I Know A Guy….The way I started in the Mass Tort industry was by providing free traffic via Google organic search to law firms also knows as Search Engine Optimization (SEO). Organic search is where you rank your website in Google for certain novelty keywords that drive continuous potential new clients to your website, daily.
A lot of times when the conversation comes to SEO, people you ask about it will say, “Well I know a Guy that can help you with that.” You all know how competitive the Google search market is; and just knowing some guy is not going to cut it anymore.
With that introduction I am going to give you access to the Guy who has been doing SEO for the best ranking law firms out there- His name is Jason Hennessey and he is the guy that firms serious about SEO will hire (if they can). Contact information for Jason is here
I know a lot of people are thinking about SEO for their bread and butter cases like Personal Injury or Workers Comp or whatever generates the most constant cash flow for Mass Torts cases.
But I want you guys to consider thinking about it a little different.
What if you thought about SEO also for the mass torts space? We have between 5-20 new mass torts coming every year where everybody starts at square one and now its a race to who gets to the first spot on Google the fastest. This is now a National Race and not a local one as other keywords you might be looking for typically are based more on local search.The advantage you by starting with a content first and the link building strategy, is that you will outrank the much more seasoned websites and you can now play the search and marketing game with the big boys.
There is no better pleasure than getting new organic traffic from Google and them looking to your firm as an authority in the field of whatever new mass tort that just broke the mainstream news.
This was my strategy that I used to win the race when I first started out and with Jason Hennessey’s help I think many law firms can use the same strategy to get cases for years to come.