Spend Update And Cost Per Case Prices We Are Seeing on TV and Digital
After almost 20 million spent on Camp Lejeune by X Social Media and their clients we are prepared to provide an update to our clients with market prices per case on both TV and Digital Media.
The plan around Camp Lejeune Advertising
It’s pretty clear that Wave One of Camp Lejeune will be finding all the older marines and their families through TV advertising. History is a guide and as we have seen in the past with other torts, we will at one point see TV costs spike and that is when digital will in play for Wave two to educate the kids on Camp Lejeune. However we are still in the end of Wave one and we are deploying 5 million plus a week right now on average on TV cash buy ads and getting the following results.
We have established a well recognized brand using Don Marcari as our spokesperson. The story is that Don first gained national attention when his exploits as a young defense attorney with the U.S. Navy Judge Advocate General’s (JAG) Corps became the basis for the motion picture “A Few Good Men.”. The Marines knows his story and trust him. Don is also offering Local Counsel arrangements in NC for clients of X Social Media LLC.
Total Spend: 19 million to date
Cost per case signed: $900-$1400 (trending up)
Weekly Spend: 5-7 million, trending up
X Social Media set itself apart by the data X Social Media has acquired to directly identify the marines on base 1953-1987 but more importantly the kids that those Marines had as our digital strategy is focused on Wave 2 that we call the “The Kids of Camp Lejeune”. This campaigns aim is to educate the kids on the possibilities of the kids to file a claim because of their injuries that maybe connected to Camp Lejeune but also for a lost loved one that may have died decades ago.
Total Spend: 1 Million to date
Cost per case: $700-$1250 (trending down)
Weekly Spend: $250,000 – 500,000
Injury profile of the victims.
We work hard at tracking the injury profile of the victims. We have the intake questions setup to track 3 tiers of injuries, where Tier 1 is expected to be the worst injuries and tier 3 being the lesser injuries. You can see an injury list here on our website. Click Here.
We are seeing the following distribution of injuries among the 3 tiers right now at scale:
Tier 1: 21%
Tier 2: 25%
Tier 3: 54%
The X Social Media Way
When a client comes to us and are interested in Camp Lejeune we offer the following services.
- Professional Intake services to sign client up that meet your exact criteria.
- Co-Counsel introductions with a list of 6 different firms to choose from.
- Negotiated higher Co-Counsel fees splits because of our higher volume of cases we generate.
- Local Counsel introduction when needed.
- Case work-up with payment when settlement happens so no upfront cost on the case work-up.
You want to know more about Camp Lejeune Advertising? We KNOW you have questions.
Join X Social Founder and CEO, Jacob Malherbe and Managing Director, Lucas Gerler on Zoom today!
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