If the golden rule of the legal industry has always been to follow your clients wherever they might go, then the guiding maxim of the advertising world has been equally straightforward: go where the eyeballs are.

In today’s world, your clients—and most of the world’s eyeballs, for that matter—aren’t spending the majority of their time reading magazines, glancing at billboards, or even watching TV.

What they’re doing, en masse, is staring at the portable, custom­izable TVs that they carry around in their pockets and their purses— their smartphones. And where are they spending the majority of their time on their smartphones? One place: Facebook.

Learn how your law firm can maximize your exposure on Facebook and how advertising for new clients on Facebook works.