You probably already know that we’re a sponsor of the Lawful Good podcast. I was listening to an episode the other day and this story stood out to me… Luke W Russell (the interviewer): I imagine some of our listeners might be hearing you and thinking, wow, Anne, she is an extraordinary woman. I wish I could be like her, but I don’t have it in me. What would you say to that person? Anne Andrews (mass tort and bankruptcy attorney): I didn’t think I had it in me. I just did it. And to the people who have doubt, you put one foot in front of the other, you have good days, you have bad days. Listen, everybody talks about all the cases they won. You want to talk about the cases I lost? Picking myself up off the ground literally for two weeks feeling like I had a horse sitting on my chest and couldn’t get up. The pain of loss was so hard on me. The courtroom and the jury system is precious but it’s also extremely unpredictable and volatile. Overcoming doubt, it was hard for me. I look back at my career when I was just starting out, I didn’t know how I was going to pay the bills or keep the lights on, I just did it. Stories like the one I just shared are so important for lawyers to hear, and there just aren’t that many people telling them. Thankfully, Luke and his team are passionate about people’s stories and how they can use the power of story to help individuals who are facing tragedy get their feet back under them. Several years ago, Luke told me that his advertising agency, Russell Media, are the best in the industry at developing powerful creatives. He said that they tell stories that connect with prospects in ways that no one else does. That felt like a bold statement to me. And over the last two years, we’ve collaborated with Russell Media, sharing some of the same clients, and I can tell you: yes, Russell Media has incredible talent at developing powerful creatives when it comes to the legal industry. The podcast,
Dear X Social Friends,Lawful Good
, is just one demonstration of this. Luke’s shared with me the following: On social media, your biggest competition isn’t your competitors. It’s all the OTHER posts that people could be reading. It’s memes and rants and pictures from friends’ vacations. It’s the time that people can be spending watching a video of a cute cat, rather than clicking on your ad. That’s why we put so much into our messaging and creatives. If you say the typical lawyer things and tell people they can be compensated for their injury, you’ll most likely be ignored. We craft our ads to meaningfully engage with prospects so that they cut through the clutter of social media and give people a real reason to stop what they’re doing, read more, and contact the law firm. The secret behind our industry-leading creatives is three-fold: research, empathy, and variety. First, we research the living daylights out of topics, seeking to better understand prospects. Second, we build on this research to craft highly empathetic ads that speak to the problems and emotions of prospects. Third, we do so with a variety of different angles, since not every prospect will respond to the same type of message. If you’re like me, maybe your interest is piqued. If so, here are the types of campaigns Russell Media specializes in: – Mass Torts – Sexual Assault Claims – Nursing Home Abuse – Motorcycle Accidents You can contact my good friend, Luke, the following ways: – Cell: 317-855-8597 – Email: email@example.com
– Website: russellmedia.us
Like I said, I’ve sent some of my clients over to use Russell Media in tandem with our campaigns because together we go far. Last year, Russell Media started collaborating with us to harness our data prowess. Again, together we go far. If you’re looking to add another vendor to your lineup, I strongly recommend giving Luke a call. Sincerely, Jacob P.S. Luke interviewed one of our well-known clients, Ben Crump, recently. That episode can be found here https://lawfulgoodpodcast.com/S1-E10-Ben-Crump
When you hear this interview, I think you’ll see how special the team over at Russell Media is. They don’t take the road well-traveled. Luke and his team look for ways to tell powerful stories to connect with their audiences. Luke has been nationally recognized in the legal industry for nearly ten years now as a producer of powerful and unique content. You won’t be disappointed by the care they give every single client and campaign.
|Join Darren Miller, Andy Rubenstein, Anne Andrews, Jim Onder, Rochelle Guiton, Jacob Malherbe, and Greg Cade in Houston August 5th|
If you know me, then you know that I am not one to venture out often. Here, I could not pass up the opportunity to be with so many of our good friends, together in one place.
If you are in TX, the Houston area, or are willing to travel in for the event, please consider joining us in Houston August 5th for an in person meet and greet.
The event will take place August 5th at 680 W Sam Houston Parkway S, Suite 200, Houston, TX 77042.
See some of you there!