Probably the best $25 that you will ever spend to take your firm to the next level + Lawful Good with LaRuby May

August 3, 2021

Hey there, Friends!
I’ve got some big news: my good friend Jason Hennessey has a new book out
And if you don’t know him, you should: he’s the man directly responsible for the exponential growth of some amazing law firms like Ben CrumpJacoby & MeyersThe Cochran Firm, etc., and he’s been featured in The New York Times, Entrepreneur, The Wall Street Journal, Inc., Forbes, and Fast Company for his work on helping law firms grow their traffic, get more leads, sign (a lot) more cases, and do it with SEO (i.e., ranking on Google so clients actually find you).
Reason I had to let you know: he recently just wrote the definitive playbook for lawyers on SEO (titled Law Firm SEO) and I wanted to share it with you because, if you’re looking to sign more leads (whether a solo practitioner or a 100-person law firm) and you’re looking to dominate your market, I can’t think of a single better person than Jason, or a better way to do that than to meet clients where they actually are: Google.
And what I love about Jason’s approach here: he really makes it simple. You don’t need to be a computer engineer to get this stuff (and this book really isn’t for them). The book is designed for lawyers like you, and it’ll arm you with timeless fundamentals that’ll actually get clients seeing your site, get them ringing the phone, and have that process repeat itself, over and over and over again. Which, admittedly, can feel a bit like magic.
Whether you’re more selective about your cases, or you’re a high-volume firm, Jason made the book to be a simple entry point to actually start getting your website positioned for the people who actually need you, step-by-step.
Really, there should’ve been a book like this years ago—but good news is, it’s finally here, and I’m so glad it’s out.
Get your copy today through Amazon.
LaRuby May Lawful Good Image
Join us this week on Lawful Good to hear from LaRuby May!
LaRuby May was raised in the Florida panhandle by parents who had personal experiences with the legacy of American slavery and racism. Their stories, along with her upbringing in nearly all-white academic settings, shaped her perspective on race and privilege.
Above all else, LaRuby May’s life has been one of service to the underserved.  From her nonprofit work with at-risk teens and young adults, to becoming a council woman in Ward 8 of Washington, DC, LaRuby was representing her community before she ever represented a single client in the courtroom.
LaRuby carries on the steadfast Christian faith of her parents, unashamed to share those values with others in the service she believes God has called her to.
In this episode, Luke and LaRuby discuss ways of thinking about poverty, why she dropped out of pre-med, and how getting kicked out of a basketball game led to starting her own firm.
Subscribe to Lawful Good and leave us a review on Apple Podcasts, or send us your comments directly by visiting https://lawfulgoodpodcast.com/review/.
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