New Organic Social Media Posting


July 17, 2019

Are you looking to launch or update your Facebook and Instagram pages? Well, if so, we have launched something new for you, X Social Organic page posting and management. Organic page posting is NOT paid advertisement. In other words, organic actions occur on non-ads. This is the engagement from your page postings, the interaction of likes, follows, shares and comments from your clients, employees, friends, families, and potential new clients. This is why organic is important…POTENTIAL NEW CLIENTS. Its also very important if you want to see Personal Injury leads coming from Facebook. Organic page posting is something that is used to help build your firm’s awareness and remain relevant in the eyes of the public. Some situations are easier to predict and this is why organic posting is important. Another way to look at organic page posting, a potential client has an accident or issue, since this client has interacted with your posts, liked your page, they are more likely to choose to pick up the phone and connect with your firm for help.

Facebook Algorithms Change


The algorithms in Facebook are constantly changing. Your posts go out to the people who are interacting with them, the most. If this post is engaging, then Facebook will show your post to more and more people. When people engage with the posts, the likelihood of them convert into clients is higher. Did you know, the average Facebook user is subjected to over 1,500 stories per day? You news feed only displays about 300 of those, which are relevant to the user. Gone are the days, when you post something and it gets seen. It’s not so easy anymore.

This is where X Social Media focuses on posting high-quality, relevant content. Not only will we increase your page likes and follows, but also the daily engagements from likes, shares, and comments can make your page relevant to potential clients. Here at X Social Media we are creating trust between you, your current clients/audience, and new potential clients. Organic page posting and management helps build a great reputation for your firm that will spread to new clients, just like word of mouth but on social media.

Remember that your firm is unique. We learn who your audience is, what time and day is the best to post, what kind of content works best, and use special targeting to better focus on the correct audience and the most interaction. We monitor this interaction for you, so you can do what is important taking care of your clients. Our Facebook trained staff has knowledge of the platforms, and stays on top of any platform changes or updates.

I have paid ads. Why do I need both Paid and Organic advertisement?

As we discussed, the algorithms are constantly changing meaning posts are shown to the user based on their past behavior and preferences. It is important to have an active, consistent presence on social media. If you see low organic reach, you should focus more on paid effort, while maintaining your organic presence. Paid ads contain links back to your business page and to those organic posts. Plus, paid campaigns reinforces the core messages that are being shared organically about your firm. These people want to learn more about your business, so this is where organic posting is important. If your page is empty or outdated, the potential new clients curiosity will end. However, if we post organic material for you several times a week, we keep engagement up and the potential to reach new clients increases in your favor.

Here at X Social Media Organic, we want to help share your story of your firm. These organic posts are created around your business culture and organization. This includes employee culture, employee highlights, birthdays, promotions, events, wins, losses, current work, briefs, cases, articles, messages to clients, well wishes, or just about anything you would like the public to see about your business.

We have packages set up to handle your firm’s needs.

Learn To Advertise Like Us
X Social Academy


Do you ever wish you were AWESOME at Facebook Ads? Well, X Social Academy can help your firm have a solid Facebook Marketing and Ads Strategy. Learn why Facebook Ads are important to your firm and how to avoid common mistakes. This course is for anyone who wants to master Facebook Ads from beginners to advanced levels. The things you will learn about Facebook are truly amazing and will instantly help advance your firm’s presence online!

X Social Academy Learning System are 12 Interactive Lessons with our Facebook Advertising Experts and Marketing Partners. The newly designed courses from X Social Academy is set up not only to teach you all about Facebook’s Lead Generation Campaigns, but also give you the most up to date ad format creative options including new policies and procedures. You will learn how to set up your Facebook Page, Landing Pages, Pixel, Ad Manager, Business Manager, Testing, Analysis, Pricing, Bidding, Optimization, and much more. Ultimately, you will learn everything needed to effectively advertise on Facebook Placements.

Once you complete all Live lessons and the course work, you will have the opportunity to complete a campaign of your own. Your final assignment will include a Personal Live 1 on 1 Session with our Facebook Advertising Expert and Marketing Partner. You will not feel alone, we have a way for you to collaborate with others. Once enrolled in the courses, you will be asked to join the X Social Academy Group, which is a support group available to our members. The group is a place where you can share comments, get answers to questions, or get feedback from others-who are current and past students on X Social Academy.

Learn the Social Media Marketing strategies, we implement for our clients daily. You will be able to optimize your Facebook ads for increased conversions (leads) and decreased costs ($$$). You will be able to grow your Facebook page likes and post engagement. Join this course starting September 2019 to learn how to take your firm to the next level with the power of Facebook Marketing!

Learn more or sign up at

X Social Media A Facebook Ad Agency


X Social Media started in 2015, and we are now working with 250 law firms doing direct advertising to consumers via Facebook and Instagram. All advertising we do is by direct response and for every dollar we spend, we generate value by helping people get representation and compensation for whatever has happened to them.

In 2018 we wrote a book on how to use Facebook and Instagram to help generate cases for law firms. The Facebook Effect For Lawyers is now available on Amazon.

We are a full-service advertising agency that will spend $25 million this year in Facebook advertising. We have in-house Developers, Designers and Ad specialists to run your campaign as efficiently as possible and generate as many leads as possible.

We have a big network of friends in the Mass Torts Industry and can help you with introductions to tier 1 attorneys for case referral. We also have information about a lot of new projects that are running with very few firms involved.

We can be your Facebook ad agency so, take the first step and reach out to us via phone 888-670-0006 or email at:
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