How Do Facebook Ads Help Businesses?

June 25, 2020

If you have not advertised your business on Facebook, you may not be aware of the advantages this social media platform could lend to your marketing strategy.

Some of the ways Facebook ads help businesses include:

  • Millions of daily users
  • Tools that allow you to access anonymous user information and then channel that information into your marketing strategy
  • It allows businesses to establish an online presence and interact with potential clients
  • Lends itself to search engine optimization (SEO), meaning that your business can be found on websites like Google or Bing

You are likely aware of the rapid migration toward digital-focused marketing, but without knowing how to do this, you could be doing your business a disservice. Facebook can be a crucial component of a digital marketing strategy as there are numerous ways Facebook ads can help businesses. If used effectively, you could see an increase in your client base and return on investment.

Law Firms Are in a Competitive Marketing Space

The team at X Social Media helps law firms differentiate themselves from their competitors by getting their brand out into the digital marketplace.

Digital advertising is an area where law firms can set themselves apart. While 77% of law firms have a website, far fewer are relying on digital consultants to help their online marketing strategy reach more users. Too many law firms are content to simply exist online.

These firms may:

  • Pay for an encompassing website that does little more than confirm their firm’s existence
  • Fail to capture crucial metrics about who is engaging with their site, how users are responding, and what such engagement means for the effectiveness of their marketing
  • Have little to no presence on two of the most popular marketing platforms available today: Facebook and Instagram.

There are over 1.3 million licensed attorneys practicing law in the United States, according to statistics from The American Bar Association (ABA). This data suggests that the legal marketing space is undoubtedly crowded, and potential clients have many options when seeking legal assistance. Advertising on Facebook can present your law firm and the services you provide on a larger scale.

Marketing Has Gone Fully Digital

Marketing is unique in that it always has to adapt to rapidly evolving changes and consumer preferences. For most businesses, Facebook ads can help because social marketing is key to getting your brand name out into the market.

Social media has become the epicenter of marketing, and it represents an emerging growth opportunity for businesses (including law firms) seeking new customers. This is true whether your business is local, national, or global in scale.

If you are able to reach even one customer through a social platform such as Facebook, they may:

  • Share your advertisement, company Facebook page, or company website at no cost to you
  • Post about their positive experience with your company, leading other Facebook users who interact with the post to also check out your firm’s digital pages

According to the ABA, roughly 40% of law practices do not have Facebook pages. Those that do may not fully understand the tools—analytic and otherwise—that Facebook advertising has to offer. By using this platform to your advantage, you have the ability to reach more people than you would with traditional forms of advertising.

A Comprehensive Digital Strategy Can Reach Untapped Demographics

Your law firm could make a lasting impression on social media users by incorporating this element into your marketing strategies.

You could potentially benefit by:

  • Preparing your firm for the future, when about three-in-ten U.S. adults say they are ‘almost constantly’ online, becomes critical to your firm’s overall success
  • Adapting to an age where marketing is increasingly digital, and services may be offered and rendered through a virtually all-digital framework

Young people spend up to six hours per day on digital media, according to the University of Oxford. This rise of social media habit is unlikely to change as time goes on. Your ability to communicate the mission of your law firm could be the missing piece of client growth that you may have been searching for.

The Team at X Social Media is Ready to Help You Grow

Our mission is to create a marketing strategy that helps you reach your goals.

When you work with X Social Media, some of the ways we can promote your online presence include:

  • Deploying our team’s knowledge of Facebook advertising practices to create or overhaul your marketing strategy
  • Funneling social users from Facebook (and Instagram should you choose) to your website where they will then be directed to your firm’s landing page
  • Building custom landing pages to promote customer conversions
  • Ensuring your social channels and website are reflective of what attracts your targeted demographic

To get started, call an X Social Media Facebook Xpert today at (888) 670-0006.

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