June 25, 2020
If you have not advertised your business on Facebook, you may not be aware of the advantages this social media platform could lend to your marketing strategy.
Some of the ways Facebook ads help businesses include:
You are likely aware of the rapid migration toward digital-focused marketing, but without knowing how to do this, you could be doing your business a disservice. Facebook can be a crucial component of a digital marketing strategy as there are numerous ways Facebook ads can help businesses. If used effectively, you could see an increase in your client base and return on investment.
The team at X Social Media helps law firms differentiate themselves from their competitors by getting their brand out into the digital marketplace.
Digital advertising is an area where law firms can set themselves apart. While 77% of law firms have a website, far fewer are relying on digital consultants to help their online marketing strategy reach more users. Too many law firms are content to simply exist online.
These firms may:
There are over 1.3 million licensed attorneys practicing law in the United States, according to statistics from The American Bar Association (ABA). This data suggests that the legal marketing space is undoubtedly crowded, and potential clients have many options when seeking legal assistance. Advertising on Facebook can present your law firm and the services you provide on a larger scale.
Marketing is unique in that it always has to adapt to rapidly evolving changes and consumer preferences. For most businesses, Facebook ads can help because social marketing is key to getting your brand name out into the market.
Social media has become the epicenter of marketing, and it represents an emerging growth opportunity for businesses (including law firms) seeking new customers. This is true whether your business is local, national, or global in scale.
If you are able to reach even one customer through a social platform such as Facebook, they may:
According to the ABA, roughly 40% of law practices do not have Facebook pages. Those that do may not fully understand the tools—analytic and otherwise—that Facebook advertising has to offer. By using this platform to your advantage, you have the ability to reach more people than you would with traditional forms of advertising.
Your law firm could make a lasting impression on social media users by incorporating this element into your marketing strategies.
You could potentially benefit by:
Young people spend up to six hours per day on digital media, according to the University of Oxford. This rise of social media habit is unlikely to change as time goes on. Your ability to communicate the mission of your law firm could be the missing piece of client growth that you may have been searching for.
Our mission is to create a marketing strategy that helps you reach your goals.
When you work with X Social Media, some of the ways we can promote your online presence include:
To get started, call an X Social Media Facebook Xpert today at (888) 670-0006.