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How Does the Facebook Pixel Work?

Posted on: June 26th, 2020 by Jason Hennessey

According to Facebook itself, Facebook pixels work by collecting online data when users access your website and perform an action. With law firms, this could potentially include when a user reads a practice area blog, completes a contact form, or when they access a landing page.

Facebook pixels are also used as a method of measuring the success of Facebook ads, as the data the pixel reports can inform you of when a potential client takes action after seeing an advertisement.

Essentially, Facebook pixels are used as codes within your law firm’s page that allow you to:

Facebook allows users to implement up to 100 pixels on a piece of media. However, depending on the needs of your law firm, this may not be necessary.

Facebook Pixels on Custom Landing Pages and Websites

For the Facebook pixel to work, your law firm will need to implement the pixels on both your custom landing pages and across your website. From here, the cookies embedded in the Facebook pixel can go to work by tracking your website users while they collect information from your various pages.

These cookies will also track users while they navigate your entire website. The cookies can even collect data on how users interact with your customized Facebook ads. Today, Facebook uses a custom audience pixel. This tool can also be used to track conversions while also segmenting your users based on the actions they have taken across your website or custom landing pages.

But first, your law firm will need to establish who is the audience you are trying to reach through your marketing campaign. After this is completed, you can begin to optimize your Facebook ads so that they match your desired demographic.

How Law Firms Can Use Facebook Pixels

Many law firms choose to create their own marketing strategies in-house with various results. Some find that a limited client base serves the needs of their firm. Others want to learn more about how innovative marketing practices can expand their practice through digital media.

An additional benefit of the Facebook pixel is that it allows you to view user data and then convert it into tangible marketing strategies. Facebook has created a list of 17 “standard events,” which are actions website users take on your site. Your law firm can also create your own customized actions to be traced.

Here are Facebook’s 17 pixel actions you can trace on your website:

If successful, the implementation of the Facebook pixel into your digital marketing strategy can boost your online presence and attract potential clients to your law firm.

Get More Qualified Candidates Using Facebook Ads with X Social Media

When looking into the implementation of Facebook ads for your law firm, consider the Facebook pixel. The pixel can even help you create more effective Facebook ads because of the data it collects on your current website with embedded cookies. The Facebook tracking pixel can help you target your ads to the right people.

If your law firm is interested in running Facebook ads or creating a Facebook pixel, call X Social Media today at (888) 670-0006.

How Do I Promote My Law Firm?

Posted on: June 26th, 2020 by Jason Hennessey

There are many ways in which you can promote your law firm, such as advertising on television or on the internet. However, by using online ads—such as on Facebook and Instagram—your law firm may be able to lower your cost per acquisition compared to running conventional television ads.

Once your law firm has a website built, you are ready to begin promoting with content creation. Content such as blogs, landing pages, videos, and other media can promote your firm across the web—to grow your firm’s reach. When looking to promote your law firm to a specific region or group of people, Facebook can be used to send your custom ads to those users’ timelines.

Law Firm Marketing with Facebook Ads

Business Insider

reports that Facebook has amassed 2.3 billion users worldwide. According to Facebook, 1.6 billion of those users are connected to a business on the platform. With so many potential clients available through your law firm’s exposure on Facebook, it presents an opportunity to educate those users about your law firm’s practice areas or mass torts.

By engaging with potential clients on Facebook and Instagram, you will begin to grow your business. Facebook helps law firms grow by allowing ads to be targeted based on:

With so many users across the planet, your law firm will be able to expand your reach to new potential clients in your service area. This can be utilized to your law firm’s advantage, especially when looking to advertise a mass tort campaign.

For instance, your law firm can use Facebook ads to create a custom advertisement that is targeted to match the interests of people who may be affected by a mass tort. This could potentially include a drug, pharmaceutical product, product liability case, etc. By doing so, your law firm can potentially generate more qualified leads with higher conversion rates.

You can also promote your law firm by advertising rich content on Facebook. When using relatable imagery with authentic messages about your law firm, Facebook can become a storytelling medium for your business. These ads can also be used to guide your potential clients to custom landing pages.

Custom Landing Pages for Law Firms

Another way to promote your law firm is to incorporate custom landing pages via social media or from your website itself. Custom landing pages can be designed to meet a client’s specific needs using related questionnaires, branding, dramatic images, and more.

A custom landing page is the site that your potential client lands on after clicking on your advertisement. From here, your law firm can filter out leads with a qualification process built into your landing pages. Some landing pages can include questionnaires that relate to a specific practice area or a mass tort campaign. After answering several questions, the potential client can provide you with their contact information.

Custom landing pages are a tool used to promote your law firm that can potentially convert page visitors into clients. These pages also present an opportunity for your law firm to show its vision with custom graphics, messages, or any other content that you would like featured.

Build Your Website with Quality Content

An effective way to promote your law firm is by utilizing your own website as well. You can do this by publishing content, which potential clients can refer to for knowledge while viewing your law firm as the expert. For every practice area your law firm offers, your website can include:

These blogs, articles, and web pages can all include specific calls to action to further promote your law firm. Each call to action can be either a link on the web page or written copy within the content.

Your law firm may also consider search engine optimization (SEO) when building your website. Your SEO refers to your website’s search ranking on major search engines like Google. To improve your SEO, begin by creating a new and effective website design. You may also be able to grow your website’s organic search traffic by including popular keywords within your blogs and other web content.

Grow Your Law Firm with Facebook Ads

If your law firm is ready to start identifying more qualified leads with Facebook, X Social Media can help. Our team of ad specialists will help you take your vision to social media, with active Facebook posts and custom landing pages that reach potential new clients at scale.

Our Xperts are waiting to discuss your law firm’s advertising goals and budget. To get started, call X Social Media today at (888) 670-0006.

Are Lawyers Allowed to Advertise?

Posted on: June 26th, 2020 by Jason Hennessey

Yes, lawyers are allowed to advertise, but there are several rules and regulations by which law firms must abide. For instance, state and national Bar Associations dictate what exactly a firm can say in specific formats of media. For instance, the American Bar Association (ABA) lists out advertising rules in the ABA Model Rules of Professional Conduct. Rule 7.1 states that lawyers may not falsify their services while advertising.

The ABA’s Rule 7.2 states that lawyers have the right to advertise their services through any media, along with other regulations that address compensation for recommending a lawyer’s services, giving gifts for appreciation, identifying yourself as a certified specialist, and identifying your law firm in ads.

The ruling of Bates v. Arizona State Bar resulted in the Supreme Court determining that legal advertising was protected under the First Amendment, as affirmed by the Legal Information Institute.

How Lawyers Can Advertise

There are a variety of ways in which lawyers can advertise, but it is important to note that your state bar association can regulate legal advertising as well. Some common ways for law firms to advertise include:

Your law firm’s website and social media are two great places to begin advertising because they allow you to connect directly with your current and potential clients. By using blogs, videos, social media posts, and ads, your law firm can begin to attract new clients to your business by providing leads with information or services they might need.

Leads could potentially become clients if you utilize inbound marketing to your landing page through social media platforms. When you are trying to attract the right customers to your law firm—such as ones affected by a similar personal injury or mass tort—you should produce relevant content on your website and social media platforms.

Once you have created digital content such as blogs or videos, you can begin to share them across social media, to filter more page visitors directly to your landing page.

Using Facebook to Advertise Law Firms

Law firms use advertisements for many reasons, one of which likely includes growing their business. The goal of Facebook ads is to do just that—and the features incorporated within Facebook make it simple and effective for law firms to grow their reach online.

When your law firm begins working with Facebook’s interface to produce ads, the possibilities are seemingly endless when it comes to reaching a target audience. That is because Facebook ads allow you to target an audience based on a user’s:

Facebook ads allow law firms to circulate hyper-focused advertisements that reach the right audiences, at the right time. When a mass tort begins scouting participating clients, your law firm can create the Facebook ad and choose the exact locale in which you would like to advertise, which helps your ROI (return on investment).

Ad Tracking on Facebook

You can also track how effective your Facebook ads are, instead of doing the guesswork often required by other modes of advertising. Facebook allows you to track how successful an ad is in real time, which you cannot do with print ads or even TV ads. When data is available this quickly, you can make any needed changes to your ad campaigns quickly as well.

Ad Engagement on Facebook

Facebook ads also allow you to engage with your target audience. Once a user clicks on your Facebook ad, it can direct them to your law firm’s custom landing page (which can be used to further pinpoint qualified leads). Your firm can also establish credibility via social media (or on your own website) by connecting with potential clients via postings or by using your legal knowledge to answer questions.

Educate Potential Clients with X Social Media

Now that you know how lawyers are allowed to advertise, you don’t want to miss this opportunity.

At X Social Media, we specialize in designing and implementing Facebook ad campaigns for the legal industry. Our team of in-house ad specialists creates your ads and your campaigns with your law firm’s vision and approval every step of the way.

To learn more about X Social Media’s Facebook advertising opportunities—and other legal marketing services we offer—call us today at (888) 670-0006.

Why a Feedback Loop Is So Important in Mass Tort Marketing

Posted on: June 26th, 2020 by Jason Hennessey No Comments

In marketing, a feedback loop is essentially the process of using potential customers’ responses to ads to determine which ads get results for your business and which ones do not.

Feedback loops have the ability to:

With mass tort marketing, Facebook ads have become a helpful tool that law firms can use to grow their legal practice. The site’s unique user metrics, data analysis, and access to user information allow you to take data-backed action in real-time.

Law firms that are seeking to supercharge their legal advertising results can look to feedback loops as a potential solution. This tool can also help law firms determine an advertising approach to increase their number of qualified clients.

The Benefits of Using Feedback Loops For Mass Tort Marketing

Feedback loops can make marketing more efficient for law firms looking to grow their mass tort practice by focusing on data, monitoring ad performance, conducting routine testing, and more.

Here are a handful of benefits your law firm can enjoy by using feedback loops for mass tort marketing:

Keeping an Eye on Performance

The most important goal of mass tort marketing is to determine how many qualified clients turn into signed cases. With feedback loop marketing, you can focus on what matters most by monitoring the performance of your ads.

Feedback loop marketing solutions include in-depth dashboard reporting tools, which helps keep all of your performance data organized. You do not have to switch back and forth between analysis programs to gain insight into the effectiveness of your various ad campaigns.

Omnichannel Coverage

Law firms can utilize feedback loops across their media channels with Facebook, Instagram, Google, and more. This allows you to arrange ad-tracking data and spending with one solution.

Unified Data Collection

You want consistent ad campaigns across various social media programs. You do not want to send mixed messages about your services to users as they interact with your ads on different social media sites. Unified data collection allows for consistent ad taxonomy to ensure that your message and brand remain the same across all platforms.

Real-time Case Cost Analysis

Feedback loops allow you to react to data and case costs in real-time, which is helpful for law firms that publish many different ads for mass torts. The user-friendly feedback loop dashboard can also allow your law firm to react quickly to cost-per-lead changes in marketing campaign costs.

Every report that is located within the feedback loop updates in real-time as new case data gets funneled into the system. This can save your law firm time and effort so you can focus more on turning leads into clients.

Continuous Testing

The moment you publish an ad to a social media site, you want to know whether or not it’s going to reach users, promote engagement, and ultimately increase your bottom line. Continuous testing lets you do that. Feedback looping allows your law firm to test paid media campaigns time and time again while using real-time tracking. This data allows you to identify ads that have the potential to increase your firm’s overall reach.

Lower Client Acquisition Costs

Spending too much money on acquiring clients can hurt your business in the long run. A feedback loop shows you exactly where your law firm should be investing its marketing money to maximize conversions while also cutting wasteful spending.

Easy to Install

Feedback loops allow for quick and easy access with its hosted service and minimal application programming interface (API) connection. For easy access, your law firm can see data on a multitude of devices, including smartphones, tablets, and laptops.

X Social Media Feedback Loop

Designed to optimize your end results, the X Social Feedback Loop identifies the best-performing paid media campaigns and ads in your media mix in real-time. This allows your law firm’s overall marketing performance to increase based on actual real-time data, not guesswork.

Fast data feedback helps X Social Media managers wxrk in a nimble, focused environment, which can help save your law firm valuable campaign money.

To find out more about how our Xperts can help, call our team at X Social Media at (888) 670-0006.

Are Churches Behind More Mass Torts? Mormon and Catholic Churches Ties to Mass Torts

Posted on: June 26th, 2020 by Jason Hennessey No Comments

Back in 2002, The Boston Globe unleashed a story that highlighted sexual abuse from Catholic priests, which led to a wave of mass torts and class-action lawsuits.

Just recently, in 2019, The Associated Press (AP) reported that a string of sexual abuse cases surfaced against the Catholic Church, which could end up costing the church more than $4 billion in legal fees. When abuse does take place, victims can file a personal injury lawsuit against the church. AP also reported that, in the past two years, 15 states revised their statute of limitations laws to be either suspended or extended. These revisions allow child sexual abuse victims to file a sexual abuse claim against the Catholic Church even if the alleged sexual abuse occurred decades prior.

This is leading to new cases and mass torts popping up across the United States. Until recent years, younger victims of abuse at the hands of either Mormon or Catholic churches could not file a lawsuit if they did not bring up their claim within the statute of limitations, which in many states was two years.

Mormon and Catholic Churches Battle Against Sexual Abuse Claims

While the First Amendment watches over churches for government intrusion, it cannot hold back sexual abuse victims from bringing up a lawsuit against them. With some states instilling new statute of limitations laws, Mormon and Catholic Church sexual abuse mass torts may continue to spike.

The Mormon church, also known as the Church of Jesus Christ of Latter-day Saints (LDS), has faced its own troubles with sexual abuse cases. Most recently, the Mormon church was handed a class-action lawsuit that claims their church is a “scheme of lies.” Furthermore, a recent report from VICE News found that the Mormon church has funneled sexual abuse claims directly to clergy lawyers only and not to law enforcement.

Mass Torts and Class-Action Lawsuits Against Churches Reveal Sexual Abuse History

There have been many mass torts and class-action lawsuits filed against both the Catholic and Mormon churches over the years. In the Catholic Church, over 7,000 priests or clerics have been accused of sexual abuse toward minors between 1950 and 2019.

Back in 2018, a Pennsylvania grand jury determined the Catholic Church protected over 300 priests who were sexually abusing victims. The case also revealed that over 1,000 young victims were identified. The church created an environment that allowed for priests to get away with sexual abuse while the crimes were never reported properly to law enforcement.

Victims Can Pursue Sexual Abuse Settlements Against Churches

When victims pursue a mass tort for sexual abuse against churches, financial compensation may become a source of justice. While money will not heal any deep wounds from sexual abuse, it can help survivors pay for current or future medical expenses they may experience due to the abuse. Financial compensation may also support a sexual abuse victim with pain and suffering or even for damaged personal relationships.

Over the years, there have been some large settlement payouts for victims of sexual abuse in churches. For instance, an archdiocese in St. Paul, Minnesota, paid out $210 million to abuse victims back in 2018, according to NBC News. That same year, the New York Post reported that an archdiocese paid 278 abuse victims nearly $60 million within the past two years. Back in 2015, an archdiocese in Milwaukee, Wisconsin, agreed to a settlement package with 330 sexual abuse survivors. The settlement reached $21 million and also included a $500,000 therapy fund, according to The New York Times.

Settlements over the years against churches have continued to result in massive payout for survivors, as exemplified by the cases mentioned. Ultimately, financial compensation can help sexual abuse victims find justice.

Educate Potential Clients on Mass Torts With X Social Media

At X Social Media, our legal industry practice uses Facebook to increase your law firm’s number of qualified clients. We also use social media to educate and inform potential clients on new mass torts, such as sexual abuse from churches. Our qualified lead generation program is designed to advertise around mass torts and lead to higher conversion rates. X Social Media can also support your law firm with dynamic content creation, custom landing pages, custom audience creation, and more.

Call X Social Media today at (888) 670-0006 or contact one of our XPerts online with your advertising goals and monthly budget information.

The Boy Scouts Bankruptcy Filing and What This Means For Mass Torts

Posted on: June 25th, 2020 by Jason Hennessey No Comments

Potential plaintiffs might have less time to file claims or bring lawsuits against the Boy Scouts of America for sexual abuse because the organization filed for bankruptcy. There are about 300 lawsuits against the Boy Scouts of America from now-adult men who claim that they were sexually abused while in the Boy Scouts.

Time Limits and Sexual Abuse Lawsuits

In the past, the statute of limitations of each state controlled how much time a person had to file a sexual abuse lawsuit. Often, the deadline is only a few years. The deadline would pass without the people responsible for sexually abusing children having to answer for their actions. A child cannot file a lawsuit, and many children did not tell their parents about their abuse—or they were not believed when they (tragically) did inform their parents.

In response to the public outrage about the Catholic Church and other large organizations getting away with protecting these sexual predators, some state legislatures passed laws that allow some sexual abuse victims to sue their abusers years later—when the victims became adults. For example, the New York State Senate passed the Child Victims Act, which opens a “look-back window” that allows victims of childhood abuse one year to pursue justice. Many victims finally get a chance to hold abusers accountable.

Insurance Coverage for Sexual Abuse Claims

Some groups, like the Boy Scouts, relied on their liability insurance to pay claimants who alleged sexual abuse. Eventually, the insurers refused to cover subsequent claims, saying that the insurance policy required the Boy Scouts to notify the insurance company of potential claims. Insurers say that the Boys Scouts was aware of the sexual abuse but did not provide the required notification of events that could lead to liability claims.

The Assets and Revenues of the Boy Scouts Organizations

Without the liability insurance coverage footing the bill for the sexual predators within the youth organization, the Boy Scouts has to pay litigation costs and out-of-court settlements out of its own funds. The entity had revenues exceeding $285 million a year, based on a recent tax return—according to National Public Radio (NPR) reporting. The organization’s total assets are more than $1.4 billion. Local clubs and related groups have around $3.3 billion in assets.

The Bankruptcy Case

NPR states that the Boy Scouts of America filed for bankruptcy and set up a trust fund to pay claimants. As with any bankruptcy case, creditors will have a deadline by which they must submit claims to the court. Depending on the deadline the court approves, a sexual abuse victim might have less time than he might otherwise have to bring a formal claim for compensation.

The Boy Scouts filed a Chapter 11 bankruptcy. There are several different types of bankruptcy, and each kind has different rules. Under a Chapter 11 bankruptcy, the debtor (the Boy Scouts, in this case) gets to spread out its payments to creditors over time. The Boy Scouts can reorganize its business and stay open during this process.

The National Chair of the Boy Scouts of America, Jim Turley, acknowledged in a public letter to people who were victimized while in the Scouts that some volunteers and employees ignored the organization’s procedures or looked the other way. Turley called these acts heinous and unforgivable. NPR reports that he said that the Boy Scouts “failed the very children [they] were supposed to protect.”

Turley expressed outrage at the actions of those volunteers and employees and apologized to the victims. He said that the organization is setting up a trust fund and urged victims to file claims for compensation.

How the Boy Scouts Bankruptcy Affects Sexual Abuse Claimants

Mass tort lawyers can help to get the word out to potential plaintiffs that there is a compensation fund, and they have only a limited time to file claims. If a victim does not file a claim by the deadline, there might not be sufficient funds remaining to pay compensation. Also, the Boy Scouts of America could dissolve the organization—even though only they filed a Chapter 11 bankruptcy case.

X Social Media Can Help You Reach Potential Mass Tort Plaintiffs

We can design and build a marketing campaign that goes after potential plaintiffs who might have a sexual abuse claim against the Boy Scouts of America. Time is critical because of existing statutes of limitations and similar time limits or “look-back windows”—like that of New York’s.

X Social Media is an advertising agency that specializes in Facebook and Instagram marketing strategies and implementation. We can create original content that educates the public about the Boy Scouts’ trust fund for claimants and guides potential plaintiffs to your website.

We help lawyers all across America grow their law practices through targeted advertising. Whether you want to generate brand new leads or market to entirely new demographics, we can help.

At X Social Media we take pride in delivering top-shelf service to our clients. Every client has a Dedicated Digital Marketing Manager—your Xpert—who works directly with your firm. Our work can capture information about leads and direct interested individuals to your website, or a landing page we can create for your specific mass tort case.

Call us today at (888) 670-0006 to get started.

Do Facebook Ads Work for Lawyers?

Posted on: June 25th, 2020 by Jason Hennessey No Comments

If your law firm is just starting out with social media, such as Facebook or Instagram, you may ask yourself, “Do Facebook ads really work for lawyers?”

The answer is yes.

There are about 214 million Americans who use Facebook. That is a large percentage of the entire U.S. population. Because there are so many Americans using Facebook on a regular basis, it presents a great opportunity for law firms to advertise their practice while educating current and potential clients.

Per the Facebook Help Center, a user’s activity will influence when they are seeing ads from an advertiser on Facebook which could potentially benefit your law firm. Facebook shows ads to users that they feel will interest them based on:

Lawyers can tailor their ads to these three stipulations that Facebook uses when dishing out ads across a user’s timeline. But before you begin running ad campaigns, you need to ensure that your law firm’s Facebook page is regularly posting rich content. Blogs are a great tool for law firms as they can educate and promote clients on your practice.

You can also boost a Facebook post, which could include a blog from your law firm or other marketing content. By boosting a post, your law firm may gain more exposure for your content while also potentially reaching new audiences in various locations, depending on where your target location is set.

Keys to Facebook Advertising for Lawyers

Facebook ads are focused on targeting users based on their demographics, location, and interests. When you run a Facebook ad, you can choose the exact location in which you are looking to promote your law firm. From there, you can identify a specific age group, gender, languages, and other details about your target audience.

Lawyers can also advertise with Facebook based on a user’s interests. This means you can target your ads directly to people who may potentially need your legal services based on your practice areas. You can even identify where you would like your ads to be placed on Facebook, such as on a timeline or with Facebook Page Stories.

Your Facebook ads should be as entertaining as possible, as social media users typically use it for entertainment purposes. The tone of your ads is also key, along with the content type you are promoting. When running a Facebook ad, look for trends in how users engage with your ads.

Above all, Facebook ads should include a message, a benefit, and a call to action. You will want the user to take the next steps by either calling your law firm or by filling out a contact information sheet to get the on-boarding process started. You should keep branding, marketing, and sales tactics in mind when you release an ad campaign.

Videos and optimized images will also help your Facebook ads stick out and become more memorable to a user. Per a Facebook for Business post, Facebook even provides access to millions of stock photos that can potentially help more users connect with your ads.

Build New Audiences with Facebook Ads

Facebook ads can potentially help your law firm with both prospecting and building new audiences online. Additionally, Facebook’s Custom Audiences created from customer lists allow lawyers to connect with users who have already shown interest in their firm through social media. From there, lawyers can start to retarget their audiences with new marketing content. Once you pick a specific audience you want to target with ads, you can begin to use Facebook for both retargeting and prospecting. With the right audience in mind, you can begin to run appropriate Facebook ad campaigns that connect with them.

Run Facebook Ad Campaigns with X Social Media Today

Facebook ads do work for lawyers. To learn more about all the advertising possibilities for your law firm with Facebook ads, contact X Social Media today. One of our main goals is to help your law firm get more qualified leads by using Facebook ads.

Not only can we help lawyers find their right target audience with Facebook ads, we can also assist with content creation for your social media accounts. Even if you do not have a Facebook page, X Social Media will create one that is tailored to your law firm with custom landing pages. Call an X Social Media Facebook Xpert today at (888) 670-0006 for more information.

Why Are Facebook Reviews Important?

Posted on: June 25th, 2020 by Jason Hennessey

Facebook reviews are important because of the power they have on influencing how other people conduct business. People who interacted with your business have the chance to convey their experience to others by leaving a review on this social media platform.

Positive or negative, Facebook reviews can make or break your commercial goals. With millions of Americans logging into Facebook every day, a Facebook review can be their first impression of your business and determine whether they will follow through with your services.

Facebook allows business owners to report written reviews that they believe do not accurately represent their services. However, in the event that a business’s overall star rating is low, there is not much they can do. For this reason, some businesses forgo having Facebook reviews altogether.

Why Facebook Reviews Matter

When it comes to researching a product or service, more people are turning to their smartphones than ever before. According to an article published by Forbes in which they surveyed Facebook users, 84% of participants reported that they trust online reviews just as much as personal recommendations.

Customer satisfaction with your firm is easily conveyed to others through the Facebook review process. Leaving feedback—whether positive or negative—is a voluntary action that consumers take to evaluate a business. With Facebook, consumers can leave a written review and/or apply up to five-stars rating their experience.

Facebook prominently displays the reviews, making it essential that your page is closely monitored for this important form of customer feedback. Positive reviews identify what you are doing right, and negative reviews alert you to potential issues with customer service. Addressing a negative review immediately is a proactive approach to protecting your firm’s reputation.

Facebook Community Standards

Understanding the rationale behind a negative review is not always easy, and some negative reviews can be either inaccurate or unfair. Recommendations and reviews for businesses must follow the Community Standards set by Facebook.

These include:

Violating Community Standards can result in the review or recommendation being removed from your page by Facebook.

X Social Media, LLC Specializes in Legal Marketing & Facebook

No matter where you are with your firm’s Facebook page, we can help. From establishing a page to enhancing what already exists, X Social Media can work to meet your business goals.

Our team works with clients throughout the United States. Our focus is on the creation of Facebook and Instagram advertising that reaches and resonates with clients searching for legal assistance in mass torts.

Some of the tasks our team can perform include:

At X Social Media LLC, our team develops authentic content designed to generate leads for your firm. With approximately 214 million Americans on Facebook, having your law firm present in the online market is of crucial importance. In the digital age, if you are not present on social media, you risk being inaccessible to thousands of potential clients.

Call X Social Media Today

Facebook reviews are important when it comes to attracting new clients. The increased reliance on social media reviews for finding products and services are transforming the way we view online marketing.

With more than 300 clients and over 33,000 leads generated, X Social Media, LLC takes great pride in the individual attention we give each client. Each account has an account manager to give your business the attention it deserves.

Account managers begin by listening to your goals and needs, then relay this information to a team dedicated to integrating your brand, creating landing pages, and implementing advertising strategies specific to Facebook audiences.

Facebook is one of the most widely used social media channels. Do not let your competition pass you by. Contact X Social Media, LLC now to start utilizing Facebook to attract new clients today.

To speak with one of our Xperts, call us at (888) 670-0006.

Is Facebook Advertising Effective for Lawyers?

Posted on: June 25th, 2020 by Jason Hennessey

As a form of marketing, Facebook advertising is effective for lawyers as part of a greater strategic plan to reach potential clients. According to Facebook, there are 50 million active business pages that receive over 2.5 billion comments each month alone. Forbes reports that this number is only expected to increase as time goes on.

What this information tells us is that digital marketing is booming. To reach a wide number of prospective clients, many law firms are establishing themselves on various social media with promising results.

Benefits of Facebook Advertising

Facebook has features that make itself more conducive to online marketing than other social media platforms.

Some of these advantages include:

With 81% of the U.S. population being active on Facebook, this audience is too large to ignore. While you may have your own personal Facebook page for keeping in touch with friends and family, a business Facebook page has its own place in the social media world.

How to Advertise your Law Firm’s Services Online

You may have a law firm that seeks to help claimants participate in mass torts. While you may be ready to go to court and fight for justice, you may be facing one problem: your law firm is not getting the desired results from your current marketing strategy. To expand your client base, you should consider having a social media presence. In the digital age of smartphones and round-the-clock internet access, most users get their information from online sources.

The Pew Research Center reports that only 10% of adults do not use the internet, meaning that an overwhelming population relies on the web for a majority of their services and information. While you might see results by advertising on the radio, print media, and cable television, these traditional marketing trends are slowly on the way out.

When making the decision to work with a digital marketing agency, here are some elements you may want to consider:

When you partner with X Social Media, you can take the first steps towards connecting with the public and establishing your online presence.

Advertising on Facebook for Increased Reach and Engagement

At X Social Media, we help businesses by targeting—and retargeting—audiences seeking information about your services. By working with you, we identify key information relating to your desired demographic and then develop new ways to create advertisements that resonate with them.

Our team uses a variety of social media marketing techniques to promote your law firm’s online presence.

This includes:

Our goal is to turn your everyday Facebook user into a client for your firm. If you are looking to increase your clientele, you could benefit from working with X Social Media.

Using Facebook Advertisements to Target Potential Law Firm Clients

When Facebook first started in 2004, it was difficult to imagine the impact the platform would have on advertising and business visibility. Today, Facebook welcomes approximately 500,000 new users every day, with as many as six new profiles added every second.

These stats are often overwhelming to those who only use Facebook for personal use. At X Social Media, we know how to streamline Facebook advertising campaigns that target potential clients for mass tort litigation.

The complexity of reaching target audiences in a geo-specific area can be difficult to do without working knowledge of Facebook’s algorithms. Thankfully, our team provides Facebook advertising services designed for your local audience.

Facebook users in and around your specific area may not realize they could participate in a mass tort case for example––let alone know that it even exists. Using Facebook ads to educate users about class action lawsuits is just one of the many ways you can begin investing in your marketing plan.

Trust X Social Media for Your Facebook Advertising Needs

X Social Media has expert industry knowledge to utilize your advertising dollars to reach more people. Our goal is to generate content that results in quality leads for you.

As a lawyer, you have enough on your plate by serving your local community. You may not have the time to navigate the ever-changing social media world or develop an in-house marketing strategy. When you work with our team, you can leave that to us.

To learn more about how X Social Media can take your Facebook account from just a page to an important marketing tool, contact us today at (888) 670-0006.

What Role Does the FDA Play in Mass Torts?

Posted on: June 25th, 2020 by Jason Hennessey No Comments

The Food and Drug Administration (FDA) is a federal government agency that plays an essential role in mass torts. Many of the items that become the subject of mass tort lawsuits fall under the regulation of the FDA.

The FDA’s job is to make sure that products that get sold in the United States are safe for consumers in the following categories:

  • Our nation’s food supply
  • Drugs intended for use by humans
  • Veterinary drugs
  • Tobacco products
  • Medical devices
  • Cosmetics
  • Biological products
  • Radioactive products

The FDA is supposed to regulate how companies make, market, and distribute products.

The FDA can request that a corporation issue a voluntary recall of an item if the company:

  • Produces a product in a shoddy manner to the extent that the item is dangerous when the consumer uses it as directed
  • Contains contaminated ingredients or substances that are inherently harmful
  • Makes deceptive claims in its marketing about how effective the product is
  • Fails to disclose known problems with the product
  • Does not provide accurate information for doctors and patients to make an informed decision about drugs and medical devices

If the corporation refuses to issue a voluntary recall and correct the problems with the product, the FDA can issue a formal recall.

Information the FDA Posts About Recalls, Market Withdrawals, and Safety Alerts

You can glean a wealth of information about a product from this FDA database: “Recalls, Market Withdrawals, & Safety Alerts.” Using the search bar, you can look up items that have been the subject of past recalls.

Upon finding that a product has been recalled, you can review the following information:

  • The date the FDA issued the recall or other action
  • The brand name of the product
  • A description of the product
  • The category, like “Drugs,” “Food & Beverages,” and “Medical Devices”
  • The reason the FDA issued the recall, like the presence of E. coli or an undeclared ingredient that could cause an allergic reaction
  • The name of the company that makes, markets, or distributes the product, depending on the specific problem

Here is an example of an FDA recall:

Date of Recall Publication: 1/10/20

Brand Name: LIFEPAK 15

Product Description: LIFEPAK 15 monitor/defibrillators

Product Type: Medical Devices

Recall Reason Description: Failure to deliver a defibrillation shock after the

“Shock” button on the keypad is pressed

Company Name: Stryker

By clicking on the link in the recall, a reader can get far more information about the situation. For example, in the LIFEPAK 15 recall, the company announced that it issued a “voluntary field action” on some of the units.

Stryker notified specific LIFEPAK 15 customers about the problem and explained a possible cause. Stryker is replacing the keypads. The company urged customers to perform routine daily testing of the device to ensure that it works correctly before and after the keypad replacement.

Stryker provided contact information for people who have questions for the company. The corporation also gave the details a person would need to report adverse reactions or events to the FDA.

This is a perfect example of the role the FDA plays in mass torts.

How a Mass Torts Lawyer Can Use the FDA Website Information

When a lawyer learns about a problem with a product, whether from clients, the news, or some other source, they can perform a search on the FDA website to gather more information relating to that item. This is why the FDA plays a vital role in mass torts. When a company continues to make and sell products with known problems, they put themselves at risk of financial liability for any ensuing damages.

A mass torts lawyer can also stay ahead of the curve by regularly checking the FDA website for reports of problems with products before the competition. It can be an advantage to be one of the first law firms to advocate for people who get hurt by a harmful product.

FDA Information Increases the Mass Tort Lawyer’s Credibility

The FDA requires that the information on its website is accurate and has a scientific basis. The reports also contain some background information on how the issues developed.

Such data is useful in a trial when establishing causation and liability. In addition, a savvy mass torts lawyer will include FDA information when informing the public about a harmful product and advertising for new plaintiffs. The mass torts lawyer who uses FDA data gets to speak with authority rather than relying on general assumptions. It’s clear that the FDA plays an important role in mass torts.

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