June 25, 2020
There is a massive difference in marketing your business on Facebook and marketing your business on Facebook in an intelligent, targeted fashion. The latter is one of the most tried and true methods for local businesses to tap into the sleeping giant of local customers who you have failed to reach through other advertising and marketing avenues.
Facebook advertisements can be well worth the investment, and can tangibly increase your customer base—if you are dispatching the advertisements in the most effective possible manner.
According to Facebook’s metrics in their Q3 2019 Earnings Presentation, there are 247 million monthly users on the platform. This figure is projected to increase steadily as the population grows, access to steady, high-speed internet becomes more accessible, and the marketplace turns increasingly digital.
Facebook also has a significant market share of digital advertising. Few other sites provide the guarantee of eyeballs that Facebook does. There are several reasons why virtually every company—including but not limited to your local business—could benefit from Facebook-based advertising. Some of these benefits include:
While it started as a true social network, Facebook has evolved into one of the most robust, advanced platforms for businesses aiming to acquire more customers—more specifically, customers who deliver the level of value that can take them to another level.
As the world becomes increasingly digital, established brands have the upper hand. Establishing and maintaining a customer base as a local business can be difficult. For those who do not take advantage of current and next-gen marketing tactics such as Facebook advertising, sustainable customer retention can be nearly impossible.
Fortunately, local businesses of various sizes are paying attention to the digital marketing revolution. Consumers are increasingly relying on digital means (such as Facebook) to discover new brands, make purchases, and form their buying habits. Small businesses—including local businesses—are increasingly relying on social media as a means of driving revenue and obtaining new customers.
So you are aware that Facebook is one of the key pillars in marketing your business. What do you do with this revelation?
Facebook advertising is an invaluable pipeline to prospective customers, but it is also a competitive landscape. Spending your advertising budget on a Facebook marketing strategy requires deliberation and thought, if it is to ultimately prove effective.
In order to make the most of your Facebook advertising budget, you should rely on Xperts who:
These are non-negotiables for businesses looking to make the most of their Facebook advertising spending—and their advertising budget more broadly. Consider how the team at X Social Media can fulfill these prerequisites and take your advertising operations to a new level.
The team at X Social Media will assign a dedicated account Xpert to oversee your marketing strategy. Beyond managing your Facebook advertising operations, we will:
Allow us to ensure that you are leaving no stone unturned when it comes to growing your local business with Facebook ads.
Our team is ready to improve your Facebook advertising strategy today. Call X Social Media at (888) 670-0006 now to hear more about how we will create a personalized, comprehensive marketing approach to growing your business.