June 25, 2020
When you verify your law firm’s Facebook page, you are building your profile’s credibility to potential and current clients. Getting your page verified is not as easy as it seems, though, because you will need to provide pieces of documentation to prove that your profile is legitimate and that you support the content you have created. From there, if Facebook approves of your profile, you will receive a “blue badge,” which will appear next to your page’s name. This assures users that you are a real business and that the information provided is not false or misleading.
Some accounts are required to go through Facebook’s verification process to have their content go live. For example, law enforcement officials, city representatives, politicians, and elected officials all must have their pages verified.
You are trying to reach clients who want to participate in mass torts. Very likely, these audiences have already suffered a great deal of injustice and may be hesitant to reach out for legal assistance. By verifying your firm’s Facebook page, you can take the first step toward building trust with these potential new clients.
Law firms that verify their Facebook pages also can rank better with search engines like Google or Bing. A verified Facebook page for law firms can essentially serve as an online billboard.
Here are four elements Facebook takes into account when verifying a business’s profile:
With Facebook verification, it is important to note that not everyone can get their pages verified. If this is the case for your firm’s page, then you may need to look into additional methods to boost credibility.
Because Facebook takes verification so seriously, not every page has the ability to be recognized for its content. Facebook notes that they do not approve general topic pages because it usually cannot be tied back to a real person or service. If your law firm’s page cannot be verified, there are other options to boost your account’s credibility.
These measures could include:
It is important to note that you cannot buy verification badges for your page. Only Facebook can determine when your page is ready to earn a blue verification badge. While a badge is a great way to show authenticity on social media, it does not guarantee your Facebook account will gain more followers automatically.
At X Social Media, our goal is to boost your online presence through popular social media platforms. We understand the benefits of digital marketing and want to take your law firm’s brand to newer advertising heights.
Some of the services we can provide include:
When you work with us, each account gets its own manager, who oversees production and relays your feedback to our team. Our goal is to employ marketing strategies via social media that are designed to improve your bottom line and advertise for any mass torts you are representing.
Call X Social Media today at (888) 670-0006 to get started with one of our Xperts.