June 25, 2020
Starting a new law firm that you hope to be successful often requires spreading the word about your business and using digital marketing to accomplish that goal can be a sound approach. Building a successful law firm through word-of-mouth alone is difficult, and traditional advertising methods are slowly becoming obsolete. You may want to consider employing digital marketing strategies by using social media (such as Facebook and Instagram) to get qualified leads.
Marketing your firm on social media can help you acquire new clients who can further your brand’s standing in the communities in which you operate. There are several distinct benefits of social media advertising that could help build your firm’s reputation and client base.
Information from the American Bar Association reports that as of 2018, there were over 1.3 million active lawyers practicing nationwide. What this means for your law firm is that to make the most of your advertising budget, you want an innovative marketing strategy that has the ability to reach the largest market of potential clients at any given time. Many law firms choose to do their marketing in-house with varying levels of success.
Yet, for whatever reason, this may not be an attractive option for your law firm. But do not worry, as there are experts in digital marketing who can ensure that your law firm’s message reaches potential clients by:
You want your firm to be successful, and a well-conceived strategy for digital marketing is an indelible part of reaching that goal. Consider the value of Facebook and Instagram as methods for raising public awareness of your capabilities.
As a new law firm, you may have several goals. If you are targeting potential clients who wish to take place in mass torts or class action lawsuits, you likely want to increase your client conversion rate and bottom line in a cost-effective manner. To do this, you may want to use the user metrics and tools that Facebook has to offer.
Some facts about Facebook that can be utilized to market your law firm include:
Facebook is one of the most popular social media platforms, and many users see it as an integral part of their lives. Consider the value of hiring Facebook marketing experts who could help your firm get the most out of its digital advertising budget.
Traditional forms of advertising are on the way out. Methods of marketing that once dominated television, the airwaves, and billboards are quickly proving to be archaic methods of reaching the public. To reach potential clients, in addition to advertising on Facebook, you may want to consider marketing your services on Instagram as well.
This popular platform could benefit your law firm if:
If you want to start a successful law firm, you want to leave no stone left unturned when it comes to getting your name and services out to the public.
At X Social Media, we consider ourselves to be Xperts when it comes to boosting your online presence.
When you work with us, we can:
If you are looking to start a successful law firm, we can help make your vision a reality. Call our team at X Social Media today at (888) 670-0006 to learn more.