June 26, 2020
According to the Legal Information Institute, multidistrict litigation, also known as an MDL, is a combination of similar and individual civil lawsuits that are overseen by a single federal court. An MDL is mainly used to conserve the resources of the courts, so similar legal conflicts can be addressed at once. The outcome has the potential to influence future court rulings with related allegations.
For example, let’s say that a faulty product has injured multiple claimants. Instead of having each case be assigned to different courts, all cases are wrapped into one case. While some claimants prefer having their individual case be recognized by itself, MDL offers many distinct benefits, including the ability for lawyers to work together, pieces of evidence shared among claimants, and cutting costs.
Further Examples of MDL Cases
There are several types of MDL cases that are frequently on dockets. An MDL will typically arise when many people are affected by the same product or involved in the same accident. The key for an MDL is that the cases must include one or more questions of fact.
According to information provided by the United States Judicial Panel on Multidistrict Litigation, some MDL cases are based on:
- A catastrophic event
- Contract-related disputes
- Employment practices
- Intellectual property
- Product liability
- Sales practices
- Securities
This, of course, is not an exhaustive list of the types of cases that can be classified as an MDL.
Social Media Advertising for MDL
Advertising for an MDL can quickly become competitive. Many law firms have mass torts as a part of their practice area and employ measures that are designed to recruit clients long before the judicial system even recognizes a tort. For this reason, not only do you want your ads to reach as many people as possible, but you also want your ads to be based on verifiable data.
In the digital age, many businesses (including law firms) are turning to social media advertising. These platforms not only allow your ads to be seen by millions of users at once, but also allow access to user metrics that measure ad engagement, performance, and relevancy.
Facebook Ads
Millions of people use Facebook every day, scrolling past an infinite number of ads during their interactions with family and friends. To make the most of your marketing budget, you want your ads to only target users who are eligible to participate in various MDLs and mass torts. Facebook allows businesses to access user data so that you can determine what is your desired demographic and implement a marketing strategy based on this information.
For example, if your law firm wants clients to participate in a mass tort for a product that was discontinued in the early 2000s, you would not want to target your ads at users who never encountered the product during its use.
Some information that Facebook’s user metrics allow businesses to see include:
- What demographics are actively interacting with your ads
- What audiences are most likely to follow up with your services based on their search history and purchase patterns
- What ads are being clicked on versus what ads are not
When marketing on Facebook, you even have the ability to target users in a certain geographic region, so that your content retains impact and relevancy.
Custom Landing Pages
Once a user clicks on your Facebook ads, they can be directed to a landing page, which prompts the user with various questions regarding their eligibility to partake in legal actions. Your law firm can create a customized landing page based on the details of the MDL you are undertaking.
Some questions that you may ask on your landing page could include:
- The date of when a user sustained injuries or damages associated with a negligent party
- User demographics that are not provided by Facebook, including age, gender, and race
- Contact information, which can be later used to follow-up with the potential client either via email or over the phone
A customized landing page allows your law firm to weed out qualified clients from those who have limited eligibility.
Grow Your Law Firm with a Legal Advertising Agency
At X Social Media, we consider ourselves digital marketing experts. Not only can we implement various advertising strategies on Facebook, but we can also integrate ad creation onto Instagram.
We understand that right now, you may have a law firm that wishes to get more clients to participate in an MDL. As the advertising landscape adjusts to current marketing trends, one element is clear: advertising on social media has unique benefits that are not associated with traditional forms of advertising.
When you call one of our Xperts at X Social Media, our goal is to create a unique marketing strategy that is designed to put you ahead of the competition. We use our expert industry knowledge to determine your target audience and launch a campaign that resonates with them.
If you want your law firm to engage in innovative ways to attract more people to your law firm through pre-qualified leads on Facebook and Instagram, call the X Social Media team today at (888) 670-0006.
