Historical Lead Flow Increase during Thanksgiving week

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November 19, 2019

How to Tap into the Massive Thanksgiving Online Traffic Spike
Every year the same story plays out this time of year when it comes to the dramatic increase in online traffic over the next two weeks. And each year, the numbers outperform the year prior.
For example, last year, online traffic jumped from on average 149M a day leading up to November in 2018, to 175M visitors a day on average for November. While that stat may not make you jump out of your seat, the whopping increase to 279M visits on Thanksgiving and 344M visits on Black Friday shows data and conversion scientist one thing, a trend. And the numbers are steadily jumping year to year, meaning this year is set to be the BIGGEST ONLINE SHOPPING YEAR EVER.
“Traffic to the top 100 retails sites in the US has been steadily increasing since the start of November 2018. In October this year the average daily number of visits to the top 100 sites was almost 149M. From the start of November until Wednesday November 21 the average number of daily visits had crept up to 175M…On Thanksgiving this year, Thursday November 22 2018, there were over 297M visits to the top 100 retail sites in the US. The following day, known as Black Friday saw the number leap again to 344M daily visits.” Source
How You Can Capitalize on the Trend in Traffic

The 344 Million visits that happen on Black Friday, happen on the top 100 shopping sites online.

Can you guess which company has their “spiders” collecting data on all those 344 Million shoppers and their buying habits? Facebook.

Combine the influx of traffic with the 4 years of historical data we have, and you have a very powerful campaign running during the most trafficked day of the year. With more traffic, means more eyeballs, conversions, and leads.

The best part? You may find that your lead cost comes in lower than other times of the year, as there is more “inventory” of eyeballs to go around.
In order to have your campaigns slated for launch next week, we are asking that all interested firms respond back to this email or their dedicated Account Manager letting us know you are “in” for next week by end of day THURSDAY the 21st. 
From there we will reach out to ensure your campaigns get the most traction during the most trafficked weeks on the internet. 
In case you missed it last week, last chance to attend today’s Webinar on Zantac Plaintiff Information 
A New Webinar has been scheduled for November 19 at 2 pm EST for your law firm to learn more about the Zantac litigation. The webinar is put on by CAMG and your host will be Steve Nober.
The leading attorneys on the Zantac litigation will be debunking the recent FDA statement on Zantac Link here.
Neil D. Overholtz and R. Jason Richard from Aylstock, Witkin, Kreis & Overholtz will be presenting  together with Robert C. Hilliard from Hilliard Martinez Gonzales LLP. This will be the attorneys moving this litigation forward. They have already done all the research on the Zantac and if you are interested in the Zantac litigation you want to be on this call.  Please click on the image on the bottom bellow to sign up.
X Social Media always has up-to-date lead information on our website for the first full month of running Zantac with no dis-qualifiers.The information is located here on our website; for people looking only for qualified cancers for Zantac that is coming in right around $200 per lead.
Sign Up Now ›
Zantac Cancer Risk 
At one point it was the top selling drug in the world, now the FDA is investigating whether the popular OTC and prescription heartburn drug Zantac causes carcinogens to form in its users. The issue stems from Zantac causing levels of the probable carcinogen N-nitrosodimethylamine (NDMA) to rise in the users’ bodies.
Valisure’s research, along with that of Stanford University and others, found that NDMA was the result of the “inherent instability” of the ranitidine molecule. This means that all manufacturers, brand or generic, and all lots of ranitidine-containing medications are affected and could generate very high levels of NDMA in the human body.
Its important to first understand that the problem Zantac is having is way different than the problems with the blood pressure medication Valsartan. In the case of Valsartan we had a contamination problem caused by a change in manufacturing practices. In the case of Zantac though, we have a root product problem where Ranitidine has been shown to form thousands of nanograms of NDMA in the human stomach. These discoveries are not new if you look at the image below you will see that this was discovered in the 1980’s.
In 2004 Ranitidine (Zantac) was linked to Bladder Cancer in a National Cancer Institute study. Study Link.
A 2016 study at Stanford University gave 10 healthy volunteers 150 milligrams of Zantac and found that subsequent NDMA levels in their urine exceeded 47,000 nanograms  Study Link
Another 2017 study shows how Urination of ranitidine into wastewater suspected as source of NDMA in municipal drinking water. Study link
So what the hell right ? 35 years on the market and now they tell us that its cancer causing ?
Ranitidine likely generates millions of nanograms of NDMA in humans where the FDA maximum permissible daily exposure of the probable human carcinogen, NDMA, in pharmaceuticals is 96 ng.How do we move Forward ?
There are a few ways of looking at this developing MDL as we see it. First, you have exposure of millions of people to a cancer causing substance NDMA for 35+ years. Many will end up with different cancers over their lifetime and a known source of this cancer will be Zantac. This would mean you sign up everybody that has taken Zantac and you guys make an MDL that has two tracks one being exposure and one being cancer.Another way of looking at it would be signing up people that have already developed a cancer that Zantac could have caused. Like Bladder Cancer, Stomach cancers and a total of 8 different cancers can be tied to this. We can then use the landing page to Disqualify people that have not developed a qualifying cancer and only send the qualifying cancers though to an intake center for signing-up.For the advertising attorneys- we already have a few big names that cases can be referred to just ask us for introductions to ref. firms.

What do we know so far about prices per lead?
In the last 3 weeks we have been running about a million dollars in advertising spend towards this target market and here is what we know.

If you are just looking for anybody that took Zantac with a qualifying cancer or not we see prices of $30-40 per lead and we see huge volume even on big spends.

If you want to disqualify people so only people diagnosed with the correct cancer is coming though we see prices of $175-$200 per lead.

Our current spend on Zantac is around $75,000 per day and increasing fast.
Our new Managing Director, Lucas Gerler can also be reached with any questions you have on running new projects at lucas@xsocialmedia.com.
Intake For Zantac Sign Up
Signing Up Zantac Cases
There will be a ton of leads and to do it with the best economics in mind here is our suggestion:
We have a Texas intake center with 80 agents that will do screening and sign-up of clients that meet your criteria at $35 per lead you send over there no matter if client sign or not but they will chase the leads and try and sign them up.

We are using the Texas call center Legal Conversion Center (LCC) for the sign up because they are the only legal intake center that is fully integrated with X Social Media in respect to the feedback loop where we can see what ad produced the lead that converted into a case on your campaign. This way we can spend your advertising money on the most productive ads. This is a huge advantage for the clients that we have the ability to follow each lead though sign-up.

We can provide introductions to LCC for law firms that are not already clients of theirs or below is their website and main contact is Scott Blackburn 817-991-8915 or via email at scottb@legalconversioncenter.com.
A Great Read To Learn Facebook Advertising For Law Firms
Email: Jacob@xsocialmedia.com Call us: 888.670.0006
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