X Social Media has been getting ready for Camp Lejeune Advertising all year and here is what you need to know on the marketing front.
Why are so many lawyers getting involved?
First, it’s a great cause helping the Marines and supporting the military. We support the people that defend our freedom.
The claimants have to prove that “the exposure to the water (at Camp Lejeune) increased the likelihood of such harm”
All the cancers and injuries in the below image have a High likelihood of being linked to the Camp Lejeune Water contamination and there is a long list of injuries associated.
We expect Attorneys to deploy about 1 Billion Dollars in Wave 1 and Wave 2 to find and retain about 150,000-250,000 claimants.
Landscape of victims and the cost to find them
There will be 2 waves of claimants coming in as we see it. The first wave that we are handling now is the older group of veterans who have been fighting the US Government for decades to get this law approved. The demographic on this group is 65 years + and require a lot of paper documents in the signup process and they do not work well with modern technology like texts, emails etc.
These people have to be engaged mostly via TV and these people want and sometimes have to talk to a human to get qualified and prefer paper retainers. The intake centers are almost too capacity and getting a space setup with an intake center should be high priority for attorneys wanting to get involved. We can make a few recommendations if you ask.
Victims are living all over the country with some West Coast and East Coast concentration.
We are seeing the following cost per case in wave 1 (not including any medical monitoring cases)
Digital: (Facebook, Instagram, Google, Youtube)
*Allows for better injury targeting than TV. We expect to see the price per contract over time to be better for Tier 1/2 cases generated via digital channels as more and more money is dumped into TV.
Cost per case: $850-$1,450
TV National Advertising Cash Buy and Cost Per Call TV
Cost per case: $750-$1,100
These prices are week-to-week right now and we have seen prices going up about $100 a week since the start of July. This might change now that the bill has finally passed the senate.
These prices reflect over $10 million that has already been deployed by X Social Media.
Wave 2- The Kids of Camp Lejeune
The second wave we will start when Wave 1 gets to $2,000 a case. Wave 2 will be more digital as the kids are 35-60 years old so more focus on digital and more focus on direct contact via data sets to the next of kin. Wave 2 will be education-based to start out with. It’s hard for a child of Camp Lejeune to understand that they have a claim because their mom or dad past away between 1953-2022. So it could be a 60+ year old death case that we can file a claim on.
The Value of Camp Lejeune Cases.
When passing this bill the Government estimate it will cost $23.9 Billion in settlement awards until 2031 and another $15 billion after 2031.The right to file a claim would be limited to people whose illnesses manifest before the date of enactment of this law.
Now we know that Bayer paid an average of 100k for a Non-Hodgkin’s cancer case.That same case at Camp Lejeune could be as much as $500k-1 million because of the nature of the exposure and the time that the victims have been waiting for this settlement. This is of course only my best guess and what I am hearing from other lawyer but needless to say that we hope the victims will get top dollar for their injuries.
Injury Mix coming in from claimants.
We are seeing the following injury mix on the clients coming in from maily TV;
Tier 1: 22%
Tier 2: 19%
Tier 3: 59%
Where the Tier 1 cases are the most valuable. We expect Tier 3 cases to pay between $50k-150k, Tier 2 cases: $300k-$500, Tier1 cases: $600k-$2 million.
X Social Media is in deep marketing for Camp Lejeune cases on both TV and Digital efforts, please reach out and use our current proven advertising for your next campaign. We are your advertising partners and we can manage and deploy your budgets across all media the most effectively when we control your entire budget.
DO NOT get into the habit of spreading your budget out, this only competes against yourself. Let us educate you on why we are the true leading experts in legal marketing.
Reach out directly to our executive team to get started or with your questions:
Chief Revenue Officer, paul Liebman at Paul@xsocialmedia.com
34 years on Wall Street and a history of success in Legal. Also CEO of X Social Capital.