In July we saw another jump in Boy Scouts Of America interest yet our price per case remained pretty stable at around ~$1,500 on average across 1M in spend last month as we passed 7,000 BSA leads generated. We are still maintaining signup rates above 30% on these BSA leads with some as high as 50%. It’s safe to say our leads we are generating won’t waste your teams time and we are still finding new ways we will share in a future newsletter to increase the conversion rate beyond the 30-50%. Keep in mind we have an ecosystem set up, so if you only want retainers, we can set that up for you the same as sending your team the qualified leads.
While BSA has remained consistent, some other torts such as Talc have gone the other way around and it is getting harder and harder to find leads at a decent price. We are deploying some new techniques this month and we expect to find more of the 16,000 + ovarian cancer cases out there from the past 5 years that could potentially be linked to talcum powder use.
Zantac, Elmiron and Hernia Mesh remain for the most part stable. We are working with Macular.org on some ideas around Elmiron, let us know if you want to be involved. Roundup is seeing some of the lowest price per case we have ever seen, if you want to grab a handful of new cases there, now is the time.
Opioid is now done as the bar date has passed and I am happy to report that X Social Media helped to get 60,000 Opioid cases filed for our multiple clients that ran Opioid with us.
Here were the the Top 10 Mass Torts for July 2020:
1) Sexual Abuse
5) Hernia Mesh
8) Meso/Lung Cancer
9) 3M Ear Plugs
Our July total for advertising on FB & Instagram was a little over $4M.