Camp Lejeune Marketing Update & Zoom Invite for TODAY

August 16, 2022


Home » Camp Lejeune Marketing Update & Zoom Invite for TODAY
Camp Lejeune Marketing Update & Zoom Invite for TODAY
Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital


After almost 20 million spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
The plan around Camp Lejeune Advertising
It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
TV Advertising
We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became the basis for the motion picture “A Few Good Men.”. The Marines knows his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC.
Total Spend: 19 million to date
Cost per case signed: $900-$1400 (trending up)
Weekly Spend: 5-7 million, trending up
Digital Advertising
X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
Total Spend: 1 Million to date
Cost per case: $700-$1250 (trending down)
Weekly Spend: $250,000 – 500,000
Injury profile of the victims.
We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
We are seeing the following distribution of injuries among the 3 tiers right now at scale:
Tier 1: 21%
Tier 2: 25%
Tier 3: 54%
The X Social Media Way
When a client comes to us and are interested in Camp Lejeune we offer the following services.
  • Professional Intake services to sign client up that meet your exact criteria.
  • Co-Counsel introductions with a list of 6 different firms to choose from.
  • Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
  • Local Counsel introduction when needed.
  • Case work-up with payment when settlement happens so no upfront cost on the case work-up.
You want to know more about Camp Lejeune Advertising? We KNOW you have questions.
Join X Social Founder and CEO, Jacob Malherbe and Managing Director, Lucas Gerler on Zoom today!
Zoom room will be open from 10-12pm EST
and again from 2-4 EST TODAY
Pop in and get all your Camp Lejeune questions answered from the Xperts that have been running Camp Lejeune at scale.
or Copying and pasting this link:
Here is our last newsletter in case you missed it!
X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
Why are so many lawyers getting involved?
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
The Value of Camp Lejeune Cases.
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
Reach out directly to our executive team to get started or with your questions:
Managing Director, Lucas Gerler at (20+ years direct response marketing veteran)
Chief Revenue Officer, paul Liebman at 34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.
And our newest X Team member, Sr. VP of Business Development, David,
Camp Lejeune Here Is What You Should Know.
New Law to Allow Camp Lejeune Lawsuit
From 1953 to 1987 the public water supply at Camp Lejeune Marine Corps Base in North Carolina was contaminated with toxic chemicals. So for 34 years, more than a million soldiers and their families drank and bathed in contaminated water that are now causing them terrible health problems..Thousands of Marines and their families have suffered severe illnesses and have died. There is strong scientific evidence that chronic exposure to toxic chemicals in Camp Lejeune’s water has caused increased rates of cancer and has caused injuries to children in utero.Camp Lejeune Compensation Claims Originally Rejected

A new federal law – the Camp Lejeune Justice Act of 2022 – will permit victims of Camp Lejeune water contamination to seek legal compensation. The Act would permit people who lived or worked or were harmed as unborn children at Camp Lejeune between 1953 and 1987 to file a toxic water lawsuit in U.S. Federal District Court in Eastern North Carolina. Victims have a two-year deadline to file a claim.

Toxic Chemicals in Water
Specifically, the Marine Corps determined that from approximately 1953 through 1987, the water supply to Camp Lejeune had been heavily contaminated with volatile organic compounds and carcinogenic chemicals. The most troubling chemicals found were trichloroethylene (TCE) and tetrachloroethylene (PCE).

These chemicals are in a class of chemicals called “volatile organic compounds” (VOCs). These chemicals are used for dry cleaning and much of the water contamination was attributed to an off-base dry cleaner that existed before the Marine base was opened. So the water wells were likely contaminated before Camp Lejeune opened.

But there were multiple sources for this toxic water. These same chemicals are also used to clean machinery and weapons. So the contamination came from on and off the Marine base.

Chemicals in Camp Lejeune Water-Linked to Cancer
The industrial chemicals that were contaminating the Camp Lejeune water supply are known to be very toxic to the human body and have been linked to cancer, birth defects, and neurologic disorders. Scientific and medical evidence has shown that chronic exposure to the chemicals TCE and PCE can cause increased rates of certain types of cancer.The types of cancer that have been scientifically linked to the consumption of harmful chemicals contaminating the water at Camp Lejeune include:

  • Leukemia
  • Bladder cancer
  • Breast cancer
  • Esophageal cancer
  • Kidney cancer
  • Liver Cancer
  • Lung Cancer
  • Multiple myeloma
  • Myelodysplastic syndrome
  • Non-Hodgkin’s Lymphoma

Exposure to these chemicals has also been linked to other health conditions including aplastic anemia (and other myelodysplastic syndromes) and neurologic disorders such as Parkinson’s disease.

Non-Cancer Camp Lejeune Injuries
The science and medical evidence continues to build linking other injuries besides cancer. They include:


  • Infertility
  • Birth Defects
  • Birth Injuries
  • Brain Injuries
  • Cardiac Defect
  • Fatty Liver Disease
  • Miscarriage
  • Neurobehavioral Effects
  • Plastic anemia and other bone marrow conditions
  • Renal Toxicity
  • Scleroderma
  • Hepatic Steatosis
  • ALS (Lou Gerhig’s Disease)
  • Parkinson’s Disease

Contaminated Water at Camp Lejeune Caused Birth Defects
Birth defects are one of the big tragedies of Camp Lejeune. Over the years, thousands of pregnant women were exposed to toxic water at Camp Lejeune. In 2013, the CDC released the results of a study that confirmed that children who were born to mothers that lived on Camp Lejeune or drank the water supply had four times the rate of birth defects such as spina bifida.

The CDC also indicated that children who were exposed to the contaminated Camp Lejeune water during fetal gestation had an increased risk of developing childhood cancers like leukemia. These same children may also end up having a higher risk of adult cancer.


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