are there. This enables you to advertise to them later (also known as retargeting). You can monitor your audience’s actions and use the pixel to:

• Make sure your advertisements are being shown to the right people
• Reach people who are more likely to pre-qualify as a lead using custom landing pages
• Measure your conversation rates
• Gain detailed insights into the performance of your advertisements and what happens when potential clients see them

There are almost 2.41 billion active users on Facebook (according to Facebook Q4 data), and the numbers are growing every year. The planet presents the perfect opportunity to engage with a large amount of potential new clients.

Showing Your Ads to the Right People

Optimizing your marketing campaign and getting your message in front of the right audience is what matters most when it comes to engaging potential clients. Facebook pixel helps you to do just that.

Being able to monitor the actions of people who visit your landing page for a mass tort, for example, can provide valuable information about a prospect’s readiness to sign up for your services.

Using the mass tort example, you could then follow up by showing updated information about the tort using engaging content and targeted ads to the people who have already demonstrated an interest in your services. This enables you to re-capture their attention and prompt them to take action and sign up using a landing page.

Increase Pre-Qualified leads

Generating pre-qualified leads saves you time and money, because you are positioning your practice in front of people who are actively looking for specific information about the services you offer.

Learning about your audience makes it easier for you to engage with them in a meaningful way and cuts down on time wasted chasing unpromising leads. It also means potential clients can learn about you and how your services can help them. The upshot is a much higher visitor-to-client conversion—a win for everyone.

Measure the Performance of Your Advertising

Working with a Facebook pixel marketing specialist who knows how to convert data into real business intelligence (tailored to your specific needs) can help you stay ahead of the competition.

Performance tracking and lead feedback are essential parts of this process, allowing for changes to be made in response to your audience. It also provides highly detailed insight into which content yields the best results.

Get the Best Quality Leads at the Lowest Prices with X Social Media

Working with X Social Media helps you connect with the people who are most in need of your services. When we partner with you, we continuously innovate to make sure we deliver the highest quality leads to your intake and:

• Organize your campaigns
• Develop your bespoke online marketing strategy, using Facebook pixel and other marketing tools
• Offer specialized tactical support and performance monitoring
• Provide the tools and practices to supercharge your Facebook ad campaign
• Make sure your online content is Bar Association–compliant

Other benefits you can expect are custom audience creation, pixel implementation, dynamic ad creation, engaging content, live reporting, and custom landing pages.

If you are searching for a specialist Facebook ad agency that can help you attract potential clients through high-quality, results-driven leads who can add significant value to your advertising ROI, we deliver. Find out more today by calling (888) 670-0006 today to speak to an X Social Media team member.

Before a potential client decides to reach out to you, chances are they are looking at your social media presence first. Facebook is a social media platform that has been generating a lot of buzz.

With almost every target market and 2.41 billion active users (according to Facebook’s 2019 Q4 data), this giant’s growth is showing no signs of slowing, so you could be leaving money on the table if your law practice does not use Facebook as part of your marketing strategy. Here are the top five reasons why your law firm needs to be active on Facebook.

Expand Your Online Presence and Educate Your Audience

Facebook can help you position your practice in front of a broad base of people who are familiar with your brand and the services you offer. Posting new content regularly (backed up by Bar Association–compliant ads) can expand your online presence as an authority figure in your field.

Facebook serves as a channel through which you can educate your audience. Being considered an expert in your field builds trust between you and your potential clients.

If someone is not sure whether a medical drug or device is causing them health issues, you can capture them at this point in their client journey with informative and engaging content (if your specialist area is mass torts, for example). When clients can trust you, they are more likely to reach out.

Increase Your Firm’s Online Interaction to Inspire Action

When you share information and interact with Facebook users through engaging content, targeted ads, and by responding to your audience in real-time, it can inspire them to take action—such as by signing up with customized landing pages. The results are pre-qualified leads that have a good chance of turning into clients.

To be effective, though, you will need consistency to make waves using Facebook. If you do not have the time to make this happen, it is worth outsourcing to a specialist agency that can help organize your efforts.

Reach Out to the People Who Most Need Your Services

When partnering with a specialist media agency and letting them put their expertise to work for you, the benefits you can expect are:

• Implementation of innovative and performance-driven strategy to generate high-quality leads that are more likely to qualify for your services
• Reaching your audience faster than traditional media
• Ads that provide value through meaningful audience engagement
• Serving as a “digital bridge,” connecting you with the people who most need your help
• Ensuring compliance for your content, ads, and landing pages
• Expert knowledge of the Facebook algorithm and the best policies, targeting technology, methodologies and tools to supercharge your media campaign
• Extend your online reach, while being cost-effective

With ads that are displayed to people who need your services (and these people fit your demographic and behavioral parameters), you can leverage the power of Facebook to get the most out of your digital marketing strategy.

Customize Your Call to Action

Once you share your message with a highly targeted audience, you can engage them with immersive content and inspire them to act. Your landing page will need to be carefully crafted to serve as the last critical stage in the process.

Again, Facebook shines here as you can collect lead information straight from your ad. Potential clients can click on your customizable call to action, fill out a form, and then go right back to their feed without leaving the site. This serves as a means to provide actionable leads that get the right people knocking at your virtual door.

Know What Is Really Driving Performance with Measurable Results

Using social media effectively can serve as a significant undertaking—in addition to your other responsibilities—and requires specialist marketing skills to reap the best results. Without a media presence on Facebook (coupled with a talented ad agency tailoring your campaigns and helping you understand what potential clients want to see in their feeds) you could be missing out on critical leads and referrals for your firm.

Also, you want to know how well your ads are performing and what the lead conversion rate is compared with your outlay. Being able to drive strategic decision making through access to rich social data and analytics is essential if you want high conversion rates. This allows you to benefit from actionable insights to strengthen your marketing strategy even further.

Take Your Facebook Ad Campaigns to the Next Level

Now that you know five reasons your law firm needs to be active on Facebook, you can get started. Partnering with X Social Media helps you to connect with potential leads. We:

• Work with you to organize your campaigns
• Develop strategies
• Offer tactical support
• Supply the tools and best practices for you to stay compliant
• Leverage and develop opportunities from Facebook ads

If you are searching for a specialist Facebook ad agency that can help you attract potential clients through high-quality leads with proven results, we can help. Find out more by calling (888) 670-0006. A member of the X Social Media team is waiting to hear from you.

Lawyers can pay for leads. However, some conditions and rules apply to stay compliant with the American Bar Association (ABA).

To keep your marketing ethically sound, it is vital that you:

• Understand how the lead generation service is structured
• Are not paying to be recommended
• Are not paying the service based on how much you earn from their leads
• Keep up to speed with the ABA’s ethics regulations and rulings

In addition to staying on the right side of the rules, you will also want to think about your capacity to service the leads, the methods you have in place for tracking, and how you will measure your conversion rate. You want to be compliant with the ABA when implementing measures to draw clients to your law firm. For whatever reason, if you are found in violation of these regulations, you could be subject to disciplinary action.

Lead Generation Services Must Follow Bar Marketing Standards

A lead is an inquiry from a person who shows interest in your services. The lead generation company serves as a digital bridge that connects potential clients to your firm through various measures. For example, some lead generation services may have potential clients fill out a form on a landing page, which will be turned over to the law firm. From there, the law firm can review the provided information and determine whether they want to follow up with the claimant.

Essentially, it is a place for the prospect to fill in their details and request a free consultation with a lawyer to discuss a specific legal problem. But as with everything, lead generation companies can vary in quality of service.

The ABA makes it clear under Rule 7.2 that a lawyer is permitted to:

“pay others for generating client leads, such as internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5 (e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services).”

The importance of understanding how your lead generation service is structured is vital. Additionally, it is important to consider that while generating leads can drive people to your door, you will still need to understand what will prompt them to take action by getting to know your audience and nurturing the leads.

Finding a service that not only supplies data but turns it into real business intelligence can be key to your law firm’s client conversion.

Choosing a Legal Case Lead Generation Company

A potential client may ask you questions about your services, experience, and what you will do for them, the same should apply when you are searching for a lead generation company.

Levels of expertise and costs can vary, so questions to ask a potential partner should relate to:

• Experience. The lead generation service provider should be able to demonstrate that they have a full understanding of your services, your area of law practice, and your end goals.
• The exclusivity of leads. You do not want to work with a lead generation company that shares potential leads with your competitors. You do not want to pay for a service, only to market yourself via email or over the phone to someone who is already considering working with another law firm.
• Testimonials. You want your potential partner to be backed by positive reviews and proven results. If a company does not have any feedback regarding their services, you may want to reconsider working with them.
• Bar marketing compliance. A reputable service will be able to demonstrate how they comply with the ABA’s rules.
• Measuring performance. You want to partner with a lead generation company that you know has data-driven results. When considering a specific company, you want to ask about the number of leads generated for other clients, how many were qualified, how they were qualified, and how many resulted in conversion.

While many services can generate legal leads, finding a partner who understands your needs and those of your potential clients, along with the continually evolving legal marketing environment, can be challenging. Still, researching the right service provider may pay off in the long run.

Call X Social Media Today

Attracting clients to your law firm not only allows you to continue serving your community but also can promote your bottom line.

X Social Media was founded by Jacob Malherbe, author of “The Facebook Effect for Lawyers,” and winner of the 2018 Legal Services Innovation Award. We are a recognized legal advertising agency offering results-driven services that leverage the power of Facebook and Instagram to provide pre-qualified leads to our partners.

If you are ready to reach specific groups of potential clients at scale, get in touch with our Xperts by calling (888) 670-0006.

When you verify your law firm’s Facebook page, you are building your profile’s credibility to potential and current clients. Getting your page verified is not as easy as it seems, though, because you will need to provide pieces of documentation to prove that your profile is legitimate and that you support the content you have created. From there, if Facebook approves of your profile, you will receive a “blue badge,” which will appear next to your page’s name. This assures users that you are a real business and that the information provided is not false or misleading.

Some accounts are required to go through Facebook’s verification process to have their content go live. For example, law enforcement officials, city representatives, politicians, and elected officials all must have their pages verified.

Law Firms and Facebook Verification

You are trying to reach clients who want to participate in mass torts. Very likely, these audiences have already suffered a great deal of injustice and may be hesitant to reach out for legal assistance. By verifying your firm’s Facebook page, you can take the first step toward building trust with these potential new clients.

Law firms that verify their Facebook pages also can rank better with search engines like Google or Bing. A verified Facebook page for law firms can essentially serve as an online billboard.

Here are four elements Facebook takes into account when verifying a business’s profile:

• Authenticity. Your page must represent a real business that provides real services. Pictures, videos, and user interactions all come into play when determining whether a business’s page is legitimate.
• Uniqueness. Your page must be the only one like it. Your law firm cannot have multiple pages advertising the same services.
• Completeness. Your page needs to have all the necessary fields filled out accurately. You need to have a completed “about” section, address, phone number, profile photo, and at least one recent post.
• Notability. Your page must represent a relatively well-known brand or entity. Obscure content typically does not pass through the verification process.

With Facebook verification, it is important to note that not everyone can get their pages verified. If this is the case for your firm’s page, then you may need to look into additional methods to boost credibility.

Other Options for Verification

Because Facebook takes verification so seriously, not every page has the ability to be recognized for its content. Facebook notes that they do not approve general topic pages because it usually cannot be tied back to a real person or service. If your law firm’s page cannot be verified, there are other options to boost your account’s credibility.

These measures could include:

• Including external links. Your law firm can link its Facebook page to additional social media platforms to further prove authenticity. This allows users to see that you are engaged in different forms of digital marketing and likely provide the services you have outlined in your Facebook posts.
• Enhancing your existing page. Your page might not have been verified because it did not meet Facebook’s standards. By uploading new content, you could fill the gap that was missing the first time you requested verification.
• User interactions. When you visit a page that does not have any user comments or feedback, it can be a red flag. By answering questions and providing useful information, you could begin building a relationship between your page and any potential clients. This would give users insight into how you interact with clients and establish brand trust.

It is important to note that you cannot buy verification badges for your page. Only Facebook can determine when your page is ready to earn a blue verification badge. While a badge is a great way to show authenticity on social media, it does not guarantee your Facebook account will gain more followers automatically.

Grow Your Law Firm’s Facebook Page with X Social Media

At X Social Media, our goal is to boost your online presence through popular social media platforms. We understand the benefits of digital marketing and want to take your law firm’s brand to newer advertising heights.

Some of the services we can provide include:

• Building a Facebook or Instagram page for your law firm
• Taking measures to promote your conversion rate
• Funneling users from your social media page to your website
• Improving your existing social media pages and sites
• Utilizing user metrics so that you can target your desired demographic
• Creating advertisements that represent your brand’s name and services

When you work with us, each account gets its own manager, who oversees production and relays your feedback to our team. Our goal is to employ marketing strategies via social media that are designed to improve your bottom line and advertise for any mass torts you are representing.

Call X Social Media today at (888) 670-0006 to get started with one of our Xperts.